--- title: Drift Reviews meta\_title: 'Drift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1255 reviews by the users' company size, role or industry to find out how Drift works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1255 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Drift Reviews & Product Details Visit Website Drift is a human-centric, AI-powered buyer engagement platform. A platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. A platform that not only helps businesses translate conversational data and buyer behavior into deeper customer relationships, more pipeline and revenue, but a platform that completely modernizes the B2B website experience. Drift was built to transform the B2B buying process, and we continue to innovate as that process changes. Our goal is for your teams to not burn hours moving between disparate systems in order to deliver the best possible customer experience, but to spend more time doing what they do best — building pipeline, closing deals and strengthening customer relationships. * * * Product Website Drift Seller [Salesloft](https://www.g2.com/sellers/salesloft) Discussions [Drift Community](https://www.g2.com/products/drift/discuss) Solution Type All-in-One Overview by Sarah Haberman Show More ## Pricing Pricing provided by Drift. ### Premium Starting at $2,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/drift/pricing) ## Drift Integrations (4) What do users say about integrations? Verified by Drift [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews) Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/28/2023 "Drift is a helpful tool, but security issues have made it difficult to justify" 2.5/5 What do you like best about Drift? I like Drift's ability to build out playbooks based on different data like acquisition channel, page, etc. Review collected by and hosted on G2.com. What do you dislike about Drift? To be most effective, you must purchase a seat for your entire sales team. This can be extremely costly. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It is providing a chat conversion option on our company website - some of our users prefer this engagement route. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-8535804/official_response/edit) Hi there, thanks so much for sharing your thoughts on Drift and your candid feedback on pricing — I'll make sure that gets in the right hands. However, I'm thrilled to hear that you're loving Drift playbook customization! That's what we're all about and we're happy to hear it's helping you engage website visitors. - Sarah Haberman, Senior Manager, Customer Marketing @ Drift 4/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Alternative Medicine](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Medicine") UA Verified User in Alternative Medicine Enterprise (\> 1000 emp.) 3/15/2024 "Gives insights when it comes to prospecting" 3/5 What do you like best about Drift? I ilke that it gives immediate insights what is happening in target accounts Review collected by and hosted on G2.com. What do you dislike about Drift? First, I noticed that despite being available on my profile on Drift, I was never routed to chat automatically, only later on i will get MQL if a person left an email with request to be contacted. Second, The only time I received a Teams notification about a live conversation was when I manually joined it after noticing someone from my region trying to interact, so i do not get notifications when someone is online and trying to chat with sales, only if i notice Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It helps to quickly respond to accounts that show good interest and it can help you to know where you need to focus. Also, if some things will be improved, it can be quite helpful to get meetings booked. Review collected by and hosted on G2.com. Show More 4/12/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller KM Kim M. Account Development Mid-Market (51-1000 emp.) 8/6/2024 "It is fine most days, but we do occasionally have some issues" 3/5 What do you like best about Drift? That is can produce sales leads for our team. Review collected by and hosted on G2.com. What do you dislike about Drift? That is books a meeting too quickly before I can ask them how I can assist and it also books meetings on days that I have blocked off as vacation. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It allows our team to get sales leads from inquiries Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lucia R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucia R.") LR Lucia R. Mid-Market (51-1000 emp.) 4/2/2024 "Actually a new world to discover!" 2.5/5 What do you like best about Drift? It's a funny way to communicate with customer, prospect and website visitors, for an informal and "social style" conversation. Review collected by and hosted on G2.com. What do you dislike about Drift? Not enought experience to say what I dislike. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift solve needs of website's visitors to get information/answers quikly Benefits for me is to get chances to develop business opportunity easily Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BN Brad N. VP, Digital Marketing Small-Business (50 or fewer emp.) 9/7/2023 "Great service and support, chat is very basic" 3/5 What do you like best about Drift? The customer support and services team are amazing. They offer many invaluable features and enhancements on top of chat. The features enable us to see and track the companies of "anonymous" users. Very simular to services you'd find with 6sense or other dark funnel tools. Review collected by and hosted on G2.com. What do you dislike about Drift? We purchased Drift mainly for the chat feature. It's functional, but I lacks many common and expected features. The workflow can be very complex to create. The "modules" in the chat (the copy in if/then flows) are not global content areas. Meaning, you have to recreate them for each and every workflow. This also means you can't report on a questions/comment area across multiple chats. In other words, I can't see common dropoff points across chat flows. The reporting is very weak and lacking. Lastly, they sell "AI Chatbot". There is nothing AI about the chatbot. It's nothing more than if/then based responses on a database of keywords you have to manually create. It's a very laborious process. You have to input the key word, then tell Drift exactly what response or action to take. With today's technology, I would have expected a site scrape and search-like feature. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drift provides us with a basic chat service. We were hoping to be able to use the AI Chatbot feature, but it has been very underwhelming. It is functional for live chat, but has taken a lot more work to implement than expected. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-8577041/official_response/edit) Hi Brad, thanks for writing such an insightful analysis of your experience so far. For the global content areas you mentioned, I'd suggest looking into Reusable Blocks (https://gethelp.drift.com/s/article/How-To-Use-Blocks) — these can help you use the same workflow across multiple playbooks. I'd also suggest exploring the updates we've made to our Conversational AI in the last year — link below 🙂 That being said, we really appreciate you taking the time to share so much feedback so we can improve our product for our customers. And we're thrilled to hear that our support and services teams are killin' it! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift [See how Drift improved](https://www.drift.com/platform/conversational-ai/) Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") II Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/10/2024 "BDR" 2.5/5 What do you like best about Drift? Instant contact with customers, allows me to set up instant meetings. Packed with features Review collected by and hosted on G2.com. What do you dislike about Drift? The majority of customers need tech help, as opposed to my sales expertise. Notifications are also easy to miss Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Drifts provides a platform for customers to connect to me without delay, allowing for seamless interaction Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Danielle G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danielle G.") DG Danielle G. Sales Development Representative Enterprise (\> 1000 emp.) 4/1/2024 "New To Drift" 2.5/5 What do you like best about Drift? Being able to see people in my accounts that are interacting with the website or someone else from Planview. Review collected by and hosted on G2.com. What do you dislike about Drift? I haven't experienced anything yet that I have disliked. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? Non to speak of currently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mac H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mac H.") MH Mac H. Enterprise (\> 1000 emp.) 11/30/2023 "Drift Review" 3/5 What do you like best about Drift? It helps automate inbound requests and sending videos to prospects is quick and easy. Review collected by and hosted on G2.com. What do you dislike about Drift? The only thing that missed the mark for me was the automated bot set up a meeting for me one time but it was with a prospect for an account that would not fall under my name. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? It makes it easy for people to get directed to a consultant when visiting the website. Sometimes that may come to me and I would not have to do any work. Review collected by and hosted on G2.com. Show More Response from Sarah Haberman of Drift [Editedit](https://www.g2.com/survey_responses/drift-review-8947488/official_response/edit) Hi Mac, sorry to hear that that meeting was misdirected — make sure you chat with your CSM if you ever have challenges setting up routing rules, they're experts! Great to read you're using Drift Video to chat with prospects 🙂 - Sarah Haberman, Senior Manager, Customer Marketing @ Drift Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 5/17/2024 "Drift Experience" 2.5/5 What do you like best about Drift? How automated the process with booking meetings and connecting your calender. Review collected by and hosted on G2.com. What do you dislike about Drift? Not being able to personalize certain fields. Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? They are helping automate the scheduling process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/13/2024 "I use Drift a lot" 2.5/5 What do you like best about Drift? I like how the chat bot gets to you quick Review collected by and hosted on G2.com. What do you dislike about Drift? Wrong accounts constantly get routed to me Review collected by and hosted on G2.com. What problems is Drift solving and how is that benefiting you? NA Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Drift? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Drift ](https://www.g2.com/products/drift/discussions/new) ![Claudia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudia S.") CS Claudia Santana • Last activity over 4 years ago How can Drift be integrated into Salesforce? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-drift-be-integrated-into-salesforce) GU Guest User What is Drift used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-drift-used-for) [ View all Discussions ](https://www.g2.com/products/drift/discuss) ## Pricing Options Pricing provided by Drift. ### Premium Starting at $2,500.00 Per Month ### Advanced Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/drift/pricing) Drift Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,901) [ Compare Now ](https://www.g2.com/compare/drift-vs-fin) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a430bfdd87e9a0142ce27fb5c3ee4b0f/qualified.png "Product Avatar Image") Qualified 4.9/5(1,540) [ Compare Now ](https://www.g2.com/compare/drift-vs-qualified) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba968094a5ab619bb052096fa348bcbe/livechat.png "Product Avatar Image") LiveChat 4.5/5(810) [ Compare Now ](https://www.g2.com/compare/drift-vs-livechat) ##### ##### Drift Features Communication Pop-up Chat Notifications Targeted Emails Internal Use Customization Conversation Archiving Lead Development Lead Facilitation Customer-facing Chatbot Lead Qualification Meeting Scheduling Responses Route To Human [ View More Features ](https://www.g2.com/products/drift/features) ## Top-Rated Alternatives [ ![Fin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fin") Fin 4.5/5(3,901) ](https://www.g2.com/products/fin/reviews) [ ![Tidio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tidio") Tidio 4.6/5(1,959) ](https://www.g2.com/products/tidio/reviews) [ ![Qualified](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualified") Qualified 4.9/5(1,540) ](https://www.g2.com/products/qualified/reviews) [ View All Alternatives ](https://www.g2.com/products/drift/competitors/alternatives) ## Consulting Services for Drift [ ![Eustace Consulting](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eustace Consulting") Eustace Consulting ](https://www.g2.com/products/eustace-consulting/reviews) [ ![Shift Paradigm](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shift Paradigm") Shift Paradigm 4.7/5(43) ](https://www.g2.com/products/shift-paradigm/reviews) [ ![CloudTask](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CloudTask") CloudTask 4.9/5(45) ](https://www.g2.com/products/cloudtask/reviews) [See all Drift Providers](https://www.g2.com/products/drift/implementation) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Business Scheduling](https://www.g2.com/categories/business-scheduling)[Live Chat](https://www.g2.com/categories/live-chat) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Business Scheduling](https://www.g2.com/categories/business-scheduling)[Live Chat](https://www.g2.com/categories/live-chat)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Customer Self-Service](https://www.g2.com/categories/customer-self-service)[Chatbots](https://www.g2.com/categories/chatbots)[Conversational Support](https://www.g2.com/categories/conversational-support)[Customer Service Automation](https://www.g2.com/categories/customer-service-automation)[Bot Platforms](https://www.g2.com/categories/bot-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What salary benchmarking app are other software companies actually using to set engineering compensation rather than just guessing from Glassdoor?](https://www.g2.com/discussions/what-salary-benchmarking-app-are-other-software-companies-actually-using-to-set-engineering-compensation-rather-than-just-guessing-from-glassdoor)[What is the most cost effective knowledge base solution for entrepreneurs?](https://www.g2.com/discussions/what-is-the-most-cost-effective-knowledge-base-solution-for-entrepreneurs)[What low-code machine learning platforms work well for a data team that needs full ML workflow capabilities in one place without stitching together separate data prep and deployment tools?](https://www.g2.com/discussions/what-low-code-machine-learning-platforms-work-well-for-a-data-team-that-needs-full-ml-workflow-capabilities-in-one-place-without-stitching-together-separate-data-prep-and-deployment-tools) [Which M&A software platforms are most trusted by operations leaders based on user reviews?](https://www.g2.com/discussions/which-m-a-software-platforms-are-most-trusted-by-operations-leaders-based-on-user-reviews)[Best Inbound Call Tracking Software](https://www.g2.com/discussions/looking-for-best-inbound-call-tracking-software-in-2025-what-s-worth-checking-out)[Pros and Cons Details](https://www.g2.com/products/drift/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)