--- title: Dynamic Yield Reviews meta_title: 'Dynamic Yield Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 157 reviews by the users' company size, role or industry to find out how Dynamic Yield works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 157 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dynamic Yield Reviews **Vendor:** Mastercard **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 4.5/5.0 **Total Reviews:** 157 ## About Dynamic Yield Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years. ## Dynamic Yield Pros & Cons **What users like:** - Users praise the **exceptional customer support** of Dynamic Yield, enhancing their experience and driving successful implementations. (4 reviews) - Users value the **advanced personalization capabilities** of Dynamic Yield, significantly enhancing user experiences and driving revenue growth. (4 reviews) - Users value the **easy A/B testing** of Dynamic Yield, enhancing personalization and driving significant campaign improvements. (2 reviews) - Users commend the **real-time analytics** of Dynamic Yield, which enhances decision-making and improves conversion rates effectively. (2 reviews) - Users praise the **automation capabilities** of Dynamic Yield, appreciating its powerful algorithms and dedicated support team. (2 reviews) - Content Personalization (2 reviews) - Customization (2 reviews) - Users value the **ease of use** of Dynamic Yield, benefiting from intuitive features and strong support for personalized campaigns. (2 reviews) - Users appreciate the **easy implementation** of Dynamic Yield, facilitated by a supportive and responsive technical team. (2 reviews) - Users commend the **implementation ease** of Dynamic Yield, aided by excellent support and training resources. (2 reviews) **What users dislike:** - Users experience **developer dependence** due to time-consuming integrations and the need for custom code for AB testing. (2 reviews) - Users find **integration time-consuming** , needing to adjust pages individually and facing challenges with AB testing. (2 reviews) - Users find **limited built-in analytics capabilities** in Dynamic Yield, necessitating additional work to access comprehensive data. (1 reviews) - Users find the **buggy and clunky UI** of Dynamic Yield can hinder manual input and overall usability. (1 reviews) - Users report that the **UI can be clunky and buggy** , impacting usability and manual input efficiency. (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) - Users find the **coding difficulty** of Dynamic Yield challenging, requiring web development skills for effective customization. (1 reviews) - Communication Delays (1 reviews) - Users desire **more detailed analytics** from Dynamic Yield, as current capabilities are somewhat limited for comprehensive insights. (1 reviews) ## Dynamic Yield Reviews ### 1. Working with Dynamic Yield has been a great pleasure. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Dynamic Yield?** The drag and drop options and premade features. **What do you dislike about Dynamic Yield?** Not as many out-of-the-box templates that are easy to deploy for people who do not have time or extensive coding experience. **What problems is Dynamic Yield solving and how is that benefiting you?** Building features and testing w/o the need for IT/coding expertise. A/B testing hypothesis and Campaign Messaging. Providing product recommendation features built on machine learning and customer affinity. ### 2. Very powerful tool but easy to handle **Rating:** 5.0/5.0 stars **Reviewed by:** Laura A. | Online Shop Managerin, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Dynamic Yield?** The structure how to build a campaigne is always the same and easy to handle. You understand very quickly how the tool works. **What do you dislike about Dynamic Yield?** You have a lots of possibilities with the tool. Sometimes you need to think a little bit more to find the right campaign. A better overview would be nice. **What problems is Dynamic Yield solving and how is that benefiting you?** Recommendations Positons of navigation points (A/B Testing) ### 3. Great tool & support **Rating:** 5.0/5.0 stars **Reviewed by:** Romain B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2023 **What do you like best about Dynamic Yield?** - All in one tool (omnichanel: onsite, mail activation, etc) - Allowing to implement advance Use Case (personalization / AB test) and go further by uploading offline data and CRM feed - Great support in my daily work (technical & CSM) **What do you dislike about Dynamic Yield?** It's not something I dislike but sometimes, I'd say that the implementation phasis can be painful or quite long. Maybe this part could be facilitated (some clients are expecting an easier setup). **What problems is Dynamic Yield solving and how is that benefiting you?** Personalize recommendation across the website. Going further in terls of personalization that what I could do with more basic AB testing tools. ### 4. Fantastic testing tool and unparalleled account support from our CSM **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Digital Conversion Rate Optimisation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Dynamic Yield?** The best thing about DY is the account support we receive from our CSM, Liz Powell. In my six years working in e-commerce, Liz sits among the top 3 - if not the top - CSM I've had at any SaaS partner I've worked with. She is incredibly knowledgeable not only on the DY platform but also on testing and personalisation strategy in general, as well as e-commerce trends and data interpretation. I also enjoy the Audiences feature of Dynamic Yield - I like that this feature allows you to target but then also analyse easily the specific behavioural trends of these audiences. It's a great tool and one I haven't seen any other testing or recommendations platform do as well as DY does. **What do you dislike about Dynamic Yield?** I sometimes have some concerns about the data integrity of tests - specifically around test condition traffic splits and how specific audiences achieve significance/results in our tests. These have come up several times since we began using DY in July, and whilst they have been resolved through technical support (which is fantastic and would rate them highly as well), it would be nice not to have to raise tickets in the first place. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is our main testing and personalisation tool; therefore, it is critical in helping us achieve our testing and personalisation goals by testing new designs or personalisation strategies to ultimately grow the revenue generated on the website. We set up most of our tests in DY and do much of our analysis on tests and personalisations within it. We also receive a weekly report that shows our incremental gain using the tool this quarter is substantial and proves how valuable the platform is on its own, but also enabling our vision of best in ecommerce website functionality. ### 5. Asda review for DY **Rating:** 4.5/5.0 stars **Reviewed by:** Juliana A. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Dynamic Yield?** The team are very knowledgable to the product and services of Dynamic Yield and very prompt in their responses. Liz, our CSM has great ideas for how we can best take the product forward for our business and is always open to trying something different. Liva our Technical manager is very responsive and accommodating in trying to find the right implemenation solutions for us. **What do you dislike about Dynamic Yield?** As with any service you buy off the shelf, there are some restrictions in the DY implementation have cause internal complexities but that is to be expected. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield provides us with out of the box recommendation algorithms so we can better personalise the user experience on our sites. We haven't implemented the solution in production but already we're seeing benefits in the transparency and control we now have over how, when and where we recommend items to our customers. ### 6. Great Partner to Work With **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2023 **What do you like best about Dynamic Yield?** They help us in reviewing/understanding our data within their platform and brainstorm with us until we come up with action items. They offer their perspective and what they see works with other clients which is very helpful. **What do you dislike about Dynamic Yield?** We currently have product recommendations on our site in a lot of different areas so we are just catching up as their has been turnover on the team to understand the strategy and what performs best in the different areas. I'm not sure I'd recommend rushing to put recs all across the site if no one is managing. **What problems is Dynamic Yield solving and how is that benefiting you?** Trying to create more personalized experiences for returning users and testing out new functionality. ### 7. An enriching tool that improves user journey **Rating:** 5.0/5.0 stars **Reviewed by:** Federico E. | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Dynamic Yield?** It takes web personalization and A/B testing to the next level as it helps to leverage most data a website collects. **What do you dislike about Dynamic Yield?** Even though we are still implementing the tool, everything went well so far. **What problems is Dynamic Yield solving and how is that benefiting you?** When having a lot to communicate, Dynamic Yield helps targeting the right content to the right audiences. It also helps us to learn about user preferences when interacting with content through A/B testing. ### 8. Powerful and complete **Rating:** 5.0/5.0 stars **Reviewed by:** Florent O. | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Dynamic Yield?** The variety of things we can do: testing, personalization, or product recommendation. Also, it is really easy to use data from external tools within DY. **What do you dislike about Dynamic Yield?** The price maybe? Guess you get what you pay for! Joke aside, this is a strong CRO tool, don't really know if there are true downfalls compared to others. **What problems is Dynamic Yield solving and how is that benefiting you?** Target the right audience with the right content + test, test, and test. ### 9. Personalisation with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Ben Y. | UX Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Dynamic Yield?** Great tool and both an amiable and knowledgeable CS team! Working with Liz Powell, makes this process a breeze - If we have any questions, there's support straight away, and the weekly catchups help guide and support us. Which certainly hasn't been on many accounts I've come across in the past - thanks, Liz! **What do you dislike about Dynamic Yield?** Not as many out-of-the-box templates - just basic points; evaluators aren't as straightforward as I would have liked, it would be great if it was templated out as this feels where we can really take personalisation to the next level **What problems is Dynamic Yield solving and how is that benefiting you?** Both assisting with personalisation goals to give our users a wonderful experience and the AB side testing on a range of various points of conversion, ease of use, reBranding and hypothesis. ### 10. Great personalization and testing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Eric K. | Digital Marketing Group Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Dynamic Yield?** DY is great for personalizing content, applying quick fixes, running promotions, and running A/B type tests. I like the easy placement of content in our website, the flexibility in targeting and the out of the box content blocks. **What do you dislike about Dynamic Yield?** We've had some difficulty applying our CRM data layer, which has caused us to restrain efforts to expand our audience targeting options. Also, on reporting, I've always thought the dashboard should be more customizable and useable. **What problems is Dynamic Yield solving and how is that benefiting you?** DY allows us to take the mystery and "what ifs" out of our personalization effort. Instead of relying on hunches, or the opinions and whims of highly influential individuals in the organization ("hippos"), we can gather data and make informed decisions about what is best for our user base. ### 11. Professional and useful service **Rating:** 5.0/5.0 stars **Reviewed by:** Klaudia T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Dynamic Yield?** Easy to implement and manage, many options, audiences discovery, helpful to increase CVR and revenue. **What do you dislike about Dynamic Yield?** Nothing, everything is fine. I didn't even realize any issues. **What problems is Dynamic Yield solving and how is that benefiting you?** Recommendations algorithms. Setting up AB tests and getting interesting results divided by audiences. Easy setup of other personalisations. Testing different variations of elements. ### 12. Awesome for personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Dorothy E. | Digital Content Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Dynamic Yield?** Dynamic Yield is a great way to implement personalized content on site by offering next best purchase options and grid interrupters that cater to ongoing promotions! **What do you dislike about Dynamic Yield?** It could be more user friendly with the reports and analytics provided. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield allows us to A/B test various elements of content to see what each group of intent shoppers are interested in. ### 13. Easy to use, valuable tool and great support from Success Managers! **Rating:** 5.0/5.0 stars **Reviewed by:** Liv K. | Junior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2022 **What do you like best about Dynamic Yield?** Campaigns are very easy to set up, even without development skills, which is great. Also, the results data used to measure the impact of campaigns or tests is easily understandable and helps make data-based decisions. **What do you dislike about Dynamic Yield?