[
Bazaarv... Reviews
](https://www.g2.com/products/bazaarvoice/reviews)

[
Bazaarv... Reviews
](https://www.g2.com/products/bazaarvoice/reviews)

# Bazaarvoice Features

##### ## Social Management (10)

Social Analytics

Reports on the performance of social media posts and campaigns.

Social Publishing

Allows the creation, management, and scheduling of content to be shared across social media channels.

Campaign Optimization

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Multi-Account Management

Manage and post content across multiple social media accounts and platforms simultaneously

Campaign Planning

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

Hashtag Capabilites

Monitor hashtags, their trends, and analytics across all social media platforms

Multi-Campaign

Manage multiple campaigns in one system

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Automated Publishing

Establish rules for automatic propagation of social media posts across one or more channels

Real-Time Analytics

Analyze and gain insights into data in real-time

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##### ## Reports & Dashboards (5)

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

White Label

Offers a white labeling service for agencies or resellers to customize platform branding.

Customizable Reports

Alter the layout and content of reports

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##### ## Social Analytics (15)

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Post Performance

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Attribution

Ties social activity to business results such as leads, conversions, and sales.

Hashtag Analytics

Analyzes the performance of hashtags and identifies popular or trending hashtags.

Lead Attribution

Identify the source channel that resulted in a new lead in the system

Real-Time Analytics

Analyze and gain insights into data in real-time

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Campaign Analytics

Track and interpret campaign performance metrics

Keyword Tracking

Track and monitor a specific set of keywords

Influencer Tracking

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Activity Tracking

Track and document all activities across devices, networks, and other systems

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

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##### ## Consumer Intelligence (3)

Customer Feedback

Provides a forum for customers to give feedback and data storage for company analysis.

Competitive Intelligence

Allows users to get real-time information on competitors performance and reputation.

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

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##### ## Reporting (3)

Revenue Reporting

Provides tools with enhanced filtering and correlation between revenue and reputation.

Corporate Reporting

Helps monitor the overall performance of marketing efforts and brand establishment.

Dashboard

Provides a centralized hub and management tools for all data points related to online reputation.

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##### ## Media Monitoring (10)

Social Networks Monitoring

Helps track and monitor social media trends and interactions.

Social Media Management

Helps manage social messaging and measures the full impact of social campaigns.

Review Monitoring

Automatically monitor and receive alerts for any new online reviews

Brand Management

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Response Management

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Negative Feedback Management

Identify, track, and respond to negative feedback

Keyword Tracking

Track and monitor a specific set of keywords

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##### ## Content & Collaboration (6)

Content Calendar

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Content Library

Allows users to upload and publish brand content from a shared library.

Approval Workflows

Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Users and Permissions

Allows administrators to assign permissions for different users or teams to access certain platform features.

Content Creation

Provides features for creating or editing social media assets.

Image Library

Store and manage images

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##### ## Collection (5)

Authentication

Provide multiple methods of user authentication such as social media accounts.

Review Forms

Generate review forms and questionnaires to gather feedback from users.

Personalization

Ability to personalize review forms and questionnaires based on user type.

Engagement

Allow users to share, like/dislike, and comment on reviews.

Community Q&A

Consumers can ask questions about products and request feedback from peers.

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##### ## Moderation (3)

Reviewer Validation

Checks to ensure the reviewers are real people who used the products.

Response Types

Evaluate consumer feedback to ensure that it's authentic and relevant.

Legal Agreements

Define and implement terms and conditions for privacy, copyright, or intellectual property.

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##### ## Use Cases (3)

E-commerce

Reviews can be collected directly from e-commerce platforms or online stores.

Retail

Reviews can be distributed across multiple channels (online, in store, etc.).

Customer Service

Allow consumers to provide feedback while interacting with customer service representatives.

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##### ## Administration (5)

Incentives

Provide incentives for reviewers, such as coupons and gift cards.

Syndication

Manage syndication to distribute reviews across multiple channels.

Insights

Analyze data points such as page views, average rating, or consumer sentiment.

Content

Support multiple types of user generated content such as text, video, or photos.

Sampling

Manage product samples used for promotional purposes.

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##### ## Display Options (6)

Badges

Generate multiple types of badges based on user ratings.

Widgets

Create reviews widgets that can be embedded on websites and online stores.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Marketing

Manage marketing campaigns, as well as SEO, SERP, and A/B testing.

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Website Integration

Seamlessly integrates with 3rd party websites

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##### ## Content (4)

Types

Manages multiple types of social content such as text, documents, videos, and images

Migration

Allows users to migrate content and product data from other systems such as Product information Management (PIM)

Publishing

Include workflows and rules for content sharing and publishing

UGC

Provide features or integrate with sfotware to manage user-generated content (UGC)

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##### ## Engagement (3)

Omnichannel

Support engagement on multiple channels such as email, phone, and in-store

Personalization

Provide pesonalization options such as dynamic templates, localized content, amd recommendations

Moderation

Include rules and workflows for moderation of social engagement

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##### ## Social Shopping (2)

Shoppable Media

Manage shoppable content such as images or videos that buyers can click to access a store

Social Store

Create social stores and customizable branded landing pages

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##### ## Analytics (3)

Product Insights

Analyze social media sales to determine which products sell better

Social Listening

Monitor social media interactions to identify consumer trends

Campaigns

Track the performance of marketing campaigns and social media advertising

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##### ## Visual UGC (4)

Campaign Customization

Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.

