--- title: Google Tag Manager Reviews meta_title: 'Google Tag Manager Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 442 reviews by the users' company size, role or industry to find out how Google Tag Manager works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 442 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Google Tag Manager Reviews **Vendor:** Google **Category:** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems) **Average Rating:** 4.6/5.0 **Total Reviews:** 442 ## About Google Tag Manager Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently. ## Google Tag Manager Pros & Cons **What users like:** - Users appreciate the **ease of use** of Google Tag Manager, simplifying tag management and campaign tracking effectively. (5 reviews) - Users value the **easy integrations** of Google Tag Manager, enabling seamless connections for enhanced customer data capture. (3 reviews) - Users appreciate the **insightful analytics** provided by Google Tag Manager, making campaign optimization straightforward and effective. (3 reviews) - Users appreciate the **flexible variable system** of Google Tag Manager, enabling precise event tracking and management. (2 reviews) - Users value the **seamless integrations** of Google Tag Manager, enhancing tracking and analytics with ease and efficiency. (2 reviews) - Intuitive (2 reviews) - Users appreciate the **container-centric model** of Google Tag Manager, enabling clear organization and efficient management of tags and triggers. (1 reviews) - Bug Resolution (1 reviews) - Customer Insights (1 reviews) - Users appreciate the **flexibility** of Google Tag Manager, enabling robust customization and streamlined management of tags and triggers. (1 reviews) **What users dislike:** - Users find it **complicated to use** , often relying on developers to add code for them. (1 reviews) - Users face **intermittent preview debugging** issues, requiring extra QA steps and complicating testing with cached pages and blockers. (1 reviews) - Users experience **frustration** as Google Tag Manager can slow down website performance and raise security concerns. (1 reviews) - Users note the **limited options** in Google Tag Manager for customization when integrating with non-Google platforms. (1 reviews) - Users face **product limitations** with Google Tag Manager due to issues like intermittent preview and tag accumulation. (1 reviews) - Users report **slow performance** with Google Tag Manager, impacting website speed and user experience. (1 reviews) - Users experience **tagging issues** due to intermittent preview debugging and the accumulation of unused tags and variables. (1 reviews) ## Google Tag Manager Reviews ### 1. Use Google Tag Manager for multiple site tracking codes. **Rating:** 4.5/5.0 stars **Reviewed by:** Wes F. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Google Tag Manager?** Easily update tags without editing code on your site. **What do you dislike about Google Tag Manager?** Confusing interface. Not as simple as it could be. **What problems is Google Tag Manager solving and how is that benefiting you?** Add a single tag to your site header and manage multiple tracking scripts within Google Tage manager. ### 2. Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Google Tag Manager?** Helpful in setting up tracking across multiple channels. Only GTM code is to be on the website. **What do you dislike about Google Tag Manager?** iFrame tracking is hard to set up, and the old version debug mode was good. **What problems is Google Tag Manager solving and how is that benefiting you?** Setup tracking for all channels. It saves time. ### 3. Makes tracking setup so easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Google Tag Manager?** How easy it is to set up tags and connects different platforms. **What do you dislike about Google Tag Manager?** I don't dislike anything. I think its a great tool. **What problems is Google Tag Manager solving and how is that benefiting you?** It helps make tracking my client's campaigns seamless. ### 4. Most Effective and Easy to Use Tag Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Joe K. | Digital Camapign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Google Tag Manager?** Google's integration with all things Google makes tracking and placing tags much more straightforward than any other product. Setting up tracking capabilities and managing tags in one place with GTM is highly efficient and a huge time saver. **What do you dislike about Google Tag Manager?** There is a big learning curve with tag manager. It is very complex and there is a lot to learn. It's not always user-friendly and could be more straightforward on how to use it. **What problems is Google Tag Manager solving and how is that benefiting you?** Managing website tags in one central place, having to place one script instead of several, setting up conversion tracking, website analytics, etc. ### 5. If you're not using Google Tag Manager, you should be. **Rating:** 5.0/5.0 stars **Reviewed by:** John V. | Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Google Tag Manager?** Ease of use coupled with the built-in support for many tags. The flexibility allowed for creating both tags and triggers makes tracking minute details simple and quick to implement. The interface has been improved immensely over the last few iterations and is easy to navigate and use. Plus, the latest version has a ton of useful reports and can track across multiple properties. **What do you dislike about Google Tag Manager?** It would be nice to be able to drill down deeper in several areas without compromising privacy concerns. Tracking a complete visitor journey through multiple visits to a website would be ideal. **Recommendations to others considering Google Tag Manager:** Stop wasting time thinking about implementing. Just do it. It will save tons of time, effort, and frustration in the future. PLUS, it makes setting up Google Analytics (including the latest version!) super simple. **What problems is Google Tag Manager solving and how is that benefiting you?** Managing Google and 3rd party tags for our websites. Has saved literally dozens of hours of work by simplifying the adding of tracking and behaviour tagging. ### 6. "Manage Your Business Analytics With Your Own Tags" **Rating:** 4.5/5.0 stars **Reviewed by:** Alekhya V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2020 **What do you like best about Google Tag Manager?** Google Tag Manager enabled me to input my own tags so as to covert my prospects into conversion by re -marketing and target tracking techniques. After I started using this tool, I myself recognised the importance of organic traffic by measuring my site analytics and opted for different other prosperous methods to attract users for my business online. This tool helped me to retarget my clients with re-marketing methods by modifying my site tags as per the users thoughts. **What do you dislike about Google Tag Manager?** The only problem I faced with using this tool is that once I accidentally messed up with the Tag Manager code while modifying the tags and thats it! All the tags already given stopped working. Apart from this, all went on good with GTM tool. Since I am from a coding background I could easily understand the errors and flaws while I messed up with the code. But someone else who doesn't have any programming knowledge would surely be under a big trouble if at all they had messed up with the GTM code. **Recommendations to others considering Google Tag Manager:** Surely one should use this tool for tracking their organic traffic for the website or new business setup online. This Tag manager is surely a blessed tool for my website data analysis and conversion tracking. **What problems is Google Tag Manager solving and how is that benefiting you?** I am able to look my site traffic and analyse the data, statics all at a single click and place. I would surely agree that it even saves my loads of time where I can monitor my whole site visitors, bounce rate details etc. It's so far very easy to use if you just have a little programming knowledge.Many a times I was just checking my business website stats through this tool and changing my tags according to the visitors taste so the bounce rate kept on decreasing slowly. ### 7. Necessary, but why another tracking tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Google Tag Manager?** It helps to finite what is tracking and behavior **What do you dislike about Google Tag Manager?** It is hard to setup and I wonder why there is not one centralized platform **What problems is Google Tag Manager solving and how is that benefiting you?** Impossible to setup and has odd tracking ### 8. Everything in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Jovana J. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2021 **What do you like best about Google Tag Manager?** I just love how you can connect everything with GTM. There is no more bunch of code in my header or footer that can slow down the site. Plus you can customize what you want to track! **What do you dislike about Google Tag Manager?** It can be a bit overwhelming and a bit complicated to get around **What problems is Google Tag Manager solving and how is that benefiting you?** I put my GA tracking code here and all required codes for tools, so my site is neater. And tracking form submissions has never been easier. ### 9. Great tool to increase independance from the it team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Google Tag Manager?** - easy to use - no deep it knowledg neded - prebuild connectors with the biggest ad plattforms **What do you dislike about Google Tag Manager?** - for us it is unclear how tag manager and A/B testing with for example google optimize work together. There is more dcumentation needed. We found out by try and error that whenever a optimize test is running the pixels (like a facebook pixel for exmaple) ate not firing. **Recommendations to others considering Google Tag Manager:** It is very important to have a strong, well thought through concept of where you want to go with your data layer. Only like this you will avoid problems in the future. **What problems is Google Tag Manager solving and how is that benefiting you?** We are using it to implement pixel from ad partner without using any ressources from out it department. We also use it to track custom conversions including scroll depth. For this we had to once set our data layer i a way taht every element would have a action, category and label which are following a naming convention, which we use in the tag amnager and later for analyzing in google analytics. ### 10. A great Google Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Camilo H. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Google Tag Manager?** The chance to track everything on our website without coding experience **What do you dislike about Google Tag Manager?** Some interface issues on the first times i used! **What problems is Google Tag Manager solving and how is that benefiting you?** Tracking clics, videos and other events that Google Analitics by itself doesn´t track ### 11. Excellent platform for managing labels **Rating:** 4.5/5.0 stars **Reviewed by:** Anne T. | Senior Software Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about Google Tag Manager?** This platform has a relatively intuitive panel and is very compatible with a variety of labels, it is also easy to create containers, we can also easily create multiple custom events, it has compatibility with most platforms, I also like that the platform is very visual, it is Very intuitive and allows you to add scripts to the site in a short time, it also has many integrations with advertising providers, there are also a large number of label formats, it allows much more customization for data tracking, it is a very simple tool to use. **What do you dislike about Google Tag Manager?** I love using Google Tag Manager, it is a great complement for me, I have nothing negative to say about the platform, I like all its functions, they are very helpful to have a better analysis of everything. **Recommendations to others considering Google Tag Manager:** I recommend it for how easy it is to use and the great performance it offers, it is a very complete tool. **What problems is Google Tag Manager solving and how is that benefiting you?** It is one of the easiest-to-use tag management solutions out there, the data layer helps developers avoid having to code tags, it also provides easy-to-use management tools, allows you to preview tags created before to publish them, we also use it many third-party sites to establish a specific follow-up, it is an extremely easy to use platform, it saves us time for any type of implementation on a website. ### 12. The Tool I Ever Wanted **Rating:** 4.0/5.0 stars **Reviewed by:** V K. | Manager Digital Marketing, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Google Tag Manager?** I can add tags for conversion tracking, analytics, google ads remarketing, Facebook ads, and other useful tags that are required for campaign tracking. **What do you dislike about Google Tag Manager?** There is nothing I dislike about Google Tag Manager. **What problems is Google Tag Manager solving and how is that benefiting you?** I can implement any campaign tracking tags using Tag Manager by myself without the help of developers. The intuitive design lets me modify tracking tags whenever I want. ### 13. Great platform to to manage website tag without editing code **Rating:** 5.0/5.0 stars **Reviewed by:** Madhavi B. | Java Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2021 **What do you like best about Google Tag Manager?** We don't need to change code of Google Analytics if any changes has made, just using Google Tag Manager we can manage all the changes without editing the code **What do you dislike about Google Tag Manager?** Though it is easier to use but need a developer to set up the data layer **Recommendations to others considering Google Tag Manager:** If you are using Google Analytics must use Google Tag Manager to manage your tags **What problems is Google Tag Manager solving and how is that benefiting you?** Using this platform to manage my tags used for Google Analytics ### 14. Google Tag - you're it! **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley L. | Administrative Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Google Tag Manager?** I like how user friendly this platform is, and honestly anything Google has improved my life and business immensely. Support is almost always available when I need it - and the people providing support don't just act like I'm unintelligent. I think my favorite thing is that I can revert to previous versions in the even that I make a mistake. **What do you dislike about Google Tag Manager?** I cannot think of anything about this program that I disliked, I have greatly enjoyed my usage of Google tag. **Recommendations to others considering Google Tag Manager:** Google Tag Manager seriously made everything so much easier to use and find. I went from daily having to track down things through different sites and platforms to having it all in the same location. Google Tag Manager is a lifesaver and I seriously cannot remember what life was like before I started using it. It has helped increase my productivity since I have more time to complete tasks as I'm not having to search different places to locate all of the information I need - it's just all right there at my fingertips. **What problems is Google Tag Manager solving and how is that benefiting you?** I was able to easily organize most (if not all) of my client information into one easily accessible location that I can completely customize. My life was made much simpler thanks to Google Tag Manager. ### 15. Extremely helpful to set up additional scripts with no developers involved **Rating:** 5.0/5.0 stars **Reviewed by:** Margo S. | Inbound Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Google Tag Manager?** I can add various integrations through a user-friendly interface and logical rules. **What do you dislike about Google Tag Manager?** Sometimes it's hard to define what exactly goes wrong in the set up process. But this is really a minor disadvantage. **What problems is Google Tag Manager solving and how is that benefiting you?** CRM integration, chat integration, advanced website analytics setting, etc. I can do more as a marketer without involving technical guys. ### 16. Google Tag Manager is a Complete Solution for Google Account **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Google Tag Manager?** Google Tag Manager is based on script code. We have to set up one code in your website header or footer than no need to add more code to access google products like google analytic, Google adword and google webmaster. It is useful for business website to Accelerated Mobile Pages speed, save time in website loading. Google Tag Manager tracks all website data and provide complete user information in google analytic. We can easily integrate with google ads and run campaign easily. **What do you dislike about Google Tag Manager?** Google Tag Manager is good solution for website. We have no issue to customize business data and easily integrate with other tools. **Recommendations to others considering Google Tag Manager:** We suggest to use Google Tag Manager for your business website. It is a good solution to use google product easily with out touching website coding structure. It is very helpful for business. **What problems is Google Tag Manager solving and how is that benefiting you?** We used Google Tag Manager for our business website to track all data and user data to find website week point. It is easy to guide users about website preformation and user flow. It is secure of website and reduce website load time by placing a single script. If we add all script code in website header section than website takes time to load script. We can easily setup Google Tag Manager for website by using tracking id. We can multiple user access for Google Tag Manager and give the permission according to need. ### 17. Google Tag Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2021 **What do you like best about Google Tag Manager?** I like that I can track conversions and add/update tracking whenever I need, and I only need the website developer to add code to the site once. **What do you dislike about Google Tag Manager?** I dislike that with the new preview mode it doesn't remember your website, which is a pain when you are managing a ton of websites that you need to switch between. **What problems is Google Tag Manager solving and how is that benefiting you?** We are using GTM for conversion tracking on many client websites, plus website verification and pixel tagging. We have also been able to troubleshoot issues without constantly contacting the website developers, which makes both of our jobs easier. ### 18. Very easy user friendly tool **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa S. | SEO Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Google Tag Manager?** How easy it is to create tags, there are a lot of available resources online. No need to wait for development team for implementation **What do you dislike about Google Tag Manager?** There is no certification for google tag manager. **Recommendations to others considering Google Tag Manager:** If you are not using it already, it's time to learn about it. **What problems is Google Tag Manager solving and how is that benefiting you?** The need for more qualitative data. By creating tags, I can actually keep track of user engagement in my clients website. ### 19. Amazing Tag Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2020 **What do you like best about Google Tag Manager?** The ability to store variables from a datalayer to add dynamic info back into a tag in real time. The platform is also updated frequently, and is easy to use and train due to the wealth of information online for training. Being able to also have easy control over all our agencies clients is a huge feature for our agency. **What do you dislike about Google Tag Manager?** Nothing, This is our GOTO tool! It could have some more quality of life improvements in terms of organization. **Recommendations to others considering Google Tag Manager:** Make sure to do a lot of research into how to properly structure tags. It goes beyond just adding JS codes into websites, and allows for fully dynamic dataLayers that exchange information from your website back into the GTM tags themselves. This can allow you to pass things like product name, price, order total, taxes, shipping and more. The triggering system is also extensive, but nothing beats hardcoded events so it's worth it to research how to code and install them at key points in the user journey! **What problems is Google Tag Manager solving and how is that benefiting you?