** Sometimes the high number of features makes the tool a bit confusing/unclear, but on the other hand, this is also a advantage of the tool! **What problems is Dynamic Yield solving and how is that benefiting you?** DY helps us customize our shop straightforwardly and effortlessly, and setting up A/B Tests to improve our CR is often even possible without our IT, allowing us to use our IT resources more efficiently. ### 14. Very powerful tool to personalize web elements, such as product suggestions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Dynamic Yield?** The best thing about Dynamic Yield is the ease of use despite its extensive features. Working is made very easy with the help of strategies, templates, and other resources. **What do you dislike about Dynamic Yield?** The learning curve, especially for those who find it difficult to think in complex structures. You must work with the tool to be able to build or expand knowledge. However, it's not a drawback where Dynamic Yield doesn't have a solution, after all, the Academy and the Success Managers are there to assist and support with problems. **What problems is Dynamic Yield solving and how is that benefiting you?** With Dynamic Yield, it becomes easier to communicate with the customer and to develop tailored product suggestions for them. Additionally, multiple variants can be tested against each other over a certain period without the need for programming for an A/B test. This greatly facilitates decision-making, as a lot of practice can be implemented on the website via script. ### 15. Our CSM is a fountain of knowledge, and the platform is excellent! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Dynamic Yield?** Since starting to use DY several months ago, I have been so thankful for the support of our CSM and the endless knowledge/training resources. At first, the thing that overwhelmed me most is the fact that you can pretty much do anything with DY, so I really didn't know where to start. But thanks to Liz and the DY event in Berlin, I now have lots more clarity on how to prioritise and quantify our projects. The platform is easy to use and navigate, and development of the platform and it's capabilities seem to be at the forefront of DY's priorities. **What do you dislike about Dynamic Yield?** As a beginner in personalisation, working in an organisation with limited tech resources, I have found it frustrating that there are many simple things I want to try that would need tech support to set up. An example of this is the skinny banner or countdown banner. If the templates had more options e.g. height of banner, CTA or no CTA, rounded button or square, countdown or no countdown etc., this would avoid the waiting time of me having to put in a ticket with our tech team. With the new category slider template, there are so many options that I can take this template and get something suitable live without needing tech support. **What problems is Dynamic Yield solving and how is that benefiting you?** Our first key achievement with DY has been bringing our popups in-house. The major win is that DY gives us so many insights into what these popups bring us, and so many options for how to serve them. Even that section of DY has excited me to develop this area more. There is a lot more that DY is doing for us and we are so excited to develop this even further, but mainly just having the ability to test, quantify and learn is a huge step forward for us. ### 16. Customization on demand **Rating:** 4.5/5.0 stars **Reviewed by:** Alicia O. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Dynamic Yield?** Very easy to use with a multitude of customization capabilities on site. Accessible and understandable reporting dashboards. Excellent support experience from the teams, which despite being a technological one, is appreciated. **What do you dislike about Dynamic Yield?** Improve prediction systems according to market and vertical and easy integration tools. **What problems is Dynamic Yield solving and how is that benefiting you?** On-site customization ### 17. DY is an important factor in the company's growth **Rating:** 5.0/5.0 stars **Reviewed by:** Dori S. | Director of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Dynamic Yield?** We can trust the data received in the platform, thanks to the implementation team and the working process. **What do you dislike about Dynamic Yield?** The fact that the data is calculated once a day. I wish it could be more often. **What problems is Dynamic Yield solving and how is that benefiting you?** Solving the need to have a trustable A/B testing platform with such a deep integration that makes you limitless with ideas. ### 18. DY is an amazing partner to work with, always really helpful and insightful **Rating:** 5.0/5.0 stars **Reviewed by:** David H. | Senior Online Trading & Merchandising Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Dynamic Yield?** Easy to use, Liz and team are always there to help and support and has supported in driving us forward **What do you dislike about Dynamic Yield?** Some of the OOTB templates are not always the best but DY always supportive in finding solution to help us. **What problems is Dynamic Yield solving and how is that benefiting you?** A/B Testing, Recommendation Strategies, Reactive Trading Support ### 19. Great, easy to use product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Dynamic Yield?** I like that DY is great for both technical and non-technical users - both marketers and developers are able to use the full breadth of the tool and reap the same benefits. **What do you dislike about Dynamic Yield?** Occasionally, product/feature functionality changes without warning or documentation. **What problems is Dynamic Yield solving and how is that benefiting you?** DY is helping us solve personalization at scale. We're able to serve tailored content to specific groups are users as well as discover specific groups of users based on behavioral data collected by Dynamic Yield. ### 20. Digital Initiatives **Rating:** 4.0/5.0 stars **Reviewed by:** Madison C. | Digital Initiatives, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Dynamic Yield?** The abundances of resources (CSM, tech meetings, in person meetings, support tickets, etc) **What do you dislike about Dynamic Yield?** finding what works best for our specific needs **What problems is Dynamic Yield solving and how is that benefiting you?** everything - team structures, strategy and best practices ### 21. DY is the best personalization tool, hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Jake T. | Director, Product & Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Dynamic Yield?** It is extremely easy to understand performance at an AUDIENCE level. This is something that no other [single] tool has been able to do for us (or me in my career). **What do you dislike about Dynamic Yield?** DY can be a little complicated for some users. However, if you take the time to read the knowledge base, work with your CSM, and/or play around for a little bit, it is easy to overcome these challenges. **What problems is Dynamic Yield solving and how is that benefiting you?