# Which brand asset management software has strong team adoption after the first quarter?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hoping to get a read from the people who review or research brand asset management tools. I want to know which tools in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management">Brand Asset Management</a> category actually stick with a team past the initial rollout, not just how they look in a first login or a demo.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a>: fastest time-to-value in this group, G2's own DAM comparison report cites roughly 2.3 months to go live including asset migration, which tracks with reviewer comments about picking up the interface quickly without a dedicated DAM admin.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"><strong>Brandfolder</strong></a>: close behind at around 2.6 months to go live in that same report, with reviewers frequently pointing to a straightforward interface as the reason day-to-day users start adopting it early, not just the admin.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"><strong>Frontify</strong></a>: reviewers report around 3 months to implement, and adoption commentary leans specifically toward creative and brand teams tied to its guidelines and templates, more than adoption across a broader mixed team.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a>: reported closer to 3.5 months to go live, with reviewers tying that timeline to its deeper workflow and governance feature set, so quarter-one adoption tends to track with how much of that setup gets finished before rollout.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Has adoption actually held up for your team past that first quarter, or did it taper off once the initial rollout excitement wore off?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 20 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;I&#39;ll be honest, adoption past the first quarter tends to hold or fade on one thing: whether the people who aren&#39;t admins can find the right asset quickly from inside the tools they already work in. Fast time-to-value gets you a strong opening stretch, but retention comes from metadata and search staying good as the library grows, since the moment search returns the wrong logo a couple of times, people drift back to pinging the designer. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;&lt;span class=&quot;ql-cursor&quot;&gt;&lt;/span&gt;The governance-heavy options the post flags aren&#39;t slower by accident; that setup is what keeps search trustworthy once the library is large, so their early dip can be the price of lasting stickiness. Where did yours taper? Was it search quality, or that assets lived somewhere people didn&#39;t naturally go?&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 18 days ago
- Author title: Marketing





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4