Front Reviews & Product Details

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.

Seller

Front App

Discussions

Front Community

Languages Supported

English

Solution Type

All-in-One

Used by GLG and 2 others

Beta

Pricing

Pricing provided by Front.

Starter

$25.00

1 user/month

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Front Integrations

(81)

Verified by Front

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Front Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Front, and what problem is it built to solve?

Front is a customer operations platform built for the complexity of B2B customer relationships. It brings customer conversations, teams, and tools together so organizations can coordinate work across customer-facing functions.

What languages does Front support?

Front supports 1 language: English.

What company sizes and industries is Front the best fit for?

Front’s strongest fit signal is among small and midsize organizations, with enterprise teams represented as well. Use spans several industries, particularly customer-facing and operational settings.

Small businesses: A prominent segment, including teams of 50 or fewer employees.
Mid-market organizations: Also strongly represented, across organizations with 51–1,000 employees.
Enterprise organizations: Larger teams also use Front for shared customer communication and collaboration.
Industry clusters: Logistics and transportation, accounting and financial services, and software and IT are recurring areas of use.

How long does it take to implement Front across a team?

Front implementation ranges from a quick start to a more involved rollout; the most common reported range is under one month. Some teams are live in less than a day, while more involved deployments can take one to three months.

Time to go live	Relative frequency
Less than one month	Most common
Less than one day	Also reported
One to three months	Less common

What customer support options does Front provide, and how do users find the overall support experience?

Front provides support through email/help desk and chat, alongside self-service resources such as a knowledge base. The support experience is mixed but often helpful: users describe responsive, knowledgeable assistance and useful guidance, while some find help insufficient for complex setup or slower during busy periods.

What is the experience like for teams switching to Front from another tool?

Switching to Front is often driven by the need to make shared customer communication more collaborative and visible than it is in a traditional email client or a more rigid help desk. Teams moving from tools such as Outlook, Gmail, and help desk platforms including Zoho Desk and Zendesk value clearer ownership, internal comments, shared inboxes, and fewer duplicate replies. Basic adoption can feel smooth, though getting used to new workflows and configuring rules may take time.

What tools and platforms does Front integrate with, and how do these integrations help users get more value from the product?

Front offers 31 integrations, connecting customer and team workflows with tools across CRM, collaboration, email, and communications.

CRM and customer data: HubSpot, Salesforce, and Pipedrive
Project and team collaboration: Asana, ClickUp, Jira, and Slack
Email and productivity: Google Workspace and Microsoft Outlook
Commerce and communications: Shopify and Dialpad

These connections can keep customer context close to conversations and reduce the need to switch between tools during day-to-day work.

What features or capabilities could make Front even more useful?

Front could be more useful with sharper ways to find and manage conversations, more flexible reporting, and easier control over complex workflows. Recurring improvement opportunities include:

Improve search and filtering: Make it easier to locate older conversations using more precise filters and topic-based searches.
Expand reporting and analytics: Add more customizable dashboards and metrics for different teams and workflows.
Simplify automation setup: Make rules easier to configure, troubleshoot, and adapt to complex cases.
Make AI responses more tailored: Improve context awareness, accuracy, and alignment with a team’s tone and supported answers.

How useful do Front users find its AI features in everyday use?

Front’s AI is most useful as a writing and conversation assistant, though the value depends on the task and outputs may need review.

Writing assistance: Drafting, rephrasing, grammar improvements, and tone adjustments.
Conversation understanding: Summaries of long email threads.
Language assistance: Translating messages.

These tools can help users get a polished first draft or catch up on a long thread more quickly. Users also describe suggestions that miss context or need editing, so they work best with human review.

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Joanne T.

Customer Account Manager

Enterprise (> 1000 emp.)

5/5/2026

"Internal Email Linking Makes Team Communication Easy"

5/5

What do you like best about Front?

Internal communication and linking emails is very useful within our organization. Review collected by and hosted on G2.com.

What do you dislike about Front?

It is much different than other email programs and if not careful it is easy to misplace an email and not be able to find it. There are certain cases where we have to change the email box for visibility for the other team but have to be very careful in doing so. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thanks so much for taking the time to share your experience! It's great to hear that internal commenting and email linking are making collaboration easier for your team.

We hear you on the learning curve. Front works a bit differently from traditional email clients, and we know that adjusting to a new workflow takes some getting-go. If you ever need a hand finding a specific conversation, our search and filters are pretty powerful once you get the hang of them. Our Help Center has some solid guides on that: https://help.front.com

On the inbox visibility piece, we're always looking at ways to make cross-team collaboration smoother without adding risk. Your feedback here is really valuable and we'll make sure it gets to the right folks internally.

Really glad snooze and archive are working well for you. Those are some of our favorite features too. 😊

Rohaan Ul Haq B.

Product Experience Analyst

Mid-Market (51-1000 emp.)

3/16/2026

"Versatile and Reliable for Every Use Case"

5/5

What do you like best about Front?

What’s great about Front is how it takes the versatility of a regular email inbox and supercharges it. Instead of jumping between different apps for email, and live chat, everything flows into one place. Review collected by and hosted on G2.com.

What do you dislike about Front?

While Front is powerful, its biggest downside is the steep learning curve. Because it tries to be an all-in-one command center, the interface can feel cluttered and overwhelming for new users. Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

The biggest benefit is mental clarity. Because you aren't hunting for information across different apps, you can stay in "deep work" mode longer. It turns a chaotic workday into a streamlined process where you can handle a customer inquiry, check their order history, and update your team, all without ever leaving the screen. Review collected by and hosted on G2.com.

Response from Otto B of Front

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We appreciate your feedback about Front's versatility and consolidation of communication channels. We understand that the learning curve can be a challenge for new users, and we're committed to providing resources and support to help users navigate the platform more effectively. Thank you for sharing how Front has benefited your workflow and productivity.

Stephanie C S.

Customer Success Manager - Onboarding

Small-Business (50 or fewer emp.)

Originally submitted 11/29/2023

"Fantastic tool for team collaboration!"

5/5

What do you like best about Front?

I shared feedback with Front on adding in @mentioning in line on emails. They followed up to let me know it was on the roadmap and followed up again to let me know the functionality had gone live! Amazing customer service! Review collected by and hosted on G2.com.

What do you dislike about Front?

No, everything works great! Keep it up! Review collected by and hosted on G2.com.

What problems is Front solving and how is that benefiting you?

Before using Front collaborating with team members on client projects was cumbersome. I either had to create a new email thread to discuss the project with peers behind the scenes or communicate with them on a completely different tool like Teams or Slack. Front helps me stay organized by allowing me to keep conversations about clients in a single tool.

Also the snooze feature is amazing - it helps ensure that a client never slips through the cracks. Review collected by and hosted on G2.com.

Response from Otto B of Front

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We're glad to hear that Front's @mention feature and shared templates are streamlining your client communications and collaboration efforts! It's great to know these tools are saving you time and helping maintain consistency in your client interactions. Thank you for making Front your go-to tool for managing client relations!

Robert H.

Technical Support Tech

Small-Business (50 or fewer emp.)

Originally submitted 11/10/2023

"IT Help Desk & Front"

5/5

What do you like best about Front?

Well an update took away the discussions quick link in the layout. After sending over feedback along with other users it seemed. They made the change to put it back. Huge help for our IT desk to have that quick link for communication internally. Review collected by and hosted on G2.com.

What do you dislike about Front?

Appreciate you listening to customer feed back and taking action. Possibly better documentation. When you upload a word document. It won't put the text in there. You have to download the whole thing again.

Thank you, Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Robert! Thank you so much for taking the time to share this feedback 😁 We're thrilled to hear your enjoying using Front, and we'll pass on the request for more illustrations 😉

Verified User

Mid-Market (51-1000 emp.)

6/18/2026

"Streamlined Team Collaboration and Communication"

5/5

What do you like best about Front?

I like that Front has a very user-friendly interface. It solves a lot of things that any other email provider can do, and I can find information from the entire company very quickly regarding any communication with our clients. There's a history of everything we've ever done, and it's all organized. All of our tools, like SMS, voice, WhatsApp chat, and external CRM, are connected through integrations, allowing us to use one tool for all communication. Review collected by and hosted on G2.com.

What do you dislike about Front?

There is a technological issue where Front's server doesn't connect with the Outlook server. So copies of messages are kept in both places and not updated. So it causes storage issues when using Outlook. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi there,

Thank you for sharing your feedback and experience with Front!

We’re happy to hear that you've been having a great experience with Front! Bringing together email, SMS, voice, WhatsApp, and CRM data into a single platform is a key part of helping teams collaborate effectively, so it’s great to know these capabilities are making a positive impact on your day-to-day operations.

We’re also glad to hear that Front has improved visibility across projects and helped your team manage high volumes of client requests while maintaining strong communication and service delivery.

Thank you as well for highlighting your concerns regarding Outlook sync and message storage. We understand how important reliable syncing is for teams that rely on both systems, and we appreciate you bringing this experience to our attention.

