Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Languages Supported

English

Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

Overview by

Mike Eckstein

Discussions

Buffer Community

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

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Buffer Integrations

(2)

Integration information sourced from real user reviews.

Buffer Media

Schedule content to any social platform

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Buffer Reviews (1,023)

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Yasharth S.

Mid-Market (51-1000 emp.)

10/5/2023

"Best Social media account management tool with ads boosting feature"

5/5

What do you like best about Buffer?

Buffer is the very useful tool for social media management, here we can manage all social media channels in on account no need to login everywhere, in jsut one login can post schedule, publish and manage posts.

easy to implement and incorporate all accounts in dashboard. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

sometime after scheduling post are not get publised on time, shows internal erros. Review collected by and hosted on G2.com.

Gabriella B.

Volunteer

Small-Business (50 or fewer emp.)

11/14/2023

"Excellent app"

5/5

What do you like best about Buffer?

I like that even for the free plan you can use three social accounts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Maybe some more accounts for the free account would be good Review collected by and hosted on G2.com.

Nathaly W.

Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/7/2023

"Great tool for planning all social media posts"

3/5

What do you like best about Buffer?

It is a great tool that allows small and big businesses to schedule their social media posts ahead of time. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

1/10/2024

"Buffer - Review"

4.5/5

What do you like best about Buffer?

Buffer made it quite easy for me and the team to manage our clients social media profiles.

It was convenient to juggle between multiple social media accounts to maintain a them. It has a great set of features that were very useful to us. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

A few more features can be added and the UI can be improved. Review collected by and hosted on G2.com.

Verified User in Publishing

Small-Business (50 or fewer emp.)

5/19/2023

"Content Distribution Automation"

4.5/5

What do you like best about Buffer?

Buffer is a fantastic social media management tool that I highly recommend. It offers a wide range of features that make it easy to manage multiple social media accounts in one place. One of the things I like most about Buffer is its user-friendly interface. The design is clean and easy to navigate, making it simple to schedule posts, track engagement, and analyze performance. The customer support is also top-notch, with friendly and knowledgeable staff always available to answer questions. Overall, Buffer is an excellent tool for anyone looking to streamline their social media management and increase their online presence. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Pricing per social media platform. Tagging people and pages is still hard and we have to use links. It’s inability to pick content from productivity tools like Notion, Click Up etc. Review collected by and hosted on G2.com.

Dario G.

Analytical Lab Technician

Mid-Market (51-1000 emp.)

5/19/2023

"Manage social accounts easily with Buffer"

4.5/5

What do you like best about Buffer?

I love Buffer and their freemium model is incredible. Setting up an account with them was easy, and allowed me to try the services for free before purchasing a larger plan for my business. The robust reporting system that comes with each package makes it great for showing successes to stakeholders - and I also appreciate the ability to easily repost high-performing content via rebuffering. Their scalability also makes them suitable for businesses large and small, from startups to multinational conglomerates, making this one service necessary in almost any situation in the digital age. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I really dislike certain limitations in Buffer that were not always there. The cost is quite high, but it's understandable given the features of their product. Even with a premium version, having access to only eight accounts as a brand manager can be very limiting and unhelpful for companies or organizations that need to reach multiple platforms at once. Review collected by and hosted on G2.com.

Anne O.

Communications Manager

Small-Business (50 or fewer emp.)

4/7/2023

"Buffer manages your social media pipeline"

4.5/5

What do you like best about Buffer?

I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses different social media sites. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes the interface can get a bit wonky in Chrome but as I have used it more, I have adapted to that. I think that ensuring the default view for the posting calendar is the same as it was when I last used the site (rather than reverting to month, week, or day) would be helpful. Review collected by and hosted on G2.com.

Pooja Y.

Mid-Market (51-1000 emp.)

2/22/2023

"Buffer Will Let You Handle Your Social Media Efforts More Efficiently."

5/5

What do you like best about Buffer?

Buffer has been a game-changer for me in terms of managing my social media accounts, and I've been using it for years. The platform's scheduling function has saved my life, and it's straightforward to use overall. Since I can schedule my social media postings in advance, I have more time in the day to do other things.

As an added bonus, the analytics function is top-notch, providing me with in-depth information on the performance of my postings across all of my channels. Whenever time I have a question, the support service has been fast to answer and very helpful.

In conclusion, Buffer is an excellent choice for anyone seeking to save time managing their social media accounts. I was able to increase my visibility and interaction on social media with the help of this dependable and straightforward application. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I've used Buffer for years and have no complaints. The straightforward platform makes managing many social media accounts easier. The scheduling function has helped me plan and produce content ahead of time. My social media performance is also shown via analytics. Buffer has exceeded my expectations, and I've had no troubles." Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer solves many social media issues. It simplifies scheduling and posting on many social media networks. Before Buffer, I spent hours manually scheduling my content, which was boring. Buffer lets me schedule posts in advance and publish them at the best times for interaction.

Buffer also solves analytics. Content creation and measurement are different. I can alter my strategy based on Buffer's real-time post analytics. This improved my content and social media engagement.

Buffer's user-friendly platform and analytics tool have saved me time and effort managing my social media accounts. Buffer allows me to focus on content creation and social media growth rather than social media management. Review collected by and hosted on G2.com.

Kamica P.

Media Relations Specialist

Mid-Market (51-1000 emp.)

4/19/2023

"An essential management tool"

4.5/5

What do you like best about Buffer?

I find Buffer to be an incredibly powerful and easy-to-use tool for managing my social media presence. It's seamless integration of various features, including texting images before sharing them on any network or scheduling posts across multiple channels, makes it a breeze to use. I can send content that has been vetted before it is published because the interface is not only fast and intuitive, but also offers excellent review systems. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It is extremely frustrating for me not to receive email notifications when something goes wrong with a post. In addition, Buffer's inability to schedule multiple photos in Instagram posts is extremely inconvenient. Additionally, I'm disappointed that it's not easier to adjust photo sizes within the Instagram application; the process feels tedious and time-consuming. Review collected by and hosted on G2.com.

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

3/28/2023

"Long-Time Buffer User"

4.5/5

What do you like best about Buffer?

Buffer is a super easy-to-use tool for all your social media scheduling needs. They're regularly releasing upgrades that make it more convenient. You can sign up for free and get quite a few features as well! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I've been a long-time Buffer user. Nothing really comes to mind when thinking about what I dislike about the platform. Review collected by and hosted on G2.com.