** Product recommendations at an audience level, new algorithms that outperform most in-house algos, understanding performance at an audience/segment level, and easily setting up segment-based content (homepage banners, email capture overlays, etc.) ### 22. Great recommendations and testing, intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Ehud Z. | VP, Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dynamic Yield?** The customer success team at Dynamic Yield is one of the best I’ve encountered in this industry and in general. As for the product, the powerful recommendation algorithms and intuitive yet granular audience manager really set it apart. I am also always pleased to see their commitment to innovation and delivery on their product roadmap. Additionally, Dynamic Yield’s recommendation engine is extremely powerful and highly flexible, allowing us to serve recommendations on any screen, using any design. It allows the mixing and matching between different recommendation strategies, testing between different recommendation algorithms, adding custom merchandising rules on top of algorithmic decisions, and more. **What do you dislike about Dynamic Yield?** Dynamic Yield is a great tool, and there really isn’t anything I dislike. Dynamic Yield is excellent for powering recommendations, personalized experiences, testing and optimizing those experiences across channels, including app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as to push audiences to third-party ESPs and media platforms. **Recommendations to others considering Dynamic Yield:** Work with the customer success team closely and use them as a resource. They really helped with our audience strategy and defining goals for our program. Dynamic Yield has also developed a unique approach to building core audience groups, and the team has been pushing us to improve our strategy and be more consistent and innovative with our targeting. **What problems is Dynamic Yield solving and how is that benefiting you?** We are using Dynamic Yield to help our customers more quickly find the merchants they’re looking for with personalized recommendations that nudge them into placing orders. We’ve seen increases in revenue and propensity to order with Dynamic Yield. ### 23. Great tool for personalisation. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Dynamic Yield?** For me as developer I like the way how to manage the flexible JSON response. **What do you dislike about Dynamic Yield?** I would like to have an automate check, for example for accessibility (colors), which are used in an experience. **What problems is Dynamic Yield solving and how is that benefiting you?** Giving autonomy for our non developer employees on the content. DY also provides good targeting options for us. ### 24. API solution is fantastic. The technical support from DY are very supportive to clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Dynamic Yield?** API solution is fantastic. The technical documentation is good for the implementation. **What do you dislike about Dynamic Yield?** The performance/response time of the API when we have lots of experience. We have 499 error due to the long response time, and our system has to cut off the api. **What problems is Dynamic Yield solving and how is that benefiting you?** Good onsite personalisation features for the customers. Smart Algorithm ### 25. Great for personalisation and CRO testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Dynamic Yield?** Easy to use system to set up tests, add taggint to site to get more user behaviour and great for product recommedations. **What do you dislike about Dynamic Yield?** Setting some tests up is a bit harder for business users and still requires IT members help **What problems is Dynamic Yield solving and how is that benefiting you?** Effective product recs which we can quickly optimise. Before this was run by a third party and took a long time to make changes or trouble shoot issues ### 26. A 360 tool for A/B Testing, Personalization and many other relevant features. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Dynamic Yield?** A/B Testing Engine, campaigns, Custom Evaluators, and much more! **What do you dislike about Dynamic Yield?** I get locked if I switch the environments, there should be a way to work on multiple environments at once. **What problems is Dynamic Yield solving and how is that benefiting you?** Personalized Campaigns, A/B Testing ### 27. Best in class personalization tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Amaury O. | Senior Data, Analytics & Optimization Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2020 **What do you like best about Dynamic Yield?** Dynamic yield in my opinion is the most advanced personalization tool on the market that doesn't compromise on the complexity of use, it allows marketing teams to regain control over complex use cases that would otherwise require development resources. It advantageously replaces 3 tools: trigger email , A/Btesting, product recommendation within a single solution, and 1 user ID facilitating omnichannel personalized experiences. In addition, the server-side APIs potentially allow for an unlimited number of use cases. Support and chat are also very useful to unlock situations and propose best practices. **What do you dislike about Dynamic Yield?** The fact of being able to easily trigger use cases makes it possible to quickly multiply them and thus impact the webperf. **Recommendations to others considering Dynamic Yield:** DY is much more complex to integrate than other ABTest tool, it needs to be well-scoped by IT before. **What problems is Dynamic Yield solving and how is that benefiting you?** DY allows us to get the most out of our clients' navigation data, transforming it into audiences that are easy to understand and to activate. ### 28. Powerful Personalizations with Easy Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Dynamic Yield?** Granular product recommendations are easy to set up and refine constantly. It is incredibly easy and fast to set up A/B testing for any product recommendations, site banners, copy, site images, and more. It is also simple to set up tests thar run themselves. **What do you dislike about Dynamic Yield?** Exporting data for off-site analysis is complex and I usually end up using screencaptures to show the data instead. The dashboard is currently being worked on in beta for internal use and I can't wait till it is available for end users. **Recommendations to others considering Dynamic Yield:** Every retail site would benefit from the ease of setup and power of the A/B testing algorithms. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynami Yield helps us aid customers with product discovery, as well as increasing conversions and average order values. The platform also makes it easy to customize user journeys and create messaging for segmented audiences. Adding personalized product recommendations at every step of the way has helped increasing conversions, average order values, and site revenue. ### 29. Great product with huge potential **Rating:** 4.5/5.0 stars **Reviewed by:** Rami S. | CRO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Dynamic Yield?