---
title: Google Tag Manager Reviews
meta_title: 'Google Tag Manager Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 442 reviews by the users' company size, role or industry
  to find out how Google Tag Manager works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 442
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Google Tag Manager Reviews
**Vendor:** Google  
**Category:** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 442
## About Google Tag Manager
Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.



## Google Tag Manager Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Google Tag Manager, simplifying tag management and campaign tracking effectively. (5 reviews)
- Users value the **easy integrations** of Google Tag Manager, enabling seamless connections for enhanced customer data capture. (3 reviews)
- Users appreciate the **insightful analytics** provided by Google Tag Manager, making campaign optimization straightforward and effective. (3 reviews)
- Users appreciate the **flexible variable system** of Google Tag Manager, enabling precise event tracking and management. (2 reviews)
- Users value the **seamless integrations** of Google Tag Manager, enhancing tracking and analytics with ease and efficiency. (2 reviews)
- Intuitive (2 reviews)
- Users appreciate the **container-centric model** of Google Tag Manager, enabling clear organization and efficient management of tags and triggers. (1 reviews)
- Bug Resolution (1 reviews)
- Customer Insights (1 reviews)
- Users appreciate the **flexibility** of Google Tag Manager, enabling robust customization and streamlined management of tags and triggers. (1 reviews)

**What users dislike:**

- Users find it **complicated to use** , often relying on developers to add code for them. (1 reviews)
- Users face **intermittent preview debugging** issues, requiring extra QA steps and complicating testing with cached pages and blockers. (1 reviews)
- Users experience **frustration** as Google Tag Manager can slow down website performance and raise security concerns. (1 reviews)
- Users note the **limited options** in Google Tag Manager for customization when integrating with non-Google platforms. (1 reviews)
- Users face **product limitations** with Google Tag Manager due to issues like intermittent preview and tag accumulation. (1 reviews)
- Users report **slow performance** with Google Tag Manager, impacting website speed and user experience. (1 reviews)
- Users experience **tagging issues** due to intermittent preview debugging and the accumulation of unused tags and variables. (1 reviews)

## Google Tag Manager Reviews
  ### 1. Industry Standard

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about Google Tag Manager?**

Easy to setup and install on websites. Easy to add multiple tags like GA, Matomo, etc

**What do you dislike about Google Tag Manager?**

Not easy to track things like form submissions, button clicks, downloads, etc.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Gives us valuable analytics into websites and how we can improve our SEO.

  ### 2. We use GTM as a quick solution for any code integration for our website

**Rating:** 5.0/5.0 stars

**Reviewed by:** ilknur b. | D, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 15, 2021

**What do you like best about Google Tag Manager?**

With GTM we can add any code snippet to our website without any help from the development team. You can use GTM for adding some variables or Google Analytics events. Because there are many tag and variable templates, it is more than enough for a growth team member.

**What do you dislike about Google Tag Manager?**

There is not a big point that I dislike, but sometimes there are JS errors when running custom JS variables or tags. There is no support team to ask those questions. Because it is a growing tool, I think it needs a more extensive support team.

**Recommendations to others considering Google Tag Manager:**

If you are a small agency or you have a jam-packed development team, GTM is a great tool to add your scripts to the website or any Google Analytics-related integrations.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We add all Google Analytics tracking events via GTM. The development team can do it, but it lasts longer in that way. We add all time, clicks, or view related events and variables via GTM now.

  ### 3. Track goals/conversions easy and fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aivars M. | Technical Digital Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2022

**What do you like best about Google Tag Manager?**

Works great with wordpress. 
Can track forms, clicks, scrolls, video views etc.

**What do you dislike about Google Tag Manager?**

Need advanced technical knowledge know how.
Sometimes tags doesn't fire with certain websites.

**What problems is Google Tag Manager solving and how is that benefiting you?**

It's helps me setting up events on GA4 events and conversions.

  ### 4. Best for all customised tracking setup | Google Tag Manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Philip D. | Digital Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2022

**What do you like best about Google Tag Manager?**

Customised tracking setup and placing the cookies, tracking them is the best part.

**What do you dislike about Google Tag Manager?**

There is nothing to say dislike because it has various of advantages that solve everything regarding tracking

**What problems is Google Tag Manager solving and how is that benefiting you?**

There are no much options to track in advertising channels but this Google Tag Manager solves all the problems in tracking and it benefits in page loading speed because it has only one code to place on the website

  ### 5. An Ultimate Platofrm to Manage All Kind Of Tags/Trigger/Conversion Events

**Rating:** 4.5/5.0 stars

**Reviewed by:** Prashant S. | Senior SEO Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 26, 2022

**What do you like best about Google Tag Manager?**

I like Google Tag Manager because of ample reasons. One is it allows to integrate with multiple platforms and by custom HTML code. Second I can create multiple variables as per required to integrate with third party channel.

**What do you dislike about Google Tag Manager?**

Whenever I tried to add pixel with facebook or domain differentiation - the process is so complex, it needs to be simple and easy to understand. I would recommend google tag manager should release there product use guide.

**Recommendations to others considering Google Tag Manager:**

must use google tag manager platform if you are going to install multiple tags in a single website.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Instead of using multiple pixel code on a single website - I am using google tag manager and managing all pixel codes/tracking codes on a single platform.

  ### 6. GTM Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mert K. | D, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2021

**What do you like best about Google Tag Manager?**

Google Tag Manager makes it really easy to view and manage all of your third-party marketing tags/pixels in one place.
Google Tag Manager allows non-coders to quickly implement new marketing and ad tracking services that rely on web pixels or trackers.

**What do you dislike about Google Tag Manager?**

It does a poor job of letting you create separate staging/dev environments. It requires a lot of setup and could be much smoother and integrated into the experience.
Even with the debugger, it can be really tough to see values that have been passed from your backend into the scripts.

**What problems is Google Tag Manager solving and how is that benefiting you?**

In my company, we are solving measuring problems with that. We make lots of updates on the website and application, that's why we need to measure different things every day. With the help of google tag manager, we can measure and create other things. We add and update our own tags for conversion tracking, site analytics, remarketing, and more

  ### 7. GTM is the one stop solution to all the product analytics integrations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 04, 2022

**What do you like best about Google Tag Manager?**

The ease with which different tools and functionalities can be integrated. Using GTM reduces the turnaround time for any tool.

**What do you dislike about Google Tag Manager?**

Documentation for some parts of the product can be a little difficult to understand, improving that can really help with the use of the product.

**What problems is Google Tag Manager solving and how is that benefiting you?**

It helps to integrate various tools across the product with ease. Making the changes on GTM helps us directly extend the functionality of our existing flows.

  ### 8. Powerful tool, Steep Learning Curve...

**Rating:** 4.5/5.0 stars

**Reviewed by:** Daniel R. | Head of Growth, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 29, 2021

**What do you like best about Google Tag Manager?**

Google Tag Manager is a very powerful tool, capable of tracking detailed metrics through your site, in order to garner the best possible data for your needs. When using it, there are no holes left to be filled, meaning that all of your needs will be addressed no matter the capacity you use it in.  The software is completly free, which is most likely the best part, allowing you to optimize your costs while gaining state of the art tracking that merges perfectly with Google Analytics based on the various tags you are trying to track, and as far as I have tested and used thep platform, there are no bugs associated with it.

**What do you dislike about Google Tag Manager?**

Google Tag Manager has a very steep learning curve, and lots of features are placed where you don't expect them to be. For a beginner, paired with poor UX overall, Google Tag Manager can become a challenge to set up, unless you already know what you are doing or are fast at learning.

**What problems is Google Tag Manager solving and how is that benefiting you?**

With Google Tag Manager, I can optimize my platform tracking to one source, and keep all of my products within the Google Suite for free. I am able to improve my marketing strategies by tracking where my audience is clicking throughout my website, and generating meaningful data that I can use to increase my sales revenue.

  ### 9. A must have tool even for non technical marketers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mithil P. | Growth Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 13, 2022

**What do you like best about Google Tag Manager?**

The best thing I like about Google Tag Manager is the no-code tagging/events configuration that it allows once it has been all been set up. Because this is such a widely used tool, there are tons of tutorials and videos on Youtube on how to use Google Tag Manager to the best of its potential. I definitely like the scalability of this platform and how much it lets marketers achieve in terms of tagging and tracking without having to worry about being technical or logging onto the website backend every time they need to integrate a platform. I also absolutely like the fact that Google Tag Manager in itself is a platform that is absolutely free for marketers who want to track events or integrate their website with other marketing and sinsights relation integration can take advantage of. Anyone with a basic Google or Gmail account can easily set it up and keep using it.

**What do you dislike about Google Tag Manager?**

There are two things I dislike about the tool in general. First, I do not like the fact that Google Tag Manager as a platform does not highlight that more the integrations on the back end with plugins and tools (basically code heavy), slower it will make our website pages to load. I think this is a challenge for every marker and having slow pages or having plugins that just slow down the load speed of the page is a big no. The other thing I definitely don't like about the tool is that because it is connected to a Gmail or Google account at set up, we often lose access to the account once an employee leaves. I think Google should allow to put corporate emails addresses for businesses to use the tool.

**Recommendations to others considering Google Tag Manager:**

One thing I will recommend to others considering using Google Tag Manager is that this is a must-have tool for you if you can put in a small amount of learning time or watch videos on how to do some things. It beats having to log on to a website back end to integrate marketing platforms.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We are solving many business and marketing problems with Google Tag Manager. The most important one is that the tool now allows our non-technical staff members to input codes and integrations on the back end without messing with the actual website or the content management systems of our website. This is a big advantage as the learning curve has been cut tremendously and marketers/ team members can focus on the more important objectives and goals rather than having to worry about how to set up some codes and platforms on the website back end.

