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Brevo Reviews & Product Details

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Brevo Reviews (2,768)

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Reviews

Brevo Reviews (2,768)

View 2 Video Reviews
4.5
2,768 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and intuitive interface of Brevo, making it accessible for both beginners and experienced marketers. The platform's ability to manage email, SMS, and other campaigns from one place simplifies multichannel marketing efforts. However, some users note that the reporting features could be improved for deeper insights.

Pros & Cons

Generated from real user reviews
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Fabiola F.
FF
Fabiola F.
Director of Marketing & Customer Experience
Mid-Market (51-1000 emp.)
"Easy Newsletter Creation, Needs Better Customer Support"
4/5
What do you like best about Brevo?

I really appreciate how easy Brevo Marketing Platform is to use and navigate, which makes creating newsletters a breeze. The platform offers templates for newsletters, so there's no need for a design background, which is incredibly helpful for me. Overall, I like what I get so far with this platform. The setup was also straightforward, and that makes a huge difference for me in getting started. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Maybe offer a customer service number. I tried to speak with someone to address billing and couldn't reach anyone. Review collected by and hosted on G2.com.

Hardik C.
HC
Hardik C.
Digital Marketing Executive
Marketing and Advertising
Mid-Market (51-1000 emp.)
"All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI"
5/5
What do you like best about Brevo?

What I like most about Brevo Tool is how it balances ease of use with powerful functionality. The user interface is very clean and intuitive, especially the drag-and-drop email builder. It genuinely saves time when creating campaigns.

Another big plus is the integrations. It connects smoothly with tools we already use, which makes syncing contacts and tracking performance much easier without relying heavily on developers. In terms of performance, image deliverability has been reliable, and the analytics dashboard gives clear insights into open rates, CTR, and conversions.

From a pricing perspective, it offers solid value compared to other platforms, especially considering the features like email + sms marketing in one place. Also, their onboarding experience is straightforward, and support has been responsive whenever we needed help.

What stands out additionally is Brevo's AI / Intelligence capabilities. The AI-powered content suggestions and subject line recommendations help speed up campaign creation and improve open rates. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

One drawback of Brevo is that, while the platform is simple to use, several advanced functions (particularly in automation and segmentation) feel constrained when compared to larger enterprise-level technologies. The reporting is adequate, but it might be more thorough for further study.

When working with a huge database, there may be intermittent email sending delays or UI latency. Finally, while the AI elements are useful, they feel basic and should be improved for better personalisation and prediction. Review collected by and hosted on G2.com.

Verified User in Recreational Facilities and Services
AR
Verified User in Recreational Facilities and Services
Small-Business (50 or fewer emp.)
"Brevo: Powerful Automation with Exceptional Campaigns, Great Value"
5/5
What do you like best about Brevo?

What I like best about the Brevo Marketing Platform is how it combines powerful marketing automation with an intuitive and easy-to-use interface. It makes managing contacts, creating personalized email campaigns, and automating customer communication incredibly straightforward, even for complex workflows. The contact segmentation, transactional emails, and API integrations are reliable and flexible, making it suitable for both small businesses and growing organizations. I also appreciate the excellent value for money compared to other marketing platforms, as well as the responsive customer support and continuous feature improvements. Overall, Brevo helps save time, increase engagement, and streamline communication from a single platform. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

While Brevo is an excellent platform overall, there are a few areas that could be improved. The email editor can occasionally feel less responsive when working with large or complex templates, and some advanced reporting and analytics features are not as detailed as those offered by more enterprise-focused platforms. I would also like to see more customization options in the automation builder and additional pre-built workflow templates. Despite these minor limitations, the platform is reliable, easy to use, and offers outstanding value for its price, making these issues relatively minor in day-to-day use. Review collected by and hosted on G2.com.

Verified User in Design
ED
Verified User in Design
Small-Business (50 or fewer emp.)
"Brevo is best for me"
4.5/5
What do you like best about Brevo?

It gives me the opportunity to provide updates to my community via email blasts. I can create custom campaigns, add, export contacts easily. I can even create groups and schedule the emails in advance. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

When creating campaigns, sometimes the platform deletes the information I type and it won't undo, and didn't autosave so I have to retype it again. There have been times when the platform erased a paragraph or two and I couldn't get it back. Review collected by and hosted on G2.com.

Verified User in Real Estate
GR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Versatile Platform with Extensive Features, Could Benefit from Simpler Automations"
4.5/5
What do you like best about Brevo?

I love that the Brevo Marketing Platform is very versatile, even in the free version, making it easy to use and accessible. The ability to upload contacts either via a file or manually is great. I appreciate being able to create my own templates, especially using my brand's colors and logo, which saves me a lot of time when sending email newsletters. The range of features like email campaigns and automatic actions based on recipient responses are very valuable. I also value the generous number of emails you can send with the free version. Overall, I believe it's one of the best marketing tools out there. The initial setup is straightforward, with the platform guiding you step-by-step, which is something I think everyone can manage. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

Some things are quite complicated to use. Trying to build automated responses was a bit too complicated for me, so I had to get my IT manager to help out. I'm not entirely inexperienced with technology, so I can imagine it being a roadblock for people who aren't IT experts. I'd appreciate a more detailed and clear tutorial to help with this. Brevo has a YouTube channel with tutorials, but sometimes they don't match up with what's on the platform (possibly due to updates) or they're just more complicated than they appear. Review collected by and hosted on G2.com.

AS
Amanda S.
Senior Business Analyst
Small-Business (50 or fewer emp.)
"Intuitive and Cost-Effective Alternative to Mailchimp"
5/5
What do you like best about Brevo?

I really like that the Brevo Marketing Platform is very easy to use and intuitive. All of the options are listed along the left-hand panel, so I'm easily able to find what I'm doing. None of the options or features are hidden, and I don't have to dig for them. Everything is right on the front page, making it easy to find and easy to use. Also, the initial setup was very easy, and I was able to set it up and send our first email within an hour. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I do feel like designing emails is a little bit clunky. Sometimes the drag and drop doesn't work so well, but that's really my only complaint. Review collected by and hosted on G2.com.

Krunal S.
KS
Krunal S.
Business Development Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great Reports, Limited Contacts"
4.5/5
What do you like best about Brevo?

I appreciate the ability to send 300 emails per day in the free package, which helps my business promote our platform. I really value the detailed reports provided by Brevo Marketing Platform. They give me insights into who opened my emails and clicked on the links. This information is crucial for me to identify qualified leads and follow up effectively. Additionally, I find the platform easy to use, thanks to the in-built manual and Aura AI, which help me understand it better. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

In the paid tool, they are giving fewer contacts to reach out to per month. It should be unlimited in terms of contacts. They only provide 500, 1000, or 1500 contacts to reach out for 10,000 emails, and it should be more than the number of email credits. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Mid-Market (51-1000 emp.)
"Effortless SMTP Setup with Excellent UX"
3.5/5
What do you like best about Brevo?

I really like that Brevo Marketing Platform is incredibly easy to get started with. There's no big onboarding process, which makes it simple and quick to sign in, create an account, and start using it right away. The ease of use is a major plus for me, especially compared to other platforms like HubSpot and Mailchimp. The navigation is solid, and the user experience is top notch, making day-to-day operations smooth and straightforward. For someone new to marketing, the platform is pretty self-explanatory, which I find really valuable. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I think there's room for improvement with managing multiple clients. Right now, we have to set up individual Brevo accounts for each client, which isn't ideal. I'd prefer having one Brevo account where I can manage all our clients' API keys and websites. It would streamline the process a lot more. Review collected by and hosted on G2.com.

LG
Lisa G.
Admin Assistant
Small-Business (50 or fewer emp.)
"Powerful, Affordable Email Marketing—After a Slightly Tricky Setup"
3.5/5
What do you like best about Brevo?

Brevo nails the balance between cost, simplicity, and performance. It’s easy to use, quick to learn, and powerful enough to run serious campaigns without the bloated price tag. Everything just works—and it makes marketing feel a lot less complicated and a lot more effective. Review collected by and hosted on G2.com.

What do you dislike about Brevo?

One downside was the initial setup and deliverability requirements. I had to create and authenticate a domain before campaigns would send properly, and early on I ran into rejected statuses and approval delays. While I understand this is for security and sender reputation, it can be a bit confusing and time-consuming if you’re not familiar with domain setup. Once everything was configured correctly, it worked much more smoothly. Review collected by and hosted on G2.com.

Rachita S.
RS
Rachita S.
Vice President of Market Research
Small-Business (50 or fewer emp.)
"Essential Email Marketing Tool with Easy Setup"
5/5
What do you like best about Brevo?

I love the ability to assign, manage, and follow up on campaigns with Brevo Marketing Platform, and it's really helpful to keep track of people who unsubscribe. Sending thousands of emails to prospects is essential for our expert network, and Brevo makes this process easy. The initial setup was very easy, and overall it works quite well for us. We love it! Review collected by and hosted on G2.com.

What do you dislike about Brevo?

I think it would be better if we could use Brevo Marketing Platform from a mobile app. Review collected by and hosted on G2.com.

Questions about Brevo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

CB
Charuhas Bhadane
•
Last activity 9 months ago

Can I automate my funnel and send it to some people who didn't complete the survey.

4 Upvotes
1
Join the conversation
dev c.
DC
dev celeste
•
Last activity 2 months ago

Brevo Marketing Platform: ease of use and responsive support for an SMTP issue, same for you?

Pricing Options

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Starter

Starting at $8.08

Standard

Starting at $16.17
Brevo Comparisons
Brevo Features
Data Import & Export Tools
Integration APIs
A/B Testing
Basic Reporting
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Processing Time
Open Rate