Bazaarvoice Features
Social Management (10)
-
Social Analytics
Reports on the performance of social media posts and campaigns.
-
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
-
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
-
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
-
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Multi-Campaign
Manage multiple campaigns in one system
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Real-Time Analytics
Analyze and gain insights into data in real-time
Reports & Dashboards (5)
-
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
-
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
-
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
-
White Label
Offers a white labeling service for agencies or resellers to customize platform branding.
Customizable Reports
Alter the layout and content of reports
Social Analytics (15)
-
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
-
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
-
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
-
Attribution
Ties social activity to business results such as leads, conversions, and sales.
-
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Lead Attribution
Identify the source channel that resulted in a new lead in the system
Real-Time Analytics
Analyze and gain insights into data in real-time
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Campaign Analytics
Track and interpret campaign performance metrics
Keyword Tracking
Track and monitor a specific set of keywords
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Activity Tracking
Track and document all activities across devices, networks, and other systems
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Consumer Intelligence (3)
-
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
-
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Reporting (3)
-
Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
-
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
-
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (10)
-
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
-
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Negative Feedback Management
Identify, track, and respond to negative feedback
Keyword Tracking
Track and monitor a specific set of keywords
Content & Collaboration (6)
-
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
-
Content Library
Allows users to upload and publish brand content from a shared library.
-
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
-
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
-
Content Creation
Provides features for creating or editing social media assets.
Image Library
Store and manage images
Collection (5)
-
Authentication
Provide multiple methods of user authentication such as social media accounts.
-
Review Forms
Generate review forms and questionnaires to gather feedback from users.
-
Personalization
Ability to personalize review forms and questionnaires based on user type.
-
Engagement
Allow users to share, like/dislike, and comment on reviews.
-
Community Q&A
Consumers can ask questions about products and request feedback from peers.
Moderation (3)
-
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
-
Response Types
Evaluate consumer feedback to ensure that it's authentic and relevant.
-
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
-
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
-
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
-
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (5)
-
Incentives
Provide incentives for reviewers, such as coupons and gift cards.
-
Syndication
Manage syndication to distribute reviews across multiple channels.
-
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
-
Content
Support multiple types of user generated content such as text, video, or photos.
-
Sampling
Manage product samples used for promotional purposes.
Display Options (6)
-
Badges
Generate multiple types of badges based on user ratings.
-
Widgets
Create reviews widgets that can be embedded on websites and online stores.
-
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
-
Marketing
Manage marketing campaigns, as well as SEO, SERP, and A/B testing.
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Website Integration
Seamlessly integrates with 3rd party websites
Content (4)
-
Types
Manages multiple types of social content such as text, documents, videos, and images
-
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
-
Publishing
Include workflows and rules for content sharing and publishing
-
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (3)
-
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store
-
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
-
Moderation
Include rules and workflows for moderation of social engagement
Social Shopping (2)
-
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
-
Social Store
Create social stores and customizable branded landing pages
Analytics (3)
-
Product Insights
Analyze social media sales to determine which products sell better
-
Social Listening
Monitor social media interactions to identify consumer trends
-
Campaigns
Track the performance of marketing campaigns and social media advertising
Visual UGC (4)
-
Campaign Customization
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.
-
Widget Customization
Allows users to customize the UGC widget with their own logo and branding
-
Widget
Allows users to display a UGC gallery on their website
-
Media Library
Gives users a central place to store and manage UGC through folders, tags, etc.
Integrations (11)
-
Social Media
Integrates with social media platforms to collect customer posts that mention or display a particular brand
-
Content Creation
Integrates with content creation tools to allow users to edit and customize content
-
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
-
Rights Management
Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
UGC Request Automation
Set up automation to request user-generated content from creators/influencers
Influencer Relationship Management
Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Contest Management
Organize and manage interactive contests or challenges
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Workflow Management
Create, design and manage workflows for repetitive tasks
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Support (2)
-
Onboarding
Provides personalized onboarding sessions to help brands get started
-
24/7 Client Support
Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video
Performance (2)
-
UGC Analytics
Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
-
Lazy-Loading
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Influencer Marketing (29)
-
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
-
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
-
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
-
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
-
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
-
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
-
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
-
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
-
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
-
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
-
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
-
Influencer Compensation
Provides features for compensating influencers for their work.
-
Social Commerce
Supports social commerce capabilites such as shoppable content.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Real-Time Analytics
Analyze and gain insights into data in real-time
Multi-Campaign
Manage multiple campaigns in one system
Demographic Data
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Influencer Relationship Management
Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat
Social Performance Management
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Contact Management
Manage, organize, and store contact information
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Workflow Management
Create, design and manage workflows for repetitive tasks
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Generative AI (4)
-
AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
-
AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reporting & Analytics - Digital Product Sampling (5)
Enables businesses to segment and target customers based on demographics, behavior, and location.
Provides dashboards to track marketing campaign insights and product performance metrics.
Delivers detailed reports and insights on sample distribution and consumer engagement.
Evaluates how sample recipients convert into paying customers.
Measures the return on investment of sampling campaigns through detailed analytics.
Feedback - Digital Product Sampling (2)
Facilitates the collection of consumer reviews, ratings, testimonials, and feedback for sampled products.
Provides tools to manage and showcase user-generated content for marketing purposes.
AI - Digital Product Sampling (2)
Utilizes AI algorithms to identify and segment the most relevant audience based on behavior and preferences.
Personalizes sampling campaigns based on user behavior and historical data using AI.
Agentic AI - Online Reputation Management (10)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
CRM Integration
Integration with third-party CRM systems
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Review Management (3)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Multi-Language
Manage and support multiple languages
Agentic AI - Social Media Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Social Media Analytics (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Influencer Marketing Platforms (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Campaign Planning
Plan and strategize marketing campaigns
Additional Functionality (194)
Data Visualization
Graphical representation of data
Keyword Tracking
Track and monitor a specific set of keywords
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Social Advertising
Create and manage advertising campaigns on social media networks
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Social Promotion
Market event via social media tools
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Payment Tracking
Track sent and received payments, invoices, and bills.
Customizable Reports
Alter the layout and content of reports
Email Marketing
Create and send email blasts/campaigns
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Import/Export
Import and export data to and from software applications
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Customizable Branding
Add customized logos and colors to align with company branding
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Faceted Search/Filter
Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query
Categorization/Grouping
Organize and group data or items based on various criteria
Filtering
Find & retrieve relevant data or documents
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
White Label
Ability that lets users rebrand the software to make it look like their own
Hashtag Tracking
Track the usage of certain hashtags
Review Sharing
Share internal and external reviews on social media platforms
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Predictive Analytics
Predict future data based on historical data sets
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Automated Responses
Automatic reply functionality for incoming messages
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Employee Advocacy
Enables employees to promote their company by supplying them with materials, tools, and reward programs
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Scoring
Automatically calculate score after the assessment
API
Application programming interface that allows for integration with other systems/databases
Customizable Reports
Alter the layout and content of reports
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Fields
Customize data fields to support various needs and use cases
Review Request
Allows businesses to request reviews from their customers
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Benchmarking
Compare key metrics for the business against prominent players in the industry
Content Library
Centralized repository to store content and assets
Charting
Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Dashboard Creation
Creation and customization of dashboards
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Automated Scheduling
Automatically create schedules based on business needs or employee availability and qualifications
Multi-Channel Data Collection
Collect information from multiple sources
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Commenting/Notes
Leave comments and notes on documents for others to view
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Data Import/Export
Import and export data to and from software applications
Data Visualization
Graphical representation of data
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Competitor Monitoring
Track activity of your competitors
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Data
Receive data and information in real time
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Social Promotion
Market event via social media tools
Social Advertising
Create and manage advertising campaigns on social media networks
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Real-Time Reporting
Active reporting of data and metrics
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Social Performance Management
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
API
Application programming interface that allows for integration with other systems/databases
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Branding
Add customized logos and colors to align with company branding
Social Advertising
Create and manage advertising campaigns on social media networks
Filtering
Find & retrieve relevant data or documents
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Keyword Tracking
Track and monitor a specific set of keywords
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
Data Visualization
Graphical representation of data
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Social Promotion
Market event via social media tools
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brand Tracking
Monitor social media posts or web that mention a particular brand
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Commenting/Notes
Leave comments and notes on documents for others to view
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Mobile Access
Access software remotely via mobile devices
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
For Creative Agencies
For creative teams and agencies
For eCommerce
Intended to be used by online stores
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Segmentation
Group leads or contacts based on their specific characteristics
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Marketing Calendar
See past and upcoming campaigns and communications in a calendar view
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Hashtag Tracking
Track the usage of certain hashtags
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Referral Tracking
Log and store the source of contacts/leads
Online Payments
Accept and process online payment transactions
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customer Surveys
Tool to send questionnaires to customers to gauge feedback
Ratings/Reviews
Ratings/Reviews
Content Delivery
Distributing content through various platforms or channels
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Personalization
Adjust communications based on previous interactions or personal preferences
Keyword Tracking
Track and monitor a specific set of keywords
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
UGC Collection
Collect user-generated content in the form of videos, photos, text reviews, and more
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Loyalty Program
Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Video Editing
Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Email Reminders
Reminders sent via email
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Activity Tracking
Track and document all activities across devices, networks, and other systems
Data Import/Export
Import and export data to and from software applications
Review Notification
Notifies a business when a review is left
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Real-Time Analytics
Analyze and gain insights into data in real-time
Survey/Poll Management
Create and administer polls and surveys
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
SMS Messaging
Send messages via SMS
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Purchasing & Receiving
Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Customizable Reports
Alter the layout and content of reports
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Customizable Branding
Add customized logos and colors to align with company branding
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Review Badge Management
Allows businesses to manage badges from review websites.
Negative Feedback Management
Identify, track, and respond to negative feedback
Social Sharing
Allows businesses to share their videos on social media.
Real-Time Data
Receive data and information in real time
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Commenting/Notes
Leave comments and notes on documents for others to view
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Social Promotion
Market event via social media tools
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Email Management
Manage, store and organize emails within the system or via third-party apps
Review Request
Allows businesses to request reviews from their customers
Multi-Location
Manage and support multiple locations
Multi-Channel Campaigns
Allows for businesses to run a variety of different campaigns across different channels
Chat/Messaging
Communicate using direct chat or messages within the system
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.
Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.


