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Compare Amplitude Analytics and Google Tag Manager 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,616)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in Custom Event Tracking with a score of 8.9, while Google Tag Manager also performs well with a score of 9.0. Reviewers mention that GTM's flexibility in setting up custom events is a significant advantage for users looking for tailored tracking solutions.
- Reviewers mention that Google Tag Manager shines in Real-Time Reporting, scoring 9.3 compared to Amplitude's 8.5. Users on G2 appreciate GTM's ability to provide immediate insights, which is crucial for time-sensitive decision-making.
- Users say that Amplitude Analytics offers superior Quality of Support with a score of 8.5, while GTM lags behind at 7.1. Reviewers highlight that Amplitude's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- G2 users report that Google Tag Manager has a better score in Performance and Reliability at 9.1 compared to Amplitude's 8.5. Users mention that GTM's robust infrastructure ensures consistent performance, which is vital for maintaining accurate tracking.
- Reviewers mention that Amplitude Analytics provides more comprehensive User-Level Analytics with a score of 8.7, while GTM's focus is more on event tracking. Users appreciate the depth of insights available in Amplitude, which helps in understanding user behavior more effectively.
- Users on G2 report that Google Tag Manager is favored for its Ease of Setup, scoring 7.9 compared to Amplitude's 8.0. However, some users mention that while GTM is easy to set up, Amplitude's setup process is more intuitive for those who require advanced analytics capabilities.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Tag Manager
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.5
1,989
9.2
338
Ease of Use
8.3
2,007
8.0
339
Ease of Setup
7.9
858
7.9
199
Ease of Admin
8.4
617
8.3
191
Quality of Support
8.4
1,527
7.1
277
Has the product been a good partner in doing business?
8.7
589
8.1
166
Product Direction (% positive)
8.6
1,826
8.8
329
Features by Category
Metrics
8.5
687
9.0
208
8.5
679
8.9
207
7.9
634
8.7
201
8.8
708
9.1
233
8.8
713
9.0
239
8.2
659
8.4
184
8.1
625
8.3
181
8.8
689
9.1
225
8.9
707
8.6
186
Reporting
8.5
665
Feature Not Available
8.3
611
8.4
167
8.1
580
8.0
158
8.6
679
Feature Not Available
8.2
562
Feature Not Available
8.2
570
8.6
171
8.6
686
Feature Not Available
Other
8.5
658
8.6
185
7.7
490
8.5
169
7.6
447
8.3
166
7.8
532
9.0
197
7.8
430
8.8
157
7.3
391
7.9
124
7.6
403
8.2
151
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
8.8
159
8.0
540
8.7
174
8.5
700
9.0
217
8.6
723
9.1
225
User Identification
7.8
610
Not enough data
8.8
767
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
734
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Product Analytics
8.3
1036
Not enough data
8.7
1202
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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