--- title: Buffer Reviews meta_title: 'Buffer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1039 reviews by the users' company size, role or industry to find out how Buffer works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 1039 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Buffer Reviews **Vendor:** Buffer **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 1,039 ## About Buffer Buffer is a social media management platform that helps creators, small businesses, agencies, and marketing teams plan, publish, engage, and analyze content across every major social network from a single dashboard. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: Insights, Buffer's analytics suite. Free to start and built into Buffer, Insights tracks post performance, audience growth, and engagement across 10+ networks in one view. Takeaways turn your data into clear guidance on what's working, what's not, and what to try next, and you can create charts and reports that are ready to share with clients. Every metric comes with a clear definition and update frequency, so you always know how a number was calculated. Insights also connects to AI agents like Claude and ChatGPT, so you can ask questions about your performance wherever you work. Community, an engagement inbox that brings comments from Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, YouTube, Google Business Profile, and Mastodon into a single view, with AI-suggested replies and saved replies to help you respond faster. A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. A public API and official platform partnerships with the major social networks, so developers and teams can build Buffer into their own tools and workflows. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Buffer is built for people at every stage, from a first post to a full team or agency. It's designed to be quick to set up and easy to use, with the depth teams need as their audience and reporting requirements expand. Pricing is value-led, with a free plan that includes publishing, analytics, and comment management for up to three channels. Buffer covers emerging networks like Threads and Bluesky alongside established channels, and has been independently run and customer-funded for over 15 years. ## Buffer Pros & Cons **What users like:** - Users find Buffer's interface to be **very user-friendly** , making social media scheduling easy for everyone, regardless of experience. (13 reviews) - Users appreciate the **post scheduling feature** of Buffer for its ease of management across multiple social media platforms. (10 reviews) - Users value the **seamless social media integration** of Buffer, enhancing management and engagement across various platforms. (8 reviews) - Users value the **automation benefits** of Buffer, enhancing visibility and engagement in their social media efforts. (5 reviews) - Users value the **time-saving efficiency** of Buffer, allowing for easy scheduling and content management without stress. (5 reviews) - Easy Scheduling (4 reviews) - Easy Setup (4 reviews) - Multiple Accounts (4 reviews) - User-Friendly (4 reviews) - Users value the **affordability** of Buffer, finding it competitively priced without unnecessary distractions. (3 reviews) **What users dislike:** - Users find Buffer's **analytics lacking** , wishing for more depth and coverage across all social media platforms. (5 reviews) - Users find Buffer's **high pricing** for advanced features burdensome, especially for those managing multiple social accounts. (3 reviews) - Users are frustrated by the **performance issues** in Buffer, including posts failing to send and interface limitations. (3 reviews) - Users find **social media limitations** frustrating, including post failures and lack of advanced features for engagement. (3 reviews) - Users find the **layout issues** of Buffer hinder productivity, as the interface lacks interactivity and speed, especially with large datasets. (2 reviews) - Users often experience **inadequate support** from Buffer, leading to frustrating challenges when linking client accounts. (1 reviews) - Instagram Limitations (1 reviews) - Users often face **linking issues** with social media accounts, leading to frustrating experiences while using Buffer. (1 reviews) - Report Challenges (1 reviews) - Scheduling Issues (1 reviews) ## Buffer Reviews ### 1. Easy Multi-Channel Social Media Connections with a Simple Dashboard **Rating:** 4.0/5.0 stars **Reviewed by:** Visal K. | Performance Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Buffer?** Its easiness to connect with the most of the social media channels including Facebook, X, LinkedIn, Instagram, BSky. Also the free plan provides access to connect 3 channels. The best part is its simple dahsboard we dont need to contact the support team for onboarding or no need to watch the videos for integrations. **What do you dislike about Buffer?** It did not provide some features like mentioning the page or person on our social media posts, we need to manually go to social media channel for this purpose. **What problems is Buffer solving and how is that benefiting you?** It helps to improve the productivity of our social media team, also saves a lots of time by using a single channel for social media management. ### 2. To improve and simplify your social media routine, Buffer is a powerful scheduling application **Rating:** 3.5/5.0 stars **Reviewed by:** Shishu Raj P. | Assistant Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Buffer?** What I genuinely love most about Buffer is how simple and clean it makes everything. It takes the overwhelming feeling out of social media management. You get this beautiful, easy-to-use content calendar where you can quickly see the entire week ahead. That way, you can step back, plan your content, and then the app just reliably takes care of the posting for you. For me, that simplicity and the ability to schedule things out in bulk is a total time-saver—it lets me actually focus on creating good content instead of constantly fiddling with different platforms. **What do you dislike about Buffer?