# Which brand protection software is the most reliable for monitoring counterfeits online and getting listings removed before they cause real brand damage?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2, I'm comparing tools specifically on the counterfeit side: how well they detect fakes across marketplaces and, more importantly, how reliably they get listings actually taken down. Detection is easy to demo; consistent removal is the harder part. These four <a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-protection">brand protection software</a> are the ones G2 reviewers keep crediting for that.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brandshield/reviews"><strong>BrandShield</strong></a> gets called out for takedown accuracy and success rate, with reviewers noting the team follows up with registrars and other bodies until the listing or site is actually down.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/red-points/reviews"><strong>Red Points</strong></a> combines AI detection with human validation, and users say the reliability of the verified incidents makes enforcement decisions more confident.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/marqvision/reviews"><strong>MarqVision</strong></a> shows up repeatedly for detecting and removing counterfeit and unauthorized listings across marketplaces, with reviewers describing best-in-class takedowns, though a few say removals occasionally take longer than they'd like.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fortra-brand-protection/reviews"><strong>Fortra Brand Protection</strong></a> flags suspicious activity across 50-plus channels, including counterfeit Amazon listings, and reviewers cite several PR incidents it avoided.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few things I'd love input on. How do you actually measure "reliable" removal, is it takedown rate, time to removal, or recurrence? Has anyone tracked how quickly counterfeits reappear after a takedown? And does a managed-service model beat a self-serve one for keeping listings down?</p>

##### Post Metadata
- Posted at: 27 days ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

Recurrence is the metric I&#39;d trust most of your three. Takedown rate flatters everyone, and time-to-removal is partly the marketplace&#39;s speed rather than the vendor&#39;s, but whether the same seller is back in two weeks tells you if enforcement actually sticks. A few reviews mention repeat-offender tracking as the feature that changed things, which suggests the vendors know this too. On managed versus self-serve, the review sentiment leans managed for keeping listings down over time and self-serve for speed on the first wave.

##### Comment Metadata
- Posted at: 23 days ago





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