The G2 on Buffer

Buffer Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Buffer, simplifying social media management and enhancing productivity effortlessly. (11 mentions)

Users value the post scheduling capabilities of Buffer, enhancing productivity and simplifying social media management. (8 mentions)

Users value the seamless social media integration of Buffer, enhancing efficiency and simplifying management of multiple accounts. (8 mentions)

Users value the intuitive automation in Buffer, making social media scheduling effortless and reliable across networks. (5 mentions)

Users love how Buffer's time-saving features streamline social media management, enhancing productivity and workflow efficiency. (5 mentions)

Users value the affordability of Buffer, finding it competitively priced without unnecessary distractions. (3 mentions)

Users value the analytics capabilities of Buffer, enhancing brand visibility and engagement through detailed performance insights. (2 mentions)

Users find Buffer's easy creation tools invaluable for managing campaigns and enhancing brand visibility across platforms. (2 mentions)

Users are disappointed by Buffer's lack of comprehensive analytics, limiting insights and hindering effective social media management. (5 mentions)

Users find Buffer's high pricing for advanced features burdensome, especially when managing multiple accounts. (3 mentions)

Users report performance issues with Buffer, mentioning slow responsiveness and failures when posting content. (3 mentions)

Users find the layout issues of Buffer hinder usability and limit interaction, particularly with large datasets. (2 mentions)

Users find Buffer's social media limitations hinder their needs, lacking advanced features and robust engagement tools. (2 mentions)

Users express frustration with inadequate support, reporting difficulties in account linking and slow customer assistance. (1 mentions)

Users often face linking issues with social media accounts, leading to frustrating experiences while using Buffer. (1 mentions)

Top Pros or Advantages of Buffer

1. Ease of Use

Users appreciate the ease of use of Buffer, simplifying social media management and enhancing productivity effortlessly.

See 11 mentions

See Related User Reviews

Mahesh D. M.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Social Media Scheduling with Buffer"

What do you like about Buffer?

I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of i

Simon N.

Mid-Market (51-1000 emp.)

4.5/5

"Perfect and reliable social media management tool."

What do you like about Buffer?

Buffer application is user freindly,easy to use and affordable. Using Buffer it has been a great experience managing all our social media accounts i

2. Post Scheduling

Users value the post scheduling capabilities of Buffer, enhancing productivity and simplifying social media management.

See 8 mentions

See Related User Reviews

Mahesh D. M.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Social Media Scheduling with Buffer"

What do you like about Buffer?

I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of i

Simon N.

Mid-Market (51-1000 emp.)

4.5/5

"Perfect and reliable social media management tool."

What do you like about Buffer?

Buffer application is user freindly,easy to use and affordable. Using Buffer it has been a great experience managing all our social media accounts i

3. Social Media Integration

Users value the seamless social media integration of Buffer, enhancing efficiency and simplifying management of multiple accounts.

See 8 mentions

See Related User Reviews

Mahesh D. M.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Social Media Scheduling with Buffer"

What do you like about Buffer?

I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of i

Carmen M.

Small-Business (50 or fewer emp.)

4.5/5

"We use Buffer for effective social media management"

What do you like about Buffer?

We were able to increase our brand's visibility and presence by optimizing Buffer's ability to analyze the performance of our posts. This has allowed

4. Automation Benefits

Users value the intuitive automation in Buffer, making social media scheduling effortless and reliable across networks.

See 5 mentions

See Related User Reviews

Mate K.

Small-Business (50 or fewer emp.)

5.0/5

"My go-to app for basic social media management"

What do you like about Buffer?

I've been using Buffer for years (free plan) to automate social media postings, and it's been working really well for basic features (without using ad

Arul A.

Mid-Market (51-1000 emp.)

5.0/5

"Best social media scheduler"

What do you like about Buffer?

Easy to use and implement. Helps at times where human can not conduct the task and use it regularly

5. Time Saving

Users love how Buffer's time-saving features streamline social media management, enhancing productivity and workflow efficiency.

See 5 mentions

See Related User Reviews

Mahesh D. M.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Social Media Scheduling with Buffer"

What do you like about Buffer?

I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of i

Nirav D.

Mid-Market (51-1000 emp.)

5.0/5

"Social Media Management in one roof"

What do you like about Buffer?

The tool is very useful in managing the SM posting activity, It reduces human presence and it works as per the scheduled timeline. We use this tool ve

6. Affordability/Reasonable Prices

Users value the affordability of Buffer, finding it competitively priced without unnecessary distractions.

See 3 mentions

See Related User Reviews

Simon N.

Mid-Market (51-1000 emp.)

4.5/5

"Perfect and reliable social media management tool."