** The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors. The main complaints are: Limited Engagement & Listening: It doesn't offer robust tools for social listening (monitoring brand mentions across the web) or a unified inbox for quickly managing all comments and replies. Basic Analytics: The reports are often considered too shallow for large teams that require in-depth competitive or custom reporting. Cost for Scale: The pricing can get expensive quickly if you manage a large number of social accounts. **What problems is Buffer solving and how is that benefiting you?** Buffer solves three main problems: Time Management: It lets you schedule posts in advance across all your social accounts from one place, eliminating the need for daily manual posting. Inconsistency: It ensures a consistent content flow by automatically posting at optimal times, even when you're busy. Lack of Insight: It provides simple analytics to help you quickly see what content performs best so you can refine your strategy. Benefit: You save significant time while maintaining a professional, data-driven, and consistent social media presence. ### 3. Intuitive Social Media Scheduling with a Few Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan W. | Account Director, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Buffer?** I like that Buffer is intuitive to use and feature-rich. Even though there are capabilities that are more advanced than what we need, it's really helpful for the most simple and valuable tasks. It also makes it easy to visually plan out what we're doing on different days, and I like the set it and forget it mentality it provides. **What do you dislike about Buffer?** Sometimes posts fail, which is frustrating. It's probably more on the social media platforms than it is on Buffer, but it's still annoying. And there are certain types of posts that you cannot schedule in advance, which is annoying. **What problems is Buffer solving and how is that benefiting you?** Buffer lets us easily plan social media posts, bringing a 'set it and forget it' ease to our scheduling, especially for our new products. ### 4. Convenience of publications, limited free features **Rating:** 3.5/5.0 stars **Reviewed by:** Vyacheslav L. | Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Buffer?** I like that Buffer helps schedule posts in different time zones. It's really convenient because you can set posts for any time within a specified time zone. I also liked that its setup is very easy. **What do you dislike about Buffer?** I don't like the limited number of free channels that can be added; I would like more in the free version. **What problems is Buffer solving and how is that benefiting you?** Buffer helps me plan social media posts and guide people through the sales funnel. ### 5. Easy Team Collaboration with a Clear, Helpful Overview **Rating:** 4.0/5.0 stars **Reviewed by:** Laura G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Buffer?** Easy to use - Its very nice to collaborate as a team in there. Overview is good. **What do you dislike about Buffer?** Not being able to see all the analytics I want **What problems is Buffer solving and how is that benefiting you?** Scheduling everything ### 6. Speeded up and optimized social media management **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea C. | photographer and filmmaker, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Buffer?** Buffer's standout feature is its incredibly intuitive and streamlined scheduling platform, allowing users to effortlessly plan and automate their social media content across multiple networks with remarkable ease and reliability. **What do you dislike about Buffer?** While excellent for scheduling, Buffer's analytics and reporting capabilities are somewhat basic compared to more comprehensive and in-depth social media management platforms. **What problems is Buffer solving and how is that benefiting you?** Buffer transforms social media management from a scattered, reactive task into a streamlined, proactive, and measurable strategy. The primary benefit is a significant gain in efficiency and effectiveness, allowing you to achieve better results with less manual effort. ### 7. Great software solution for managing Social media! **Rating:** 3.5/5.0 stars **Reviewed by:** StartupStage S. | Founder | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Buffer?** Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure if it was my content of a bad week for social engagement. **What do you dislike about Buffer?** It can be a little glitchy and often you have to go in a manually resend a post. **What problems is Buffer solving and how is that benefiting you?** Managing multi-platform social media distribution with ease. It saves a ton of time and is a huge help when you need to get a snapshot of what you content calendar looks like. The anaylitics could be more robust but are a nice way to keep an eye on what is working and what is not. ### 8. Great for straightforward social scheduling while also affordable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2025 **What do you like best about Buffer?** It's no nonsense and no distractions, plus very affordable compared to other tools with bells and whistles. **What do you dislike about Buffer?** Only stopped using it when we needed more out of a social scheduler. **What problems is Buffer solving and how is that benefiting you?** Quicky, easy, affordable social scheduling ### 9. Buffer, a Social Media productivity changer. **Rating:** 3.5/5.0 stars **Reviewed by:** Jose A. | Marketing Assistant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Buffer?** I've been using Buffer for 5 years, and it has helped me the way I manage my main social media profiles. In particular, the platform's scheduling feature has simplified my life but also the simply way to repost published content. I'm able to get more done throughout the day since I can pre-schedule my social media updates in advance. The way it manages the several images associated to the publication was what I have enjojed most since Buffer showed up in the market. Also the custom URL shortener which can connect with your analytics. Both features are also excellent. Buffer is a great option for those who want to publish and re-publish quickly using the basic social media features. **What do you dislike about Buffer?