Widget Customization

Allows users to customize the UGC widget with their own logo and branding

Widget

Allows users to display a UGC gallery on their website

Media Library

Gives users a central place to store and manage UGC through folders, tags, etc.

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##### ## Integrations (11)

Social Media

Integrates with social media platforms to collect customer posts that mention or display a particular brand

Content Creation

Integrates with content creation tools to allow users to edit and customize content

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Rights Management

Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content

UGC Request Automation

Set up automation to request user-generated content from creators/influencers

Influencer Relationship Management

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Contest Management

Organize and manage interactive contests or challenges

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Workflow Management

Create, design and manage workflows for repetitive tasks

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### ## Support (2)

Onboarding

Provides personalized onboarding sessions to help brands get started

24/7 Client Support

Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video

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##### ## Performance (2)

UGC Analytics

Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments

Lazy-Loading

Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance

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##### ## Influencer Marketing (29)

Influencer Recruitment

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Influencer Scoring

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Influencer Segmentation

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

User-Generated Content (UGC) Management

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Content Approval

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Campaign Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Reporting and Dashboards

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Data Importing and Exporting Tools

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Influencer Whitelisting

Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.

Influencer Compensation

Provides features for compensating influencers for their work.

Social Commerce

Supports social commerce capabilites such as shoppable content.

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

Real-Time Analytics

Analyze and gain insights into data in real-time

Multi-Campaign

Manage multiple campaigns in one system

Demographic Data

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Campaign Segmentation

Group campaigns by project, client, or campaign for better management.

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Influencer Relationship Management

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Social Performance Management

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Multi-Channel Management

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Contact Management

Manage, organize, and store contact information

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Rewards Management

Strategize and implement rewards for returning customers, employees and other members

Workflow Management

Create, design and manage workflows for repetitive tasks

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

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##### ## Generative AI (4)

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

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##### ## Reporting & Analytics - Digital Product Sampling (5)

Enables businesses to segment and target customers based on demographics, behavior, and location.

Provides dashboards to track marketing campaign insights and product performance metrics.

Delivers detailed reports and insights on sample distribution and consumer engagement.

Evaluates how sample recipients convert into paying customers.

Measures the return on investment of sampling campaigns through detailed analytics.

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##### ## Feedback - Digital Product Sampling (2)

Facilitates the collection of consumer reviews, ratings, testimonials, and feedback for sampled products.

Provides tools to manage and showcase user-generated content for marketing purposes.

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##### ## AI - Digital Product Sampling (2)

Utilizes AI algorithms to identify and segment the most relevant audience based on behavior and preferences.

Personalizes sampling campaigns based on user behavior and historical data using AI.

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##### ## Agentic AI - Online Reputation Management (10)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

CRM Integration

Integration with third-party CRM systems

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### ## Agentic AI - Review Management (3)

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Multi-Language

Manage and support multiple languages

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##### ## Agentic AI - Social Media Management (9)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### ## Agentic AI - Social Media Analytics (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### ## Agentic AI - Influencer Marketing Platforms (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Campaign Planning

Plan and strategize marketing campaigns

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##### ## Additional Functionality (194)

Data Visualization

Graphical representation of data

Keyword Tracking

Track and monitor a specific set of keywords

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Social Advertising

Create and manage advertising campaigns on social media networks

Influencer Tracking

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Social Promotion

Market event via social media tools

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Payment Tracking

Track sent and received payments, invoices, and bills.

Customizable Reports

Alter the layout and content of reports

Email Marketing

Create and send email blasts/campaigns

Approval Process Control

Manage the process of evaluating documents or requests submitted for approval

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Data Import/Export

Import and export data to and from software applications

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Influencer Discovery

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Activity Tracking

Track and document all activities across devices, networks, and other systems

Customizable Branding

Add customized logos and colors to align with company branding

ROI Tracking

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Faceted Search/Filter

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Categorization/Grouping

Organize and group data or items based on various criteria

Filtering

Find & retrieve relevant data or documents

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

API

Application programming interface that allows for integration with other systems/databases

White Label

Ability that lets users rebrand the software to make it look like their own

Hashtag Tracking

Track the usage of certain hashtags

Review Sharing

Share internal and external reviews on social media platforms

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Predictive Analytics

Predict future data based on historical data sets

Customer Advocacy

Encourage your customers to promote your company by providing materials, tools, and reward programs

Automated Responses

Automatic reply functionality for incoming messages

Multi-Channel Distribution

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Employee Advocacy

Enables employees to promote their company by supplying them with materials, tools, and reward programs

Widgets

An extended application or connector that enables users to perform additional services with their current set of tools

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Scoring

Automatically calculate score after the assessment

API

Application programming interface that allows for integration with other systems/databases

Customizable Reports

Alter the layout and content of reports

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customizable Fields

Customize data fields to support various needs and use cases

Review Request

Allows businesses to request reviews from their customers

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Benchmarking

Compare key metrics for the business against prominent players in the industry

Content Library

Centralized repository to store content and assets

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Multi-Channel Management

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Dashboard Creation

Creation and customization of dashboards

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automated Scheduling

Automatically create schedules based on business needs or employee availability and qualifications

Multi-Channel Data Collection

Collect information from multiple sources

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Commenting/Notes

Leave comments and notes on documents for others to view

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

Post Scheduling

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

@mentions

An @mention is a way to tag or notify a specific person about a message/post

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Data Import/Export

Import and export data to and from software applications

Data Visualization

Graphical representation of data

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Competitor Monitoring

Track activity of your competitors

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Customizable Branding

Add customized logos and colors to align with company branding

Real-Time Data

Receive data and information in real time

Real-Time Monitoring

Active monitoring of systems, applications, or networks

Social Promotion

Market event via social media tools

Social Advertising

Create and manage advertising campaigns on social media networks

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Real-Time Reporting

Active reporting of data and metrics

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Social Performance Management

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

API

Application programming interface that allows for integration with other systems/databases

Customizable Reports

Alter the layout and content of reports

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Customizable Branding

Add customized logos and colors to align with company branding

Social Advertising

Create and manage advertising campaigns on social media networks

Filtering

Find & retrieve relevant data or documents

Approval Process Control

Manage the process of evaluating documents or requests submitted for approval

Keyword Tracking

Track and monitor a specific set of keywords

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Workflow Management

Create, design and manage workflows for repetitive tasks

Post Scheduling

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

API

Application programming interface that allows for integration with other systems/databases

Data Visualization

Graphical representation of data

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Social Promotion

Market event via social media tools

@mentions

An @mention is a way to tag or notify a specific person about a message/post

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Brand Tracking

Monitor social media posts or web that mention a particular brand

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Commenting/Notes

Leave comments and notes on documents for others to view

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Mobile Access

Access software remotely via mobile devices

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

For Creative Agencies

For creative teams and agencies

For eCommerce

Intended to be used by online stores

ROI Tracking

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Post Scheduling

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Segmentation

Group leads or contacts based on their specific characteristics

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Marketing Calendar

See past and upcoming campaigns and communications in a calendar view

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Hashtag Tracking

Track the usage of certain hashtags

Influencer Discovery

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Referral Tracking

Log and store the source of contacts/leads

Online Payments

Accept and process online payment transactions

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Customer Surveys

Tool to send questionnaires to customers to gauge feedback

Ratings/Reviews

Ratings/Reviews

Content Delivery

Distributing content through various platforms or channels

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Personalization

Adjust communications based on previous interactions or personal preferences

Keyword Tracking

Track and monitor a specific set of keywords

Approval Process Control

Manage the process of evaluating documents or requests submitted for approval

UGC Collection

Collect user-generated content in the form of videos, photos, text reviews, and more

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Loyalty Program

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Influencer Tracking

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Customer Advocacy

Encourage your customers to promote your company by providing materials, tools, and reward programs

Video Editing

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Review Monitoring

Automatically monitor and receive alerts for any new online reviews

Email Reminders

Reminders sent via email

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Activity Tracking

Track and document all activities across devices, networks, and other systems

Data Import/Export

Import and export data to and from software applications

Review Notification

Notifies a business when a review is left

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Real-Time Analytics

Analyze and gain insights into data in real-time

Survey/Poll Management

Create and administer polls and surveys

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

SMS Messaging

Send messages via SMS

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Purchasing & Receiving

Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Customizable Reports

Alter the layout and content of reports

Response Management

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Customizable Branding

Add customized logos and colors to align with company branding

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Review Badge Management

Allows businesses to manage badges from review websites.

Negative Feedback Management

Identify, track, and respond to negative feedback

Social Sharing

Allows businesses to share their videos on social media.

Real-Time Data

Receive data and information in real time

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Commenting/Notes

Leave comments and notes on documents for others to view

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Social Promotion

Market event via social media tools

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Email Management

Manage, store and organize emails within the system or via third-party apps

Review Request

Allows businesses to request reviews from their customers

Multi-Location

Manage and support multiple locations

Multi-Channel Campaigns

Allows for businesses to run a variety of different campaigns across different channels

Chat/Messaging

Communicate using direct chat or messages within the system

Show More

## Top-Rated Alternatives

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Audience Analysis](/glossary/audience-analysis-definition)

Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.

[Content Libraries](/glossary/content-libraries-definition)

Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

[Social Engagement](/glossary/social-engagement)

Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.

Bazaarvoice Comparisons

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4.4/5(196)

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Yotpo

4.3/5(265)

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##### Categories on G2

[Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Online Reputation Management](https://www.g2.com/categories/online-reputation-management)

[Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Online Reputation Management](https://www.g2.com/categories/online-reputation-management)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Review Management](https://www.g2.com/categories/review-management-software)[User-Generated Content](https://www.g2.com/categories/user-generated-content-platforms)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms)[Digital Product Sampling](https://www.g2.com/categories/digital-product-sampling)

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