--- title: Dynamic Yield Reviews meta_title: 'Dynamic Yield Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 157 reviews by the users' company size, role or industry to find out how Dynamic Yield works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 157 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dynamic Yield Reviews **Vendor:** Mastercard **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 4.5/5.0 **Total Reviews:** 157 ## About Dynamic Yield Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years. ## Dynamic Yield Pros & Cons **What users like:** - Users praise the **exceptional customer support** of Dynamic Yield, enhancing their experience and driving successful implementations. (4 reviews) - Users value the **advanced personalization capabilities** of Dynamic Yield, significantly enhancing user experiences and driving revenue growth. (4 reviews) - Users value the **easy A/B testing** of Dynamic Yield, enhancing personalization and driving significant campaign improvements. (2 reviews) - Users commend the **real-time analytics** of Dynamic Yield, which enhances decision-making and improves conversion rates effectively. (2 reviews) - Users praise the **automation capabilities** of Dynamic Yield, appreciating its powerful algorithms and dedicated support team. (2 reviews) - Content Personalization (2 reviews) - Customization (2 reviews) - Users value the **ease of use** of Dynamic Yield, benefiting from intuitive features and strong support for personalized campaigns. (2 reviews) - Users appreciate the **easy implementation** of Dynamic Yield, facilitated by a supportive and responsive technical team. (2 reviews) - Users commend the **implementation ease** of Dynamic Yield, aided by excellent support and training resources. (2 reviews) **What users dislike:** - Users experience **developer dependence** due to time-consuming integrations and the need for custom code for AB testing. (2 reviews) - Users find **integration time-consuming** , needing to adjust pages individually and facing challenges with AB testing. (2 reviews) - Users find **limited built-in analytics capabilities** in Dynamic Yield, necessitating additional work to access comprehensive data. (1 reviews) - Users find the **buggy and clunky UI** of Dynamic Yield can hinder manual input and overall usability. (1 reviews) - Users report that the **UI can be clunky and buggy** , impacting usability and manual input efficiency. (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) - Users find the **coding difficulty** of Dynamic Yield challenging, requiring web development skills for effective customization. (1 reviews) - Communication Delays (1 reviews) - Users desire **more detailed analytics** from Dynamic Yield, as current capabilities are somewhat limited for comprehensive insights. (1 reviews) ## Dynamic Yield Reviews ### 1. Good product but slows website **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2020 **What do you like best about Dynamic Yield?** User experience and insights are really great. Product recommendations strategies are very limited but content personalization is quite ok. **What do you dislike about Dynamic Yield?** My biggest problems were 1. Very slow response times. Even after months of follow up, DY team couldn't solve the slowness issue 2. The ROI wasnt as great as promised **Recommendations to others considering Dynamic Yield:** Go for POC to test the response times as the slow response times will most likely negate the benefits that you may get with the product **What problems is Dynamic Yield solving and how is that benefiting you?** Content personalization and recommendations, AB and MVT testing ### 2. Dynamic Yield **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah D. | Digital and CRM Manager, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Dynamic Yield?** The best part of DY is once you create a use case...al you have to do is let it run and it continues to improve sales and the customer shopping experience. **What do you dislike about Dynamic Yield?** One downside about DY is needing a developer to create the use cases. However, the once a developer creates a template I am able to easily update and change the rules. **Recommendations to others considering Dynamic Yield:** One of the best parts of DY is the customer success team. Do not hesitiate to ask questions and use their expertise through out your DY process. **What problems is Dynamic Yield solving and how is that benefiting you?** Offering personalized shopping to our customers have been the greatest change. We learned that us picking what images or products to display is not always the best, we should show the customer info that is relevant to them. ### 3. A user-friendly tool that makes personalization and A/B testing fun! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2019 **What do you like best about Dynamic Yield?** This platform provides the perfect interface between marketers and developers. The super clear interface design makes this platform very easy to use, at the same time if you are a developer, you can develop and create the greatest things for the marketers to use without a big technical explanation needed. Another highlight is the incredibly good support! No matter which question you have, you will be helped within a reasonable time! In my Opinion, using Dynamic Yield will make difference for your business, as you can serve your customer a personalized and pleasant journey. **What do you dislike about Dynamic Yield?** For me personally everything is right with this product! I can't think of anything to complain about. **Recommendations to others considering Dynamic Yield:** If you're looking for a personalization and A/B testing tool that's easy to use for marketers and e-commerce people, and you don't want to be dependent on developers, I think DY is absolutely right for you! **What problems is Dynamic Yield solving and how is that benefiting you?** With Dynamic Yield, we were able to increase our revenues. Through continuous A/B testing, and offering product recommendations as well as personalized content, the conversion, but also the experience and our knowledge about the customer has increased. ### 4. Simple but Mighty Testing & Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Dynamic Yield?** Excellent, intuitive software design enables agile test deployment with minimal time and resource dependencies. Consistent support and proactive account representation. Powerful audience targeting and rules-based automation go far beyond what native platforms offer. **What do you dislike about Dynamic Yield?** I would like to see server-side integration so that A/B experiences load with the page vs after the fact, which can cause additional page load and flicker. Would like to see more robust revenue reporting, including aggregate reports across multiple test, ie "X net revenue lift from experiment groups in November" **Recommendations to others considering Dynamic Yield:** Dynamic Yield offers powerful customization tools which extend beyond standard merchandising tasks. Our experiments have unlocked significant conversion opportunities, totaling many times the cost of licensing. **What problems is Dynamic Yield solving and how is that benefiting you?