  ### 10. Must Have tool for Google Analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Deva S. | Freelance WordPress Web Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2022

**What do you like best about Google Tag Manager?**

The number of options to work with is a lot. Google tag manager helps in coming up with multiple ways to track the user interaction on the websites which in turn helps a lot in optimizing the websites.

**What do you dislike about Google Tag Manager?**

Tag manager takes a little bit of time to master, however for its use its  a great tool.

**What problems is Google Tag Manager solving and how is that benefiting you?**

I use it along with the google analytics to set triggers and track the user interactions with the websites and come up with insights to optimize the website.

  ### 11. Tried and True

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike Y. | D, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2021

**What do you like best about Google Tag Manager?**

Google Tag Manager has been the household name since the early inception of digital marketing.  There are newer, more advanced systems out there, but at a larger cost.  GTM, is the best resource for any small to medium sized business.

**What do you dislike about Google Tag Manager?**

With time, Google Tag Manager will be obsolete as newer tech comes to the masses.  The main component I dislike about GTM is the learning curve.  If you are new to this space it will take some time to get comfortable with how everything works.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Google Tage Manager has been a great resource for testing new landing pages, what triggers and events users are clicking on, how they are getting to our site, and what goals are being completed based off user action.

  ### 12. Best way to add third party scripts to your website

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2022

**What do you like best about Google Tag Manager?**

- Saves time & won't affect production pages don't need to add analytics code separately on different pages or write code on the project
- Easy to add, pause and remove code

**What do you dislike about Google Tag Manager?**

- a bit tricky to setup need some coding knowledge to begin 
- too many things to learn if we want to use conversions and events etc
- we may forget added code because it's entirely out of the project

**Recommendations to others considering Google Tag Manager:**

Use this instead of adding each analytics code separately on your platform
It's completely free. Nothing will go wrong with this move.

**What problems is Google Tag Manager solving and how is that benefiting you?**

- time-saving
- easy to add and remove analytics code
- custom HTML option for codes that aren't available yet on tag manager
- pausing code is a great feature 
- live testing using chrome extension is well thought feature

  ### 13. A powerful tool to enhance and add flexibility to your analytics or marketing pixel workflows.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Program Development | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 06, 2022

**What do you like best about Google Tag Manager?**

With minimal code, any digital marketer can stand up a dynamic market pixel publishing system. While this gives them the ability to add tracking pixels with ease, it also allows them to enhance and add more comprehensive tracking as they mature. It's a tool that can grow with them.

**What do you dislike about Google Tag Manager?**

GTM can be overwrought with complexity. Because it is so easy to work inside the tool, it can be easy overcomplicate tags quickly. Just because one can do something within GTM does not mean that one should. Knowing the nuance of the tool comes with expertise and time.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Classically, marketers that don't have devs or dev budgets can quickly implement their marketing pixels and even institute web data tracking. Companies I've worked with can rapidly deploy marketing pixels and attain a better understanding of their digital marketing ROI as a result.

  ### 14. GTM Is A Swiss Army Knife for Data Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Audrey K. | Chief Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2021

**What do you like best about Google Tag Manager?**

Regardless of the platform as long as we can add the GTM code to the site we then can follow our internal processes of setting up what data we can collect. It equalized data collection across many different platforms.

**What do you dislike about Google Tag Manager?**

GTM is not for the faint of heart, you really have to understand how it works to get the data you need. Some tags/triggers are trickier than others. This is why testing is so important. There are alot of resources out there to help you find the right combination of triggers to get what you need.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We have created a process of how to implement GTM regardless of the platform. This process consistency allows us to get accurate data faster when we are onboarding a client.  Getting the data is the important part not setting up the system to gather the data.

  ### 15. An useful tool that need some work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2021

**What do you like best about Google Tag Manager?**

The most helpful thing about Google Tag Manager is that, with a single snippet of code, you can gather all kinds of data about the interactions that users have with your website or app. To install the snippet is straightforward, and it takes just minutes.

**What do you dislike about Google Tag Manager?**

The learning curve can be tricky: at first, it is very simple to implement the basic tags, but if you want to monitor more detailed events that happen on your website or app, you can find yourself facing some issues. Setting up tags isn't always easy, sometimes it takes time and effort if you're not used to handle scripting languages.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Google Tag Manager allows monitoring every user's interaction on your website or app, from the single visit to the complete conversion path, without loading the page with many different scripts like we were used to doing just a few years ago. Install the basic Tag Manager script, then add the tags: Tag Manager fetches the inputs and sends them to the Analytics platform. You can collect many kinds of data, for example: funnel completions, clicks, webpage scrolls, other applications monitoring pixels (Facebook pixel and such scripts) or other social networks/API integrations... You can monitor every event that is relevant for you without any edit on the website or the app itself. You just have to create a tag and publish it. 
Using only one tag have another effect on your page: you have fewer calls to third-part scripts (you don't need to install them anymore!), the web page is lighter, and both performance and SEO are improved. Improving the performance of the web page is crucial for SEO now, and using this tool helps to achieve better rankings.