What do you like about Buffer?

Buffer application is user freindly,easy to use and affordable. Using Buffer it has been a great experience managing all our social media accounts i

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great for straightforward social scheduling while also affordable"

What do you like about Buffer?

It's no nonsense and no distractions, plus very affordable compared to other tools with bells and whistles.

7. Analytics Focus

Users value the analytics capabilities of Buffer, enhancing brand visibility and engagement through detailed performance insights.

See 2 mentions

See Related User Reviews

Carmen M.

Small-Business (50 or fewer emp.)

4.5/5

"We use Buffer for effective social media management"

What do you like about Buffer?

We were able to increase our brand's visibility and presence by optimizing Buffer's ability to analyze the performance of our posts. This has allowed

Pawan K.

Small-Business (50 or fewer emp.)

5.0/5

"My most used Social Media Management tool that reduce my time and cost for big projects."

What do you like about Buffer?

The most liked thing about Buffer is to add and integrate all of the social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, an

8. Easy Creation

Users find Buffer's easy creation tools invaluable for managing campaigns and enhancing brand visibility across platforms.

See 2 mentions

See Related User Reviews

Cori F.

Small-Business (50 or fewer emp.)

5.0/5

"Great for building a social media presence"

What do you like about Buffer?

You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're pu

Carmen M.

Small-Business (50 or fewer emp.)

4.5/5

"We use Buffer for effective social media management"

What do you like about Buffer?

We were able to increase our brand's visibility and presence by optimizing Buffer's ability to analyze the performance of our posts. This has allowed

Top Cons or Disadvantages of Buffer

1. Lack of Analytics

Users are disappointed by Buffer's lack of comprehensive analytics, limiting insights and hindering effective social media management.

See 5 mentions

See Related User Reviews

Andrea C.

Small-Business (50 or fewer emp.)

4.0/5

"Speeded up and optimized social media management"

What do you dislike about Buffer?

While excellent for scheduling, Buffer's analytics and reporting capabilities are somewhat basic compared to more comprehensive and in-depth social me

Cori F.

Small-Business (50 or fewer emp.)

5.0/5

"Great for building a social media presence"

What do you dislike about Buffer?

Doesn't seem to prvoide analytics for all platforms.

2. High Pricing

Users find Buffer's high pricing for advanced features burdensome, especially when managing multiple accounts.

See 3 mentions

See Related User Reviews

Mate K.

Small-Business (50 or fewer emp.)

5.0/5

"My go-to app for basic social media management"

What do you dislike about Buffer?

It's quite expensive to upgrade and use advanced features or AI

Shishu Raj P.

Small-Business (50 or fewer emp.)

3.5/5

"To improve and simplify your social media routine, Buffer is a powerful scheduling application"

What do you dislike about Buffer?

The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors. The main complaints are: Limited Engagemen

3. Performance Issues

Users report performance issues with Buffer, mentioning slow responsiveness and failures when posting content.

See 3 mentions

See Related User Reviews

Yoyo W.

Small-Business (50 or fewer emp.)

3.0/5

"Love the user-friendliness"

What do you dislike about Buffer?

posts sometimes fail to send or get stuck, or they have to manually retry, which isn't as fun

Carmen M.

Small-Business (50 or fewer emp.)

4.5/5

"We use Buffer for effective social media management"

What do you dislike about Buffer?

It's served us well, but if I could change one thing, it would be the interface; it's not always the fastest and has limitations when dealing with lar

4. Layout Issues

Users find the layout issues of Buffer hinder usability and limit interaction, particularly with large datasets.

See 2 mentions

See Related User Reviews

Mahesh D. M.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Social Media Scheduling with Buffer"

What do you dislike about Buffer?

I dislike the user interface of Buffer, as it could be more interactive.

Carmen M.

Small-Business (50 or fewer emp.)

4.5/5

"We use Buffer for effective social media management"

What do you dislike about Buffer?

It's served us well, but if I could change one thing, it would be the interface; it's not always the fastest and has limitations when dealing with lar

5. Social Media Limitations

Users find Buffer's social media limitations hinder their needs, lacking advanced features and robust engagement tools.

See 2 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great for straightforward social scheduling while also affordable"

What do you dislike about Buffer?

Only stopped using it when we needed more out of a social scheduler.

Shishu Raj P.

Small-Business (50 or fewer emp.)

3.5/5

"To improve and simplify your social media routine, Buffer is a powerful scheduling application"

What do you dislike about Buffer?

The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors. The main complaints are: Limited Engagemen

6. Inadequate Support

Users express frustration with inadequate support, reporting difficulties in account linking and slow customer assistance.

See 1 mentions

See Related User Reviews

Pawan K.

Small-Business (50 or fewer emp.)

5.0/5

"My most used Social Media Management tool that reduce my time and cost for big projects."

What do you dislike about Buffer?

The dislike about this platform called Buffer is to the customer support. Once upon a time I was adding my client social media platforms to Buffer adm

7. Linking Issues

Users often face linking issues with social media accounts, leading to frustrating experiences while using Buffer.

See 1 mentions

See Related User Reviews

Pawan K.

Small-Business (50 or fewer emp.)

5.0/5

"My most used Social Media Management tool that reduce my time and cost for big projects."

What do you dislike about Buffer?

The dislike about this platform called Buffer is to the customer support. Once upon a time I was adding my client social media platforms to Buffer adm

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Buffer Reviews (1,023)

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Charanteja N.

Digital marketing executive

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/25/2025

"Effortless Social Media Management with Intuitive Scheduling"

5/5

What do you like best about Buffer?

Key highlights include its user-friendly interface, ability to customize posts for different platforms and the content calender used to schedule the Ad-Posts

Below the reasons why I like Buffer

1.We can schedule a single post and then customize it for each platform, optimizing content, links, and hashtags for each audience.

2.A clear, visual calendar view helps users see and organize their planned posts across all connected social media accounts.

3.A mobile app for both iOS and Android allows you to schedule and manage your social media accounts on the go

4.For teams, Buffer offers features like inviting unlimited collaborators and assigning roles and permissions, which helps in keeping everyone aligned. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike Buffer mosstly regarding its limited analytics, high pricing for advanced features, and occasional performance issues.

1. analytics and reporting tools are insufficient, especially when compared to native platforms or other social media management tools

2.cost burdensome when we need to manage multiple social accounts or access advanced features

3.tools available for engaging with their audience are basic Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is a social media management platform that solves the primary problems of time management, content consistency, and workflow inefficiency for individuals and teams

Below are the reasons:

1. Manually posting to Facebook, Instagram, LinkedIn, and other platforms individually is time-consuming and inefficient.

2.Keeping track of content ideas, drafts, and a content calendar across different tools

3.Managing contributions from team members or clients, ensuring brand consistency, and getting necessary approvals without a centralized system

4.Understanding how posts are performing across different platforms requires gathering data from multiple sources, which makes cross-platform analysis difficult. Review collected by and hosted on G2.com.

Melissa S.

Content Writer and Strategist

Small-Business (50 or fewer emp.)

9/30/2025

"Buffer Gets Social Media Done"

5/5

What do you like best about Buffer?

Buffer helps with platforms that are a bit less utilized, such as Blusky. I can use it for Instagram and Facebook easily. I like that I can save unlimited drafts until I can queue them.

Customer support has always been helpful when there are glitches, although sometimes, when there are upgrades, it gets glitchier than I'd hoped. It is easy to integrate with mainstream social apps and newer ones like Blusky Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is great in general, but I have trouble squinting at the screen for the calendars. It's not clunky or anything like that, I just think the calendar display could be better. I really have no other complaints. It's really easy to use if you're used to using social media software. Getting set up is easy as well. I've never used customer support, to be honest. But I use this all the time. Review collected by and hosted on G2.com.

Shishu Raj P.

Assistant Vice President

Small-Business (50 or fewer emp.)

9/16/2025

"To improve and simplify your social media routine, Buffer is a powerful scheduling application"

3.5/5

What do you like best about Buffer?

What I genuinely love most about Buffer is how simple and clean it makes everything.

It takes the overwhelming feeling out of social media management. You get this beautiful, easy-to-use content calendar where you can quickly see the entire week ahead. That way, you can step back, plan your content, and then the app just reliably takes care of the posting for you.

For me, that simplicity and the ability to schedule things out in bulk is a total time-saver—it lets me actually focus on creating good content instead of constantly fiddling with different platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The primary downside of Buffer is its simplicity—it lacks the advanced features found in competitors.

The main complaints are:

Limited Engagement & Listening: It doesn't offer robust tools for social listening (monitoring brand mentions across the web) or a unified inbox for quickly managing all comments and replies.

Basic Analytics: The reports are often considered too shallow for large teams that require in-depth competitive or custom reporting.

Cost for Scale: The pricing can get expensive quickly if you manage a large number of social accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer solves three main problems:

Time Management: It lets you schedule posts in advance across all your social accounts from one place, eliminating the need for daily manual posting.

Inconsistency: It ensures a consistent content flow by automatically posting at optimal times, even when you're busy.

Lack of Insight: It provides simple analytics to help you quickly see what content performs best so you can refine your strategy.

Benefit: You save significant time while maintaining a professional, data-driven, and consistent social media presence. Review collected by and hosted on G2.com.

Mahesh D. M.

Video Editor

Small-Business (50 or fewer emp.)

10/26/2025

"Effortless Social Media Scheduling with Buffer"

5/5

What do you like best about Buffer?

I appreciate how easy it was to set up Buffer as it seamlessly integrated with all my Facebook, Meta, LinkedIn, and Instagram profiles. This ease of integration really simplified my workflow. I find the capability to schedule posts across multiple platforms at once extremely beneficial, saving me a lot of time and effort. Buffer allows for individual date and time settings for each post, which is very helpful for targeting specific audiences without having to manually manage each post. The user interface contributes to a smooth experience, enabling efficient management of my social media activities. These features collectively enhance my productivity and provide a streamlined approach to managing social media content. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike the user interface of Buffer, as it could be more interactive. Review collected by and hosted on G2.com.

Nirav D.

Operations Manager

Information Technology and Services

Mid-Market (51-1000 emp.)

9/30/2025

"Social Media Management in one roof"

5/5

What do you like best about Buffer?

The tool is very useful in managing the SM posting activity, It reduces human presence and it works as per the scheduled timeline. We use this tool very frequently and is easy to implement for any Digital Marketing person Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Nothing major. It could be more benefitials if more options are added Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It is helping us in managing our SM activities. As we target multiple region and to cover the right time for any SM posting, the tool helps with the schedule and it post the activities as per the scheduled plan. THis has helped us in reduing human involvement to be available always during the scheduled posting. Review collected by and hosted on G2.com.

Pawan K.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

8/28/2025

"My most used Social Media Management tool that reduce my time and cost for big projects."

5/5

What do you like best about Buffer?

The most liked thing about Buffer is to add and integrate all of the social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more, which resolved my login issue every time, scheduling the post to individual platforms, tracking the post report, and checking the analytics of monthly, weekly, yearly, and more. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The dislike about this platform called Buffer is to the customer support. Once upon a time I was adding my client social media platforms to Buffer admin panel and i was in India and the client account was from USA. I have faced alot of issue by linking the accounts that time till customer supported me. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I have resolved a lot of problems by using Buffer for a long time for my multiple projects. The major problem I have resolved for login issues again and again for accounts from India and USA social accounts. Once I was using Buffer, I logged in once, and I have used it for a minimum of 6 months without any issues and scheduling social media posts for 1 week prior, so it does make me hurry about my future plan and work. Thank you, Buffer. Review collected by and hosted on G2.com.

Andrea C.

photographer and filmmaker

Small-Business (50 or fewer emp.)

9/30/2025

"Speeded up and optimized social media management"

4/5

What do you like best about Buffer?

Buffer's standout feature is its incredibly intuitive and streamlined scheduling platform, allowing users to effortlessly plan and automate their social media content across multiple networks with remarkable ease and reliability. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

While excellent for scheduling, Buffer's analytics and reporting capabilities are somewhat basic compared to more comprehensive and in-depth social media management platforms. Review collected by and hosted on G2.com.

Yoyo W.

Content Creator and Specialist

Small-Business (50 or fewer emp.)

10/7/2025

"Love the user-friendliness"

3/5

What do you like best about Buffer?

I love that it has a clean, intuitive interface that’s easy to pick up even for beginners, which is great for me, who is a one-man team and it saves time for me to figure out the UI. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

posts sometimes fail to send or get stuck, or they have to manually retry, which isn't as fun Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Being a youtuber it is hard to keep consistent of all my content across platforms. It solves the issue of inconsistent posting and by planning content in advance, I can maintain a steady posting schedule even when I’m busy. The queue system and analytics make it easier to see what’s performing well and adjust future content accordingly. Review collected by and hosted on G2.com.

Victoria B.

Office Manager

Telecommunications

Small-Business (50 or fewer emp.)

9/30/2025

"Easy to Use w/ Sleek Design"

5/5

What do you like best about Buffer?

It is very user friendly no matter the person's experience with these type of social media scheduling platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There are improvements all the time but I wish there was more in depth analytics with all the connection types. Review collected by and hosted on G2.com.

Simon N.

Accounting Specialist.

Mid-Market (51-1000 emp.)

10/7/2025

"Perfect and reliable social media management tool."

4.5/5

What do you like best about Buffer?

Buffer application is user freindly,easy to use and affordable. Using Buffer it has been a great experience managing all our social media accounts in one place. Buffer enable us to publish and schedule in all our major platforms such us Facebook ,X and Pinterest. Buffer technical support team has to the best in the market. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Using Buffer ,its impossible to post to our instagram account. Review collected by and hosted on G2.com.