** We're using Dynamic Yield to test key conversion landing pages and funnels across eCommerce. This includes email marketing, paid acquisition UX, and merchandising. The tools help us understand how our customers and Consultants engage with our site, and allow us to better serve them. ### 5. Best-in-class Personalization! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley M. | Global Lead, E-Commerce, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Dynamic Yield?** What I like best about Dynamic Yield is the ability for a non-technical, marketing user to be able to easily make use of the tool and drive change for the organization. **What do you dislike about Dynamic Yield?** Elements that I dislike about the tool stem from some of the preview functionality being buggy, but these are areas that the business is looking to address in their roadmap. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is being used by a specific group in the organization dedicated to improving onsite customer experience and driving sales and conversion. For us, it allows us to solve a number of business problems, but all with the goal of driving increased revenue for the direct to consumer website and overall company. ### 6. DY, helping with ROI **Rating:** 4.5/5.0 stars **Reviewed by:** ronald w. | E-commerce coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Dynamic Yield?** The flexibility in the recommendations i can make. The amount of pre-made templates, that really give you a good starting point for setting up instances. Plus the ability to add just about anything you want to anywhere on your site. **What do you dislike about Dynamic Yield?** the reports screen, is not intricate enough showing more info on the DY instances we have created **Recommendations to others considering Dynamic Yield:** do it you will not be disappointed, as long as you have someone in house that can write html, js, css **What problems is Dynamic Yield solving and how is that benefiting you?** giving our customers a better more personalized experience ### 7. Dynamic Yield is a great platform which allows to optimize your site's performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Dynamic Yield?** The Dynamic Yield platform allows us to create templates to assist end users, which are not developers, to change content in the code. For example, to change an image file on an existing code. In addition, the platform allows you to create targeted strategies for the recommendation engine feature using filtering rules. There is a cool live view of the products feed which assist in creating the strategy. Moreover, the platform allows you to preview the experiment on the site even before going live which is amazing for QA. **What do you dislike about Dynamic Yield?** 1. If you have more than 1 account in dynamic Yield, there is no easy feature which allows you to duplicate experiments from one account to another (besides dynamic content). 2. The reports of the recommendation engine are not good enough. There is no easy way to measure this feature's impact. 3. There is no waterfull functionality between different multi touch features. **Recommendations to others considering Dynamic Yield:** Dynamic Yield is a great platform which enables us to manage all A/B testing activity, personalization activity, recommendation engine activity and more in one place. One platform to rule them all. The power of Dynamic Yield is having all these capabilities in one place. It is very "end-user" oriented and easy to manage. The main issues which should be improved are the reports and ROI measurement of this tool. **What problems is Dynamic Yield solving and how is that benefiting you?** It allows me to test several features in order to make sure that it won't harm a sites performance. The platform allows me to optimize features and content on a site. The platform allows me to scale up a personalized experience to our users through the template's capability. ### 8. Dynamic Yield is a great platform to optimize site performance, from A/B tesgin to personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2019 **What do you like best about Dynamic Yield?** Dynamic yield is a platform which has many features to suppoert full a/b testing and personalization activity in order to optimize your site performance. having all the activity (ab testing, personalization. popups, recommendation engine and more) in one platform, empowers it. it is very user - friendly and allows the developer to create templates so the end - user won't be able to change the code but will be able to change some content (like an image for example). This allows scaling this platform usage for personalizaion. **What do you dislike about Dynamic Yield?** is some of the feature (multi touch, recommendation engine) there are product capabilities which are not avaiable in other features. For example, if you have more than 1 account in Dynamic Yield, you can't copy an experiment from one account to another when you are using multi-touch or reccomendation enfine feature. **Recommendations to others considering Dynamic Yield:** In general it is a great platform. Make sure to have someone dedicated to be this platform administrator in order to scale usage. **What problems is Dynamic Yield solving and how is that benefiting you?** I'm using dynamic yield mostly for a/b testing, and personalization. It allows me to approach differently to several user - segments using the great targetting condition capabilities. ### 9. Powerful tool to kick-off personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Martin N. | Director Strategy, Data & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Dynamic Yield?** It is both very easy to use, but also scales to complex use cases and tests **What do you dislike about Dynamic Yield?** Although the dashboards are already good, the "cockpit" could be improved for executives to quickly check in **What problems is Dynamic Yield solving and how is that benefiting you?** Personalization of content, rolled out a few templates from DY + A/B/C testing of different product recommendations ### 10. Amazing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Dynamic Yield?** I really like the simple user interface of the entire experience. Creating audiences, choosing targeting variables et al is totally simple and easy to use. No abstract menus. And it's a breeze to test your changes right away. **What do you dislike about Dynamic Yield?** This may be just the nature of the beast, but sometimes there is a visible delay before DY actually serves the personalized banners etc. Again, not a huge problem but something that bugs me once in a while. **What problems is Dynamic Yield solving and how is that benefiting you?** We are using DY to implement a range of use cases, from simple banner swapping to social proof campaigns. ### 11. Relatively New User of DY **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Dynamic Yield?** To be able to quickly make changes to the site and to use the platform to test and gain data. **What do you dislike about Dynamic Yield?