Front Reviews & Product Details

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace. Teams can assign clear ownership, collaborate directly alongside customer conversations, automate routing and workflows, coordinate handoffs across teams, and access relevant customer context without moving work across disconnected inboxes and tools. This gives teams greater visibility into the work behind each customer interaction while helping them respond accurately and efficiently. Front is particularly suited to complex B2B customer operations, where resolving a customer request may require multiple people, teams, systems, and steps. Rather than treating every interaction as an isolated support ticket, Front keeps the conversation connected to the context, ownership, and workflows required to move the customer's request forward. Integrations and APIs connect Front with the systems teams already use, helping relevant customer and operational information stay available where the work happens. AI works within the same workflows as your team. Autopilot, Front's omnichannel AI agent, runs complex customer work from end to end, and teams can build custom Autopilot agents for their brands, teams, and processes. Customers can also bring in external AI agents to join Front as teammates and set their scope and permissions. Copilot gives teams the context, the draft, and the prep for every customer conversation. Organizations decide where AI agents take on work, where human judgment is needed, and how both operate with shared context and clear guardrails. Front combines customer conversations with workflow automation, collaboration, analytics, integrations, and AI so teams can manage complex customer work without losing visibility or control as they scale. More than 9,300 businesses, including Uber Freight, Stripe, and OpenAI use Front to coordinate customer operations and keep teams, tools, and customer conversations in sync.

Seller

Front App

Discussions

Front Community

Languages Supported

English

Solution Type

All-in-One

Used by GLG and 2 others

Beta

Pricing

Pricing provided by Front.

Starter

$25.00

1 user/month

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Front Integrations

(81)

Verified by Front

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Front Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Front, and what problem is it built to solve?

Front is a customer operations platform built for the complexity of B2B customer relationships. It brings customer conversations, teams, and tools together so organizations can coordinate work across customer-facing functions.

What languages does Front support?

Front supports 1 language: English.

What company sizes and industries is Front the best fit for?

Front’s strongest fit signal is among small and midsize organizations, with enterprise teams represented as well. Use spans several industries, particularly customer-facing and operational settings.

Small businesses: A prominent segment, including teams of 50 or fewer employees.
Mid-market organizations: Also strongly represented, across organizations with 51–1,000 employees.
Enterprise organizations: Larger teams also use Front for shared customer communication and collaboration.
Industry clusters: Logistics and transportation, accounting and financial services, and software and IT are recurring areas of use.

How long does it take to implement Front across a team?

Front implementation ranges from a quick start to a more involved rollout; the most common reported range is under one month. Some teams are live in less than a day, while more involved deployments can take one to three months.

Time to go live	Relative frequency
Less than one month	Most common
Less than one day	Also reported
One to three months	Less common

What customer support options does Front provide, and how do users find the overall support experience?

Front provides support through email/help desk and chat, alongside self-service resources such as a knowledge base. The support experience is mixed but often helpful: users describe responsive, knowledgeable assistance and useful guidance, while some find help insufficient for complex setup or slower during busy periods.

What is the experience like for teams switching to Front from another tool?

Switching to Front is often driven by the need to make shared customer communication more collaborative and visible than it is in a traditional email client or a more rigid help desk. Teams moving from tools such as Outlook, Gmail, and help desk platforms including Zoho Desk and Zendesk value clearer ownership, internal comments, shared inboxes, and fewer duplicate replies. Basic adoption can feel smooth, though getting used to new workflows and configuring rules may take time.

What tools and platforms does Front integrate with, and how do these integrations help users get more value from the product?

Front offers 31 integrations, connecting customer and team workflows with tools across CRM, collaboration, email, and communications.

CRM and customer data: HubSpot, Salesforce, and Pipedrive
Project and team collaboration: Asana, ClickUp, Jira, and Slack
Email and productivity: Google Workspace and Microsoft Outlook
Commerce and communications: Shopify and Dialpad

These connections can keep customer context close to conversations and reduce the need to switch between tools during day-to-day work.

What features or capabilities could make Front even more useful?

Front could be more useful with sharper ways to find and manage conversations, more flexible reporting, and easier control over complex workflows. Recurring improvement opportunities include:

Improve search and filtering: Make it easier to locate older conversations using more precise filters and topic-based searches.
Expand reporting and analytics: Add more customizable dashboards and metrics for different teams and workflows.
Simplify automation setup: Make rules easier to configure, troubleshoot, and adapt to complex cases.
Make AI responses more tailored: Improve context awareness, accuracy, and alignment with a team’s tone and supported answers.

How useful do Front users find its AI features in everyday use?

Front’s AI is most useful as a writing and conversation assistant, though the value depends on the task and outputs may need review.

Writing assistance: Drafting, rephrasing, grammar improvements, and tone adjustments.
Conversation understanding: Summaries of long email threads.
Language assistance: Translating messages.

These tools can help users get a polished first draft or catch up on a long thread more quickly. Users also describe suggestions that miss context or need editing, so they work best with human review.

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Verified User in Logistics and Supply Chain

Mid-Market (51-1000 emp.)

Originally submitted 8/26/2021

"Seamless Experience, an App that Anyone Can Learn to Use"

5/5

What do you like best about Front?

It is a completely seamless and perfect view of over 55,000 emails received per month. I can access and comment on any email, any time, and assign any email to any person. The interface is very easy, you do not have to be tech-savvy to use it. Review collected by and hosted on G2.com.

What do you dislike about Front?

There are some quirks with how reply time is measured. I don't think it measures reply time perfectly. Reply time is nuanced, and there are flaws in some of its measurements. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thanks for the review. We are glad Front helps you manage a high email volume with a clear, centralized view, and that it is easy to collaborate using comments and assignments without needing to be tech-savvy.

We also appreciate the feedback on reply time metrics. Measuring reply time can be nuanced, and notes like yours help us identify where reporting can be clearer and more accurate.

Thanks again for sharing your experience, and for trusting Front to support your team’s assignment and routing workflows.

Verified User in Internet

Mid-Market (51-1000 emp.)

6/18/2026

"Easy-to-Use UI/UX with Helpful Tagging Automations"

5/5

What do you like best about Front?

The UI/UX is easy to use. The Tagging feature is also very helpful since you can do automations to automatically assign a ticket with a specific tag on a specific inbox. Review collected by and hosted on G2.com.

What do you dislike about Front?

Sometimes when they update the UI and move things around, it can be a bit confusing at first because we’re used to the previous layout. I wish they offered a legacy version that doesn’t expire after a few weeks, so there’s more time to adjust. This is mostly a personal preference, but from a business standpoint I understand why they need to make those changes. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi there,

Thank you for taking the time to share your feedback!

We’re glad to hear that Front’s intuitive UI and tagging capabilities have made a positive impact on your team’s workflow. Making it easy to automate routing, organize conversations, and get the right tickets to the right teams is exactly what these features are designed to do, so it’s great to know they’re helping your team work more efficiently.

We’re also pleased to hear that Front has simplified your training process. Creating a platform that’s easy to learn and navigate helps teams get new teammates up to speed faster and spend more time focusing on customers rather than learning new tools.

We appreciate your feedback regarding UI updates as well. We understand that changes to familiar workflows can take time to adjust to, especially for teams that use Front every day. While we continuously work to improve the product experience, feedback like yours helps us better understand the importance of providing customers with enough time and resources to adapt to those changes.

Thank you again for your review and for being part of the Front community!

Williams R.

Transport Manager

Transportation/Trucking/Railroad

Mid-Market (51-1000 emp.)

Originally submitted 7/18/2023

"My front review"

5/5

What do you like best about Front?

The software is pretty much unbeatable, no bugs, no crashes, justa smooth and simple interface that is user-friendly and allows you to keep up with the rush of the daily work; on top of that, you are now allowed to interact with pluggins that I personally use for my AI helpers which is great, honestly I'm very happy with Front so far. Review collected by and hosted on G2.com.

What do you dislike about Front?

They improved the glitches. In the last 2 years, they have had them only 2 times. We recently got an interface upgrade, which is what I was complaining about, and so far it has been working nothing but awesome. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Williams, thank you for taking the time to leave this review.

I am really glad to hear Front has been a smooth, reliable experience for you, and that the interface helps you keep up with the pace of day-to-day work. It is also great to hear the improvements and recent interface updates have addressed what you were seeing before.

Thanks as well for calling out how collaboration in Front is helping your team move faster. Making it easy to loop in coworkers and get quick help is exactly what we want to support.

We really appreciate the feedback, and we are glad Front has been working well for you so far.

Reed P.

Small-Business (50 or fewer emp.)

5/13/2026

"Streamlined Collaboration, Needs AI Tweaks"

5/5

What do you like best about Front?

I appreciate how Front makes collaboration on support tasks very easy and visible to the whole team. I like being able to tag other members of my team, which is especially helpful when I'm stuck on a support email and can @ someone who might know the answer to take a look. Assigning a conversation to someone is also a useful feature for our support team, and it has really improved our workflow. When I was set up with Front, I found it easy to comprehend. Review collected by and hosted on G2.com.

What do you dislike about Front?

Sometimes the AI responses don't make much sense or are inaccurate. It suggests solutions that we don't support. Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Thank you for sharing your experience! We’re glad to hear that Front is making collaboration easier for your support team, especially with features like tagging teammates and assigning conversations. It’s great to know these tools are helping improve visibility and streamline your workflow.

We also appreciate your feedback on AI responses. Ensuring accuracy and relevance is a key focus for us, and insights like yours help us continue improving the experience.

Thanks again for taking the time to leave a review—we’re happy Front is helping your team work more efficiently together!

Amber J.

Customer Service Department Manager

Mid-Market (51-1000 emp.)

Originally submitted 4/7/2022

"Front remains the best!"

5/5

What do you like best about Front?

Nothing new. Front is still one of my favorite programs to use. It's easy to work with and look at. I love it! Review collected by and hosted on G2.com.

What do you dislike about Front?

The only thing I wish is that when I look at my Gmail inbox, the emails that I've archived are still there. The deleted emails are deleted in both places, but I would like the archived to match as well. Review collected by and hosted on G2.com.

Response from Otto B of Front

edit

Hi Amber, thank you for updating your review and for the continued love for Front! It's awesome to hear you and your team tackled a 40,000+ email backlog in just a month. That's seriously impressive.

On the archive sync with Gmail, that's a fair point and something we've heard from other users too. We'll make sure this feedback gets to our product team. In the meantime, we appreciate you sticking with us!

Thanks for being such a great advocate for Front.

Angie P.

Carrier Sales Northeast & Canada

Mid-Market (51-1000 emp.)

Originally submitted 7/6/2022

"Colaborative and easy to understand"

4.5/5

What do you like best about Front?

I like that everyone has a lot of visibility. Tags, notes and the rules are the parts I find the most useful Review collected by and hosted on G2.com.

What do you dislike about Front?

Several things:

1. If someone from a different thing archives an email, then even if you add an email from a team member, they will never get to see the email... We have lost orders from customers because of this kind of human mistakes.

2. Sometimes, when the teams are returning emails to the first person involved, Front is not so good at actually showing it.

3. If someone is out of the office, as it is distributed randomly, the other members are not aware unless they open that partner inbox. (maybe it's because of the rules) Review collected by and hosted on G2.com.

Karl Devoe G.

Senior Customer Support

Mid-Market (51-1000 emp.)

6/24/2026

"Front’s Intuitive, Easy-to-Use Interface"

4.5/5

What do you like best about Front?

I really like Front’s interface and how easy it is to use. It feels intuitive and straightforward. Review collected by and hosted on G2.com.

What do you dislike about Front?

I don’t like the contrast changes they made to dark mode a few months ago. It feels like it strains my eyes a bit more now, and it’s less comfortable to use for longer periods. Review collected by and hosted on G2.com.

Response from Otto B of Front

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We're glad to hear that you find Front's interface intuitive and easy to use overall. We appreciate your feedback about the contrast changes in dark mode, and we'll take it into consideration for future updates!

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

6/28/2026

"Transparent Collaboration and Seamless Client Work Linking"

5/5

What do you like best about Front?

Ability to add colleagues into your work at any stage for feedback/assistance. Transparency when sharing work. All stages of work for a client linked. Review collected by and hosted on G2.com.

What do you dislike about Front?

There's not a lot I dislike. When new to Front (and a little old school in my use of newer tech and software), it took a minute to learn, but it wasn't hard. Especially with the use of Front Academy. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Thanks for the kind words! You're right that Front can take a little effort to get accustomed to, but I'm glad to hear that the available resources helped you in your journey.

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

10/14/2026

"Effortless Email Rephrasing Before You Hit Send"

5/5

What do you like best about Front?

What I like best is how can I rephrase my emails before sending them Review collected by and hosted on G2.com.

What do you dislike about Front?

There is nothing I dislike about Front ! Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hello,

Thank you for sharing your experience with Front! We’re so pleased that email rephrasing helps you send messages with confidence, and that tagging teammates and adding notes makes collaboration easier.

It’s also wonderful to hear that your internal-device integration gives your team quick access to customer information. We appreciate your feedback and are glad Front is helping improve your team’s efficiency.

Heather N.

Mid-Market (51-1000 emp.)

4/27/2026

"Efficient Email Management with Minor Glitches"

4.5/5

What do you like best about Front?

I like that Front is easy to use and makes searching through old emails simple. I find the feature to merge emails into one thread very helpful. It really boosts my efficiency and helps me locate things in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about Front?

We have issues with the 'reply to' button in certain mailboxes not populating the sender's information, which slows things down. It's only affecting one mailbox, and we have not been able to determine why it does not auto-populate the customer's email address when we reply to their email. So we have to copy and paste their email address each time when sending an email, which impacts performance. Review collected by and hosted on G2.com.

Response from Otto B of Front

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Hi Heather, thanks so much for sharing your experience with Front! It's great to hear that email search and thread merging are helping you stay efficient and organized.

Really sorry to hear about the reply-to issue in that one mailbox. That's definitely not the experience we want you to have. Since it's isolated to a single mailbox, our support team should be able to take a closer look at the configuration and help sort it out. If you haven't already, feel free to reach out to us at support@front.com and we'll dig into it with you.

Thanks again for the feedback, we really appreciate it!