** As I said earlier, I have used Buffer for a long time with no main issues but the use of emojis was quite tedious for many years of using the tool. Recently Buffer has solved it by showing your most used emojis first to select instead of having to scroll down all the emojis if it happened you needed to select a country flag...one of the last emojis in the list, which was really annoying. I have not liked that on the free plan Buffer has removed the posibility to have threaded tweets. This just got updated creating a kind of confussion since the "upgrade" message kept showing up when some weeks ago was added to the free plan. **What problems is Buffer solving and how is that benefiting you?** Buffer improves the process to work with the publication calendar. A really easy way to schedule posts in your different social media channels. Excelent analytic feedback and what I like most is the hability to republish content that you have already published but remember that you are unable to create threaded tweets unless you upgrade to a paid plan. ### 10. Easy Scheduling tool for marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Aditi J. | Social Media Growth Hacker, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Buffer?** It makes social media scheduling in advance on different platforms at once very easy than manually scheduling. **What do you dislike about Buffer?** The unpaid version has limitations to the number of platforms you can use schedule at once. So you want to schedule on multiple platforms more than 3 you will need to do it separately. **What problems is Buffer solving and how is that benefiting you?** This makes the problem of social media scheduling very easy. It makes the process very structured and oraganised for someone to manage. It helps you stay in track with your calendar. ### 11. Good platform. Limiting if you don't want to pay for a premium version **Rating:** 3.5/5.0 stars **Reviewed by:** Amanda S. | Chief of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2024 **What do you like best about Buffer?** streamlined visual platform that is easy to implement and use **What do you dislike about Buffer?** that you have to pay to have more than a few platforms on it. Wish I could switch back and forth between different customer accounts. **What problems is Buffer solving and how is that benefiting you?** helping schedule customer posts ### 12. Easy to schedule for all SMM folks **Rating:** 4.0/5.0 stars **Reviewed by:** Iti C. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Buffer?** Small plans to high plans for every individual to enterprise schedule posts for multiple channels Different time slot selections **What do you dislike about Buffer?** You cannot reply to mentions less features or basic features for instagram **What problems is Buffer solving and how is that benefiting you?** Scheduling posts, social media calender management, setup of multichannel marketings posts, team access to tool. It takes away the pain of posting instantly and also gives the buffer to think creatively while scheduling is being taken care of ### 13. A Multi tasker Social Media tool **Rating:** 3.5/5.0 stars **Reviewed by:** Anupam P. | Community Content Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2023 **What do you like best about Buffer?** Buffer allows me to schedule posts in advance, saving time and effort spent on posting manually every time. **What do you dislike about Buffer?** The free version of Buffer has limited features and only allows to manage a few social media accounts **What problems is Buffer solving and how is that benefiting you?** Beside posting Buffer provides insights into the performance of posts to optimize social media strategy. It helps me to post on multiple social platforms. ### 14. Best software to manage your social media with "BUFFER" **Rating:** 4.0/5.0 stars **Reviewed by:** Prem K. | Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2022 **What do you like best about Buffer?** Buffer has been one of the best and easy social media management software for 11 years. I can easily add my social media channels in just a few steps and schedule posts on all my tracks with one click. I can also start my page to create from here. **What do you dislike about Buffer?** Buffer is a good application for managing social media, but it should improve its UI and add more features like RSS feed, Content strategy, etc. **What problems is Buffer solving and how is that benefiting you?** Buffer is a beneficial platform for growing my business through managing social media. I can schedule my posts on all my social media channels. It allows me to Analyze social media post results and engage with their community. I can also plan for my campaign. ### 15. Buffer provide a great service, but I did find better **Rating:** 4.0/5.0 stars **Reviewed by:** Simon R. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Buffer?** Easy social media management, that we could across our team for multiple clients. Good insights and analysis. And nice little touches, like it automatically pulling in pictures from any pages you were linking to - so you didn't have upload them. **What do you dislike about Buffer?** In the end we switched to Loomly. There wasn't anything specific we disliked about Buffer we just found that, at the time, Loomly offered better value for money for us to do both scheduling and analytics and also was just a little more user friendly. We have tried a number of services like this - including Hootsuite - and Buffer would have been our choice, had we not preferred the cost and interface of Loomly. **Recommendations to others considering Buffer:** Take the free trial and check it's right for you. Try to compare to least two other services (I'd suggest Loomly and Hootsuite) to weigh various factors including cost, ease of use and results. **What problems is Buffer solving and how is that benefiting you?** It solves the key problems of a) posting across multiple social media platforms and b) being able to schedule content to go live in the future. It also has lots of handy shortcuts to speed up what we do. ### 16. One-stop solution to manage your content placement across social platform **Rating:** 4.0/5.0 stars **Reviewed by:** Heena T. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Buffer?** Ease of creating a draft for the entire week and scheduling it. This helps to keep the content plan right on track without missing on any deadline and constant tracking **What do you dislike about Buffer?** LinkedIn channel integration usually gives out bug or fail to meet the results **What problems is Buffer solving and how is that benefiting you?** Multi-platform management along with deadline management without much manual interference ### 17. Great social media scheduling tool **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren R. | Operations Coordinator (Volunteer), Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Buffer?** Allowed me to schedule social media posts for multiple platforms. **What do you dislike about Buffer?** The preview displayed in Buffer did not always match what was published on the social media websites. **What problems is Buffer solving and how is that benefiting you?** Social media scheduling. Creating social media calendar. ### 18. Easy to use social media management tool for small digital agency **Rating:** 4.0/5.0 stars **Reviewed by:** Devyani S. | Customer Relations Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Buffer?** I loved their freemium plan where I can try them without any time constraints with a single media account. Also, they got a pretty good automated scheduling feature for planning ahead for your monthly social media post calendar Their dashboard is very easy to understand helps me identify daily post metrics at one place without going to their specific social media accounts. **What do you dislike about Buffer?** They add masks on links in captions of posts that makes me annoying as it makes fo9llowers confused whether they are clicking on the right link or not. Also, their price is not that affordable even if they provide pretty good features but they sometimes fail their promises. Their scheduling toll sometimes reschedule itself some posts that make my campaigns mismatch on the ground. **What problems is Buffer solving and how is that benefiting you?** I and my team manage clients' social media to make their posts roll on time with campaigns. It helps us manage multiple accounts without any hassle and make us take decisions based on analytics and improve further posts resulting in better engagements. ### 19. Wonderful tool to manage social networks from one place **Rating:** 4.0/5.0 stars **Reviewed by:** Catherine C. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2021 **What do you like best about Buffer?** I love that you can add your own images even with a URL, I also like how easy it is to schedule posts, we can also know who is interacting and schedule our posts at strategic times, I also like the publishing capabilities to allow multiple posts social media platforms, allows you to connect or link to three profiles in its free version, this tool facilitates progress and speeds up the programming process as it offers an extremely simple and easy platform, it is a tool that allows you to constantly monitor your social networks. **What do you dislike about Buffer?** I like the simplicity of this tool that allows me to easily connect any social network, to this day I have nothing bad to say about this great tool. **What problems is Buffer solving and how is that benefiting you?** This platform has helped me achieve significant post coverage and great success in content programming on any social network, it offers an easier way to approve or deny things when they are in different locations, I have also been able to efficiently control our accounts active and keep them always up to date, it also helps a lot that it is cheaper compared to other competitors in some way, it is extremely simple and easy to use social media software. ### 20. Social Media Analytics Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Yash K. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2022 **What do you like best about Buffer?** Measure your social media performance in a few clicks by planning the campaign and scheduling the post as it also provides tool for scheduling. **What do you dislike about Buffer?** I don't feel any point to dislike the brand everything is positive and up to the mark which I feel is really positive and beneficial. So as far as now I don't have any dislike point to add. **What problems is Buffer solving and how is that benefiting you?** There are many things that Buffer is solving which is mostly related to social media performance which including measuring and analysis with the scheduling. ### 21. All-in-one social media toolkit for an SMM agency **Rating:** 4.0/5.0 stars **Reviewed by:** Yulia L. | Freelance Design Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Buffer?** I work for a social media marketing agency, and we use Buffer to manage multiple accounts. I like how easy it is to schedule posts. Reports are probably the best out there. Plus, it's relatively inexpensive. **What do you dislike about Buffer?** Buffer doesn't allow me to post carousel photos on Instagram or LinkedIn, and I post carousels a lot. In general, it's not great for LinkedIn if you use more than one image. **Recommendations to others considering Buffer:** Buffer is a good tool for managing multiple social media accounts on different platforms, but it has its downfalls when it comes to working with IG and LinkedIn. **What problems is Buffer solving and how is that benefiting you?** I'm scheduling posts for a month in advance for up to ten clients at a time, and Buffer helps me to solve this. The best thing about Buffer is that I can easily add many accounts to the system. ### 22. Buffer is good for publishing content to social media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Buffer?** Use Buffer to manage multiple social media accounts. I can plan and publish the content I have created to Instagram, Facebook, Pinterest, and LinkedIn. Being able to tailor each post for the different platforms saves time. Also, use the calendar view to see an overview of when you have scheduled out the content. **What do you dislike about Buffer?** Buffer does not allow all posting options, such as posting carousel to Instagram. Limited on the number of social media platforms on the free account. Pricing is a bit high for $5 for each social media account over 3. **What problems is Buffer solving and how is that benefiting you?** Able to easily add social media accounts to Buffer and manage them in all one place. Handy notification to remind when it is time to post content. ### 23. Affordable & Helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Dev K. | Customer Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Buffer?** The best advantage of Digital Marketing is that, that we can keep a track of our campaigns in real-time and can modify them if required. This is the thing where Buffer scores 110/100 and further also helps to get the modification campaigns in real-time. **What do you dislike about Buffer?** Nothing as of now. Buffer is good for the folks running a start-up **What problems is Buffer solving and how is that benefiting you?** It saves my time in doing some repetitive posts. The repetitive tasks are well handled by the bots of the Buffer ### 24. easy to schedule content with Buffer **Rating:** 4.0/5.0 stars **Reviewed by:** Sabina C. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Buffer?** Buffer makes it easy to schedule and post to social networks. You can schedule multiple posts simultaneously on multiple connected platforms. You can also create a calendar, which allows you to specify days of the week and favourite times of day to post to your website. **What do you dislike about Buffer?** I had connection problems because from time to time I unlinked some accounts. **What problems is Buffer solving and how is that benefiting you?** It helped to schedule publications for specific times and days of the week. ### 25. Buffer: Allowing You to Create and Schedule a Custom Content Calendar **Rating:** 4.0/5.0 stars **Reviewed by:** Tessa B. | Public Relations and Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Buffer?** While we've seen social media grow over the past few years, we've seen the need to keep up with content in order to keep your business and brand front of mind for consumers. Buffer, allows you to create and schedule posts to be shared directly to your desired social media page or pages. Buffer makes it easy to tag businesses (a recent addition for Facebook), share multiple videos and really plan out your content. **What do you dislike about Buffer?** While Buffer provides an amazing service and truly valuable app for social media scheduling, there are a few downfalls. The first being even though you can add up to 4 photos to a scheduled post for Instagram, you still have to manually post the photos (I think this might be an Instagram API issue, by what I've heard). Also, Instagram carousels allow for up to 10 photos, however, Buffer will only let you upload 4 at once. That's the biggest issue we found with Buffer. Other than that with other apps of similar functionality, there is availability to add in roles/approval processes which has proven beneficial for our work as an agency. **Recommendations to others considering Buffer:** Buffer has a lot of great functions, especially if you're looking for an easy, efficient way to get your work done without complications. It's easy to use and free if for a limited number of accounts, I think up to 6. This is a great starting place to begin if you're getting into social media scheduling apps. **What problems is Buffer solving and how is that benefiting you?** Buffer allows our entire social media team to stay up to date on what our content schedule looks like, what's coming up and how we need to pivot as needed. It takes off an amazing stress that can come with managing social media as you can view what your feed will look like in the future and plan ahead with a function that posts automatically for you! Buffer also has great reporting, so if you're looking to get into detail with your engagement, reach and insight numbers Buffer will take your analytics and share them with you in an easy to read report. ### 26. A huge helping hand for making social media posting more fun **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Buffer?** Buffer has been instrumental to almost any social media campaign i have worked with so far. Buffer is so seamless with integrating existing profiles that managers tend to love it more than the main platforms. **What do you dislike about Buffer?** Buffer has a pretty good grasp of the existing social media giants. however, it would be good to see entry into up and coming new social media networks as part of the integrations too. **Recommendations to others considering Buffer:** From beginners to professionals, Buffer is the key to efficient social media management. **What problems is Buffer solving and how is that benefiting you?** Buffer has taken away all the headache of when to post, and at what frequency. Once a posting schedule is up and running, the posts can be fed in at any time, for Buffer to do its magic. ### 27. Effective Scheduler for Most Social Media Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Adam C. | Director of Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Buffer?** I like how I can segment different accounts within the scheduler and ultimately learn about how I could use the product in the free version before I consider buying it. It allows me to get my bearings in it within my existing posting routine. **What do you dislike about Buffer?** I'm not too fond of the Linkedin scheduler - since it only fires the post, I spend a lot of time outside of Linkedin checking hashtags and post-previewing before I schedule a post. **Recommendations to others considering Buffer:** It's likely the most accessible and most user-friendly entry into content scheduling **What problems is Buffer solving and how is that benefiting you?** I'm getting better at habitually posting to my channels, and capitalizing on writing sprees to preload my content. It's increased my content output to my social channels. ### 28. Good scheduling tool with some limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2022 **What do you like best about Buffer?** I like how you can add multiple accounts, and assign people to specific pages. In a large organization it's easy to manage access. It also provides a review section so some people aren't able to post without oversight. **What do you dislike about Buffer?** Videos don't seem to be published correctly. Also, you can't post multiple images to an Instagram post. **Recommendations to others considering Buffer:** It's a good tool if you're managing multiple accounts. **What problems is Buffer solving and how is that benefiting you?** It's nice to have all our social in one place. We're also able to review posts before they're posted live which gives extra oversight. ### 29. Easy to use and saves time **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda B. | Director of Marketing, Airlines/Aviation, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Buffer?** How easy it is to post to all social media outlets at one time. **What do you dislike about Buffer?** It seems to disconnect from some of the social media outlets a bit more than other posting platforms I have used. **What problems is Buffer solving and how is that benefiting you?** Buffer saved my company a ton of time by allowing us to post to all of our social media pages at once versus having to go to each individual page. Having the ability to schedule ahead of time has been amazing for our social media planning process as well. ### 30. Simple UI, easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Buffer?** I like the publishing capabilities to allow for posting on multiple social media platforms. Anyone can jump in and get started without having a lot of technical know-how. The calendar feature is great; easily see your queue so you always have a full content calendar. There's also a free plan and free trial to try out advanced features. **What do you dislike about Buffer?** There's not a lot to dislike about Buffer if you're just using it to publish content. If you want more advanced features such as analytics, you'll need a paid account. But for what it is, Buffer is a simple publishing tool that would work for independent publishers and small businesses. **What problems is Buffer solving and how is that benefiting you?** Buffer enables publication to my social media platforms of choice so I can keep a consistent flow of content going on my various social media pages, including Facebook, Twitter, and Instagram. ### 31. Buffer is a great tool with few drawbacks. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Buffer?** Buffer is easy to use, really great for Instagram and has a lot of great ways to integrate (Canva). I've saved a lot of time by being able to use Buffer and not have to go to each site to schedule posts. **What do you dislike about Buffer?** Sometimes, Buffer can be glitchy and will have issues loading photos, will log you out/disconnect your accounts, etc. Also, it would be great if there was an added element to be able to copy old posts to reshare them easily. **Recommendations to others considering Buffer:** Buffer is a great tool - when using the pro tool. The free tool is a great way to dip in, but the limit on the number of posts you can schedule and the number of accounts you can have linked is limiting. **What problems is Buffer solving and how is that benefiting you?** Being able to schedule out all my posts for LinkedIn, Instagram and Twitter have been such a great time saver. I'm able to see all of my posts in one place. ### 32. very simple and easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Buffer?** laid out very simply and easy to use, very quick and simple **What do you dislike about Buffer?** not as much information in regards to analytics as Sprout does **What problems is Buffer solving and how is that benefiting you?** keeping all social media platforms organized ### 33. Buffer Works! **Rating:** 4.0/5.0 stars **Reviewed by:** Geoff L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Buffer?** Buffer is easy to use for all of your social posting activity, **What do you dislike about Buffer?** Nothing really it is so easy to use I don't have any problems **What problems is Buffer solving and how is that benefiting you?** It saves me lots of time and I can simply click buffer and go and do something else, the buffer will be working for you in the background ### 34. Great for a small business owner who needs to handle their own social media updates. **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony Z. | Attorney, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Buffer?** Buffer lets me put my updates on a schedule so I can set it up for weeks at a time and then not have to worry. **What do you dislike about Buffer?** Manual submission is sometimes tedious. The process could be more streamlined. **What problems is Buffer solving and how is that benefiting you?** As a small business owner, I don't have a lot of time for my own social media updating. This lets me take care of a months work of work in one day. ### 35. Free to use and Frees up your time **Rating:** 4.0/5.0 stars **Reviewed by:** Scott H. | Marketing Advisor and Advertising Sales, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2018 **What do you like best about Buffer?** I use Twitter to share articles and stories that I find and Buffer allows me to schedule up to 10 in advance with an image for free. **What do you dislike about Buffer?** Would like to have more than 10 without charge. **Recommendations to others considering Buffer:** Use it to supplement the other tools you are using **What problems is Buffer solving and how is that benefiting you?** I am not on Twitter as often as I was 10 years ago, but this allows me to post even when I'm busy doing other stuff. I get feedback and respond but I can work ahead with Buffer. ### 36. Buffer is mostly great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Buffer?** Great for small businesses. Fairly affordable for the number of channels you can connect for an annual or monthly fee compared to other comparable software. **What do you dislike about Buffer?** If you are working with multiple channels, they have now disabled the ability to rearrange them. I like mine alphabetical by client and then listed in the same order based on what challennels that client has (Facebook, Twitter, Linkedin, Instagram). They've taken this away so now I have clients mixed in with other clients and have to hunt for the right channel. This makes it way too easy to accidentally schedule on the wrong account. I have 100% canceled our subscription and moved to a competitor for this specific feature change which I've requested they edit several times. **What problems is Buffer solving and how is that benefiting you?** I do like the queue feature so I don't have to take time to select a specific time to schedule a post each day. ### 37. Its has alot of great features to handle of your social media accounts in onw place **Rating:** 4.0/5.0 stars **Reviewed by:** Paul P. | Group Leader - Kakuma Refugee Camp, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Buffer?** The engagement feature, which allows you to interact with your audiences or customers directly from Buffer. **What do you dislike about Buffer?** The queue part, when you schedule a post it doesn't load directly, until you refresh the page **Recommendations to others considering Buffer:** This is the one app that can solve your problems when it comes to managing social media **What problems is Buffer solving and how is that benefiting you?** Handling engagements in one place. And Handling my social media accounts amd clients ### 38. Good content marketing tool for SMB **Rating:** 4.0/5.0 stars **Reviewed by:** Ajay R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Buffer?** Pricing is reasonable, and the platform is very stable. **What do you dislike about Buffer?** All looks good. I started using it. After 3-4 months will update this. **What problems is Buffer solving and how is that benefiting you?** Managing content on our most use social platform - Linkedin ### 39. Useful social media management **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Buffer?** I like that I can easily navigate between all of my company's social media platforms. I can use Canva to design content and then easily upload a week's worth of content into buffer for my business. **What do you dislike about Buffer?** Buffer tends to encounter bugs or glitches with Instagram, so sometimes the Instagram posts do not post on time or at all, so fixing this glitch would be effective. **What problems is Buffer solving and how is that benefiting you?** This has made our company's social media management much more effective and streamlined. We are able to interact more with other departments and don't have to worry about spending time every day planning social media content. ### 40. The most efficient social media manager on the market **Rating:** 4.0/5.0 stars **Reviewed by:** Alice B. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2021 **What do you like best about Buffer?** This tool offers the ability to create content and post to multiple social media platforms at the same time, it has an automated function to time social media posts, the analytics feature lets us know how our social media posts are going, the The tools offered by the buffer software are complete and precise to attend to the enablement of the social network approaches of your company, it also includes a free version where you can connect up to three social networks, what I like the most about the combat buffer is that it is very easy to use this tool. **What do you dislike about Buffer?** I still do not find anything wrong with this platform, since I started using this tool I have only had very good results, thanks to its excellent service. **Recommendations to others considering Buffer:** I love using Buffer to plan my social media strategy, it makes it easy to pre-schedule my social media posts, I recommend that you start using Buffer. **What problems is Buffer solving and how is that benefiting you?** This tool is quite easy to use, it is a software that will work very well for professionals in the field of digital media, it also helps clients to manage their social media profiles and schedule their social media messages with strategies that they offer in advance. It also saves us a lot of time in scheduling daily Facebook posts, it also helps me connect all my social media posts in one place and I don't need to jump from one social media platform to another. ### 41. Amazing tool with loads of features **Rating:** 4.0/5.0 stars **Reviewed by:** Rashmi T. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Buffer?** Everything! The way it is intuitive and easy to use with the detailed analysis of all the data **What do you dislike about Buffer?** The price is too high, but it is worth it. More helpful for large scale agencies **Recommendations to others considering Buffer:** Go for it completely. One of the best products. **What problems is Buffer solving and how is that benefiting you?** Social media analysis Competitor analysis Social media reporting ### 42. One tool for managing multiple social media pages **Rating:** 4.0/5.0 stars **Reviewed by:** Kriti M. | Social Media Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Buffer?** The fascinating thing is that we can connect all major social media profiles and pages such as Facebook, LinkedIn, Twitter, and Instagram within a single dashboard while using Buffer. Apart from this, this is a nifty time-saving tool because we can create, schedule, and post content to all the related social media pages from a single dashboard. **What do you dislike about Buffer?** The analytics tool seems much limited and basic. While accessing its more advanced social media analysis tool costs extra, and that's what I dislike about Buffer. **Recommendations to others considering Buffer:** Buffer is a problem solver when managing multiple social media profiles from a single dashboard (You can create, schedule, and post a single post over multiple social media pages from a single account of Buffer). **What problems is Buffer solving and how is that benefiting you?** To sum up, Buffer has been a problem-solving tool for us to manage, create and publish posts over our multiple social media platforms, all from one dashboard. It has greatly helped us save our time and resources online while using and managing our numerous social media profiles. ### 43. Great social media optimization tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Buffer?