--- title: Drift Reviews meta\_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1255 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drift Reviews & Product Details Visit Website Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships. * * * Product Website Drift Seller [Salesloft](https://www.g2.com/sellers/salesloft) Discussions [Drift Community](https://www.g2.com/products/drift/discuss) Solution Type All-in-One Overview by Sarah Haberman Show More ## Pricing Pricing provided by Drift. ### Premium Starting at $2,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drift/pricing) ## Drift Integrations (4) What do users say about integrations? Verified by Drift [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews) Show More ![Ryan T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan T.") RT Ryan T. Mid-Market (51-1000 emp.) 5/8/2024 "Drift does not sync with my CRM territory and my drift rep hasn't done anything to fix that." 1.5/5 What do you like best about Drift? Very cool to be able to track customer intent and engage with prospects in real time as they browse our website. Review collected by and hosted on G2.com. What do you dislike about Drift? The leads and prospects that are routed to me are not in my territory on Salesforce. We have tried everything we can in settings to alleviate the issue, however it hasn't worked and we reached out to our Drfit rep about it and haven't heard anything back from them. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is solving the issue of engaging with customer questions in real time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller RN Ryan N. Marketing Manager Mid-Market (51-1000 emp.) 9/20/2023 "A Company in 'Drift'' and Decline - Move to Qualified.com" 1.5/5 What do you like best about Drift? I guess the fundamentals are there, like their name though they have just 'drifted' the last few years Review collected by and hosted on G2.com. What do you dislike about Drift? Having been with Drift for 3 years the best summary I can give is that this is a company in decline. We recently decided not to renew. First year we had a full customer success manager with QBR's, 2nd year we had a customer success manager, I mean i knew his name and he helped escalate technical support tickets but he wasn't a ''success'' manager in the sense of helping us optimize our playbooks, no regular meetings; 3rd year the CSM just disappeared - nothing, nada. When the time came to renew about 2 months before, suddenly they took an interest in our account (money). When I asked ''oh nice to hear from you, but where have you been the last 10 months'' they said, oh we took away CSM managers on your account level, now there is just CSM on demand. Now I have no idea what ''CSM on demand'' as a concept is, but when you're paying $15K p.a requiring an I.O/contract and C-level signature I think this type of martech buy deserves a CSM. Even if the frequency of meetings need to be reduced, you can have a CSM reviewing an account every 1-2 months. They just removed this and never even told us!! Aside from there downgrading of their CMS function and lack of transparency, they seem to have moved their basic customer support to India. These chat support handlers are appalling - I mean they know nothing. My knowledge of Drift is better than theirs. The one exception to this sea of mediocrity is Natali a CS representative based in London - who deserves a huge pay rise. In terms of product, again nada, nothing. I literally saw just one product release over the last 2 years. Everything else needs improving - their playbook builder, reports - all need UX/UI improvements. I am currently onboarding with Qualified and the difference is light and day.Drift is missing simple things like the ability to move the playbook around by mouse, to change the width of buttons, to customize the chatbot UI. Intergrations are also minimal and poor, exasperating our marketing ops team. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? They are supposed to support conversational marketing and they could if they had a customer success team in place and a product team shipping new products and product improvements. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-8636701/official_response/edit) Hi Ryan, We're so sorry to hear that you had a subpar experience with Drift! We value all of our customers and prioritize creating an excellent customer experience from CS to Support, so we're disappointed to hear we let you down. We're heavily focused on innovation with monthly feature releases and new products rolling out in the short term (in fact, we have some exciting news coming in October)! If you're open to it, we'd love to speak with you about your experience to ensure we learn and grow from this. - Sarah Haberman, Senior Manager, Customer Marketing @ Drift Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") CC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/5/2024 "It's been an uneven experience" 2/5 What do you like best about Drift? What I like is that it gives us more opportunities. Review collected by and hosted on G2.com. What do you dislike about Drift? It books meetings for me with prospects that do not fall within my scope and I cannot control or transfer them to the right person. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It's connecting prospects with us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 4/26/2024 "No meetings booked yet for United Kingdom" 2/5 What do you like best about Drift? It has really cool chat features that will definitely help in my role. Review collected by and hosted on G2.com. What do you dislike about Drift? The volume of leads is very low. Only had a couple of poor quality meetings that we couldnt really do anything with. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Right now I wouldn't say it is solving any problems for me, but it definitely has the ability to. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/11/2022 "Unfortunately Drift has not performed very well for our team, specifically around Routing." 2/5 What do you like best about Drift? When it works it's great, you can chat very quickly with customers if it loops you into a conversation. It is very speedy and I know that customers can see that. Review collected by and hosted on G2.com. What do you dislike about Drift? The calendar syncing doesn't work very well and I always get routed only when I am off offline for a reason. I pretty much never get live chats, and it always routes it in a way that doesn't make sense. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? I've been told that we have more leads after using Drift but I've pulled the numbers and we have the same amount, so I am not sure that it is solving a "problem". Like I said when it works it definitely speeds up the process but I'm not sure our customers need that. Review collected by and hosted on G2.com. Show More Response from Joshua Morgan of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-6971035/official_response/edit) I want to say, first, thank you for taking the time to write this review. Second, I want to apologize for your experience with the syncing and routing issue. This is valuable feedback. We would really like to solve the frustration you're having. If you'd email me at jmorgan@drift.com or reach out to your CSM, so we can identify your account, we'd love to fix the issues you're having. Joshua Morgan: Customer Advocacy @ Drift 11/9/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/22/2022 "Routes users to the wrong reps." 1.5/5 What do you like best about Drift? Easy to have conversations with customers. Review collected by and hosted on G2.com. What do you dislike about Drift? Being thrown into chats that are not sales-related or in the correct territory and looped into chats that are outside working hours even when I'm offline. Most of the time, it has incorrect data on who we are speaking with. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Nothing. Most customers that use Drift are looking for technical support and don't have sales-related questions. We cannot loop the support team into the chat and force our customers to leave our chat and start another on a different page. The opposite of great customer service. Zero upsides for the sales team to be active on Drift. Review collected by and hosted on G2.com. Show More Response from Joshua Morgan of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-7019396/official_response/edit) Hi! Thanks for taking the time to write a review! I'm sorry you've had such a frustrating experience. I'd like to try and help with the incorrect routing and frustrations you're having. If you'll email me at jmorgan@drift.com, I will try to help resolve the issues you're experiencing Joshua Morgan: Customer Advocacy @ Drift Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 4/9/2023 "Good for chats and bots, awful integrations" 2/5 What do you like best about Drift? Chats and bots management, user friendly Review collected by and hosted on G2.com. What do you dislike about Drift? Integrations to Salesforce and outreach, support Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Communication with prospects Review collected by and hosted on G2.com. Show More Response from Alexa Joy Imperial of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-7925691/official_response/edit) Hey there, thanks for taking the time to share your thoughts about Drift! We appreciate your feedback and we're sorry to hear that you've experienced issues with our integrations and support. We want to provide our users with the best experience possible and would love the opportunity to address your concerns. Please feel free to reach out to me directly at aimperial@drift.com with any further details so we can work towards a solution. —Alexa Imperial: Customer Marketing @ Drift Validated ReviewerIncentivizedSource: G2 invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Mid-Market (51-1000 emp.) 11/8/2022 "Not balanced as it pertains to team routing." 2/5 What do you like best about Drift? Setting meetings with prospects that show interest. Review collected by and hosted on G2.com. What do you dislike about Drift? I don't like how there's an imbalance when it comes to team routing. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift is helping team members book more meetings with interested prospects, which leads to happy customers and more business. Review collected by and hosted on G2.com. Show More Response from Joshua Morgan of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-7333934/official_response/edit) Thank you so much for taking the time to leave us feedback! Happy customers are absolutely important, and we're happy to see that Drift is helping to provide happy customers through team members booking more meetings with interested prospects. I'd like to know more about the imbalance to see if it's something we can fix on our end. You can reach out to me at jmorgan@drift.com --Joshua Morgan: Customer Advocacy @ Drift Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mike Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike Y.") MY Mike Y. Manager, Sales Development Enterprise (\> 1000 emp.) 5/12/2022 "Drift for Sales" 1.5/5 What do you like best about Drift? - Allows reps to respond to a prospect when they hit out website quickly - sleek UX for admins and users - custom branded - partnership - great support from their team Review collected by and hosted on G2.com. What do you dislike about Drift? - users had to be "on standby" to respond as fast as possible when a prospect opens a chat - Expensive to scale - international languages became tricky outside of the normal suspects - data wasn't always the cleanest nor most accurate Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? - following up with website visitors in a quick manner - website chat tool - converting website visitors to paying customers - routing support requests to the appropriate channel Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-4369098/official_response/edit) Hi Mike, I'm sorry that you weren't satisfied with our software and I appreciate you leaving an honest review of your experience. Sounds like there were some pieces of Drift you liked, but there's room for improvement, as well. If there are specific feedback requests you'd like to share with our product org, please feel free to email me at shaberman@drift.com. - Sarah Haberman, Senior Customer Marketing Manager Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/17/2021 "What the..? Why only Surface Reports?" 1.5/5 What do you like best about Drift? Allows for many integrations through the use of PlayBooks into various web portals and can focus on presenting self-help information through guided interactive walkthrus before requiring human intervention/interaction. Review collected by and hosted on G2.com. What do you dislike about Drift? Reports only focus on the agent that initially responds to a chat request, but does not drill down if chat is transferred to another agent. Initially had a way of building out templates for quick responses, but it doesn't translate/communicate well to all invited users. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Opens up all avenues of customer communication by providing a chat portal instead of only having phone and email at our service, which is available to integrate directly into the application as well as through a self-help or knowledge portal/center. Also allows for targeted campaigns in line with Sales efforts directly on subscription pages. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-4942539/official_response/edit) Hi there, Thanks for the candid feedback! We strive to create a great customer experience and it sounds like we aren't meeting your expectations when it comes to reporting. I'll certainly take this feedback back to our teams, but if you'd ever like to provide additional feedback, I can be reached at shaberman@drift.com. - Sarah Haberman, Senior Customer Advocacy Manager Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Drift? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drift ](https://www.g2.com/products/drift/discussions/new) ![Claudia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudia S.") CS Claudia Santana • Last activity over 4 years ago How can Drift be integrated into Salesforce? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-drift-be-integrated-into-salesforce) GU Guest User What is Drift used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drift-used-for) [ View all Discussions ](https://www.g2.com/products/drift/discuss) ## Pricing Options Pricing provided by Drift. ### Premium Starting at $2,500.00 Per Month ### Advanced Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/drift/pricing) Drift Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,901) [ Compare Now ](https://www.g2.com/compare/drift-vs-fin) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a430bfdd87e9a0142ce27fb5c3ee4b0f/qualified.png "Product Avatar Image") Qualified 4.9/5(1,540) [ Compare Now ](https://www.g2.com/compare/drift-vs-qualified) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba968094a5ab619bb052096fa348bcbe/livechat.png "Product Avatar Image") LiveChat 4.5/5(810) [ Compare Now ](https://www.g2.com/compare/drift-vs-livechat) ##### ##### Drift Features Communication Pop-up Chat Notifications Targeted Emails Internal Use Customization Conversation Archiving Lead Development Lead Facilitation Customer-facing Chatbot Lead Qualification Meeting Scheduling Responses Route To Human [ View More Features ](https://www.g2.com/products/drift/features) ## Top-Rated Alternatives [ ![Fin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fin") Fin 4.5/5(3,901) ](https://www.g2.com/products/fin/reviews) [ ![Tidio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tidio") Tidio 4.6/5(1,959) ](https://www.g2.com/products/tidio/reviews) [ ![Qualified](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualified") Qualified 4.9/5(1,540) ](https://www.g2.com/products/qualified/reviews) [ View All Alternatives ](https://www.g2.com/products/drift/competitors/alternatives) ## Consulting Services for Drift [ ![Eustace Consulting](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eustace Consulting") Eustace Consulting ](https://www.g2.com/products/eustace-consulting/reviews) [ ![Shift Paradigm](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shift Paradigm") Shift Paradigm 4.7/5(43) ](https://www.g2.com/products/shift-paradigm/reviews) [ ![CloudTask](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CloudTask") CloudTask 4.9/5(45) ](https://www.g2.com/products/cloudtask/reviews) [See all Drift Providers](https://www.g2.com/products/drift/implementation) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Business Scheduling](https://www.g2.com/categories/business-scheduling)[Live Chat](https://www.g2.com/categories/live-chat) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Business Scheduling](https://www.g2.com/categories/business-scheduling)[Live Chat](https://www.g2.com/categories/live-chat)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Customer Self-Service](https://www.g2.com/categories/customer-self-service)[Chatbots](https://www.g2.com/categories/chatbots)[Conversational Support](https://www.g2.com/categories/conversational-support)[Customer Service Automation](https://www.g2.com/categories/customer-service-automation)[Bot Platforms](https://www.g2.com/categories/bot-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What salary benchmarking app are other software companies actually using to set engineering compensation rather than just guessing from Glassdoor?](https://www.g2.com/discussions/what-salary-benchmarking-app-are-other-software-companies-actually-using-to-set-engineering-compensation-rather-than-just-guessing-from-glassdoor)[What is the most cost effective knowledge base solution for entrepreneurs?](https://www.g2.com/discussions/what-is-the-most-cost-effective-knowledge-base-solution-for-entrepreneurs)[What low-code machine learning platforms work well for a data team that needs full ML workflow capabilities in one place without stitching together separate data prep and deployment tools?](https://www.g2.com/discussions/what-low-code-machine-learning-platforms-work-well-for-a-data-team-that-needs-full-ml-workflow-capabilities-in-one-place-without-stitching-together-separate-data-prep-and-deployment-tools) [Which M&A software platforms are most trusted by operations leaders based on user reviews?](https://www.g2.com/discussions/which-m-a-software-platforms-are-most-trusted-by-operations-leaders-based-on-user-reviews)[Best Inbound Call Tracking Software](https://www.g2.com/discussions/looking-for-best-inbound-call-tracking-software-in-2025-what-s-worth-checking-out)[Pros and Cons Details](https://www.g2.com/products/drift/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)