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Compare Adobe Analytics and Google Tag Manager 
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Small-Business (53.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,147)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Tag Manager
Star Rating
(420)4.6 out of 5
Market Segments
Small-Business (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, allowing for a detailed understanding of customer journeys across digital touchpoints. Users appreciate the advanced segmentation capabilities that help tailor analyses to specific needs.
- Users say that Google Tag Manager is a handy tool for managing tags and conversion tracking, particularly for those integrating with other Google services. The ease of adding and updating tags is frequently highlighted, making it a go-to choice for users looking for straightforward solutions.
- Reviewers mention that Adobe Analytics offers a robust Analysis Workspace that feels like "Photoshop for data." This feature allows users to create custom visualizations easily, enhancing their ability to analyze metrics and customer segments effectively.
- According to verified reviews, Google Tag Manager stands out for its uncomplicated process in tracking lead forms and phone calls, which helps users monitor campaign performance without a steep learning curve. This simplicity is particularly beneficial for small businesses.
- Users appreciate Adobe Analytics for its speed and reliability in delivering genuine insights, with many noting that the initial setup was straightforward. This reliability is crucial for businesses that depend on accurate data for decision-making.
- G2 reviewers highlight that while Google Tag Manager has a higher ease of use rating, Adobe Analytics still provides a more comprehensive suite of features for enterprise-level analytics, making it a better fit for larger organizations that require in-depth data analysis.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
8.6
890
9.2
343
Ease of Use
7.5
947
8.0
344
Ease of Setup
7.2
386
7.9
204
Ease of Admin
7.6
280
8.3
191
Quality of Support
7.8
816
7.1
281
Has the product been a good partner in doing business?
8.0
280
8.1
166
Product Direction (% positive)
7.6
852
8.8
334
Features by Category
Metrics
8.6
607
9.0
211
8.4
602
8.9
209
8.4
607
8.7
203
8.5
581
9.2
236
8.5
566
9.0
243
8.1
543
8.4
186
8.1
563
8.3
183
8.5
570
9.1
228
8.2
536
8.6
188
Reporting
8.3
598
Feature Not Available
8.3
581
8.4
168
8.2
557
8.1
160
8.4
578
Feature Not Available
8.1
514
Feature Not Available
8.0
498
8.6
172
8.5
600
Feature Not Available
Other
8.5
556
8.6
186
8.3
532
8.5
170
8.1
500
8.3
167
8.5
551
9.0
199
8.4
477
8.8
159
8.1
435
8.0
125
8.2
460
8.1
152
Agentic AI - Digital Analytics
8.6
41
5.7
5
8.8
41
6.7
5
8.6
41
7.0
5
8.8
42
8.1
6
Administration
8.1
456
8.8
161
8.2
445
8.7
175
8.4
553
9.0
218
8.4
532
9.1
228
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
212
Not enough data
8.4
208
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.7%
Marketing and Advertising
34.2%
Computer Software
8.9%
Information Technology and Services
8.7%
Internet
6.0%
Retail
3.0%
Other
39.2%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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