Google Tag Manager Pricing Overview

Google Tag Manager Pricing Key Insights

Last updated on Apr 09, 2026


Information about Google Tag Manager pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Google Tag Manager must be conducted with the seller.


Rated 4.6 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Pricing Insights

Averages based on real user reviews.

Google Tag Manager Alternatives Pricing

The following is a quick overview of editions offered by other Tag Management Systems

Product Price Features
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
  • Starter templates
  • Foundational product analytics
  • Campaign reporting
  • Unlimited feature flags
  • Unlimited sources & destinations
Mixpanel
Free
$0.00
Essentials to find product-market fit.
  • Core Reports (Including Flows)
  • Data Dictionary
  • Monitoring & Alerts
  • Unlimited Data History & Seats
  • US or EU Data Residency
$24,000.00Per Year

Various alternatives pricing & plans

Pricing information for the above various Google Tag Manager alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.
Google Tag Manager Comparisons