Compare Adobe Analytics vs Google Tag Manager

See this
comparison of Adobe Analytics vs. Google Tag Manager
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 568 reviews. Google Tag Manager rates 4.5/5 stars with 235 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
9.2
Ease of Use
Ease of Use
7.0
7.7
Ease of Setup
Ease of Setup
6.5
7.8
Ease of Admin
Ease of Admin
7.3
8.2
Quality of Support
Quality of Support
7.6
6.7
Ease of Doing Business With
Ease of Doing Business With
7.7
8.0
Product Direction (% positive)
Product Direction (% positive)
7.0
8.7
Meets Requirements
Adobe Analytics
8.4
Google Tag Manager
9.2
Ease of Use
Adobe Analytics
7.0
Google Tag Manager
7.7
Ease of Setup
Adobe Analytics
6.5
Google Tag Manager
7.8
Ease of Admin
Adobe Analytics
7.3
Google Tag Manager
8.2
Quality of Support
Adobe Analytics
7.6
Google Tag Manager
6.7
Ease of Doing Business With
Adobe Analytics
7.7
Google Tag Manager
8.0
Product Direction (% positive)
Adobe Analytics
7.0
Google Tag Manager
8.7

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.6
Google Tag Manager
8.8
Engagement
Adobe Analytics
8.3
Google Tag Manager
8.8
Entry and Exit Pages
Adobe Analytics
8.4
Google Tag Manager
8.6
Standard Event Tracking
Adobe Analytics
8.4
Google Tag Manager
9.0
Custom Event Tracking
Adobe Analytics
8.4
Google Tag Manager
8.9
Retention
Adobe Analytics
7.9
Google Tag Manager
8.3
Return
Adobe Analytics
8.0
Google Tag Manager
8.1
Conversions
Adobe Analytics
8.4
Google Tag Manager
9.1
Funnels
Adobe Analytics
8.1
Google Tag Manager
8.5
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Google Tag Manager
9.5
Trending
Adobe Analytics
8.2
Google Tag Manager
8.3
Retroactive Reporting
Adobe Analytics
8.0
Google Tag Manager
7.8
Segmentation
Adobe Analytics
8.3
Google Tag Manager
8.8
Mobile Reporting
Adobe Analytics
7.9
Google Tag Manager
8.8
Unification Across Devices
Adobe Analytics
7.8
Google Tag Manager
8.6
Custom Reports and Dashboards
Adobe Analytics
8.3
Google Tag Manager
8.3
Other
User Data
Adobe Analytics
8.3
Google Tag Manager
8.4
Site Search Reporting
Adobe Analytics
8.2
Google Tag Manager
8.5
Load Time Monitoring
Adobe Analytics
7.8
Google Tag Manager
8.2
Campaign Tracking
Adobe Analytics
8.4
Google Tag Manager
8.9
E-Commerce
Adobe Analytics
8.3
Google Tag Manager
8.7
Promotional Messages
Adobe Analytics
7.9
Google Tag Manager
8.0
Administration Alerts
Adobe Analytics
8.0
Google Tag Manager
8.1
Administration
API / Integrations
Adobe Analytics
7.9
Google Tag Manager
8.7
QA Testing
Adobe Analytics
8.0
Google Tag Manager
8.6
Performance and Reliability
Adobe Analytics
8.2
Google Tag Manager
9.0
User, Role, and Access Management
Adobe Analytics
8.3
Google Tag Manager
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
27.7%
51.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
28.0%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
44.3%
13.6%
Adobe Analytics
Small-Business
27.7%
Mid-Market
28.0%
Enterprise
44.3%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%

Reviewers' Industry

 
Marketing and Advertising
15.4%
Marketing and Advertising
37.9%
 
Retail
5.3%
Internet
8.1%
 
Information Technology and Services
5.1%
Computer Software
8.1%
 
Financial Services
4.4%
Information Technology and Services
6.8%
 
Computer Software
4.4%
Health, Wellness and Fitness
2.6%
 
Other
65.4%
Other
36.6%
Adobe Analytics
Marketing and Advertising
15.4%
Retail
5.3%
Information Technology and Services
5.1%
Financial Services
4.4%
Computer Software
4.4%
Other
65.4%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

User in Marketing and Advertising

I like how easy this tool is to use and how it helps you along in the process.

Most Helpful Critical Review
Most Helpful Critical Review
Administrator in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Administrator in Marketing and Advertising

Nothing too much yet. We are still learning.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Administrator in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Google Tag Manager
Most Helpful Favorable Review
User in Marketing and Advertising

I like how easy this tool is to use and how it helps you along in the process.

Most Helpful Critical Review
Administrator in Marketing and Advertising

Nothing too much yet. We are still learning.

Screenshots

 
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Google Tag Manager

Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Tag Manager
No videos provided

Downloads

Google Tag Manager
No downloads provided
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