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Compare Amplitude Analytics and Google Tag Manager 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (53.8% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,760)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Tag Manager
Star Rating
(420)4.6 out of 5
Market Segments
Small-Business (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in providing a user-friendly interface for product analytics, with features like varied charts that make data interpretation straightforward. Users appreciate the ability to create personalized dashboards and the intuitive design for building funnels and retention charts.
- Users say Google Tag Manager is particularly strong in its ability to manage and update tracking without needing to modify site code constantly. This flexibility allows for quick adjustments and reduces reliance on developers, making it a favorite for teams looking to streamline their tracking processes.
- According to verified reviews, Amplitude Analytics has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Reviewers highlight its robust capabilities in behavioral analysis and event tracking, which are essential for understanding user journeys.
- Reviewers mention that while Google Tag Manager is easy to use and integrates well with other applications, it may not offer the same depth of analytics features as Amplitude. Users note that while GTM is great for tag management, it lacks some advanced analytics capabilities that Amplitude provides.
- G2 reviewers highlight the quality of support for Amplitude Analytics, which is rated higher than that of Google Tag Manager. Users have praised the responsive customer service and the helpful resources available, which enhance the overall user experience.
- Users report that both platforms have similar ease of setup, but Amplitude's onboarding process is often described as more intuitive, helping new users get up to speed quickly. This can be a significant advantage for teams looking to implement analytics solutions without extensive training.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Tag Manager
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.5
2,057
9.2
343
Ease of Use
8.3
2,075
8.0
344
Ease of Setup
7.9
913
7.9
204
Ease of Admin
8.4
635
8.3
191
Quality of Support
8.4
1,576
7.1
281
Has the product been a good partner in doing business?
8.7
607
8.1
166
Product Direction (% positive)
8.6
1,892
8.8
334
Features by Category
Metrics
8.5
692
9.0
211
8.5
683
8.9
209
7.9
636
8.7
203
8.8
715
9.2
236
8.8
719
9.0
243
8.2
664
8.4
186
8.1
628
8.3
183
8.9
695
9.1
228
8.9
715
8.6
188
Reporting
8.5
670
Feature Not Available
8.3
614
8.4
168
8.1
581
8.1
160
8.6
683
Feature Not Available
8.2
565
Feature Not Available
8.2
573
8.6
172
8.6
696
Feature Not Available
Other
8.5
663
8.6
186
7.7
490
8.5
170
7.6
448
8.3
167
7.8
536
9.0
199
7.8
431
8.8
159
7.3
391
8.0
125
7.6
403
8.1
152
Agentic AI - Digital Analytics
6.6
55
5.7
5
7.1
57
6.7
5
6.8
57
7.0
5
7.6
57
8.1
6
Administration
8.1
602
8.8
161
8.0
540
8.7
175
8.5
705
9.0
218
8.6
725
9.1
228
User Identification
7.8
610
Not enough data
8.8
771
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
801
Not enough data
8.6
735
Not enough data
7.9
650
Not enough data
8.6
792
Not enough data
8.1
775
Not enough data
8.8
763
Not enough data
Metrics
8.6
663
Not enough data
7.7
543
Not enough data
8.4
639
Not enough data
8.3
580
Not enough data
9.0
663
Not enough data
Product Analytics
8.3
1039
Not enough data
8.7
1231
Not enough data
8.5
1181
Not enough data
8.8
1247
Not enough data
7.1
829
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
920
Not enough data
Agentic AI - Product Analytics
6.1
172
Not enough data
6.7
171
Not enough data
6.3
170
Not enough data
6.3
171
Not enough data
Metrics
8.6
663
Not enough data
7.7
543
Not enough data
8.4
639
Not enough data
8.3
580
Not enough data
9.0
663
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.2%
Marketing and Advertising
34.2%
Computer Software
8.9%
Information Technology and Services
8.7%
Internet
6.0%
Retail
3.0%
Other
39.2%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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