Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Languages Supported

English

Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

Overview by

Mike Eckstein

Discussions

Buffer Community

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

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Buffer Integrations

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Integration information sourced from real user reviews.

Buffer Media

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Buffer Reviews (1,023)

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Penn B.

Senior Full Stack Web Developer

Mid-Market (51-1000 emp.)

1/27/2023

"Buffer is a great and simple social media manager."

5/5

What do you like best about Buffer?

Buffer is the ideal platform to manage and schedule content across all your social media platforms in one place. One is able to publish content across all social media platforms at once. It's able to support various major social platforms like twitter, facebook, instagram and pinterest. It's aslo able to offer analytics of each post performance and engagements. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer analytics can be very limited. The application should be able to offer more analytics of each post performance and engagements. Review collected by and hosted on G2.com.

Amir F.

Campaign Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/7/2022

"Automatic social networks for the distinction of projects"

4.5/5

What do you like best about Buffer?

It's a great program that deserves recognition for allowing me to cover many possibilities for creating and building targets. It is reliable and has made me more efficient in managing social networks. Whenever you hear Buffer, you automatically think of reliability across all your social media platforms. Buffer's user interface is well organized and provides us with the tools we need to post our material quickly and consistently. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

We are happy to use it, with no downsides or complaints. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This unique and practical program has allowed us to synthesize the concept of doing great work, which has significantly impacted us. He aids our efforts to dominate the social media industry. Thanks to the many options Buffer makes available to us, we have been able to expand the scope of our data collection significantly and improve the efficiency of our operations. The program is excellent, and I wholeheartedly recommend it as the best option for building a successful business strategy through social media. The results are better content management and increased productivity. Review collected by and hosted on G2.com.

Swapnil J.

Talent Acquisition Specialist

Information Technology and Services

Mid-Market (51-1000 emp.)

11/1/2022

"Great resource for administration, scheduling and analysis of social networks without wasting time"

5/5

What do you like best about Buffer?

So far, we have done very well with Buffer; we use it to analyze, manage and schedule posts for the organization's social media accounts without hiccups. I like that it has such a simple user interface; mastering the system has taken very little time because all of its functions are easy to understand and get up and running. The configuration is simple, and they constantly apply improvements and updates that optimize its functionality. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Various hashtags are not supported, and the analytics capabilities are good but still have some room for improvement. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has everything we need to perform flawless and seamless social media management; all posts scheduled through this program have been published according to schedule. The functions it integrates are easy to use, it has even been straightforward to train new users, and the role-based access has made it easy for each user to perform their tasks properly without intervening in other processes. Review collected by and hosted on G2.com.

Fivel S.

Mid-Market (51-1000 emp.)

2/9/2023

"Stable tool for social media management."

5/5

What do you like best about Buffer?

Buffer is a fantastic social media publishing tool which is easy to set-up. The layout is very clean and easy to navigate. Easy to schedule specific posts across multiple dates. Buffer reply feature works very well and it's a time save. Buffer aslo integrates well with other applications like zapier. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer business package is expensive for small and medium size businesses. Review collected by and hosted on G2.com.

Prem K.

Accountant

Small-Business (50 or fewer emp.)

10/8/2022

"Best software to manage your social media with "BUFFER""

4/5

What do you like best about Buffer?

Buffer has been one of the best and easy social media management software for 11 years. I can easily add my social media channels in just a few steps and schedule posts on all my tracks with one click. I can also start my page to create from here. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is a good application for managing social media, but it should improve its UI and add more features like RSS feed, Content strategy, etc. Review collected by and hosted on G2.com.

Maitri C.

Social Media and Community Manager

Small-Business (50 or fewer emp.)

10/28/2022

"Quick and Reliable for Social Networking"

5/5

What do you like best about Buffer?

The price makes it accessible for everyone while its effectiveness can't be denied! It's our recommendation as well - you'll find yourself thankful when managing your social networking accounts becomes easy with just one platform Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Glitches are my worst enemy when it comes to working on a project. While uploading multiple photos, there have been glitches. This should not be ignored as companies don't have enough resources for single projects, so we must tackle these issues quickly with attention given at every turn! Review collected by and hosted on G2.com.

Indira V.

Sales Engineer

Mid-Market (51-1000 emp.)

2/6/2023

"Great and reliable tool to manage multiple social media accounts."

5/5

What do you like best about Buffer?

Buffer is inexpensive and easy to connect different social media accounts. It's easy to schedule different post across all social media accounts at once. The reports and analytics are great. Buffer aslo offers a very great mobile app. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Honestly buffer has been stable so far. No dislike at the moment. Review collected by and hosted on G2.com.

Mateo G.

Marketing Director

Small-Business (50 or fewer emp.)

10/27/2022

"Buffer is a great way to stay active with your brand on Social Media"

4.5/5

What do you like best about Buffer?

Easy to use for a beginner. You can also connect up to 4 Social Media Accounts for FREE. The paid version provides much needed analytics and great for multiple accounts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes Facebook disconnects, and I don't need all 4 profiles sometimes I want to use the app for just my twitter accounts. Review collected by and hosted on G2.com.

James G.

Senior Executive Account Manager

Small-Business (50 or fewer emp.)

10/16/2021

"Cover all your bases."

5/5

What do you like best about Buffer?

Buffer can post to social media on all platforms in one convenient location. I like that they also allow you to customize each platform with specific tags and hashtags that drive traffic to your posting. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Uploading and posting images can be clunky. It would help to have a preview feature before the posting goes live. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If your business posts to multiple social media outlets, try buffer. I highly recommend this service. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Posting to social media can be very time consuming. But for as allowed us to reduce the amount of time we spend in this activity. Review collected by and hosted on G2.com.

Ashlie A.

Social Media Manager

Mid-Market (51-1000 emp.)

10/25/2022

"I loved Buffer's management for social media and the Buffer Analyze option."

5/5

What do you like best about Buffer?

The management tool was really good. Very easy to schedule on multiple channels at the same time. The analytics with Analyze were the best for the money I've ever seen. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer was only for Social Media Management and Analytics. There wasn't anything available for email, ad spend tracking, SEO management, etc. My team might have been able to keep buffer if it was an all-inclusive tool. Review collected by and hosted on G2.com.