Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Languages Supported

English

Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

Overview by

Mike Eckstein

Discussions

Buffer Community

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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Buffer Integrations

(2)

Integration information sourced from real user reviews.

Buffer Media

Schedule content to any social platform

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Buffer Reviews (1,023)

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/6/2023

"Easily organize your company's social media needs with Buffer"

5/5

What do you like best about Buffer?

My favorite feature of Buffer was the calendar. It allowed you to seemlessly ensure you had full-day coverage across all your social channels. This allowed me to stay organized and make future planning for my posts a breeze! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

During my business with Buffer they only allowed/offered scheduling with Twitter. Integrations with other social media platforms happened after I was no longer using this tool. Review collected by and hosted on G2.com.

Zachariah K.

Debt Counsellor

Small-Business (50 or fewer emp.)

3/31/2023

"Goodbye Hootsuite, Hello Buffer"

4.5/5

What do you like best about Buffer?

Buffer helps save time and effort by making it easy to post (or schedule posts) to various social media channels with ease. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Nothing. So far so good. I am still adjusting to the dashboard but it is just new (not bad) Review collected by and hosted on G2.com.

Gregory R.

Digital Marketing Engineer

Mid-Market (51-1000 emp.)

1/17/2023

"Excellent option for simplifying and improving the management of our social networks"

4.5/5

What do you like best about Buffer?

It seems a program with great effectiveness and, above all, dynamic at the time to manage and correctly manage all social networks, either Pinterest, Facebook, or Twitter, among others, from one place. It has a set of automated publishing tools simplifying even the peak hours of visualization in each of our platforms, has a quality interface making Buffer an option of great strength and best of all is the price that makes it accessible to anyone who wants an incredible effectiveness for a considerable cost. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer's performance tends to slow down, crashing when we need to upload multiple images or manage various accounts automatically simultaneously, bringing us a bit of a delay as our team works on different projects throughout the month. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

A work innovation, allowing us to easily enable our clients to realize how important and beneficial social networks are for sales. Buffer now notifies us when a post is rejected and what possible solution it quickly has to queue the command again. One of the benefits that we consider most important is being able to direct user traffic to our publications by personalizing each of our platforms with specific hashtags. Review collected by and hosted on G2.com.

Josie R.

Chief Designer

Small-Business (50 or fewer emp.)

4/18/2023

"Easy to use - clean interface"

5/5

What do you like best about Buffer?

How easy it is to use and has a clean interface. I like being able to separate posts by campaigns. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It is a straightforward tool, which is nice but also Loomly or Hootsuite might be a better fit for someone looking for more robust tools like advertising or collaboration. The price has also increased over the years. Review collected by and hosted on G2.com.

Flavio M.

Sales Representative

Retail

Mid-Market (51-1000 emp.)

3/24/2023

"Nice social media management tool for medium size companies."

5/5

What do you like best about Buffer?

Buffer is a fantastic social media management platform. Currently we are using buffer for creating, publishing and scheduling of posts across our multiple social media platforms. Buffer has great chrome plugins and aslo I like aslo how we are able to post directly into Instagram. It easy to track schedule post using this platform and their pricing is very fair. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

No live support either through phone or live chat. Review collected by and hosted on G2.com.

Victory J.

Virtual Assistant

Small-Business (50 or fewer emp.)

3/2/2023

"Top tier tool for social media scheduling and management"

3/5

What do you like best about Buffer?

Content scheduling to various social media platforms from a single dashboard is made possible and seamless with Buffer. The user interface is also great. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The mobile app isn't as seamless as the web version. I guess this isn't an issue for many as most people prefer to work pon their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me. Review collected by and hosted on G2.com.

Carmen C.

Executive Assistant

Small-Business (50 or fewer emp.)

12/7/2022

"User Friendly and Affordable"

5/5

What do you like best about Buffer?

What I like the most about Buffer and what I believe is most helpful is how easy it is to use to schedule your posts on the different platforms, I also like how it shortens links. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

What I quite don't like is that your accounts can be unlinked and you need to Contact an Admin in your organization to manage channels to reconnect them, I believe that can be a little bit challenging when you and the admin don't are near to do so. Review collected by and hosted on G2.com.

Anupam P.

Community Content Manager

Small-Business (50 or fewer emp.)

3/11/2023

"A Multi tasker Social Media tool"

3.5/5

What do you like best about Buffer?

Buffer allows me to schedule posts in advance, saving time and effort spent on posting manually every time. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The free version of Buffer has limited features and only allows to manage a few social media accounts Review collected by and hosted on G2.com.

Ned D.

Labor Relations Specialist

Retail

Mid-Market (51-1000 emp.)

3/17/2023

"Buffer is an easy to use social media management platform."

5/5

What do you like best about Buffer?

Buffer is the perfect solution for small and medium size businesses. Easy to set-up and you are up and running the same day. Buffer is aslo easily customizable across different social media networks. Scheduling of content across different social media is easy and aslo it offer great analytics of each post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The team should add drag and drop scheduling feature. Review collected by and hosted on G2.com.

Eli W.

Mid-Market (51-1000 emp.)

2/7/2023

"Buffer is easy to use social media management tool and aslo very affordable."

5/5

What do you like best about Buffer?

Buffer is the best tool to schedule and analyze posts for all your social media platforms. It's quick and easy to set-up . Buffer enables us to track all the scheduled content in one place. They offer a free trial for startups and aslo customer support is very supportive. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is very simple to use. We have not found any problems when using this application. It perfect for us Review collected by and hosted on G2.com.