Thank you again for taking the time to leave a review and for being a Front customer!

Kailee C.

CSR

Mid-Market (51-1000 emp.)

3/18/2026

"Revolutionized Our Communication and Collaboration"

5/5

What do you like best about Front?

I use Front for customer communication and internal communication with shared inboxes. It makes tracking customer communications easy with changeable subject lines, tags, and interdepartmental communications within a thread. The platform organizes our call system via integrations and is the most intelligent and high-tech communication platform I've come across. I like the collaboration opportunities it creates by allowing conversation linking and tagging of coworkers in different threads. The linking feature helps streamline multiple threads about the same site or job, which ensures documentation and ease of access. Tagging peers allows for visibility and collaboration without interrupting the customer, making the process more efficient. Setting up Front was very straightforward, and I had it ready within my first two days at the company. I've recommended it to multiple prior colleagues in management and leadership roles at other companies. Review collected by and hosted on G2.com.

What do you dislike about Front?

I would love more default time options on the snooze feature. If I'm working quickly through my inbox it can save even a few seconds if I specifically had snooze times tailored to me already in my default options. Basically, if I could go into settings and instead select my regular follow up times to preset as the defaults for my snooze it would be super beneficial because then I don't have to go into 'Day & Time' to hand select it. If Dialpad's integration also offered the transcript in addition to the summary that would be great! I utilize this with AI to create my follow up email after a call. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for the thoughtful review and for recommending Front to others. We’re glad shared inboxes, conversation linking, and @mentions are helping your team stay aligned and keep customer context in one place. We also appreciate the feedback on snooze preset times, and we can see how customizable defaults would make moving through the inbox even faster. On the Dialpad side, thanks for the suggestion around including call transcripts as well as summaries; we’ll share this with the team as we continue improving our integrations.

Verified User in Executive Office

Small-Business (50 or fewer emp.)

10/21/2026

"Front Makes Email Sorting and Organization Effortless"

5/5

What do you like best about Front?

What I like most about Front is its efficiency—it helps me sort my emails more easily and stay organized. Review collected by and hosted on G2.com.

What do you dislike about Front?

How it sometimes forgets an email, like sometimes an old one would reappear. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for sharing your experience! We’re glad to hear that Front is helping you stay organized and manage your emails more efficiently, especially with features like snoozing and reminders to keep important deadlines on track.

We also appreciate your feedback about older emails unexpectedly reappearing. Reach out to our Support Team to take a look at this for you.

Thanks again for your review—we’re happy Front is helping make your daily workflow easier!

Juan V.

Operations Team Leader

Mid-Market (51-1000 emp.)

Originally submitted 4/10/2024

"Front is a key app for our bussiness"

5/5

What do you like best about Front?

I like that the way it display emails helps to keep track of everything, since it was implemented, our team is happy and is more productive, the customer support is easier and it helps to use it frecuently since it is easy to integrate. The way I can integrate the inboxes to keep my emails organized. Review collected by and hosted on G2.com.

What do you dislike about Front?

I think is really good, maybe a way of tracking the email will be good to implement Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for the feedback! We really appreciate it. If you have additional suggestions you'd like to share with us, please submit requests for them here: https://front.ideas.aha.io/ideas/new.

Michael F.

Logistics Coordinator

Mid-Market (51-1000 emp.)

8/4/2026

"Very User-Friendly and Streamlined Experience"

5/5

What do you like best about Front?

It is very user friendly and streamlined! Review collected by and hosted on G2.com.

What do you dislike about Front?

Takes a little bit of work to understand it and fully grasp and integrate the full capabilities of it. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thank you for the kind words and for taking the time to share your experience!

We're glad to hear Front has helped bring some order to a busy inbox and made it easier to stay organised and prioritise effectively — that's exactly what we're here for.

We also appreciate the honest feedback on the learning curve. Front does have a lot of depth, and we completely understand that unlocking all of its capabilities takes a little time. If you ever want a hand getting more out of the platform, our support team are always happy to help — feel free to reach out at support@front.com.

Thanks again for being a Front customer!

Bryan Z.

Small-Business (50 or fewer emp.)

Originally submitted 3/20/2023

"Best tool ever once you get use to it"

5/5

What do you like best about Front?

The recent change on how to search is better and more accurate, great improvement.

I have been playing with the AI as well and so far it is making my life easier! Review collected by and hosted on G2.com.

What do you dislike about Front?

Lately the team is facing a lot of problems when sending emails either it is bounced email or undelivered email, the problem is resolved quickly by from team, but still an issue. Review collected by and hosted on G2.com.