Drift Features
Self-Service Experience (4)
Knowledge Base
Based on 57 Drift reviews.
Provides a repository of information that can be used by those seeking support.
Searchable Articles
As reported in 53 Drift reviews.
Makes articles in the knowledge base searchable on the web.
Mobile Optimization
This feature was mentioned in 51 Drift reviews.
Optimizes the customer self-service experience on mobile devices
Personalization
Based on 57 Drift reviews.
Gives the user targeted, personalized results based on their activity or preferences
Self-Service Platform (4)
Branding
Based on 57 Drift reviews.
Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc.
Automation
This feature was mentioned in 60 Drift reviews.
Automates some or all operation related tasks
Artificial Intelligence
Based on 59 Drift reviews.
Utilizes artificial intelligence to improve workflows or customer experiences
Integrations
As reported in 59 Drift reviews.
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools
Communication (5)
Pop-up Chat
Based on 542 Drift reviews and verified by the G2 Product R&D team.
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Notifications
Based on 538 Drift reviews and verified by the G2 Product R&D team.
Delivers notifications to both sides of the conversation.
Targeted Emails
Based on 323 Drift reviews and verified by the G2 Product R&D team.
Sends automated emails to further engage clients and potential clients.
In-App Messaging
Based on 414 Drift reviews and verified by the G2 Product R&D team.
Allows for live chat to be enabled within the app for customer help.
Co-Browsing
This feature was mentioned in 189 Drift reviews.
Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use (6)
Customization
Based on 461 Drift reviews and verified by the G2 Product R&D team.
Allows users to customize chat colors, text, logos, and branding.
Conversation Archiving
Based on 471 Drift reviews and verified by the G2 Product R&D team.
Archives conversations in a separate location for later reference.
Lead Development
Based on 472 Drift reviews and verified by the G2 Product R&D team.
Enables employees to denote potential customers.
Knowledge Base
Based on 409 Drift reviews and verified by the G2 Product R&D team.
Establishes a knowledge base for employee reference during conversations.
Team Inbox
Based on 372 Drift reviews and verified by the G2 Product R&D team.
Provides a central location for help requests, helping employees respond sooner.
Customer Profiles
Based on 402 Drift reviews and verified by the G2 Product R&D team.
Allows for the creation of profiles for contacts and customers.
Messenger (4)
Sequencing
Based on 203 Drift reviews and verified by the G2 Product R&D team.
Mapped-out responses for conversations.
AI
Based on 201 Drift reviews and verified by the G2 Product R&D team.
Artificial intelligence (AI) and chatbot involvement.
Live Chat
Based on 273 Drift reviews and verified by the G2 Product R&D team.
Live human component of conversations.
Customization Interface
Based on 250 Drift reviews and verified by the G2 Product R&D team.
Quality of interface for designing and customizing conversation maps.
Channels (5)
Social Media
Based on 116 Drift reviews and verified by the G2 Product R&D team.
Conversations enacted over social media.
Website
Based on 250 Drift reviews and verified by the G2 Product R&D team.
Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Based on 91 Drift reviews and verified by the G2 Product R&D team.
Conversations enacted through text message (SMS).
Voice Assistants
Based on 81 Drift reviews and verified by the G2 Product R&D team.
Conversations enacted through voice assistants.
Other
Based on 90 Drift reviews and verified by the G2 Product R&D team.
Conversations enacted through other channels.
Customers (5)
Targeting
Based on 225 Drift reviews and verified by the G2 Product R&D team.
Overall quality of customer targeting based on needs or situations.
Profiles
Based on 202 Drift reviews and verified by the G2 Product R&D team.
Creation and modification of customer profiles based on conversations.
Analytics
Based on 241 Drift reviews and verified by the G2 Product R&D team.
Reporting based around specific and overall conversation results.
Lead Gathering
Based on 242 Drift reviews and verified by the G2 Product R&D team.
Capture and organization of leads from conversations.
Sales Conversion
Based on 246 Drift reviews and verified by the G2 Product R&D team.
Success rate of conversations leading to customer purchases.
Lead Facilitation (4)
Customer-facing Chatbot
Based on 315 Drift reviews and verified by the G2 Product R&D team.
Offers a chatbot to initiate and carryout inital conversations with prospects and leads.
Lead Qualification
Based on 309 Drift reviews and verified by the G2 Product R&D team.
Automatically calculates which leads are the most likely to become a customer.
Lead Follow-up
Based on 288 Drift reviews and verified by the G2 Product R&D team.
Automatically contacts all leads.
Meeting Scheduling
Based on 305 Drift reviews and verified by the G2 Product R&D team.
Utilizes natural language processing to set up meetings.
Organization (3)
Opportunity and Pipeline Management
Based on 265 Drift reviews and verified by the G2 Product R&D team.
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Data Entry
Based on 269 Drift reviews and verified by the G2 Product R&D team.
Automates the entry of collected data.
Integrations / APIs
Based on 278 Drift reviews and verified by the G2 Product R&D team.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance Analysis (2)
Coaching
Based on 241 Drift reviews and verified by the G2 Product R&D team.
Provides real-time coaching to sales representatives.
Peformance Tracking
Based on 261 Drift reviews and verified by the G2 Product R&D team.
Tracks and analyzes sales representative performance.
Sales Analysis (2)
ROI Forecasting
Based on 215 Drift reviews and verified by the G2 Product R&D team.
Measure return on investment and leverage data to predict profitability of future projects.
Sales Forecasting
Based on 221 Drift reviews and verified by the G2 Product R&D team.
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Responses (5)
Customization
This feature was mentioned in 280 Drift reviews.
Customize your chat workflows with rules and automations.
Control
As reported in 268 Drift reviews.
Control who the chatbot converses with (and when).
Route To Human
Based on 303 Drift reviews.
Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
Based on 273 Drift reviews.
Can provide interlocators with menus, through which they can choose a relevant response.
Drip sequences
228 reviewers of Drift have provided feedback on this feature.
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion.
Platform (7)
Live chat
As reported in 309 Drift reviews.
Provide tools for live chat on one's website.
Integrations
This feature was mentioned in 291 Drift reviews.
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools.
Branding
This feature was mentioned in 275 Drift reviews.
Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
281 reviewers of Drift have provided feedback on this feature.
Gives user the ability to analyze conversations with the chatbot and see its performance.
A/B testing
As reported in 240 Drift reviews.
Allows users to test the efficacy of various responses through A/B testing.
Role-based access
261 reviewers of Drift have provided feedback on this feature.
Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
This feature was mentioned in 286 Drift reviews.
Can collect and store information from interlocators, such as email, phone number, etc.
Conversational Platform (4)
Personalization
Based on 167 Drift reviews.
Identifies the customer and personalizes interaction at every touchpoint.
Omnichannel
This feature was mentioned in 117 Drift reviews.
Allows multiple related channels to interact at once to reduce transfers.
Contextual Engagement
As reported in 128 Drift reviews.
Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
Proactive Engagement
92 reviewers of Drift have provided feedback on this feature.
Provides features for sending outbound messages to engage customers through proactive support.
Support Automation (3)
Seamless Escalation
147 reviewers of Drift have provided feedback on this feature.
Provides features for escalating conversations to the appropriate agent.
Transcripts
This feature was mentioned in 138 Drift reviews.
Maintains a transcript of conversations from all channels.
Self-Serve Support
This feature was mentioned in 92 Drift reviews.
Enables customers to resolve queries or issues without the assistance of an agent.
Integrations (5)
MS Teams Integration
92 reviewers of Drift have provided feedback on this feature.
This software integrates with Microsoft Teams.
Email Integration
As reported in 95 Drift reviews.
This software integrates with popular email providers.
Zoom Integration
Based on 91 Drift reviews.
This software integrates with Zoom.
Google Meet Integration
Based on 88 Drift reviews.
This software integrates with Google Meet.
Salesforce Integration
Based on 95 Drift reviews.
This software integrates with Salesforce.
Branding & Customizatio (3)
Custom Booking Page
This feature was mentioned in 94 Drift reviews.
Provide the ability to create a custom booking page.
Personalized Links
Based on 93 Drift reviews.
Provide the ability to create custom scheduling URLs.
Personalized Web Embed
This feature was mentioned in 90 Drift reviews.
Provide the ability to create a personalized web embed.
Automatic Rules & Configurations (3)
Set Working Hours
As reported in 96 Drift reviews.
Allow users to set automatic working hours.
Automatic Updates
This feature was mentioned in 90 Drift reviews.
Automatically update calendars after a meeting has been booked.
Buffer Times
93 reviewers of Drift have provided feedback on this feature.
Provide the ability to incorporate buffer times, leaving time before and after meetings.
Customer Support (3)
Text
Based on 12 Drift reviews.
Is able to process inquiries submitted by text data from live chat, email, or SMS
Speech
12 reviewers of Drift have provided feedback on this feature.
Comprehends human speech and can transcribe it to text for processing
Knowledge Base
This feature was mentioned in 12 Drift reviews.
The AI is able to access the company's internal knowledge to inform and guide responses to customer inquiries
Automation (3)
Ticket Resolution
11 reviewers of Drift have provided feedback on this feature.
The platform is able to automatically determine how to resolve help tickets without assistance by human agents
Customization
As reported in 13 Drift reviews.
The platform's responses to customers can be customized to improve comprehension, relatability, and emotional intelligence
Intelligent Routing
This feature was mentioned in 12 Drift reviews.
When the AI is unable to process a particular type of customer request, it is able to determine which is the best agent to refer the ticket to
Artificial Intelligence (3)
Learning
As reported in 13 Drift reviews.
The AI platform is able to learn over time on how to interpret each type of customer inquiry and improve the quality of their responses
Language
This feature was mentioned in 13 Drift reviews.
Multilingual capabilities allow the AI to process inquiries from many languages
Conversational AI
Based on 14 Drift reviews.
The AI's responses to customer inquiries provide human-like organic conversations. The platform is able to understand a question no matter how it's worded and provide comprehensive answers
Generative AI (12)
AI Text Generation
As reported in 87 Drift reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 85 Drift reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
As reported in 31 Drift reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 30 Drift reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
Based on 84 Drift reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
82 reviewers of Drift have provided feedback on this feature.
Condenses long documents or text into a brief summary.
AI Text Generation
This feature was mentioned in 83 Drift reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 81 Drift reviews.
Condenses long documents or text into a brief summary.
AI Text-to-Speech
Based on 81 Drift reviews.
Simulates human-like speech from text inputs.
AI Text Summarization
This feature was mentioned in 20 Drift reviews.
Condenses long documents or text into a brief summary.
AI Text Generation
Based on 31 Drift reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
31 reviewers of Drift have provided feedback on this feature.
Condenses long documents or text into a brief summary.
Agentic AI - Bot Platforms (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Customer Self-Service (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - AI Sales Assistant (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Business Scheduling (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes







