The UI is easy but robust for building, deploying, and reporting to campaigns. Access to Political Specific PMPs and the ability to tie reporting directly into Looker Studio is fantastic. Most importantly, reporting is transparent; you can see exactly what sites and apps your ads are serving on. I especially love that I can target specific districts and draw geo-fences over key areas. I've recently moved out of politics and into the B2B Space and it works wonders. Last, I have never had a bad experience working with IQM and, in fact, only had good ones.