  ### 16. Best tool to get Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Doolitha S. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2021

**What do you like best about Google Tag Manager?**

Google tag manager is easy to work and use. There are resources and top-level support from the platform itself. It provides all the data and insights after configuring excellently.

**What do you dislike about Google Tag Manager?**

It was a bit hard when configuring the first time, but after that, no issues. Therefore nothing to dislike about the tool.

**Recommendations to others considering Google Tag Manager:**

It's a must-have tool if you have a more significant audience, and you need to get insights based on their actions. It would be best if you tried this tool since it has a free tier.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We could track the user interaction after embedding the code to the web and creating the triggers. Based on the trigger event, we can get the insights and the changes we have to make, and what sections need more attention. It was an excellent tool for the business to grow.

  ### 17. Consolidated setup for tracking custom events

**Rating:** 4.5/5.0 stars

**Reviewed by:** Subhash A. | Senior Executive - Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2022

**What do you like best about Google Tag Manager?**

Fact that one piece of code on the website can implement multiple other pixels at the backend is amazing. It reduces code length on site and helps in enabling multipe tracking options

**What do you dislike about Google Tag Manager?**

This is a slightly technical tool that took a while for me to get hands-on with. A hand-holding guide for setting up the first tag or trigger would help noncoders.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Understanding what and where our customers interact on our site by setting up tracking parameters. This helps us track where on the page a customer is clicking or interacting

  ### 18. Great for Conversion Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Javed K. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 24, 2021

**What do you like best about Google Tag Manager?**

Google tag manager helps me with managing all my tags in one place and it's totally free, I love tag manager because it provides me with third party tags and creates some new custom tags as well. the main thing is it improve my website speed performance by not installing lots of tags separately.

**What do you dislike about Google Tag Manager?**

Google tag manager needs to improve its performance by working on it like sometimes it didn't provide proper data.

**What problems is Google Tag Manager solving and how is that benefiting you?**

First of all, it is very easy to use and I don't need any programmer's knowledge to use this. google tag manager improve my website's loading speed. It gives me everything in one place such as my UTM tag and other conversion tags. I can create multiple conversion templates, and fire them automatically at any time.

  ### 19. Best Tool For Event Tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mohd Saalim T. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2021

**What do you like best about Google Tag Manager?**

I like tag manager because it is very useful for events tracking, goals tracki tracking, scroll tracking. Moreover Google tag manager is also helpful in goals tracking where, goals tracking not possible by Google Analytics.

**What do you dislike about Google Tag Manager?**

I didn't feel there is anything i dislike about Google Tag Manager.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Google Tag Manager, is quite helpful in business prediction. It helps me to know which part of website is performing well and which part is need to be optimized. 
Moreover google tag manager has options to setup custom tracking, where you can pyt your value and trigger on any desire event.

  ### 20. A web application activity tracking tool provided by google

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ashok D. | Ruby on Rails Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2022

**What do you like best about Google Tag Manager?**

- track users' activity across the web application
 - site analytics for better performance and analyze which product on our application users visit the most
 - easy to implement just place the script tags in your header and footer and you are done

**What do you dislike about Google Tag Manager?**

- well I am not heavily using it right now so didn't feel setbacks yet

**What problems is Google Tag Manager solving and how is that benefiting you?**

- tracking users activity 
- analysing web application and pages burdon 
- track where users left of from the application

  ### 21. One of the best software you can use as a Website Admin that understands minimal coding

**Rating:** 5.0/5.0 stars

**Reviewed by:** Henry C. | Student, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2021

**What do you like best about Google Tag Manager?**

GTM allows me to inject code onto my site including snippets without having to ask my DevOp team to do it for me. It's best when you need to be agile and things need to be added on the fly. It's also great for compatibility with Google Analytics

**What do you dislike about Google Tag Manager?**

Sometimes the tag doesn't fire and it's hard to manage the cookies and tags when there are many people working in the same environment.

**Recommendations to others considering Google Tag Manager:**

If your a web admin and need a quick way to set your cookies and have the snippet fire at the right time, GTM is one of the best software out there. It's free so there is really no risk to trying it out.

**What problems is Google Tag Manager solving and how is that benefiting you?**

The biggest problem that I am trying to solve with GTM is to get snippets and codes onto the website backend without having to code it myself. It's so easy to use that I just need to set when I want the tag to fire by setting up the trigger in like 2-3 mins.

  ### 22. Free, easy-to-implement tag management solution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2021

**What do you like best about Google Tag Manager?**

I find Google Tag Manager to be easy to use and implement. It lets you add and manage all of your website scripts and tags in one place. Plus, it gives you quick access to lots of important information that can help you get better results from your online marketing and advertising efforts.

**What do you dislike about Google Tag Manager?**

GTM is pretty straightforward. If someone has a basic understanding of tags and tracking scripts. I’ve set it up a number of times without much difficulty, but it could be a little challenging to people who’ve never set it up before.

**What problems is Google Tag Manager solving and how is that benefiting you?**

It helps me keep and manage all of my tags in one spot. It has saved me lots of time and trouble. Plus, it's free!

  ### 23. GTM review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ayşe F. | Digital Intelligence Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2021

**What do you like best about Google Tag Manager?**

I really like Google Tag Manager features like creating different events and actions for the measurement of your website, mobile application without knowing any coding skills. In that way, you can use it in a very simple way and create lots of different events.

**What do you dislike about Google Tag Manager?**

Sometimes you need to know some technical skills like basic HTML for the data layer part. You are not obliged to know that but if you want to create some custom measurements it is better to know that.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We understand the customer's behaviors on the website or mobile application with the measurement systems of Google Tag Manager. Also, we don't need to talk with the web developer all the time, we can create lots of things via Google Tag Manager.

  ### 24. Best website tracking tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 09, 2022

**What do you like best about Google Tag Manager?**

Free tracking tool. We can easily create tags for tracking conversations. We can create and fired tags of custom schema. We can even track specific event. Easily implement tags without developers help.

**What do you dislike about Google Tag Manager?**

There is nothing to dislike about this tool as it helped me in great conversion tracking

**What problems is Google Tag Manager solving and how is that benefiting you?**

With google tag manager I can easily implement tags without developer's help. Conversion tracking can be done easily. Can create our own tags for website analysis.

  ### 25. Analytics for all

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katie B. | Digital Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Google Tag Manager?**

I like how Tag Manager is easily accessible through all aspects of Google. It makes everything run smoothly and integrate with other Google software specifically.

**What do you dislike about Google Tag Manager?**

What's least helpful is how cluttered it can look when trying to do work on it. As long as you stay organized, there shouldn't be any issues, but it is a bit complex when first starting out.

**What problems is Google Tag Manager solving and how is that benefiting you?**

My company is able to produce more analytics and set up these on client's websites to look at insights and visitors. Our clients like to see progress being made and traffic being driven to their sites, so when we can show them that progress from using Tag Manager, everybody is happy.

  ### 26. Google tag manager - my opinion

**Rating:** 4.0/5.0 stars

**Reviewed by:** Oluwajoba O. | M, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Google Tag Manager?**

Helps you to quickly authenticate google services like Google analytics

**What do you dislike about Google Tag Manager?**

The dashboard can be pretty overwhelming as there are a lot of settings and options.

**Recommendations to others considering Google Tag Manager:**

If you use analytics on your WordPress website then Google tag manager is really good for a faster setup with some WordPress plugins out there

**What problems is Google Tag Manager solving and how is that benefiting you?**

I use Google tag manager on all my websites. It's a quick way for Wordpress plugins to access google analytics data within wordpress

  ### 27. One of the most important tools that we must use for an ecommerce website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2021

**What do you like best about Google Tag Manager?**

Integration is very easy and it is a free to use tool. It is very easy to integrate any code without IT support. And also, it is very easy to change these codes. You have different levels of aouthority.

**What do you dislike about Google Tag Manager?**

It is hard to use, you need someone who knows tagging. It is not as same as standart coding, so that IT specialist do not know to use it. It is hard tofind someone who knows using it.

**Recommendations to others considering Google Tag Manager:**

If you would like to integrate new codes to your website without opening tickets to your IT team and without affecting your website performance, it is the right tool to use. You can integrate any marketing tool, any digital analytics code without it needs.

**What problems is Google Tag Manager solving and how is that benefiting you?**

When someone tagged something after a year for example it may be hard for other person to understang all the tagging that had done. It is hard to use most of the time. However, it is one of the most beneficial tools , you do not need any IT person to integrate new things. Also, it does not affect your website speed , because it is not hard coded.

  ### 28. using this tool you can use many thing for your site and advertisement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2022

**What do you like best about Google Tag Manager?**

using this tool you can track most of things like google analytics, google ads, custom event tracking code

**What do you dislike about Google Tag Manager?**

you need to published after doing or changing

**Recommendations to others considering Google Tag Manager:**

my recommendation to all site owners and digital marketers please use this tool to save our time, also you ma use this for Schema for your site

**What problems is Google Tag Manager solving and how is that benefiting you?**

i am using this tool for m 5 sites to track google analytics, google ads, and i love to use custom event tracking using custom HTML code,

  ### 29. eCommerce must-have

**Rating:** 4.5/5.0 stars

**Reviewed by:** Christian N. | Director of Marketing and Social Media, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2021

**What do you like best about Google Tag Manager?**

It's pretty simple. This allows us to add tags and track certain data points and key metrics on our site and see how effective we are at retaining and keeping users. There are a lot of options and integrations available.

