Inspectlet Features
Metrics (9)
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Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
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Standard Event Tracking
Software automatically tracks standard user actions.
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Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
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Retention
Accurately measure bounce rate.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert via a certain action.
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Funnels
See how many users proceed down a certain path to conversion.
Reporting (17)
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Real-Time Reporting
Obtain live data for who is currently accessing your site.
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Trending
Report on how any user activity has changed over time.
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Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
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Unification Across Devices
Able to unify user data across devices, recognizing returning users.
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Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior
Data Segmentation
Segments collected data on predetermined criteria
Real-Time Data
Receive data and information in real time
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Scroll Maps
Mapping/visual representation of exactly where users stop scrolling and leave website pages
Geographic Maps
Visualize locations on a map
Floor Plans & Maps
Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour
Hover Maps
Shows where users' cursors move while navigating a website
Other (7)
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User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
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Site Search Reporting
Report on keywords used in internal searches.
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Load Time Monitoring
Track load times on different devices and systems.
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Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
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E-Commerce
Track revenue and transactions.
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Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
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Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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QA Testing
Able to test that event and variable setup are reporting data accurately.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (7)
Conversion Opportunities
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors
Data Quantification
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
User Behavior (3)
Click Tracking
Tracks where users are clicking on a web page.
Mouse Movement
Tracks mouse movement over a web page.
Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Tracks sessions where users encountered errors and bugs.
Split URL Testing
Split web traffic to a page between two different URLs.
Data Analysis
Offers insights into relationships between user information and user behavior.
Notes
Leave notes on sessions and bugs.
Visitor Information (1)
User Identification
Collects user information (location, IP address, email, etc.).
Analytics (3)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Experimental Design (6)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Split Testing
Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
AI Assisted Testing
Uses AI to generate or suggest experiment variations to test website versions.
AI Generated Variations
Uses AI or machine learning to automatically optimize traffic distribution between experiment variations.
Multivariate Testing
Create many versions of emails, forms, or actions and gauge which is most effective
Computing (4)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - A/B Testing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (72)
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Mobile Access
Access software remotely via mobile devices
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Workflow Management
Create, design and manage workflows for repetitive tasks
Customizable Reports
Alter the layout and content of reports
Visual Editor
Program to edit text files that renders the content in accordance with embedded markup code such as HTML
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
API
Application programming interface that allows for integration with other systems/databases
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Geotargeting
Geographic location of visitors determines behavior of the software
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Data
Receive data and information in real time
Assessment Management
Creation, administration, and evaluation of assessments or tests
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Data Visualization
Graphical representation of data
Statistical Analysis
Apply statistical/mathematical models to sets of data
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Customer Activity Tracking
A report showing what actions customers perform
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Activity Tracking
Track and document all activities across devices, networks, and other systems
Image Overlay
Superimposing two or more images
Visitor Tracking
Track visitors and purpose of visits
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Data Visualization
Graphical representation of data
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Real-Time Analytics
Analyze and gain insights into data in real-time
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Embeddable Widget
Allows you to easily add interactive elements to your website or blog with a simple embed code.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Customizable Reports
Alter the layout and content of reports
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Alerts/Escalation
System alerts about the need to escalate an issue or request
Hierarchical Mapping
Mapping model in which the network map is organized and visualized as a tree-like structure
Radial Mapping
For Science
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Screen Activity Recording
Capture what is happening on a computer screen
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Website Analytics
Track and analyze information regarding website visitors
Form Analytics
Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more
Templates
Sample files or documents that could be customized as needed or used as is
Behavioral Analytics
Track and analyse user behavior within a system or network
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
API
Application programming interface that allows for integration with other systems/databases
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
For Sales Teams/Organizations
Caters to sales teams
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Analysis Tools
Analyze survey results via statistical testing or crosstabs directly within the software
Element Analytics
Mobile Access
Access software remotely via mobile devices
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Territorial Mapping
Embeddable
Allows you to easily add interactive elements to your website or blog with a simple embed code.
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