Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.
Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
X Pro, formerly known as TweetDeck, is a proprietary social media dashboard application designed for managing multiple X (formerly Twitter) accounts. Initially launched in 2008 as an independent app, it was acquired by Twitter Inc. in 2011 and integrated into the platform's interface. As of August 2023, X Pro has become a subscriber-only feature, accessible exclusively to users with a Premium subscription. Key Features and Functionality: - Multi-Account Management: Allows users to oversee and operate multiple X accounts simultaneously. - Customizable Columns: Users can create and organize columns to display various feeds, such as home timelines, mentions, direct messages, lists, trends, and search results. - Real-Time Monitoring: Provides live updates across all columns, enabling users to stay informed about the latest activities and interactions. - Advanced Search Capabilities: Offers robust search functionalities to track specific keywords, hashtags, or topics. - Scheduling Tweets: Enables users to compose tweets and schedule them for future posting. - Team Collaboration: Facilitates team-based account management by allowing multiple users to access and manage accounts without sharing passwords. Primary Value and User Solutions: X Pro addresses the needs of power users, social media managers, and professionals by offering a centralized platform for efficient and comprehensive management of multiple X accounts. Its customizable interface and real-time monitoring capabilities streamline workflows, enhance engagement, and improve content strategy execution. By consolidating various functionalities into a single dashboard, X Pro reduces the complexity associated with handling multiple accounts, thereby saving time and increasing productivity for its users.
Visually curate, plan, and manage your social media with Later. Gather on-brand UGC content directly from the platform while planning, scheduling and auto-publishing across social. Features like Best Time to Post and Hashtag Suggestions help you drive growth and extend each while optimizing your social presence.
Sendible is a social media marketing platform for engaging with customers across multiple social media channels at any time.
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Khoros Marketing (formerly Lithium+Spredfast) is a Social Media Management System that enables companies to monitor, manage and measure social media initiatives.
Sprinklr has 19 social media management modules, purpose-built to deliver amazing customer experiences and ensure the voice of the customer is heard and acted upon by every employee.
According to G2 data, Facebook Pages Manager holds an average rating of 4.2/5 from 1,614 reviews, while Hootsuite has a slightly higher average rating of 4.3/5 across 7,220 reviews. In dimension scores, Hootsuite leads Facebook by 0.3 points in Usability (8.6 vs 8.3), 0.1 points in Ease of Setup (8.7 vs 8.6), 0.2 points in Ease of Admin (8.6 vs 8.4), 1.3 points in Support (8.2 vs 6.9), and 0.7 points in Ease of Doing Business With (8.6 vs 7.9). Facebook scores marginally higher by 0.1 points in Meeting Requirements (8.5 vs 8.4). User sentiment highlights that Hootsuite excels in post scheduling with 1,066 mentions, scheduling ease (1,031 mentions), and centralized management (777 mentions), while Facebook is praised for centralized management (8 mentions), ease of use (5 mentions), and quick response (4 mentions). However, Facebook users report issues with AI limitations, complex usage, and inadequate support, whereas Hootsuite users frequently mention high pricing (317 mentions), limited features (320 mentions), and occasional posting or scheduling issues (182 mentions). Hootsuite’s broader multi-platform capabilities and advanced analytics are noted, with users appreciating its intuitive interface and time-saving features. Overall, Hootsuite offers a more comprehensive and user-friendly social media management experience with stronger support and collaboration tools, reflected in its higher dimension scores and larger review base. Facebook Pages Manager remains a solid choice for managing Facebook and Instagram business pages but is limited in advanced features and support compared to Hootsuite.
Top alternatives to Facebook for social media management include Hootsuite (4.3/5 stars, 7,220 reviews), Sprout Social (4.4/5 stars, 6,424 reviews), Buffer (4.3/5 stars, 1,040 reviews), Agorapulse (4.5/5 stars, 971 reviews), and Zoho Social (4.6/5 stars, 2,918 reviews). These platforms offer superior ease of administration, better support, more robust scheduling, and enhanced analytics compared to Facebook.
Facebook Pages Manager lacks advanced multi-page management efficiency, comprehensive mobile app functionality compared to desktop, and seamless integration with third-party platforms. It also has limited advanced analytics and reporting features, and users report frequent bugs and interface complexity.
Reviewers recommend Hootsuite for its comprehensive scheduling and multi-platform management, Sprout Social for its intuitive interface and advanced analytics, and Buffer for its simplicity and effective scheduling tools. Agorapulse is praised for its unified inbox and reporting features, while Zoho Social is favored for its ease of use and detailed analytics. These tools are preferred over Facebook for their superior usability, support, and feature sets tailored to social media management.
Users choose Hootsuite over Facebook primarily for its superior scheduling capabilities, with 1,066 mentions praising its post scheduling and 1,031 mentions highlighting scheduling ease. Hootsuite’s centralized management of multiple social media accounts from a single dashboard is a significant advantage, noted in 777 mentions, enabling streamlined workflows and saving substantial time (813 mentions for time-saving). Hootsuite also offers better usability and administration, reflected in its higher scores for Ease of Setup (8.7 vs 8.6) and Ease of Admin (8.6 vs 8.4), making it easier for teams to onboard and manage social media activities. Its advanced analytics and reporting tools (566 mentions) provide valuable insights for data-driven decision-making, which Facebook lacks in depth. The platform’s multi-platform posting and integration capabilities (673 mentions) allow users to manage diverse social channels beyond Facebook and Instagram, enhancing its appeal for agencies and businesses with broad social media needs. Additionally, Hootsuite’s stronger support (8.2 vs 6.9) and ease of doing business with (8.6 vs 7.9) contribute to user preference, despite some concerns about pricing and occasional technical issues. Users appreciate Hootsuite’s continuous innovation, AI-assisted content creation, and team collaboration features, which collectively offer a more robust and scalable social media management solution compared to Facebook Pages Manager.