**What do you dislike about Google Tag Manager?**

Occasionally the data can be questionable and we have to go diagnose how the tag is set up. This is likely not a problem with non-custom websites however.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Again, this lets us track the most important KPIs for our website data and it would be harder to improve things without it.

  ### 30. A little bit complicated but good after using it repeatedly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Michael C. | Google Ads Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Google Tag Manager?**

I really like how in the beginning, I contact Google support because I did not know how to do this. A google rep helped me out with this and I was able to track specific conversions.

**What do you dislike about Google Tag Manager?**

Very complicated at first. You definitely need some guidance before doing it on your own.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Being able to track specific buttons on the website. They help a lot.

  ### 31. Essential for in-depth visitor analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amanda Z. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Google Tag Manager?**

WIth some research, the possibilities are endless when it comes to finding out information about visitor behavior. Very useful for optimizing user experience.

**What do you dislike about Google Tag Manager?**

It's not intuitive at all but requires, at times, quite a lot of work to figure out how to set up different tags.

**What problems is Google Tag Manager solving and how is that benefiting you?**

I'm using it professionally to set up my various social media ads and Google ads, analyze scroll depth, and simplify coding needed in the header on WordPress

  ### 32. yo do not need IT team to integrate tools anymore

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Google Tag Manager?**

I like best the logic of the tool. You do not need an IT team to integrate new tools to your website or the unique matrix that you want to measure. Also, it prevents any damage to your website's performance.

**What do you dislike about Google Tag Manager?**

It is mainly hard to use because you need to know tagging constructer. It is not enough for you to know codding; you need to know writing tags. What is more, it can be complicated after adding too many tags; it is getting harder to manage all of them

**What problems is Google Tag Manager solving and how is that benefiting you?**

The assistance and requirement of IT department codding services are not required anymore with this tool. If ı want to add a new metric to analytics  or to integrate a new marketing channel, I can do it via using this tool

  ### 33. Great tool to manage all analytics containers (tags)

**Rating:** 4.5/5.0 stars

**Reviewed by:** Denis M. | Marketing Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2021

**What do you like best about Google Tag Manager?**

Google Tag Manager provides a one-stop place to manage all analytics containers (also called tags), like Facebook Pixel, LinkedIn Pixel, Google Analytics code etc. You can install them easily with basically a few clicks, and not worry whether or not you placed it in the wrong place on your site.

**What do you dislike about Google Tag Manager?**

Google Tag Manager slows down a site's download speed. And that's the only thing I don't like.

**What problems is Google Tag Manager solving and how is that benefiting you?**

I am managing all tags from one place and that's very handy. GTM also provides debugging capabilities for all the tags you have on your website.

  ### 34. Ease of use with multi functional access and control of GA tags

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 11, 2022

**What do you like best about Google Tag Manager?**

Tracking accelerated mobile pages (AMP) and the ease of tracking button clicks

**What do you dislike about Google Tag Manager?**

The limit of 1000 triggers in the free version of the tag manger

**What problems is Google Tag Manager solving and how is that benefiting you?**

Our entire Ads and Analytics are being helped by the Tag manager and the ease of use is providing us with real time saving for the Ads and Analytics team.

  ### 35. A great, easy to use free product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 14, 2021

**What do you like best about Google Tag Manager?**

The user interface is fairly intuitive but there is a big online community out there that usually have solutions to anything you may want to do with Tag Manager.
The debugging and testing process has been greatly improved which makes it so much easier to improve performance. 
Google is constantly adding more functionality out of the box which is super helpful.

**What do you dislike about Google Tag Manager?**

There is nothing to dislike about a free product that has few peers.
It can sometimes be clinky to write bespoke code when you cant find an out of the box solution - but I don't think this is much different to any other products out there

**Recommendations to others considering Google Tag Manager:**

You should always try this product. Out of the box it is useful and the online community is so helpful - often with no gain for them.
Try to be organised when creating triggers and tags so that you can keep track of your work and then make changes in the future. Use consistent naming conventions that you wont forget.
when collaborating  make sure everyone understands the goals and how things work because it can be confusing looking at someone else's tags and trying to decipher them

**What problems is Google Tag Manager solving and how is that benefiting you?**

Adding custom functionality to Google Analytics such as click tracking, downloads and user interaction.
It also helps with form submission as well as tracking of a single page web app

  ### 36. If you are a marketer with basic knowledge of programing  this tool  perfect for your

**Rating:** 4.5/5.0 stars

**Reviewed by:** David A. | Media Planning Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 04, 2021

**What do you like best about Google Tag Manager?**

The tool is easy to use and implement. You can add all your tags in one place. The page has a lot of info to learn and help to set up your tags

**What do you dislike about Google Tag Manager?**

You need a little knowledge of what is about a tag and how it works. All definitions could be confusing at the beginning but with more time and experience it takes easier.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Admin all tags in one place

  ### 37. If you want to organize scripts you use for your site, this is a nice tool to have

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2021

**What do you like best about Google Tag Manager?**

Google Tag Manager allows you to have most, if not all, of the scripts you have on your sites in one place and easy to organize and maintain.

