Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Languages Supported

English

Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

Overview by

Mike Eckstein

Discussions

Buffer Community

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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Buffer Integrations

(2)

Integration information sourced from real user reviews.

Buffer Media

Schedule content to any social platform

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Buffer Reviews (1,023)

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Ojashwi M.

Social Media Analyst

Enterprise (> 1000 emp.)

1/17/2024

"Recommended took for any social media specialist"

5/5

What do you like best about Buffer?

One of the best tools for scheduling posting especially when you are managing multiple social media handles. It also helps to analyze the performance of the post. We can use them for our reporting purposes, it also looks professional. In the case of large teams, it helps in team management. As the tool is so convenient to differentiate and use Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes the schedule post are not posted. Review collected by and hosted on G2.com.

Iti C.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

1/29/2024

"Easy to schedule for all SMM folks"

4/5

What do you like best about Buffer?

Small plans to high plans for every individual to enterprise

schedule posts for multiple channels

Different time slot selections Review collected by and hosted on G2.com.

What do you dislike about Buffer?

You cannot reply to mentions

less features or basic features for instagram Review collected by and hosted on G2.com.

Adriana M. H.

Director of Marketing

Mid-Market (51-1000 emp.)

6/1/2023

"There's no life without Buffer"

5/5

What do you like best about Buffer?

From an early user in 2015 to a forever-champion in 2023, Buffer has grown with me in my career. I remember taking a Buffer Premium trial to the max and bucketing over 50 posts. Buffer has grown with my career – and making it easier along the way.

For every social media training I give my colleagues or the industry, Buffer is always mentioned with a smile. I always say that becoming a social media content creator or curator takes time, but with buffer, it expedites the human behavior curve, allowing for a seamless addition to any professional’s tech stack.

Just recently, I have fallen in love with Buffer’s Content spot, dropping ideas in when I do not have the time to properly create my message. I post on topics around personal branding, networking, professional development, social media, and even coffee. I see myself as one of Buffer’s secret stalkers – always keeping an eye on the updates and whispering the amazing, time-saving features.

With 20 years of experience, Buffer has been a player in my following growth on my personal LinkedIn and Twitter accounts, with over 5,300 followers. I cannot imagine life without Buffer. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Over the course of time, Buffer has moved free features to paid features. Of course, don't all SaaS platforms do that nowadays? Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I always say that becoming a social media content creator or curator takes time, but with buffer, it expedites the human behavior curve, allowing for a seamless addition to any professional’s tech stack.

Just recently, I have fallen in love with Buffer’s Content spot, dropping ideas in when I do not have the time to properly create my message. Review collected by and hosted on G2.com.

Arshia J.

Marketing Intern

Small-Business (50 or fewer emp.)

11/25/2023

""Best social media management for enhanced engagement""

5/5

What do you like best about Buffer?

Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

They have high pricing also also the social media limitions. Review collected by and hosted on G2.com.

Daniel M.

UX Researcher

Consumer Goods

Enterprise (> 1000 emp.)

8/31/2023

"Social Media Management Easy"

4.5/5

What do you like best about Buffer?

The best part of this tool is that when I was working as Social Media Coordinator, I was able to schedule my posts in different social media ahead of time, making my life easier. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish that the interface were a little more user firendly and make it a little more fun for the users. I also think that would be nice to have a collaboration option (Not sure if this is available now) but it was not available when I used it. And would be very nice to have the option of some kind or included software to review your text or post to have less mistakes when writing. Review collected by and hosted on G2.com.

Subham D.

Illustrator

E-Learning

Small-Business (50 or fewer emp.)

8/3/2023

"Automated posts facilitator and web page builder"

4.5/5

What do you like best about Buffer?

I can sleep and not worry about my videos to be posted at scheduled time. Its user interface is top notch and easy to cope up with. Its web page builder has lots of tools and easy to use too. I could create a web page in just few clicks and use it to drive traffic. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I could not add a profile picture in the platform, because there is no option for doing so. The pricing was unaffordable for me. Its not as advanced and customizable as other social media management tools. Buffer can use AI to automate web page designing which would be really useful. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is helping creators and business owners with a busy schedule to advertise their services online by posting the respective content for them online at the scheduled time. I used Buffer as a post scheduler for the youtube channel of my company, but at first I tried it with a demo channel and it worked amazing. Review collected by and hosted on G2.com.

Shruti S.

Content Writer and Podcast Host

E-Learning

Small-Business (50 or fewer emp.)

8/2/2023

"Social media management and automation platform"

4.5/5

What do you like best about Buffer?

Buffer allows to schedule social media posts in advance and focus on creating better content. Buffer provides analytics of the various social media posts and also suggests the adjustments required as per the analysis. It also lets us create a short website that can be used to drive traffic to our social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The plans can be expensive for some business as it was for mine. Its analytics feature is not as advanced as other social media management platforms. The biggest drawback is it does not have an integration with Instagram, which forces me to use other platform for scheduling posts on Instagram. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is a great social media management platform that is helping businesses as well as individuals to keep a track of their social media activity and also build short traffic driving websites. I used this platform for building a short website to drive traffic for social media page of my team member. Review collected by and hosted on G2.com.

Susan M.

Accountant

Information Technology and Services

Small-Business (50 or fewer emp.)

12/22/2023

"Fantastic tool for social media management"

5/5

What do you like best about Buffer?

I like how am able to manage several social networks in one place with the possibility of scheduling post and monitoring engagement is one of the features that caught my attention Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The only challenges we face in only on price, if the price can be a bit low it can be the best Review collected by and hosted on G2.com.

Bhushan T.

Marketing Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

8/28/2023

"Cost effective social media management platform"

4.5/5

What do you like best about Buffer?

Buffer is one of the best social media management platforms which allows us to manage all social media channels in one place, no need to log in separately for all accounts. It also offers features like creating, scheduling, publishing & analytics features, in a single dashboard we can monitor and control the content across all channels. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes scheduled posts don't get published and show an internal error or try again. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

As a marketing communications professional for my company, Buffer has solved managing all social media channels in one place using this platform, I can monitor campaigns the performance, and analytics of all channels, and also can control, and monitor within a single login. no need to log into different accounts to publish the same content. Review collected by and hosted on G2.com.

Devroux D.

Business Development Consultant

Small-Business (50 or fewer emp.)

1/23/2024

"Buffer is surely a great solution when working on a budget"

5/5

What do you like best about Buffer?

The free services are what stand out to me as a business owner it helped me scale my business with minimum investment required Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Integrations can become tricky if youre not clued up with marketing Review collected by and hosted on G2.com.