** When you first begin to use the tool the navigation of the site can be a bit tricky. **Recommendations to others considering Dynamic Yield:** The tool is simple to use enabling you to make quick changes onsite or set up test with a good support system. **What problems is Dynamic Yield solving and how is that benefiting you?** From updating navigation lists to engaging with visitors more to be able to personalize their experience. The benefits of this are how quickly changes can be implemented. ### 12. My Review of Dynamic Yield **Rating:** 5.0/5.0 stars **Reviewed by:** Angellica P. | Ecommerce Website Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Dynamic Yield?** I like that DY makes it easy for me to personalize our website. **What do you dislike about Dynamic Yield?** It can be a bit slow at times, but what computer programs aren't? **What problems is Dynamic Yield solving and how is that benefiting you?** DY allows us to show the right products to the right customers, all while still allowing us to keep our website visually appealing. ### 13. Mediocre tool and customer support **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2019 **What do you like best about Dynamic Yield?** Dynamic Yield has a lot of good selling points. The tool has the capability to do a lot - when it works... **What do you dislike about Dynamic Yield?** Their visual editor has been broken for over a month, and they have repeatedly said it's been fixed when it isn't - this is a bread-and-button tool for web personalization, and frankly unacceptable for it to be broken for so long. Even when their technologies work, the tool's reporting is also sub par - it often doesn't match your primary metric over, giving you ZERO insight into how your campaigns are actually affecting change. They don't show you how campaigns can affect non-click metrics like bounce rate, time on page, scroll percentage - again, basic bread-and-button personalization metrics.Support is around for "campaign experience" help, but disappears or takes a long time to respond every time there is a technical issue, which is a lot. Why would we need campaign strategy support when we can't even launch one?! Essentially, we are unable to run and report on basic copy A/B tests, which is just ridiculous. **Recommendations to others considering Dynamic Yield:** They were recently acquired by McDonalds...which did seem weird on face value. They assured us as current customers that this would not affect anything, and yet immediately after their core tools started to go down and have yet to be fixed. If I was in the purchasing process again, I would go with another vendor that actually plans to stay in the e-commerce and B2B online personalization space. **What problems is Dynamic Yield solving and how is that benefiting you?** We are "trying" to run simple a/b tests to increase conversion and other site engagement metrics. We are also trying to run more advanced personalization campaigns based on our customer CRM data and user intent to drive individuals further into our sales funnel. We have not yet realized any of these benefits 6 months into our contract... ### 14. Excellent Personalization Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Dynamic Yield?** Dynamic Yield allows us to do many things with personalization. From presenting products on User pages to creating specialized deals based on weather, we are now able to directly reach our customers. **What do you dislike about Dynamic Yield?** Nothing! In my experience with Dynamic Yield i have yet to hit a brick wall that leaves me wanting to do something that i cannot. **Recommendations to others considering Dynamic Yield:** Use It!! **What problems is Dynamic Yield solving and how is that benefiting you?** Being able to serve up content more quickly and having that content more personalized has been a game changer for us. ### 15. Great tool to improve your merchandizing fast **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin L. | Geschäftsführer & Chief Revenue Officer, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2019 **What do you like best about Dynamic Yield?** The tool is very easy to use for the Merchandisers and requires a minimum of IT involvement. The process from executing on an idea for UX improvements is super fast. **What do you dislike about Dynamic Yield?** In order to customize templates to your corporate identity it requires some IT involvement. Once this is done, speed improves significantly. **What problems is Dynamic Yield solving and how is that benefiting you?** We are using it to quickly test new personalization features across the whole funnel, as well as to personalize existing features / content ### 16. Strong Personalization Possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Lena H. | Junior CRM & Merchandising Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Dynamic Yield?** Dynamic Yield is very helpful when it comes to setting up quick A/B tests, as well as using product recommendation and personalization on your website. The whole program set-up is very intuitive. **What do you dislike about Dynamic Yield?** The possibility to upload various assets over different accounts could be more easily. **What problems is Dynamic Yield solving and how is that benefiting you?** home24 uses Dynamic Yield for different marketing actions, such as personalization, A/B testing, affiliate banners and in product tech for recommendations, notifications and dynamic landingpages. ### 17. a powerful tool for marketing and IT **Rating:** 5.0/5.0 stars **Reviewed by:** Fabio T. | Software Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Dynamic Yield?** Personalization for users, marketing automation and site origin offload all in one place. **What do you dislike about Dynamic Yield?** Non-easy API usage. Code versioning is not possible. Environment pipelining not possible. **What problems is Dynamic Yield solving and how is that benefiting you?** Product recommendations automation. Dynamic content and UX improvements A/B testing. ### 18. Dynamic Yield Developer/ Implementation Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Dynamic Yield?** Quickly deploy personalized content and recommendations with a variety of custom templates. **What do you dislike about Dynamic Yield?** Deployment time could be faster. Admin can be tricky for non developers to master. **What problems is Dynamic Yield solving and how is that benefiting you?** We have benefited by increasing sales, engagement and the ability to test new ideas rapidly on our site. We can deploy content quickly and provide our customers with a targeted, personalized experience. ### 19. Surprisingly good and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Dynamic Yield?** The reporting section and the ability to drill down your website audience to get a better understanding of who your customers are and how they act. **What do you dislike about Dynamic Yield?** More notification template previews to chose from especially for mobile. The temple preview page seems a little slim when you‘ve been through it a few times. **Recommendations to others considering Dynamic Yield:** It‘s a great tool with a great team behind it. They take care of their customers. I would gladly recommend it to anyone. **What problems is Dynamic Yield solving and how is that benefiting you?** Recommdations for helping Customers find the right product. Notifications for onsite target boosts. Has helped increase conversion marginal. ### 20. Great tool to improve your website conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Dynamic Yield?** The ability to target various segments of your audience makes it a great tool. **What do you dislike about Dynamic Yield?** It would be lovely if they had an app to monitor performance on the go. This would also help with making quick adjustments **What problems is Dynamic Yield solving and how is that benefiting you?** Adding placements on site without necessarily going back to the dev team. ### 21. Almost completely happy user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Dynamic Yield?** A very fast and helpful support and the fact to do fast changes without Developers **What do you dislike about Dynamic Yield?** Reporting over more experiences is not perfekt, if you need perfekt data use a external data tool **What problems is Dynamic Yield solving and how is that benefiting you?** A/B Testings to increase the CR. And Design-Tests, sometimes with the great templates ### 22. Awesome product and team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Dynamic Yield?** Easy A/B testing and pretty good API that makes it easy to track tests. **What do you dislike about Dynamic Yield?** Needs better Docs for the API and more intuitive out of the box solutions. **What problems is Dynamic Yield solving and how is that benefiting you?** We are solving our personalization issue and we have realized that this gives us a better insight into our customers. ### 23. Nice to make some AB testing **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Dynamic Yield?** Dynamic Yield is a really good tool for AB testing and for getting insights of your application. **What do you dislike about Dynamic Yield?** Something that could improve is to have a backend API instead of having a client side sdk. **What problems is Dynamic Yield solving and how is that benefiting you?** In my current job, we are using dynamic yield mainly for AB testing purpose, also to get insights and information about how users behaves in our application ### 24. Great Product with awesome team behind it ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Dynamic Yield?** Flexibility, Features and Customer Service **What do you dislike about Dynamic Yield?** Better reporting and integrating more KPI's would be quite good **What problems is Dynamic Yield solving and how is that benefiting you?** Improving CR. DY has helped us in increasing our revenue ### 25. Great tool for A/B testing and personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Jessendra L. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2018 **What do you like best about Dynamic Yield?** With Dynamic Yield, modification of the website for A/B testing is easy. It allows us to run many A/B tests to improve overall CR. Implementation of the product recommendation is also very straight-forward. Account managers and support teams are always available to help if we face any issues. They are always open to feedback and implement new features/improvements quite frequently. For example, our team requested for social proof and Dynamic Yield customized it for us, then built it into a feature for all the users. **What do you dislike about Dynamic Yield?** The loading time can be improved and auto-save of the content would be super helpful. **Recommendations to others considering Dynamic Yield:** It would be best if you have some prior knowledge in HTML, CSS and Javascript, it will enable you run complex tests. **What problems is Dynamic Yield solving and how is that benefiting you?** The data feed feature allows us to upload csv files for mass banner inserts which helped to improve the process. ### 26. Great tool for AB testing and personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Yuki S. | Mobile Marketing Analytics and Personalisation Executive, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2018 **What do you like best about Dynamic Yield?** Once the feature or test you'd like to run is implemented, reiterating and scaling is so simple. **What do you dislike about Dynamic Yield?** As an App SDK user, the features that roll out are slower than Web and hence we aren't as capable of keeping up with new feature development DY releases. **Recommendations to others considering Dynamic Yield:** Have a team that can scale Dynamic Yield and a company that supports the vision of what the team wants to accomplish with Dynamic YIeld. **What problems is Dynamic Yield solving and how is that benefiting you?** AB testing and personalization. AB testing was typically saved for small scale business impact but with Dynamic Yield, we are able to test not only which creative/copy works, but which UI will convert our users. In terms of personalization benefits, integrating our CRM data has been tremendously helpful when we are looking to target specific users in their customer journey. ### 27. Great experience with Dynamic Yield! **Rating:** 4.0/5.0 stars **Reviewed by:** Grace L. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2018 **What do you like best about Dynamic Yield?** I like how easy it is to use, the support given and the learnings from our peers. It's also great that Dynamic Yield constantly asks for our feedback and builds additional features that we require. **What do you dislike about Dynamic Yield?** Support can be a bit slow sometimes, and we are unable to work on different sections (e.g. Philippines, Taiwan) concurrently - will have to go incognito or use a new browser. Page also hangs at times and can't revert to past version. **Recommendations to others considering Dynamic Yield:** It's a really great platform for users who have no prior experience to A/B testing or personalisation - really user-friendly! And has all the features we require at the moment. **What problems is Dynamic Yield solving and how is that benefiting you?** For my team, we use Dynamic Yield to bring personalisation to the consumers, and optimise our efforts in terms of conversion rate, bounce rate, etc. ### 28. Why I like working with Dynamic Yield **Rating:** 5.0/5.0 stars **Reviewed by:** Saúl T. | Senior Product Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2018 **What do you like best about Dynamic Yield?** - Targeting of the experiments is very flexible, powerful and reliable - Platform UX is very intuitive and flexible to you own needs of structure - The process to activate an experiment end to end is very agile, the preview mode is also very helpful **What do you dislike about Dynamic Yield?** - Data feed infrastructure is not lean, but it works just fine, especially when you require it to support localised content for multiple domains and your product have a lot of attributes - Doesn't support a backend API yet, but I am aware that it's on the way. It will be very helpful for page Load performance and SEO of the content provided by Dynamic Yield - Doesn't support negative engagement with products or product attributes, as yet **Recommendations to others considering Dynamic Yield:** It's well suited for any e-commerce, especially those with a large portfolio of product attribute/s... Personalisation will help users find what they want quicker. **What problems is Dynamic Yield solving and how is that benefiting you?** - Reduce the dependence from engineering team to experiment different variations of an element that is already implement through Dynamic Yield. To do so, you need to define the scope of the experiments very well before development - Peace of mind for Marketing and Product teams, since everything can be tested - Empower not technical team to be more independent ### 29. Dynamic Content Tools - A Must for Every Marketers Toolkit **Rating:** 3.5/5.0 stars **Reviewed by:** Nichelle H. | Digital Marketing Specialist, Food & Beverages, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2018 **What do you like best about Dynamic Yield?** I love that you can dynamically change up content based off of targeting certain audiences - really a key to staying relevant and valuable to your many people who buy your product/service. A/B testing is also a breeze - which really helps marketers know which content is best. **What do you dislike about Dynamic Yield?** The organization of renderings can be extremely messy if you use a lot of them or have a lot of pages. Its hard to keep track since you cant group like renderings on a page together easily and it takes up your whole feed. This makes DY not very scalable. **What problems is Dynamic Yield solving and how is that benefiting you?** Serve dynamically unique and relevant content to our variety of unique audiences. It's easier to A/B test and find this out due to the dynamic links ### 30. Powerful and dependable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2018 **What do you like best about Dynamic Yield?** What I love best is in the name; I love how dynamic the tool is. Honestly, we can do almost anything we dream up on our website in terms of testing or offering experiences to our consumers with Dynamic Yield. Our limitation is only on the development side to ensure we can open up integration points for the tool to control and utilize. **What do you dislike about Dynamic Yield?** My dislikes are less about the platform and more about the inherent complexity involved in A:B testing & personalization. The platform is very user friendly, once you understand how to use it. The implementation of the tool was a little more complicated than I wished it would have been. I desperately wanted a direct and streamlined Tealium tag integration with my Magento store. Hopefully the DY team can make that adjustment in the future. **What problems is Dynamic Yield solving and how is that benefiting you?** A:B testing for conversion rate, AOV, RPV and usability improvements. We've realized well over $1M in annualized revenue via a multitude of A:B tests that we've run on the site via DY. We redesigned a new homepage and were confident in the evolution because we were able to test our way into the update. My boss and her bosses are all VERY pleased with our results. ### 31. Experience with DY **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2018 **What do you like best about Dynamic Yield?** My CSM is amazing. Really dedicated to making sure I get the most out of DY, my tests, and working with my organization. Personalization through product feeds and the level of complexity is amazing. You can target based off of weather, which is amazing. You can set up product type and actions to define your flows fairly easily, but again, my CSM was very helpful here. Auto Allocate is a great feature. Audience Manager is pretty cool. Allows you to define audiences also based off product feed and event actions. The 24/7 support is very impressive. Their chat is great at helping you overcome small issues or answering questions. **What do you dislike about Dynamic Yield?** Requires a developer for a lot of aspects. Not completely plug and play depending on how your site is built. Code editor is a little wonky, so best to write your code elsewhere and the paste into DY. I wish there was an editor similar to the one Optimizely has for setting up tests. I'm sure this is something I will see down the road. **What problems is Dynamic Yield solving and how is that benefiting you?** AB testing and Personalization Flows ### 32. Good value for money! **Rating:** 4.0/5.0 stars **Reviewed by:** Bharat P. | Digital Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Dynamic Yield?** It segments our performance, so we can accurately measure improvements. Unlike other tools Dynamic Yield is easier to use. **What do you dislike about Dynamic Yield?** It would be great if you could provide 24 hours support, seven days a week UK time **Recommendations to others considering Dynamic Yield:** it is well suited in a fast pace environments **What problems is Dynamic Yield solving and how is that benefiting you?** It is currently being used for testing and optimisation by our marketing department. It helps improve our website by identifying segments and allowing us to test against these. ### 33. Incredibly powerful personalization platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2019 **What do you like best about Dynamic Yield?** Incredible personalization platform and easy-to-use interface makes building personalized, targeted, recommendations on our e-commerce platform very seamless. **What do you dislike about Dynamic Yield?** It's a little less "self-service" in some regards, especially since our primary use case also revolves around A/B testing and using them as a CMS. **Recommendations to others considering Dynamic Yield:** Grow with them - their Customer Service team is growing and provides great service and ideas for personalization **What problems is Dynamic Yield solving and how is that benefiting you?** On-site recommendations and self-service CMS,. We're able to build personalization campaigns quickly and at scale ### 34. Hard to use and could not see ROI. Horrible support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Dynamic Yield?** I enjoy the way they approached the whole sales process. Their sales rep was very helpful and found a way to convince us very easily. I should probably hire him for our business. **What do you dislike about Dynamic Yield?** It was hard to use and I didn't receive the support expected from them on time **Recommendations to others considering Dynamic Yield:** Please try other companies. I am sure there are a lot of vendors offering a good product with decent service. They totally destroyed my trust in the brand and the product. **What problems is Dynamic Yield solving and how is that benefiting you?** They claimed to grow our AOV, cart size and reduce shopping cart abandonment. While we did see the needle move an inch, there wasn't a clear difference proportional to the investment we made. ### 35. Highly recommended personalization platform for all e-commerce sites **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie Erlita A. | E-Commerce Manager at MASARISHOP.COM, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2018 **What do you like best about Dynamic Yield?** Customer Success Manager is very helpful and always monitor our progress Posibilities for customizing & personalizing our sites are endless **What do you dislike about Dynamic Yield?** Some functions hadn't worked properly especially for multiple-category products. Some features need complex JavaScript implementation and will take time **What problems is Dynamic Yield solving and how is that benefiting you?** Increasing customer retention and loyalty Revenue growth Identify many layers of audience Create a super personalized content for unique customers ### 36. Solid AB testing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jake M. | Senior Growth & Acquisition Marketing Analyst, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2018 **What do you like best about Dynamic Yield?** I use Dynamic Yield to run tests on our subscription and shop flows. It's an easy-to-use and robust tool that helps us improve our overall site. **What do you dislike about Dynamic Yield?** The front-end editor can be buggy at times. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is well suited to run on-site test quickly and seamlessly. DY has helped us increase our conversion rate. ### 37. Powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Dorota B. | Junior Product Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2018 **What do you like best about Dynamic Yield?** broad spectrum of products which enable complete personalization of your website. **What do you dislike about Dynamic Yield?** because its so powerful it can be heavy on the page load time. **Recommendations to others considering Dynamic Yield:** pre-trial, test if it suits your company needs. **What problems is Dynamic Yield solving and how is that benefiting you?** heavily used in brand and content marketing, gives the possibility to AB test and set recommendation strategies. ### 38. drive good results and supportive customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Diogo G. | Head of Online Marketing, Furniture, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Dynamic Yield?** recommendation widgets for products are driving positive results **What do you dislike about Dynamic Yield?** The integration was extremely painful and time-consuming **Recommendations to others considering Dynamic Yield:** make sure your IT team is totally aligned with their implementation **What problems is Dynamic Yield solving and how is that benefiting you?** we had improved our AB tests and drive additional sales through recommendations widgets ### 39. DY great tool and strong A/B testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Dynamic Yield?** I really enjoy the A/B testing on D. This is where I spend a majority of my time. **What do you dislike about Dynamic Yield?** DY can sometimes be so complex, that setting up easier tasks are more complicated than they need to be. **Recommendations to others considering Dynamic Yield:** You should have a dedicated employee at your company that uses and knows DY and includes personalization and testing into their everyday thoughts **What problems is Dynamic Yield solving and how is that benefiting you?** onsite optimization ### 40. Personalization Software **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Dynamic Yield?** The ability to target specific audiences and serve them a personalized experience. Rather than doing A/B testing, you can serve several different variations to a specific audience and using dynamic yield's machine learning algorithm, determine which experience is most successful. **What do you dislike about Dynamic Yield?** So far, the reporting tools are not as accurate as they should be. In comparing to test and target, the reporting has too wide a variation between what test and target shows, vs what dynamic yield shows. **Recommendations to others considering Dynamic Yield:** Make sure that the data feeds and crm feeds are set up properly. Cross check with other reporting software. **What problems is Dynamic Yield solving and how is that benefiting you?** Being able to present relavant content and products to customers. Rather than serving one experience, we can serve a unique experience to each customer based on browsing habits, purchase history, etc. ### 41. Dynamic Yield does what you want, might be hard to get there **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Dynamic Yield?** The testing and capabilities of Dynamic Yield are plentiful. **What do you dislike about Dynamic Yield?** The user experience setting up experiences or tests from a marketer's stand point is not great. Because there are so many different capabilities, it is almost too hard to complete an everyday task. **Recommendations to others considering Dynamic Yield:** You will need a dedicated team member to manage this platform as well as a group of developers to help execute your experiences. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is helping our conversion rate on our website. ### 42. Great Product & Amazing Team **Rating:** 4.5/5.0 stars **Reviewed by:** Shana R. | Digital Experience Manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Dynamic Yield?** Dynamic Yield was incredibly easy to implement. When they tell you its a few lines of script, they really mean it. We were up and running within a day of our developer placing the script on our site and could start testing and personalizing right away. The tool does take a little getting used to. I wouldn't say that it is super intuitive, but once you've had a training and have learned the DY lingo, write your own test and it will be much easier to decipher the steps you need to take in order to get your campaign running. Our account manager is incredibly responsive and always willing to help us setup a test and give suggestions on future targeting and testing we could be performing. I like to see this in account management as there are many people who let the relationship die off, much more of a use or lose it approach. Our DY account manager has made sure that we are constantly using the product and seeing the value it can bring to our company. The tool itself allows us to quickly turn on and off campaigns. This is incredibly helpful in case you find a bug or are trying to run a quick promotion on the site, mitigating the need for site replications. Lastly, the roadmap that DY has is incredibly robust and feature requests seem to get into the queue quickly to improve usability. **What do you dislike about Dynamic Yield?** The more campaigns we run, we have seen performance slip a bit. We have brought this to DY's attention and they have run an audit and provided additional suggestions to increase page load times when we are running multiple campaigns. We also are unable to share tags and segments with Adobe, meaning both need to be duplicated by the team. **Recommendations to others considering Dynamic Yield:** 1. Have a dedicated product or experience manager to use DY. Once you find the value in the tool, this person will be busy. 2. Have a roadmap. Don't sign that contract until you know exactly what you want to use it for. It's an investment that will bigger payoffs if you are prepared. 3. Be open to suggestions from the DY team and your internal teams. TEST TEST TEST. **What problems is Dynamic Yield solving and how is that benefiting you?** Testing! We have run into a vicious cycle of launching on site and watching KPIs from there. Not best practice at all and this could mean that you may have to revert a code push on the fly. Testing has allowed us to build the test in DY and report uplift (or none) from there. It helps us make better decisions in the long run. Personalization has been on our roadmap for a long time and DY is definitely going to get us there. Audience segments are easy to build and we can target these users with different content on our HP, which will hopefully result in a higher conversion rate, specifically on mobile. ### 43. Personalize your customers entire journey! **Rating:** 4.0/5.0 stars **Reviewed by:** Max S. | Onsite (Search & Personalisation), Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Dynamic Yield?** - Very easy implementation of web features (easy even for a non-technical person) - A/B testing of almost everything on the site with detailed reports - Superb round the clock support **What do you dislike about Dynamic Yield?** - Reports can be even more detailed with more metrics to track - More templates could be provided for non technical users who cannot code **Recommendations to others considering Dynamic Yield:** Very progressive road map that always takes into account users' needs and requirements, you do not have to worry about being left behind with an outdated tool **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is suitable for organisations that want to serve a tailored and personalised experience for each user. It will be particularly relevant for sites that have a wide range of customers and thus need to cater to their different needs. Dynamic Yield is also particularly relevant for companies that are data driven and make their decisions based on data and not just gut feeling. This is, however, not a website building tool. ### 44. Recommended. **Rating:** 4.5/5.0 stars **Reviewed by:** Jack Y. | Product Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2017 **What do you like best about Dynamic Yield?** Focused on e-commerce - it's clear to see that DY's focus is on e-commerce, which has been great for us. Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading e-commerce site at your fingertips, and streamlined e-commerce focused targeting capabilities, KPI's and objectives. **What do you dislike about Dynamic Yield?** Maturity - though DY's solution answer most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking. Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution. **Recommendations to others considering Dynamic Yield:** Looking for personalizing your site like Amazon? Testing new offers, creatives, new or improved features? go for it. Looking for a simple, code-less tool for testing banners and texts - use something simpler and cheaper. To leverage DY's solution will require front-end abilities and effort. I'd say that the minimum should be around 25% of a Front-End Developer's time. **What problems is Dynamic Yield solving and how is that benefiting you?** We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior. At scale! ### 45. highly flexible marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Valter R. | Marketing Tech LATAM, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2017 **What do you like best about Dynamic Yield?** how flexible the product is - with a few clicks (and sometimes a bit of code) it's quick to build and deploy a targeted campaign How extensive is the list of functionalities - we can use DY to manage and target all onsite campaigns, product recommendations both web and on email and soon also use them for trigger emails **What do you dislike about Dynamic Yield?** It requires the support of a technical person on our team. There are not many templates and those that exist are not easy to change without getting on the code. For us it is not a problem as we have a large tech team, but it can be a limitation if you do not know and don't have a technical person to support you Coordination with support team could be faster - our communication is good, but their response time is not good when they need support from their tech team, which sits in Israel (9-10 h difference to our local time) **Recommendations to others considering Dynamic Yield:** Get marketing and tech team involved in the process early on **What problems is Dynamic Yield solving and how is that benefiting you?** web site campaigns (including user targeting with messages and product recommendations) email campaigns (including user targeting with messages and product recommendations) ### 46. Recommendation, optimization and personalization made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Marco L. | IT Project Leader, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2017 **What do you like best about Dynamic Yield?** What we love the most of Dynamic Yield is how easy it is to create experiments that let us compare 2 or more variations. The feature of targeting the right users/pages/context for the experiment cover pretty much everything we wanted and the process of setting it up is very easy. The recommendation engine is another feature that we love. It's very easy to try different strategies to understand what performs best in each case, and using the templates you can save tons of work to set up new recommendation experiments (yes, every feature is an experiment from now on). Moreover, the direct revenue and assisted revenue metrics give great insight on what is just holding the user on the site and what actually shows what users wanted to buy (both are great results though). The possibilities to define goals based on custom javascript events made the platform very flexible and lets you create custom goals (different from the abused conversion rate or click through rate) that can be used by the engine to optimize the performance or to define the winner in an A/B test **What do you dislike about Dynamic Yield?** One thing that we find limited is the rules you can set in the strategy for the recommendation. Especially the similar products one has the possibility to define fields that must match and field that must not match: we'd like the configuration to be more flexible. Another thing we struggled with is the product feed. We have a different price list for different countries and we handle multiple languages. Representing all those information in one feed is pretty hard, and moreover, there's a strong limitation on the number of fields available for the feed. Basically, the product feed engine should be boosted. Talking about the reports, it would be amazing if the system would give the result of an experiment not only viewing it for all users, but even segmenting the audiences: in this case the system lets you see the raw data, but you have no indication whether the test is performing good, whether you have enough data to take decisions, and so on **Recommendations to others considering Dynamic Yield:** If you want a tool that let you easily modify your UI, acting directly on your final HTML, personalizing the experience for your users and collecting data for understanding which variation performs better for which audiences, this is the tool for you. Some of the goals we reached after 6 months: - if we were using just the recommendation widget, we would have had a ROI of 2.5x considering the whole investment on Dynamic Yield. - testing messages on the cart, we saw a 7% uplift of conversion rate for that page. Moreover, we discover that the message doesn't work at all in certain countries, and we are about to test other hypotheses for these countries - testing new ways to make the user subscribe to our newsletter (basically different UIs and positions) we incremented the email subscription of 200% **What problems is Dynamic Yield solving and how is that benefiting you?** It lets you testing hypothesis without having aa big impact on the development processes (generally). If a company want to dive in the CRO approach, testing almost everything, a tool like Dynamic Yield really help. Moreover, it gives you some features like product recommendation right out of the box, with several strategies you can use and test to understand which one performs better ### 47. Perfect Tool with amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Dipak P. | Web Analytics Manager, Legal Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2017 **What do you like best about Dynamic Yield?** For us, we've used Dynamic Yield on many occasions, MVT, A/B Dynamic Pages, Messages etc, whereby it has worked perfectly. The best has been the render of 5,000 locally targeted pages, for us resource to deliver these pages would have been years away. Being able to switch on this function within weeks of gaining the tool has been amazing. **What do you dislike about Dynamic Yield?** Reporting is available through their Dashboard - it would be great to get access to the raw data. Dynamic Yield has the ability edit pages in a WYSIWYG method - though this can be improved. ( it is still very good ) More content in its Knowledge base ( support portal) **Recommendations to others considering Dynamic Yield:** Have a chat with the support team - they are the best i have dealt with. **What problems is Dynamic Yield solving and how is that benefiting you?** We are now featuring in 5,000 separate locations around the UK, whereby this would have cost hours in web development time creating each page. I would say this could have resulted in thousands of pounds of savings due to having these pages dynamically rendered. We run monthly Multi variant tests on site. with many proving positive improvements in conversion. We've seen tests which have resulted in savings amounting to double the investment made in Dynamic Yield. ### 48. Dynamic Yield is a game changer **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Chief Digital Officer, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2017 **What do you like best about Dynamic Yield?** I like that Dynamic Yield allows us to customize our customers' experience according to their interests, and allows us to A/B test creatives and messaging to those audiences. **What do you dislike about Dynamic Yield?** I don't like that the analytics are shallow and don't offer much customization, including custom date ranges or comparisons against other date periods. **Recommendations to others considering Dynamic Yield:** You will need to have a defined product manager for Dynamic Yield. Although many of its features are very accessible to the average user, you will get the most benefit out of it if you have a relatively experienced technical professional to manage the installation and continuing implantation of tests and experiences. **What problems is Dynamic Yield solving and how is that benefiting you?** We use Dynamic Yield to quickly deploy messaging on our site without requiring the work of backend developers. This has allowed us to bring solutions to market more quickly than we could previously, and has freed up those resources to concentrate on other projects for the company. ### 49. Dynamic Yield **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca M. | Web Trading Manager - General Merchandise, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2017 **What do you like best about Dynamic Yield?** The testing functionality is very easy to use and clear to find out what is working and what isn't. The support service is one of the best I have ever dealt with. **What do you dislike about Dynamic Yield?** Sometimes the portal, even though is very user friendly, can get a bit complicated and takes a few tries to get right. However, once you understand the process it all makes sense! **Recommendations to others considering Dynamic Yield:** Keep using and playing around with it, it gets very easy to use and can be used for so many things that may not always seem obvious! If you have any questions the support team are very quick to answer and always have a satisfying resolution **What problems is Dynamic Yield solving and how is that benefiting you?** Easy customer journey testing, changing elements on the website quickly without having to request from other teams. ### 50. Testing & Personalization with Dynamic Yield **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2017 **What do you like best about Dynamic Yield?** Very easy self-service platform, but with a lot of customization and templating options to get advanced results with less engineering support than traditional engineering built solutions. **What do you dislike about Dynamic Yield?** Considering how advanced the platform can be, there are some things that aren't possible like incorporating more client APIs or allowing for more product feeds, which would help us use the platform even further. **Recommendations to others considering Dynamic Yield:** Great self-service platform with lots of pre-built templates and ability to get pretty advanced. However, I think to make the most of it, you need a development team supporting you to help customize or build the templates to allow the marketers to do as much as possible. **What problems is Dynamic Yield solving and how is that benefiting you?** We wanted a platform that incorporated traditional A/B testing with personalization and promotional messaging/marketing options, to eliminate the need for multiple platforms, to incorporate A/B testing with the marketing functions, and to reduce the amount of development time needed for us to request this functionality from our engineers. The platform does exactly what we wanted ## Dynamic Yield Discussions - [Will you have video tutorials available for new users?](https://www.g2.com/discussions/32971-will-you-have-video-tutorials-available-for-new-users) - 1 comment, 1 upvote - [What is the future of Dynamic Yield with its acquisition by McDonalds?](https://www.g2.com/discussions/29631-what-is-the-future-of-dynamic-yield-with-its-acquisition-by-mcdonalds) - 1 comment - [View Dynamic Yield pricing details and edition comparison](https://www.g2.com/products/dynamic-yield/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+23%3A07%3A29+-0500&secure%5Bsession_id%5D=352c9971-3957-4f4b-a4d5-d957bee2f7f8&secure%5Btoken%5D=a634ecd23094995d046f4701bfa4fd2d83614aed33b13e1d2d3dce927765205e&format=llm_user) ## Dynamic Yield Integrations - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) ## Dynamic Yield Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Dynamic Yield Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (405 reviews)