**What do you dislike about Google Tag Manager?**

If one is not careful, it could add more time page load, which would affect your page speed score.  However, one could mitigate this issue by removing any scripts that are not in use.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We wanted to have a better way to organize our scripts and make them easier to maintain, and this tool does this for us

  ### 38. The most efficient way to manage tags on a website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.)

**Reviewed Date:** February 02, 2022

**What do you like best about Google Tag Manager?**

Easy to set up 
UI is simple and easy to use
Integrates with multiple platforms with ease
Multiple websites/properties can be managed in one account
Organizing websites for tag management is a breeze

**What do you dislike about Google Tag Manager?**

There is nothing to dislike about the product.

**What problems is Google Tag Manager solving and how is that benefiting you?**

As a marketer no need to deal with codes on the website
No developer help needed
Easy and fast way to push tags on the website
Easy to organize multiple web properties 
Integration with multiple platforms is widely available

  ### 39. Best way to manage site tags

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 02, 2021

**What do you like best about Google Tag Manager?**

Easy to install GTM container on our website and manage tags and triggers for multiple tracking purposes

**What do you dislike about Google Tag Manager?**

It can take a while to set up the first time if you are not very technical or familiar.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We need tags on our site pages to track conversion types, session recordings, site element usage, etc. Being able to update and change these without having to re-publish the website makes it easy to manage.

  ### 40. Very Helpful Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brieann C. | Digital Marketing Intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Google Tag Manager?**

I was able to use Google Tag Manager to create a tracking pixel without having to edit the website coding.

**What do you dislike about Google Tag Manager?**

I found the app a bit confusing just because I'm not very familiar with it. I felt that it was a bit complex for what I needed it for.

**What problems is Google Tag Manager solving and how is that benefiting you?**

I was able to create a tracking pixel that would assist me with running Facebook Ads. The main benefit is that you can easily create a pixel without having to make any changes to the website code. It simplifies the process.

  ### 41. Brilliant and easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 24, 2021

**What do you like best about Google Tag Manager?**

It is straightforward to get started and has pre-built templates and tags to help set up analytics in a few minutes.

**What do you dislike about Google Tag Manager?**

There isnt much to dislike, The tools works out quite well and almost never bugs out.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We have used Google tag manager to deploy every third-party tool, including analytics, marketing, CMS, and sometimes functional scripts. It is a safe and flexible option for script deployments.

  ### 42. Extremely useful when handling multiple accounts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 17, 2021

**What do you like best about Google Tag Manager?**

The "preset" codes. Such as analytics, Google Ads, etc

**What do you dislike about Google Tag Manager?**

It can be a bit confusing at first understanding the triggers vs script and what each piece does.

**What problems is Google Tag Manager solving and how is that benefiting you?**

An easy way to implement tracking code on a client's website without having to work through their developer or make permanent changes to their backend code.

  ### 43. Good for technical non-developers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mike S. | Ecommerce Site Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2021

**What do you like best about Google Tag Manager?**

It's free, and it gives you control over some of the content on your site without having to rely on development resources.

**What do you dislike about Google Tag Manager?**

The library of pre-built tags is really small compared to some others (Tealium for example), so you get what you pay for.  You tend to end up with more individual tags because you can't really do one dynamic tag for multiple events (for example, "if product page view, pass this event, else if category view, pass this event".

**Recommendations to others considering Google Tag Manager:**

There are other tools that you can buy which have a more polished and easy-to-use user interface, especially if you don't have somebody who understands javascript working with you, but they do come at a price.  If you're just starting out with tag management this is a great choice.

**What problems is Google Tag Manager solving and how is that benefiting you?**

We no longer have to wait multiple days/weeks for tags to be implemented, and with outsourced development, we're also saving thousands of dollars a year in development costs.  We're able to work directly with vendors to get tags added, tested, and live usually within hours.

  ### 44. GTM for Marketing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 20, 2021

**What do you like best about Google Tag Manager?**

Google tag manager allows our agency to collaborate with our clients and host our website in the same place.

**What do you dislike about Google Tag Manager?**

Google tag manager is somewhat difficult to learn

**What problems is Google Tag Manager solving and how is that benefiting you?**

Helps us track our KPIs

  ### 45. Hard to Use

**Rating:** 2.5/5.0 stars

**Reviewed by:** Ashley C. | Marketing Integrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2021

**What do you like best about Google Tag Manager?**

There is a lot of platforms you can choose from to make tags.

