Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

Buffer Integrations

(2)

Integration information sourced from real user reviews.

Buffer Media

Schedule content to any social platform

Reply to comments

Build a link in bio page in minutes.

Get insights and answers to help you optimize your content.

G2 reviews are authentic and verified.

Here's how.

Mate K.

CEO

Information Technology and Services

Small-Business (50 or fewer emp.)

8/11/2025

"My go-to app for basic social media management"

5/5

What do you like best about Buffer?

I've been using Buffer for years (free plan) to automate social media postings, and it's been working really well for basic features (without using advanced features or AI) Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's quite expensive to upgrade and use advanced features or AI Review collected by and hosted on G2.com.

Arul A.

Asst. Operation Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

9/30/2025

"Best social media scheduler"

5/5

What do you like best about Buffer?

Easy to use and implement. Helps at times where human can not conduct the task and use it regularly Review collected by and hosted on G2.com.

What do you dislike about Buffer?

More features and intergrations can be added Review collected by and hosted on G2.com.

Carmen M.

Data Scientist

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/17/2024

"We use Buffer for effective social media management"

4.5/5

What do you like best about Buffer?

We were able to increase our brand's visibility and presence by optimizing Buffer's ability to analyze the performance of our posts. This has allowed us to change our approach and achieve higher engagement results. It is a platform that makes it easy to manage multiple social media accounts and launch campaigns across multiple platforms. The ability to create ads quickly is fantastic, and the best part is the clear methodology that makes it easy to understand. I also like their customized reporting. With Buffer, gathering the necessary components for a raw data dump is a breeze. A wealth of tracking, reporting and management options are at your fingertips. Because it scales so efficiently, it comes highly recommended for large organizations with big marketing budgets. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's served us well, but if I could change one thing, it would be the interface; it's not always the fastest and has limitations when dealing with large data sets. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has made it easier for us to plan, execute, monitor and report on our social media efforts. We took full advantage of the unique features of our proprietary technology, including portfolios and intent-driven marketing. We've been able to significantly increase our productivity thanks to its mass editing capabilities and automated rules. It has enabled us to increase our productivity. It offers the ideal solution by providing data-driven insights and optimization tools that help make informed decisions, making it a top platform for many companies looking to plan, activate and amplify their marketing across multiple digital channels. Review collected by and hosted on G2.com.

StartupStage S.

Founder | CEO

Small-Business (50 or fewer emp.)

2/3/2025

"Great software solution for managing Social media!"

3.5/5

What do you like best about Buffer?

Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure if it was my content of a bad week for social engagement. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It can be a little glitchy and often you have to go in a manually resend a post. Review collected by and hosted on G2.com.

Verified User in Consulting

Mid-Market (51-1000 emp.)

8/9/2025

"Great for straightforward social scheduling while also affordable"

4/5

What do you like best about Buffer?

It's no nonsense and no distractions, plus very affordable compared to other tools with bells and whistles. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Only stopped using it when we needed more out of a social scheduler. Review collected by and hosted on G2.com.

Fortunate B.

Digital Marketing Intern

Small-Business (50 or fewer emp.)

5/8/2025

"Best scheduling tool"

5/5

What do you like best about Buffer?

Scheduling my content and also how easy it is to use Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Honestly I don’t have a problem with buffer as it is my go-to app Review collected by and hosted on G2.com.

Constantin M.

Consultant

Small-Business (50 or fewer emp.)

4/10/2025

"Good for time saving, plus has a lot of free stuff for beginners."

5/5

What do you like best about Buffer?

Integrates with most social media sites, also very good price structure. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish there will be an option for bulk posting, more like you have in Canva or Blaze.ai Review collected by and hosted on G2.com.

Cori F.

Educational Consultant

Small-Business (50 or fewer emp.)

10/1/2024

"Great for building a social media presence"

5/5

What do you like best about Buffer?

You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're putting something different on each platform.

Tracks the statistics of your X feed. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Doesn't seem to prvoide analytics for all platforms. Review collected by and hosted on G2.com.

Jose A.

Marketing Assistant

Information Technology and Services

Small-Business (50 or fewer emp.)

8/4/2023

"Buffer, a Social Media productivity changer."

3.5/5

What do you like best about Buffer?

I've been using Buffer for 5 years, and it has helped me the way I manage my main social media profiles. In particular, the platform's scheduling feature has simplified my life but also the simply way to repost published content. I'm able to get more done throughout the day since I can pre-schedule my social media updates in advance.

The way it manages the several images associated to the publication was what I have enjojed most since Buffer showed up in the market. Also the custom URL shortener which can connect with your analytics. Both features are also excellent.

Buffer is a great option for those who want to publish and re-publish quickly using the basic social media features. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

As I said earlier, I have used Buffer for a long time with no main issues but the use of emojis was quite tedious for many years of using the tool. Recently Buffer has solved it by showing your most used emojis first to select instead of having to scroll down all the emojis if it happened you needed to select a country flag...one of the last emojis in the list, which was really annoying.

I have not liked that on the free plan Buffer has removed the posibility to have threaded tweets. This just got updated creating a kind of confussion since the "upgrade" message kept showing up when some weeks ago was added to the free plan. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer improves the process to work with the publication calendar. A really easy way to schedule posts in your different social media channels. Excelent analytic feedback and what I like most is the hability to republish content that you have already published but remember that you are unable to create threaded tweets unless you upgrade to a paid plan. Review collected by and hosted on G2.com.

Abhishek G.

Sales Executive

Small-Business (50 or fewer emp.)

10/18/2023

"Buffer is a platform that help us to manage multi social accounts"

4.5/5

What do you like best about Buffer?

The best part of the software is that is quite fluent and easy to navigate and understand. Also, they have responsive customer support which gives a great user experience. Mostly I use this platform daily to manage all my social media accounts and also schedule multiple posts at different timings for better results. It is quite easy to integrate it with all other social media accounts of our organizations in seconds. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly. Review collected by and hosted on G2.com.