** I love the fact that you can preview your changes before you go live with them, and that you can basically edit add/remove anything from the website in an easy way. The option to receive a notification email when test results are in, is great so you don't have to regularly check for results. Also, when viewing these results, it's quite easy to navigate and apply additional KPIs. **What do you dislike about Dynamic Yield?** Third party hosting, which might have content blocked by adblockers. I've also had some problems uploading images for experiments, but it's usually functional. Only experienced this twice. **Recommendations to others considering Dynamic Yield:** It's a great tool which will easily allow you to customize and implement functions, popups, recommendation widgets, etc on your website and allow you to easily set up and analyze A/B tests. **What problems is Dynamic Yield solving and how is that benefiting you?** Using it to display product recommendation widgets both on the website and recently in emails as well. Also use it to display popups and adding/removing content. A/B testing is super easy with Dynamic Yield. We recently also tested using Dynamic Yield recommendations in newsletters(email). It's easy to set up and I appreciate the wide variety of strategies/filters available for this. ### 30. Personalization made fun (almost all the times) **Rating:** 4.5/5.0 stars **Reviewed by:** Fernando G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Dynamic Yield?** All in one tool. You not only can activate personalized content for your audience but also, you can create A/B test within the tool. Also, you can send customized emails campaigns or emails based on user actions (e.g. shopping cart recovery) The predictive targeting engine is also great allowing you to find hidden personalization opportunities. The tools have a lot of pre-created modules, i.e. adding a recommendation widget or a promotion counter to your site is really easy and fast Also, the tools have a lot of useful resources like an academy, help center, community forum, inspiration center ... **What do you dislike about Dynamic Yield?** Not as easy as I would like implementation. Also, not an easy way to show the value provided by the tool. As an agency, this is critical, although right now, it can be challenging to show the value of Dynamic Yield for a client. I miss an API to easily extract the info from the tool and be able to work with 3rd party tools like Data Studio. Finally, it would be great to have some CDP capabilities to create better user segmentation. **Recommendations to others considering Dynamic Yield:** Dynamic Yield is a good choice if you already have experience doing testing and feel that you already have got the most of your testing tool and want to move to more advanced ways of improving the performance of your website or app. I would not recommend this tool to someone starting on content testing since there is more suitable alternatives. **What problems is Dynamic Yield solving and how is that benefiting you?** Primary, the problem we resolve with Dynamic Yield is to be able to offer personalization capabilities to websites/apps at scale. Historically, being able to provide personalization capabilities to websites like what Amazon does was, let's say, challenging and not cheap. With Dynamic Yield, you can add a lot of personalization capabilities like recommendations modules based on the user affinity to specific products or send emails based on user actions like abandoning the shopping cart. Also, to apply personalization at scale, the tool helps you to find hidden personalization opportunities within your campaigns, highlighting variants that perform best for a given audience even if the variant is not the winner. ### 31. DY is 99% statistically significant to make your working life many percentage points better **Rating:** 5.0/5.0 stars **Reviewed by:** Mark W. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Dynamic Yield?** The features available from Dynamic Yield allows a business the ability to bring multiple aspect of experimentation into one platform: • Onsite messaging • Product recommendations • Personalisation • etc This saves time, gives us the ability to share data across experimentation areas all at fair commercials in comparison to the wider market. **What do you dislike about Dynamic Yield?** Multiple points to save progress on campaigns becomes tedious **Recommendations to others considering Dynamic Yield:** Dynamic Yield would be well suited to businesses of all sizes and industries. Like with all testing platform the business would need appropriate levels of traffic to be able to experiment and personalise with success. That being said the product recommendation features would be universally suitable and would help to achieve step change results if there has not been development in this area previously. After using many SaaS platforms across different disciplines I can say hands down Dynamic Yield offers the best support and customer success I have ever experienced. Every level of interaction is professional, helpful and drives action.  From simple live chat requests, the detailed support documentation or customer success collaboration the experience is brilliant. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic yield is used specifically by our marketing / ecommerce department but the insights that are yielded from the platform have an organisation wide impact. Dynamic Yield's primary function is to enable us to serve experiments, personalisations and product recommendations. This in turn allows us to improve our CVR, new customer acquisition and revenue per visitor metrics by continually testing and improving our user experience. ### 32. Great service! **Rating:** 4.5/5.0 stars **Reviewed by:** Kimberly D. | eCommerce Merchandiser, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Dynamic Yield?** The support team is the best. They've answered all of the questions that I've had and gave me step by step instructions on how to complete a project. **What do you dislike about Dynamic Yield?** The service is not intuitive, so if you're not familiar with coding or analytics, it is a bit hard. Sometimes it can be overwhelming. **Recommendations to others considering Dynamic Yield:** There needs to be more tutorials and one on one support for DY. **What problems is Dynamic Yield solving and how is that benefiting you?** We are solving issues regarding customer interaction with our site's content and promotions. We've run A/B test to see whether customers interact more with homepages with before and after images or without. Our test proved that customers would rather interact with homepages with B&As. ### 33. Dynamic Yield Recommendation **Rating:** 4.0/5.0 stars **Reviewed by:** Bryony T. | Senior Ecommerce Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Dynamic Yield?