Google Tag Manager Features

Accurately measure total web traffic and present data elegantly. This feature was mentioned in 209 Google Tag Manager reviews.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 207 reviewers of Google Tag Manager have provided feedback on this feature.

As reported in 201 Google Tag Manager reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions. 233 reviewers of Google Tag Manager have provided feedback on this feature.

Able to set up custom variables to track any user activity on the site. This feature was mentioned in 240 Google Tag Manager reviews.

As reported in 184 Google Tag Manager reviews. Accurately measure bounce rate.

Based on 181 Google Tag Manager reviews. Track user return rates and related metrics.

Based on 225 Google Tag Manager reviews. Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion. This feature was mentioned in 186 Google Tag Manager reviews.

Report on how any user activity has changed over time. This feature was mentioned in 167 Google Tag Manager reviews.

Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 158 Google Tag Manager reviews.

Able to unify user data across devices, recognizing returning users. This feature was mentioned in 171 Google Tag Manager reviews.

Based on 185 Google Tag Manager reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.

As reported in 169 Google Tag Manager reviews. Report on keywords used in internal searches.

Track load times on different devices and systems. This feature was mentioned in 166 Google Tag Manager reviews.

Analyze inbound marketing traffic to identify which campaigns are working best. 197 reviewers of Google Tag Manager have provided feedback on this feature.

Track revenue and transactions. 157 reviewers of Google Tag Manager have provided feedback on this feature.

Able to deploy promotional or other pop-up messages based on user actions. 124 reviewers of Google Tag Manager have provided feedback on this feature.

System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 151 Google Tag Manager reviews.

Based on 159 Google Tag Manager reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately. 174 reviewers of Google Tag Manager have provided feedback on this feature.

As reported in 217 Google Tag Manager reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 225 Google Tag Manager reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives