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Compare Dynamic Yield and Optimizely Web Experimentation 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldOptimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Web Experimentation excels in user-friendliness and ease of setup, with many users appreciating its intuitive interface that allows even non-technical users to get started quickly. One user noted, "The initial setup was very easy," highlighting its accessibility.
- Users say that Dynamic Yield stands out for its advanced personalization capabilities, which have reportedly driven significant revenue growth for businesses. Reviewers have praised the platform for revolutionizing user journeys, stating, "DY offers a new way we can customize our user journey in our new app."
- According to verified reviews, Optimizely Web Experimentation is favored for its flexibility in testing, allowing developers to implement experiments directly in code and see results almost instantly. This capability is particularly beneficial for teams looking to iterate quickly without lengthy deployment cycles.
- Reviewers mention that Dynamic Yield provides exceptional customer support, with many users highlighting the invaluable assistance from customer success managers. This support is seen as a key factor in making implementations smoother and more effective, as one user noted, "They are focused on constant improvement."
- G2 reviewers report that while Optimizely Web Experimentation has a strong performance in A/B testing, it faces challenges in areas like personalization engines, where Dynamic Yield has a notable edge. Users have expressed a desire for more robust personalization features in Optimizely.
- Users say that both platforms have their strengths, but Dynamic Yield's focus on continuous improvement and user journey customization gives it an advantage in the e-commerce personalization space, as highlighted by users who have experienced significant business impacts from its features.
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Dynamic Yield
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.7
139
8.4
296
Ease of Use
8.3
138
8.1
309
Ease of Setup
7.6
62
8.0
155
Ease of Admin
8.3
57
8.2
124
Quality of Support
9.1
138
8.0
252
Has the product been a good partner in doing business?
9.1
58
7.9
119
Product Direction (% positive)
9.6
135
7.8
271
Features by Category
Visitor Behavior
8.1
49
7.8
24
|
Verified
8.8
52
8.5
26
|
Verified
8.1
44
7.6
22
|
Verified
Templates
8.2
38
7.8
24
|
Verified
8.4
47
8.3
23
|
Verified
8.4
47
8.4
24
|
Verified
Personalization
9.2
53
7.6
23
|
Verified
8.7
47
7.7
26
|
Verified
8.1
43
7.9
21
|
Verified
6.6
33
Feature Not Available
9.0
42
7.5
20
|
Verified
9.4
47
7.0
19
|
Verified
9.1
49
9.0
24
|
Verified
9.1
39
8.6
22
|
Verified
Multichannel
8.9
48
8.5
26
|
Verified
7.4
32
6.9
20
|
Verified
8.5
45
8.9
25
|
Verified
Administration
8.4
33
8.0
22
|
Verified
7.8
48
8.5
22
|
Verified
8.3
44
8.2
22
|
Verified
8.1
42
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
45
8.8
21
8.6
41
8.1
14
Targeting
8.9
41
7.6
21
8.9
40
7.8
20
Triggered Content
8.0
27
7.8
16
8.4
21
Feature Not Available
8.8
32
7.4
13
Personalized Content
8.7
43
8.0
15
7.9
21
8.1
16
9.1
43
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
7.1
34
7.9
67
8.0
39
6.4
61
6.9
42
6.9
72
Experimental Design
8.7
45
8.4
70
8.9
40
8.7
69
8.9
46
8.7
69
Analytics
8.0
46
8.2
68
5.1
27
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamic Yield and Optimizely Web Experimentation are categorized as Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Dynamic Yield has no unique categories
Optimizely Web Experimentation is categorized as Feature Management, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Discussions
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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