** Buffer makes life so much easier with scheduling out social media posts and automate your social media strategy. The best part is the ability to quickly be able to switch in between multiple social media accounts, which is something a big competitor of theirs doesn't allow them to do. **What do you dislike about Buffer?** This tool is not as powerful or as easy to use as some of their competitors are. **What problems is Buffer solving and how is that benefiting you?** Schedule future social media postings to automate our client's social media strategies. ### 44. Good lite tool for small team **Rating:** 3.5/5.0 stars **Reviewed by:** Theresa H. | Senior Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Buffer?** Our team isn't a robust social media team so we needed a tool without tons of bells and whistles and buffer did that for us **What do you dislike about Buffer?** We get logged out of our accounts frequently and have to reset it up. **What problems is Buffer solving and how is that benefiting you?** Scheduling social so we can set it and forget it and accomplish other tasks. ### 45. Terrific Software Reaching Beyond **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Buffer?** This product has been incredibly useful to manage multiple accounts. The support blog is fantastic. Update - recent changes have been disappointing as Buffer leave small users behind for corporate success. **What do you dislike about Buffer?** Recent upgrades priced me out of the product by doubling the cost. The Chrome button disappeared. **Recommendations to others considering Buffer:** Doubling the price was hard to manage. **What problems is Buffer solving and how is that benefiting you?** Account management. Tracking tools that translate to small businesses. ### 46. I analyse my campaigns and publish them using Buffer **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul R. | Music Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2021 **What do you like best about Buffer?** It allows me to schedule and manage posts for different social media profiles at a single window. The preview option is useful to see how your posts will look like once it get posted. For Instagram, you can schedule a first comment to be posted on the actual post which is helpful to target the hashtags. **What do you dislike about Buffer?** The pricing is a bit high for someone who is just starting his business and wants to promote business online. Also, most of the tasks can be manually done on social media platforms. Basically, Buffer is to provide ease in digital marketing efforts. You can do most of things manually, obviously it will take time and efforts. **What problems is Buffer solving and how is that benefiting you?** Time management. You can schedule for different social media platforms from a single web browser window. As they say, time is money, you can utilise the time saved in other business activities. ### 47. Buffer is super helpful when it comes to scheduling out posts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Buffer?** I like how easy Buffer is to use and how effective it is at scheduling out posts — you can see everything in one place and move things around too. **What do you dislike about Buffer?** Sometimes Buffer won't notify you if a post fails to upload — you have to manually check on Facebook **What problems is Buffer solving and how is that benefiting you?** It's much easier to schedule out a ton of posts on Facebook versus just going on Facebook and scheduling through their system ### 48. Buffer Review **Rating:** 4.0/5.0 stars **Reviewed by:** Kenneth L. | co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 ### 49. Buffer is a handy tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Buffer?** I really like being able to use buffer to schedule out social media posts so I don't always have to post in the moment. **What do you dislike about Buffer?** The free option is great, but I wish it included a few more channels. **What problems is Buffer solving and how is that benefiting you?** Solving time management problems because I'm able to schedule posts and know that they'll go out on time, instead of having to manually log in and post each time. ### 50. Great tool for Social media management. All things you need at one place. **Rating:** 3.5/5.0 stars **Reviewed by:** Abhilash D. | Business Development Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Buffer?** Automating the entire process makes it easy to plan and schedule on social media. Especially when you are managing multiple accounts and do not have a dedicated resource. By using this tool, I can spend more time of strategizing and less time implementing. **What do you dislike about Buffer?** UX can be better. And they had a feature back when they launched to add rss feeds for content resharing which was great. **What problems is Buffer solving and how is that benefiting you?** Social media management has become very organized and easy to handle. Saves me a lot of time and keeps it organized. It has also helped me optimize the social media strategy. ## Buffer Discussions - [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) - 2 comments, 2 upvotes - [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) - 1 comment, 1 upvote - [I have few small questions please](https://www.g2.com/discussions/41261-i-have-few-small-questions-please) - 1 comment, 1 upvote - [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) - 2 comments, 1 upvote - [How secure are APIs that connect these separate software plug-ins?](https://www.g2.com/discussions/how-secure-are-apis-that-connect-these-separate-software-plug-ins) - 1 comment, 1 upvote - [View Buffer pricing details and edition comparison](https://www.g2.com/products/buffer/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+10%3A53%3A58+-0500&secure%5Bsession_id%5D=4f1bbcd4-5caa-4c06-b46f-3c044fe7c815&secure%5Btoken%5D=61e1cf2a7a2c248a07f51e40336ebe24850f0ccc48a1361a5904ddc2a313e2c6&format=llm_user) ## Buffer Integrations - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) ## Buffer Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management ## Top Buffer Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,245 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,368 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,805 reviews)