** The visual edit functionality is brilliant - being able to make quick changes to HTML and CSS on site makes day-to-day changes much quicker. The A/B testing functionality is also very good (admittedly we have a separate team to code for us) but they have always had a positive experience with DY, and as such we're able to seamlessly launch some quite complex tests on quick rotation. I also particularly like the Strategies functionality, which we use in a number of places across our site, and is very effective indeed and easy to use. **What do you dislike about Dynamic Yield?** The ease of use of some of the basic elements is not as user-friendly as I'd like. For example changing some images on site require coding as opposed to a quick visual edit. Selecting div's is also quite convoluted, a simple up/down function within a nested div would be very useful indeed and ensure you're selecting the correct element. Also setting up experiences between desktop/mobile sites can be quite laborious- a way to make this easier would be great. **Recommendations to others considering Dynamic Yield:** Dynamic Yield is a great system for testing, personalisation, creating audience segments, dynamic links and strategies. It is able to be integrated to a number of key platforms and other software, and thus is a vital part of our analytics suite. The support you receive is very good, with regular check-ins, updates and reviews. I would certainly recommend if you are looking for a do-all, easy-to-use expereince optimisation platform. **What problems is Dynamic Yield solving and how is that benefiting you?** The main issue we are solving with DY is the ability to put data before opinion - and the fact that we can now say with confidence to senior business members 'let's test that first' rather than being forced into complex (and potentially risky) implementations based on just opinion. ### 34. Great personalization tool for various user types **Rating:** 4.5/5.0 stars **Reviewed by:** Andreas M. | Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Dynamic Yield?** Dynamic Yield offers various functions for personalization, to bring dynamic content and A/B-Testing onto our website. It has great and fast customer support, that also help users that are beginners without any coding, testing or analytical experience. **What do you dislike about Dynamic Yield?** Many of the exisitng templates need to be adjusted for the specific shop environment or fitted for the specific use case, so basic coding experience is requiered. **Recommendations to others considering Dynamic Yield:** Set up a team of online sales, web develepors and analysts with a lot of time! **What problems is Dynamic Yield solving and how is that benefiting you?** We use various personalized banners for different simultaneous discounts on our website and were able to test and finally improve our UX. ### 35. Powerful tool for quick testing and website personalisation. **Rating:** 4.0/5.0 stars **Reviewed by:** Fabio B. | Product Manager E-Commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Dynamic Yield?** Easy to use after an adjustment period, facilitated by a number of learning resources and tests. A lot of ready made templates make it easy for non-technical people to quickly get on board. Account & customer success management is simply exceptional! **What do you dislike about Dynamic Yield?** Previewing the campaigns is sometimes a bit of an headache, expecially when testing custom made scripts and code. Reports are lacking formatting and exporting options for more flexibility. **What problems is Dynamic Yield solving and how is that benefiting you?** A/B testing and trying new feature is really quick and easy. Less development efforts are required. ### 36. Dynamic Yield is Amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Dynamic Yield?** I like how easy it is to use it and the amazing customer support available. The educational resources they have is amazing. **What do you dislike about Dynamic Yield?** It sometimes lags during the process of creating experiences, not much but it can delay the process. **Recommendations to others considering Dynamic Yield:** This is a no brainer if you are looking to give your customers a better experience on your website, especially if you are in the eComm industry. **What problems is Dynamic Yield solving and how is that benefiting you?** We are using Dynamic Yield to resolve our multiple user affinity experiences and serve multiple content across the board. The biggest benefit I have realized is Dynamic Yield can gather real useful analytical data we can use for future campaigns. ### 37. DY helped us experiment and grow more thoughtfully **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Dynamic Yield?** Our Customer Success rep has been an instrumental partner in helping us get started—and continuing to keep momentum—with DY. **What do you dislike about Dynamic Yield?** It was difficult for us to get started, though most of the issues we were running into were on our side, not DY. We're still learning how to best work together and how to move faster on projects. **What problems is Dynamic Yield solving and how is that benefiting you?** DY helps us make decisions with data and be more thoughtful about how we move forward with new releases/features. Our rep has also helped open us up to the many different ways our site can be modified, through DY, to drive even more growth. ### 38. Great user experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Dynamic Yield?** I like how we are able to leverage out of the box ideas and see a great ROI. **What do you dislike about Dynamic Yield?** I wish I was able to have more onboarding time when first using the platform. I had never used a tool like this and could have benefited from additional training. **Recommendations to others considering Dynamic Yield:** Make sure you have a solid training under your belt, that will help in the long run. **What problems is Dynamic Yield solving and how is that benefiting you?** New and returning user conversion, OOS campaigns, countdown banner for promos, exit intent etc. We've seen a great uplift in revenue and conversion. ### 39. The best Personalisation tool to support your website! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Dynamic Yield?** Our biggest driver of revenue has been our focussed recommendations to drive sales of personalised kits as well as basket add-on items. Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences. **What do you dislike about Dynamic Yield?** Nothing to dislike! The tool supports our requirements across our sites. **What problems is Dynamic Yield solving and how is that benefiting you?** Having a bespoke platform has meant that at times, development costs can be expensive so having a tool like Dynamic Yield has been hugely beneficial for us to make quick changes to the site that allow customers to browse and purchase seamlessly. ### 40. Great Personalization Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Dynamic Yield?** I love our reps. The people at Dynamic Yield have made using the platform stress free. They help us with both ideation as well as reviewing the implementation to ensure it is in its most effective state. **What do you dislike about Dynamic Yield?** It took a bit for me to get the hang of the platform since I have not previously worked with a personalization platform. **Recommendations to others considering Dynamic Yield:** When considering vendor partners that offer competing services, look at the people! I have had wonderful experiences with the Dynamic Yield team. The people have made all the difference! **What problems is Dynamic Yield solving and how is that benefiting you?** We are adding in personalization to our website to ensure we are serving our customers in the best, most effective way. ### 41. Dynamic Yield for personalization and A/B testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Dynamic Yield?** The ease of use of Dynamic Yield is great. The out of the box tools are great and met my needs. If there is not a function that already exists it is easily customizable. **What do you dislike about Dynamic Yield?** Dynamic Yield still has bugs from a SPL standpoint. This is something that I open tickets about regularly. **Recommendations to others considering Dynamic Yield:** Dynamic Yield is a great tool! If you struggle with strategies and have the budget I would recommend getting a customer success manager. The CSM will provide ideas and use cases to A/B test and personalize the customer experience. **What problems is Dynamic Yield solving and how is that benefiting you?** Uncovering hidden revenue through targeted personalization for new and returning users. ### 42. Perfect for scaling up performance **Rating:** 5.0/5.0 stars **Reviewed by:** Leke T. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Dynamic Yield?** Out of the personalization, the recommendation engine and AB testing. **What do you dislike about Dynamic Yield?** Not enough Implementation documentation. **What problems is Dynamic Yield solving and how is that benefiting you?** Helping e-commerce companies reach their potential based off structured hypothesis, personalization and testing. ### 43. A great tool to personalize your website! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2020 **What do you like best about Dynamic Yield?** The userbility of the tool and the great support if you have any questions **What do you dislike about Dynamic Yield?** That it is not possibile to copy campaigns from the staging to the live system **Recommendations to others considering Dynamic Yield:** great software to easy personalize your website! **What problems is Dynamic Yield solving and how is that benefiting you?** We can target our products for new and returning costumers and we can make product recommendations on our product overview and detail pages. ### 44. Personalisation made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Will S. | Senior Digital Operations Executive, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Dynamic Yield?** For anyone looking at personalisation and or AB testing I would highly recommend Dynamic Yield. It is easy to use, very very quick to implement and it's 'visual edit' feature is really easy to use for non-technical staff. We have enjoyed great results so far and have seen our fans engagement on our websites improve. **What do you dislike about Dynamic Yield?** One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development) **Recommendations to others considering Dynamic Yield:** For anyone looking at personalisation and or AB testing I would highly recommend Dynamic Yield. It is easy to use, very very quick to implement and it's 'visual edit' feature is really easy to use for non-technical staff. We have enjoyed great results so far and have seen our fans engagement on our websites improve. **What problems is Dynamic Yield solving and how is that benefiting you?** We use Dynamic Yield on our main and e-commerce sites to provide the most relevant content to our fans across the globe. Whether it be to show them more of the articles they love, or a more relevant experience on our shop, we know that all our fans are different and Dynamic Yield allows us to personalise their experience to make our sites as engaging for fans as we can.​ ### 45. Dynamic Yield implementation yields great improvement in personalisation program **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Senior Digital Change Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Dynamic Yield?** Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team. Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling. Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time. **What do you dislike about Dynamic Yield?** The reporting functionality needs work - for example it would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming. **Recommendations to others considering Dynamic Yield:** In order to get the most out of a platform like this you need a dedicated in-house team to drive the program forwards. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is being used primarily as a personalisation tool within our E-commerce department, it gives us the flexibility to launch ad-hoc campaigns targeted at specific user groups without involving the development team (most of the time). This allows the team to be agile and responsive to trading conditions, in turn helping us to achieve our overall goals and targets. ### 46. Dynamic Yield is generating additional revenue and saving IT resources **Rating:** 5.0/5.0 stars **Reviewed by:** Zoltan M. | Director Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Dynamic Yield?** Using out of the box widgets to start tests immediately. The visual editor enables us to insert new website elements and cusomize them on the fly. Dynamic Yield is myfirst choice for AB testing and personalization. The tool enables us to setup a test very quickly and give a try for new approches in CRO. If you don´t have any HTML / JavaScript skills it still has some Widgets which an be customized. You need some basic web development skills to use the complete potential of the tool. **What do you dislike about Dynamic Yield?** The dashboard could be more consitent, but it is getting updates every 2-3 months. Adding a CRM would be a great plus. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is enabling the Marketing Department to increase Conversion Rates with AB testing, real-time personalization and automated product recommendations. Our top 3 benefits using the tool: We have significantly reduced the time needed a test. We increased revenue pro visitor with automated product recommendations. We increased conversion rate with check out optimization. ### 47. Excellent advanced platform with attentive expert support at all times **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel W. | Ecommerce Trading Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Dynamic Yield?