**What do you dislike about Google Tag Manager?**

Very hard to use. 
I am not very familiar with tags in general, so this platform just confuses me.

**Recommendations to others considering Google Tag Manager:**

Have a good understanding of all the details that need to be filled out. This is really hard to use for someone that doesn't understand all the parts of the tag.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Adding tags to our website . Code doesn't have to be put in to the site after it is made.

  ### 46. Easy to update tagging

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 06, 2022

**What do you like best about Google Tag Manager?**

Zero reconfiguration solution to adjust and deploy tagging on mobile apps and website. Easy to give to business people that will do what they want in no time. This is an easy way to monitor your leads.

**What do you dislike about Google Tag Manager?**

The ïnterface can be difficult to understand at first.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Converting leads, following user trends and searches.

  ### 47. GTM

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 04, 2022

**What do you like best about Google Tag Manager?**

google tag manager allows me to easily track website activity with minimal time to implement. I love the integration with Google analytics.

**What do you dislike about Google Tag Manager?**

Nothing, this is a tool I use daily in my job.

**What problems is Google Tag Manager solving and how is that benefiting you?**

This is a great tool for people who are not developers to be able to track site code and web events.

  ### 48. Must-have tool for any marketing team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dennis M. | Sr. Product Owner / Business Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2021

**What do you like best about Google Tag Manager?**

It's free and powerful! You can create pretty great cutsomized rules for firing your pixels: for example, fire Facebook pixel ONLY if users visited at least a few pages and clicked specific buttons. 
The beauty of Tag Manager is that you put all of the different pixels/rules/tags in a single platform and customize them all via Google Tag Manager interface vs configuring each one individually

**What do you dislike about Google Tag Manager?**

The learning curve. UI/UX could be improved, however, once you spend a few days in here, you can easily manage it until the rest of your life

**What problems is Google Tag Manager solving and how is that benefiting you?**

We use it as a centrilized dashboard for all the pixels we're using: from Google Analytics, to Yahoo, Facebook, TikTok and Vk.com. 

Saves so much time by keeping everything at one place.

  ### 49. Huge efficiency driver

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 16, 2022

**What do you like best about Google Tag Manager?**

Minimal engineering resource requirement needed after initial setup. Ability to release things on the go.

**What do you dislike about Google Tag Manager?**

No direct integration with FB product suite. Can still use scripts but can be made idiot proof across teams.

**What problems is Google Tag Manager solving and how is that benefiting you?**

Tracking conversion pixels for ads, experimenting with marketing banners, adding widgets.

  ### 50. Tagging for Everyone

**Rating:** 5.0/5.0 stars

**Reviewed by:** James S. | Digital Project Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 30, 2018

**What do you like best about Google Tag Manager?**

Google Tag Manager is fairly straightforward on building tags, variables and triggers. The interface is clean, all the tools are there ready-to-use, and the tags once published works immediately.

**What do you dislike about Google Tag Manager?**

The how-to's from Google gives you the basics, but on tagging various kinds of elements, it doesn't go deep enough in that regard. 

**Recommendations to others considering Google Tag Manager:**

I'd encourage you to look at other resources outside of Google to learn to use Google Tag Manager properly. One of these that I'd recommend is MeasureSchool. Plenty of free resources from that site, and their YouTube channel has been invaluable. I'd also encourage you to check the Google Tag Manager Product Forums. which are public forums by Google. You can post questions, tips and the like, and it can provide additional resources.

**What problems is Google Tag Manager solving and how is that benefiting you?**

This solves the issue for me of having to reach out to IT or a developer to tag elements on a page. Now, I can do this myself, and keep the codes (tracking tags in code are still required initially) to a minimum. I can also test and tinker around with what tags work best without having to place inside the code. 


## Google Tag Manager Discussions
  - [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) - 1 comment
  - [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) - 4 comments

- [View Google Tag Manager pricing details and edition comparison](https://www.g2.com/products/google-tag-manager/reviews?page=3&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-06+15%3A19%3A14+-0500&secure%5Bsession_id%5D=d7f61f89-4c2b-4767-b072-c411b4aed549&secure%5Btoken%5D=5e07c9487d311ee628a34093e05000151a88616009cd38a61abca49f09f1dd7e&format=llm_user)
## Google Tag Manager Integrations
  - [AdRoll](https://www.g2.com/products/adroll/reviews)
  - [Awin](https://www.g2.com/products/awin-com/reviews)
  - [Didomi](https://www.g2.com/products/didomi/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews)
  - [Ketch](https://www.g2.com/products/ketch/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews)

## Google Tag Manager Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Reporting**
- Trending
- Retroactive Reporting
- Unification Across Devices

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Google Tag Manager Alternatives
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