** We are using it to manage pixel deployments across hundreds of websites with ease, faster load times and more security. It also allows us access into clients website that otherwise may not provide it, due to it existing outside of there core infrastructure. ### 20. Opened up so many capabilities and possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan B. | E-Commerce Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2020 **What do you like best about Google Tag Manager?** Love the fact I can implement and test new ideas and features without IT involvement. We particularly like the ability to set up in depth even tracking in a matter of minutes, instead of having to wait weeks for IT time **What do you dislike about Google Tag Manager?** There is very little to dislike about Tag Manager. It does obviously require training and knowledge of on site elements - but in terms of setting up Tags and Triggers on site - it's quite clear what is required. **Recommendations to others considering Google Tag Manager:** You need to use Tag Manager to support more data in analytics - it's the only way! **What problems is Google Tag Manager solving and how is that benefiting you?** While we implement third party software using Tag Manager- my main use is via Event Tracking of button clicks, page scrolling and now element visibility. The ability to do this opens up so much more information on site interaction - and is trying the business forward. ### 21. Only option in town **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Google Tag Manager?** It is relatively simple to use, but with no competitors, you don't really have a choice. **What do you dislike about Google Tag Manager?** They recently changed the preview mode which in my opinion is not as user friendly as the previous version was. **What problems is Google Tag Manager solving and how is that benefiting you?** avoiding having to hardcode tags ### 22. Best Tool for managing your Google tools accounts. **Rating:** 5.0/5.0 stars **Reviewed by:** Harish N. | Social Media Marketing Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2020 **What do you like best about Google Tag Manager?** I liked one thing that We just need to setup and copy paste the script in our header and footer. And all you need to setup all your google linkings such as Google analytics, Any other Tool of google and a lot more tools can be connected to your site via GTM. GTM is like a Bridge between our Site and other tools. **What do you dislike about Google Tag Manager?** I think GTM should improve their wordings to more often user friendly for webmasters. Sometimes it's confusing to understand what and which variable is placed and how? So, The major thing is Wordings should be updated according to User language. **What problems is Google Tag Manager solving and how is that benefiting you?** GTM linked my GA in no time to my site. It just took few seconds to link GA by setting up Tracking ID and that's done. ### 23. The google software that I use to add lead capture forms on the website **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Pablo H. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2019 **What do you like best about Google Tag Manager?** I have total freedom to release or pause marketing campaigns according to my calendar and objectives, when using inbound marketing tools you always have to perform A / B tests and I need to add different codes at different times throughout the day and this software I control through its launcher functionality, there I can make a description of what the code will do once enabled, so anyone in charge of launching can easily understand what the changes are to apply and avoid a second explanation, the same happens at time to remove or disable launched tags. **What do you dislike about Google Tag Manager?** It would be better if there was a way to do a simulation before launching the label, to verify that it works and not make changes once launched because visitors do not stop accessing and can see errors. **What problems is Google Tag Manager solving and how is that benefiting you?** Add code to do the A / B tests because I have my own control of the objectives and the actions that I must carry out such as chats, contact forms, emerging forms, in marketing everything is solved with trial and error and that is what that allows me google tag manager to do as many tests as necessary without having to resort to web programming experts to run them all the time ### 24. The only platform with which he can add scripts without errors **Rating:** 5.0/5.0 stars **Reviewed by:** Manuel G. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2019 **What do you like best about Google Tag Manager?** I work with the help of bitbucket repositories since the creation of the app, the website has been worked by the UI designer, I do not have access to the website code at the moment however the designer has given me access to add code to some parts of the site, I find it interesting because at least in the repositories that I have used it is not possible to give access to only part of the development, it is necessary to give access to all the code, with tagmanager I do not need to open a new repository and it facilitates everyone its use and access management. **What do you dislike about Google Tag Manager?** It is an excellent tool, as a developer it makes it easy for me to make modifications and keep track of scripting. **Recommendations to others considering Google Tag Manager:** Test their use on their equipment, in this way the update activities will not fall on a single person, in the company the people in charge of marketing add tracking codes, the developers add scripts and in that way with other departments of the company, to In mid-2018 we implemented it and each one has worked independently. **What problems is Google Tag Manager solving and how is that benefiting you?** It is not necessary to have other programs installed or create accounts to access my tags, with login is my account is sufficient, when launching it is possible to immediately test and verify the changes, if there is an error in the script delete the version and make a new one, as if it were an email. The UI designer has not had much trouble adding the code and understanding its operation. ### 25. A little too much for the beginner level but great if you have the know-how **Rating:** 2.5/5.0 stars **Reviewed by:** Luis P. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Google Tag Manager?** It is a great idea to have and manage all your tags in one place. It integrates easily with other Google services which is the main reason I started using it. It does include tools for all the different problems we face when implementing tags. **What do you dislike about Google Tag Manager?** As someone who is not a professional coder but proficient enough on entry-level coding I thought that having a place to manage all the analytics and other tags but the system is not very user-friendly and it is hard to find solutions to your problems online. Perhaps it would be easier to use if the flow was a little more streamlined, but as it is you have to know exactly what you are doing in order to make the process flow better. **Recommendations to others considering Google Tag Manager:** Make sure you know exactly what your ultimate goal is for your tags, you may find the tag manager is superfluous for your workflow. **What problems is Google Tag Manager solving and how is that benefiting you?** Google tag manager is meant to make it easier to implement and manage different tags on your website, however, I found it difficult to understand and found even less support online for the product. ### 26. Probably the best Tag Management Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen M. | Senior Product Manager, Hayu, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Google Tag Manager?** Arguably one of the easiest Tag Management Solutions to use out there. It also connects to the Google Marketing Platform seamlessly within a few clicks, which makes set up ver straight forward. The product also has a variety of tagging templates (mostly Google related, but there are a couple of other useful ones too) which also helps to speed up tag deployment. Tags can easily be tested in 'Preview mode' before launching to your site without the need to add any extensions to your browser. **What do you dislike about Google Tag Manager?** The only downside really is that there is no support per se. GTM has a vast help centre where you can browse topics, but it only provides a rather top line overview of the product and it's features and doesn't really go into specifics. There is not a chat support feature (like other Google Marketing Products) to field any specific questions, so you are on your own if you get stuck. **Recommendations to others considering Google Tag Manager:** GTM should definitely be in the mix for Tag Management Solutions you are considering using for your company or business. The set up is one of the simplest I have experienced when compared to other platforms in the market (one tag added to the header on all your websites pages and you're done) and tags can be added, tested and deployed in a matter of clicks. **What problems is Google Tag Manager solving and how is that benefiting you?** With GTM we are helping our clients get their tagging strategies implemented in a fast and streamlines manner without interfering with any web devs release cycles. ### 27. Google Tag Manager Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2020 **What do you like best about Google Tag Manager?** I like that I can place a snipped of code on a website and be able to achieve all of my marketing programming needs through that simple snippet of code and its connected UI platform. **What do you dislike about Google Tag Manager?** Honestly nothing. Google tag manager has a specific purpose (manage your tags) and it does an amazing job at it. **Recommendations to others considering Google Tag Manager:** If you want to save time as a digital marketer and quickly adjust attribution without having to go through an engineering team, use google tag manager. **What problems is Google Tag Manager solving and how is that benefiting you?** GTM is managing my tags. It is saving me time and energy in the context of marketing and marketing attribution ### 28. Digital Marketing Specialist loves working with Google Tag Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah R. | Digital Marketing Specialist & Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2019 **What do you like best about Google Tag Manager?** I have so many great things to say about Google Tag Manager. It makes my life as a digital marketer so easy because it limits the number of tracking tags that need installed on the backend of client sites. It limits the amount of edit time on the backend of a website, and limits the amount of communication needed with a client's web developer. It is also really easy to set up tracking within the platform, and GTM offers lots of tracking options. **What do you dislike about Google Tag Manager?** There isn't a lot about the GTM platform that I dont like. One thing that would be nice for GTM to include is a prebuilt tag for Facebook tracking. Right now you need to set up FB tracking as HTML in the platform. It's doable, but just a bit time consuming compared to setting up other tracking within the platform. **Recommendations to others considering Google Tag Manager:** Use Google Tag Manager if you're dealing with multiple tracking tags for a client or your internal marketing, such as Google Analytics, FB Pixel, Google conversion tracking, etc. It will make your life and job so much easier to have a single "container" per client to drop all of your tracking codes in. **What problems is Google Tag Manager solving and how is that benefiting you?** With GTM, I dont have to always add new tracking tags to the backend of a client website, which not only saves time, but helps with website speed since there arent lots of tags slowing the site speed. The platform also makes it really easy to track specific conversions that would otherwise be difficult to create if you're not experienced with coding. ### 29. One tool for all your analytics need **Rating:** 4.0/5.0 stars **Reviewed by:** Arnav P. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Google Tag Manager?** Google tag manager can give you all the data, reports and statistics regarding your website for analysis. It's great customization, from tracking an event trigger to firing pixels has always been a great way to determine and extract exactly the data which is needed. **What do you dislike about Google Tag Manager?** It's a little complex for beginners, also you should have a basic javascript understanding to use this tool to it's full potential or else there will be many roadblocks headed your way. **Recommendations to others considering Google Tag Manager:** Personally it was little complex to use and understand initially for me but once you get the hang of it, it's a great tool. **What problems is Google Tag Manager solving and how is that benefiting you?** I am handling all the SEO and data analytics related problems using GTM and it has given me a great flexibility to what I wanted to achieve for the website with my custom scripts ### 30. Great Google product to manage all marketing tags you might need to add to your website **Rating:** 4.5/5.0 stars **Reviewed by:** Angel C. | Marketing Designer, Graphic Design, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Google Tag Manager?** One of the best features of Google Tag Manager (GTM) is the data layer which allows you to fire tags when certain non-standard events occur within your landing page or website. The data layer helps developers avoid having to hard-code tags like Facebook events in a site's Javascript files. **What do you dislike about Google Tag Manager?** One feature I found confusing when I first started using GTM was how workspaces worked. I thought it was pretty odd that all of your tag "seem" to disappear from the workspace when all the changes are published. **What problems is Google Tag Manager solving and how is that benefiting you?** As I previously mentioned, one of the main problems that GTM helps solve is not having to hard-code any tag into a landing page or web pages. Whenever I need to add a new marketing tag, I can do so without having to bother our developer who might be busy with other projects. ### 31. A good tool for streamlining tag installations **Rating:** 5.0/5.0 stars **Reviewed by:** Alex G. | Digital Content Coordinator, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Google Tag Manager?** Google Tag Manager is a great tool for adding all required website tags & codes in one place, making it easy to keep track of what is already installed on websites. It has a relatively intuitive dashboard, and has a lot of support for a variety of tags - not just Google products. **What do you dislike about Google Tag Manager?** Sometimes it is easy to forget to hit 'Publish' when you have added a tag as the button isn't obvious enough, which means your tag remains uninstalled until you remember to publish it. **What problems is Google Tag Manager solving and how is that benefiting you?** We began to install a lot more of different types of tags on our clients' websites, and Google Tag Manager has helped us to manage these more efficiently and effectively. The benefits include all team members having access to the platform, so we can all keep track of which tags have already been installed/need to be installed. ### 32. The service that helps me correct image errors immediately on the public website. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Google Tag Manager?** I can modify a container quickly and change some of its lines. It is live, so when I save the changes and launch the new version, I can test the new functionalities as the visitor sees them. This way, I avoid working locally and exposing the website code by saving each update on my hard drive. It is easy to create containers, and knowing who has access to them, including released versions and latest modifications, is like a code editor but more secure and in the cloud. **What do you dislike about Google Tag Manager?** In some occasions, it has not allowed me to release HTML or PHP code, for some reason I don't know. After trying multiple times, it already allows me to release the version. **What problems is Google Tag Manager solving and how is that benefiting you?** When I perform bug correction activities, I can easily locate them because I have the code segments divided into multiple containers. If I need to add a new container, I know exactly where it should be placed to maintain the order of page views, and I can do everything by simply accessing my Google Tag Manager account, without needing an FTP connection. ### 33. The tool that helps me modify the terms and conditions without the help of the programmer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Google Tag Manager?** Tagmanager is very intuitive for me, it's like sending a message, I simply modify the text that is within the entire code that I do not fully understand and ready, in a few seconds I can visualize on the network, as the labels are separated and with Access levels I can be sure that I will not get into other parts of the code that could damage the website, this definitely helps a person without programming experience like me. **What do you dislike about Google Tag Manager?** So far I have not had any problems like this platform, the tags I have modified have not presented any error. All perfect with Google Tag Manager. **What problems is Google Tag Manager solving and how is that benefiting you?** When I need to add or modify terms of the terms and conditions, rewards programs or promotions, I can always access the labels that help me modify that text, so I do not need the help of an expert programmer to help me, I can do it in a very easy way. ### 34. The Easiest Way To Setup Event Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Google Tag Manager?** The software basically provides a "backdoor" into your site's code, allowing you to easily setup custom event tracking for marketing campaign analytics. **What do you dislike about Google Tag Manager?** I've had trouble with the tag being properly setup within the site and therefore did not receive the data properly. This could just be the result of human error though. **Recommendations to others considering Google Tag Manager:** Watch a few tutorials on how to properly setup tags and triggers to ensure you are collecting data from the right events. Once you get the hang of it, It's a breeze adding more to your site. It even provides a debugging tool that will analyze your site in preview mode and find what the issues are with your tags/triggers **What problems is Google Tag Manager solving and how is that benefiting you?** GTM allows you to create your own window into the behavior of users on your site. Using it allows you to get a more in depth look at the user path to conversion and analyze where your strengths and weaknesses are within your site and advertising campaigns. ### 35. GTM is Fast, Lightweight, and Free Tool For Website Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Shruthi R. | Shruthi, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Google Tag Manager?** GTM is free, easy interface and setup takes few clicks. we don't need to make changes every time on the website, but we modify our tracking code/scripts accordingly through GTM console. we can easily create multiple custom events, we need to have basic JavaScript knowledge for customizations. we can create, manage and deploy multiple tags without waiting for any developers to deploy. **What do you dislike about Google Tag Manager?** there is a way to properly use tag manager and the many features it offers. **What problems is Google Tag Manager solving and how is that benefiting you?** we have been using google tag manager in our organization to place and keep a track of all tracking scrips. needless to say its a wonderful tool for tagging the entire website to monitor usage trends, issues, volumes etc ### 36. Easily Manage all your Website Tags **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about Google Tag Manager?** The ability to add and manage all the javascript tags. **What do you dislike about Google Tag Manager?** The interface is a little complicated and difficult to learn. **What problems is Google Tag Manager solving and how is that benefiting you?** Easily adding and removing website tags. ### 37. Making placing tags easy for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Katie W. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2019 **What do you like best about Google Tag Manager?** I love how intuitive the tool is and because it's so popular, if you ever have a question you'll be able to find an answer in the community. It is so easy to use and let's you place tags in minutes. **What do you dislike about Google Tag Manager?** I only dislike how difficult it can be to create custom tags when customers dont use thank you pages, I wish it was easier to create those in the platform with limited coding knowledge. **Recommendations to others considering Google Tag Manager:** Add all tags through here to ensure you're not affecting load times of the site! **What problems is Google Tag Manager solving and how is that benefiting you?** Need to place remarketing, conversion and analytics tags for marketing and this tool makes it easy to implement all ever changing tags depending on the vendor. ### 38. The google tool that allows me to add code on my already published website **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Google Tag Manager?** Google Tag Manager has allowed me to add code to the company's website when it is already published, so I do not need to modify HTML files locally on my laptop and then upload it, it also has compatibility with most platforms that have measurement tools such as Facebook Ads, Google analytics, Hubspot, etc. **What do you dislike about Google Tag Manager?** It has occurred to me that the hubspot compatibility appears in the main panel but when adding the code it marks an error, however, I have the possibility to add it through general html code, outside of that problem everything went well. **What problems is Google Tag Manager solving and how is that benefiting you?** When I need to add a tracking code or an update block to the website, I can always add it through the tag manager without having to access the complete website code. I can also control user access levels for the configuration and creation of new tags, so I am aware that each team member is responsible for their tags. ### 39. Best tag management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Esteban T. | Jefe de Contenidos, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Google Tag Manager?** It is easy to configure and integrate with the websites, it also has multiple preloaded options **What do you dislike about Google Tag Manager?** that had specialization courses in the tool **Recommendations to others considering Google Tag Manager:** If you use websites with wordpress, you can watch videos on YouTube for proper integration **What problems is Google Tag Manager solving and how is that benefiting you?** We have all our labels in one place, it helps us to have a history of implementations, Preloaded tags from various vendors help make it easier to configure the tags. ### 40. A MUST for managing multiple tags on your website. **Rating:** 5.0/5.0 stars **Reviewed by:** 🛡️ Leonardo P. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Google Tag Manager?** - The ease of use and intuitive dashboard - The well-thought process from the draft, to testing/debugging to pushing it live - The integrations with multiple software solutions - Ability to track historical changes and revert to older versions - Full flexibility to add variables **What do you dislike about Google Tag Manager?** - Triggers could be a bit more descriptive **What problems is Google Tag Manager solving and how is that benefiting you?** - No need for backend access to the website - Able to implement and test different solutions with ease ### 41. Game changer for measuring impact **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Google Tag Manager?** Tag manager allows me to clearly and quickly control all of the events on our sites. Keeping a clear structure to your events and tracking is key and GTM makes that simple **What do you dislike about Google Tag Manager?** I struggle to find flaws in GTM if I'm honest. Most of the time when I find something annoying it's because I'm not using it correctly. **Recommendations to others considering Google Tag Manager:** Set out with a clear picture of what you want to track and how you want the data to be displayed. Because of how easy to use GTM is, the mistake is often made to just set up a bunch of events left right and centre without really measuring what matters **What problems is Google Tag Manager solving and how is that benefiting you?** We switched all of our tracking across from PowerBI and Snowplay to GTM/Data Studio/Analytics and it's been perfect. Saved on costs, but also have far more control ### 42. The best way to track events and conversions on google analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Google Tag Manager?** Most helpful is the ease of use and that I can track events much more easily. I do not have to contact my backend operator to install new tags on the website when needed. Saves me a lot of time. The preview feature is also excellent. **What do you dislike about Google Tag Manager?** The Versions are a bit tricky to differentiate and some events do not work as expected. **Recommendations to others considering Google Tag Manager:** It is an easy platform that saves a lot of time and helps in effective tracking. Unfortunately, the Tag manager platform doesn't give personal assistance yet. But, there are numerous video tutorials available on youtube that can help with questions. **What problems is Google Tag Manager solving and how is that benefiting you?** Saving a lot of time since to install a new tag I do not need to speak with the back-end manager. Easy of use is the biggest plus point. ### 43. Powerful Tool For Advanced Marketing Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Google Tag Manager?** Google Tag Manager gives you the best ability to conduct advanced tracking and analytics. **What do you dislike about Google Tag Manager?** Even though this is a great tool, it can be difficult to set up. **Recommendations to others considering Google Tag Manager:** It's a great tool but definitely hire someone to set it up correctly if you're not sure how to do it yourself. **What problems is Google Tag Manager solving and how is that benefiting you?** With Google Tag Manager, I can finally see which specific ad campaigns are working. This is also a great tool to manage any and all tracking tags. ### 44. More than Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2019 **What do you like best about Google Tag Manager?** The flexibility of the html tags let you not only add analytics information but also to handle and inject custom JS. **What do you dislike about Google Tag Manager?** There is nothing really major to complain about the tool. It is flexible enough to use it out of the box and too extend it with deep configurations if you require. **Recommendations to others considering Google Tag Manager:** If you want to handle custom JS and widget scripts in a SPA more easily GTM is the way to go. **What problems is Google Tag Manager solving and how is that benefiting you?** Keep vendor, widget or simple scripts on manageable via tag manager and take advantage of the Analytics it already provides. ### 45. Great Tool to Manage events for Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Micaela L. | Back-end Developer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Google Tag Manager?** Its great to create triggers and tags to manage events without modifying the actual code of your application. Very clean implementation. The debbuger tools in google chrome extension is also great. **What do you dislike about Google Tag Manager?** For ecommerce data you have to implemente dataLayer and custom variable that are not as easy and you need to modify your code. **Recommendations to others considering Google Tag Manager:** Great to manage events, clean solutions. **What problems is Google Tag Manager solving and how is that benefiting you?** Tracking events, benefits is that i don't have to change my code and i can check with the preview mode if they work before publishing. ### 46. Great and easy way to manage tags, events and triggers in a centralize way **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Google Tag Manager?** Ability to roll back and use version control **What do you dislike about Google Tag Manager?** It gets a little annoying to browse through tags, events, triggers, etc to find certain things. **Recommendations to others considering Google Tag Manager:** Easy to set-up and use. I love that you van great workspaces and Preview and test tags before going live. There is a cool Chrome plug-in for that as well. **What problems is Google Tag Manager solving and how is that benefiting you?** Giving the marketing team the ability to add certain tracking tags without going through the tech team ### 47. Google Tag Manager empowers marketers and content creators **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Google Tag Manager?** Google Tag Manager gives us the ability to deploy tracking scripts and other minor marketing codes without reliance on our IT teams. This means less reliance on scheduled deployments and more speed to market. **What do you dislike about Google Tag Manager?** Google does not provide a great organizational structure within the tool so it can get messy if you have a lot of tags and triggers and especially if you have multiple people working in the same container. **Recommendations to others considering Google Tag Manager:** GTM is a free and powerful tag management solution. It could provide a few more organizational features, but it is great especially if you use other Google products like Analytics. **What problems is Google Tag Manager solving and how is that benefiting you?** We have a long software development and deployment cycle so we were able to remove most of our reliance on IT through the implementation of GTM. This allows our marketing team to be more nimble and also allows our IT team to focus on more important development efforts. ### 48. Very Powerful and Handy Tool to Increase ROI **Rating:** 4.5/5.0 stars **Reviewed by:** vikram B. | Vikram, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Google Tag Manager?** we want to edit and publish the scripts without uploading the files on the server. So increase the website speed and reduce the code on the website. we can implement tags site wide easily. we can easily integrate the Google products. **What do you dislike about Google Tag Manager?** If you want to use GTM properly we have to first learn it. even if you are from tech Background. **What problems is Google Tag Manager solving and how is that benefiting you?** we are using GTM Across the website. it allows us me to track all the pages or a specific page. ### 49. GTM Review **Rating:** 4.0/5.0 stars **Reviewed by:** Corey W. | Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Google Tag Manager?** I like that Google Tag Manager is pretty user-friendly and easy to integrate with other platforms. I like that you can copy tags and triggers so that you don't have to start from scratch when building and placing tags. I like that the platform is very visual and you can see things divided and outlined clearly. **What do you dislike about Google Tag Manager?** I dislike how long it takes to save and publish changes. I also wish there were more drag and drop features to rearrange things into different folders. It also takes a long time to get into preview mode. **Recommendations to others considering Google Tag Manager:** Always test to make sure your tags are firing correctly. You can test everything in preview mode. **What problems is Google Tag Manager solving and how is that benefiting you?** We are solving problems by having secure ways to track conversions. Our business is built on orders and tracking is extremely important. We've realized the benefits of having the security to know tags and pixels will not break. ### 50. The easiest way to track your ads performance **Rating:** 4.5/5.0 stars **Reviewed by:** Tomer W. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Google Tag Manager?** Very simple and straight-forward integration saves A LOT of time and money for implementation, super friendly to use (for most features). **What do you dislike about Google Tag Manager?** Sometimes the tags take a while to start responding **Recommendations to others considering Google Tag Manager:** The best tracking solution in the market from Google. Easy choice. **What problems is Google Tag Manager solving and how is that benefiting you?** Tracking ad performance and generating a positive ROI ## Google Tag Manager Discussions - [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) - 1 comment - [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) - 4 comments - [View Google Tag Manager pricing details and edition comparison](https://www.g2.com/products/google-tag-manager/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+03%3A58%3A31+-0500&secure%5Bsession_id%5D=e81d7e9f-4336-42ef-a255-be516f1a5422&secure%5Btoken%5D=61c17f35a0181fbfeaa649e11ca6d347d0eb34f7c242b326db55507677a8e855&format=llm_user) ## Google Tag Manager Integrations - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Didomi](https://www.g2.com/products/didomi/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [Ketch](https://www.g2.com/products/ketch/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Google Tag Manager Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Reporting** - Trending - Retroactive Reporting - Unification Across Devices **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Google Tag Manager Alternatives - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,896 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,174 reviews)