** The platform is easy to use despite having so much to offer and do with it. Our Senior Customer Success Manager Doron has been great at setting us all up and ensuring we are comfortable using the platform which has led to us launching several tests and experiences within the first few weeks of using DY. We have constant support from Doron and the team and they will always go over and above to make sure we can put out ideas in to motion whilst keeping us on the right track when we might sometimes get a bit carried away! It's really easy to set up tests/experiences and preview them before going live which is so handy on our busy team to check our work before we put it live. This has helped iron out any issues before we put something on the site. Reporting is easy to decipher and gain insights from with a handy probability % so you know when a test has come to a final conclusion rather than just assuming! **What do you dislike about Dynamic Yield?** Sometimes for the more advanced tests the setup can be a bit more technical than my abilities in terms of finding the right bits in code etc however this is easily managed by our dev team who usually pick this up for us. **Recommendations to others considering Dynamic Yield:** Go for it! You won't regret it! **What problems is Dynamic Yield solving and how is that benefiting you?** Identifying our new vs returning customers and giving them more tailored experiences based on their very different behaviours. We were able to increase our new customer sign ups significantly using DY and target them with messaging to encourage them to come back and purchase with us again. Gaining insights from customers directly and quickly using pop up questionnaires which has helped us get feedback on avenues we were looking to explore which has been hugely insightful. Adapting our mobile category pages to offer the best possible layouts and assets for the customer which before we just used the same across desktop and mobile. ### 48. Highly Recommendable Personalization and AB-Testing Tool for Modern Webshops **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer P. | Onsite Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Dynamic Yield?** Dynamic Yield is a good choice if you have (and of course you have) a restriction of IT-Ressources handy for Marketing Use Cases. It's an easy tool for AB-Tests and Personalization Use Cases. There are a lot of templates you can choose from and use basic HTML and CSS to edit it according to your needs and you webshop's CI. The Customer Success Manager and the Technical Engineer who are your contact persons are very helpful developing high value use cases and are always very fast in response time if a question pops up. The support team is always just a chat window away. The DY-Community is also an advantage I don't want to miss. Great summits with get-togethers with other DY Users to exchange ideas on Use Cases and upcoming features is the key to grow your personalization skills. **What do you dislike about Dynamic Yield?** The Preview Mode could be improved. It would be great if it's possible to upload your Webshops Font into the templates as well as standard elements like a CTA-Button. The Time targeting Condition should be set to the 24-hours-clock like in the countdown templates to be able to start and stop use cases at midnight. There is always an insecurity if midnight is 12am or 12pm. **Recommendations to others considering Dynamic Yield:** Look no further, you have found the best personalization tool on the market right now. **What problems is Dynamic Yield solving and how is that benefiting you?** We are using the full range of Dynamic Yield but haven't rolled out the recommendations completely so far, due to an outstanding AB-Test against our current provider. AB-Tests are set up very easy for specific audiences. During our first 10 Months of Using Dynamic Yield we have set up more than 120 Audiences and have currently almost 100 Experiences running which help us to understand our users even better and to increase the conversion rate significantly. Complex use cases like providing the user with guidance and inspirational content during his customer journey matching his affinity are easily solved with Dynamic Yield. Easy Urgency use cases for our (timed) promotions are performing very good as well. ### 49. Great value for money + excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Simon K. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Dynamic Yield?** Working with Dynamic Yield is very intuitive and requires little technical understanding to set up your own tests. The ability to import product data, use tracking events and define different audiences makes Dynamic Yield a very powerful tool. It allows us to bring our data and business logic into the tool. The support is really unique and helpful. Technical questions are solved quickly, ideas are discussed in regular meetings and the response time is always fast. **What do you dislike about Dynamic Yield?** The reporting in the tool could be more diverse and show a better overview of all results. **What problems is Dynamic Yield solving and how is that benefiting you?** Dynamic Yield is used by us for conversion optimization and personalization in the online shop and in marketing channels. It allows our marketing team to get by with fewer IT resources and test ideas faster. Working with Dynamic Yield is very intuitive and requires little technical understanding to set up your own tests. ### 50. Very Powerfule Omnichannel Personalization Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanni Luca R. | Brand & Content Marketing Director, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Dynamic Yield?** In home24 we do use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages. The software give us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company. **What do you dislike about Dynamic Yield?** We do have a continuous exchange of feedback with dynamic yield and our issues or requests are promptly addressed, so honestly nothing i can complain. **What problems is Dynamic Yield solving and how is that benefiting you?** Possibility to personalize merchandising assets Possibility to use product recommendation with several algorythm and a very high customization Possibility to Create custom messages based on GTM events Possibility to AB test quickly Possibility to customize messages and experiences Possibility to combine landing page creation with customized recommendation ## Dynamic Yield Discussions - [Will you have video tutorials available for new users?](https://www.g2.com/discussions/32971-will-you-have-video-tutorials-available-for-new-users) - 1 comment, 1 upvote - [What is the future of Dynamic Yield with its acquisition by McDonalds?](https://www.g2.com/discussions/29631-what-is-the-future-of-dynamic-yield-with-its-acquisition-by-mcdonalds) - 1 comment - [View Dynamic Yield pricing details and edition comparison](https://www.g2.com/products/dynamic-yield/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-06+05%3A35%3A14+-0500&secure%5Bsession_id%5D=b3135c94-d7ff-426c-a0ff-d89f6a2f5d94&secure%5Btoken%5D=21f66b3ff561f83d241ec4a0778df9aca32bd19f21f543fed7e7b60588c0219f&format=llm_user) ## Dynamic Yield Integrations - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) ## Dynamic Yield Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Dynamic Yield Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (762 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews)