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# Bazaarvoice vs Trustpilot Comparison - What are their main differences?

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BazaarvoiceTrustpilot[+ Add Product](#)

Pricing

**Bazaarvoice**
No pricing available

**Trustpilot**
Free Trial

**Starting at $299.00** · Plus plan

**Pricing Insights**
from reviews

Time to Implement

**Bazaarvoice**
3 months

Based on 50 responses

**Trustpilot**
2 monthsFaster

Based on 44 responses

Return on Investment

**Bazaarvoice**
20 months1 month sooner

Based on 42 responses

**Trustpilot**
21 months

Based on 35 responses

Perceived Cost

**Bazaarvoice**
$$$$$

**Trustpilot**
$$$$$

Average Discount

**Bazaarvoice**
10%

**Trustpilot**
13%3% more

 ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice")

 ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")

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**Pros & Cons**
from reviews

**Bazaarvoice**
[
Review Management (18)
](https://www.g2.com/products/bazaarvoice/reviews?filters%5Bsentiment_snippet%5D=1666508&qs=pros-and-cons#reviews)[
Reviews (15)
](https://www.g2.com/products/bazaarvoice/reviews?filters%5Bsentiment_snippet%5D=1666107&qs=pros-and-cons#reviews)[
Complex Usage (12)
](https://www.g2.com/products/bazaarvoice/reviews?filters%5Bsentiment_snippet%5D=1664860&qs=pros-and-cons#reviews)[
Poor Customer Support (12)
](https://www.g2.com/products/bazaarvoice/reviews?filters%5Bsentiment_snippet%5D=1664704&qs=pros-and-cons#reviews)

**Trustpilot**
[
Ease of Use (10)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=2247329&qs=pros-and-cons#reviews)[
Reputation Management (4)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559649&qs=pros-and-cons#reviews)[
Poor Customer Support (10)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559722&qs=pros-and-cons#reviews)[
Review Issues (10)
](https://www.g2.com/products/trustpilot/reviews?filters%5Bsentiment_snippet%5D=1559187&qs=pros-and-cons#reviews)

Integrations

**Bazaarvoice**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")

Klaviyo

](https://www.g2.com/products/klaviyo/reviews)[
View all
](https://www.g2.com/products/bazaarvoice/integrations)

**Trustpilot**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bae0d8ff449f182a28f9e0f80ce0708b/contentstack.png "Product Avatar Image")

Contentstack

](https://www.g2.com/products/contentstack/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image")

Dotdigital

](https://www.g2.com/products/dotdigital/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_875175039c275eab2eed735a56ad8cee/google-my-business.jpeg "Product Avatar Image")

Google My Business

](https://www.g2.com/products/google-my-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[
View all
](https://www.g2.com/products/trustpilot/integrations)

Screenshots

**Bazaarvoice**
 ![Bazaarvoice screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/165545/Ratings-and-Reviews-1.png)

**Trustpilot**
 ![Trustpilot screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1465146/SD-983---Business-HP.png)

**Ratings**
from reviews

Meets Requirements

**Bazaarvoice**

8.5

8.5669

**Trustpilot**

7.4

7.4224

Ease of Use

**Bazaarvoice**

8.1

8.1682

**Trustpilot**

8.0

8.0230

Ease of Setup

**Bazaarvoice**

7.5

7.5382

**Trustpilot**

7.7

7.7136

Ease of Admin

**Bazaarvoice**

8.0

8.0372

**Trustpilot**

7.8

7.8109

Quality of Support

**Bazaarvoice**

8.5

8.5660

**Trustpilot**

6.8

6.8211

Has the product been a good partner in doing business?

**Bazaarvoice**

8.3

8.3372

**Trustpilot**

6.8

6.8107

Product Direction (% positive)

**Bazaarvoice**

7.9

7.9650

**Trustpilot**

6.1

6.1219

**Features**
ratings from reviews

Review Management

7.2

273

6.0

61

Online Reputation Management

6.9

76

6.9

104

Social Media Management

8.0

36

Not enough data

Social Commerce Platforms

7.2

43

Not enough data

Influencer Marketing Platforms

8.1

136

Not enough data

Social Media Analytics

7.9

80

Not enough data

User-Generated Content

6.7

64

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
37.5%

Mid-Market(51-1000 emp.)
40.0%

Enterprise(\> 1000 emp.)
22.6%

Small-Business(50 or fewer emp.)
37.5%

Mid-Market(51-1000 emp.)
40.0%

Enterprise(\> 1000 emp.)
22.6%

Small-Business(50 or fewer emp.)
62.1%

Mid-Market(51-1000 emp.)
32.8%

Enterprise(\> 1000 emp.)
5.1%

Small-Business(50 or fewer emp.)
62.1%

Mid-Market(51-1000 emp.)
32.8%

Enterprise(\> 1000 emp.)
5.1%

**Reviewers' Industry**

[![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice")](https://www.g2.com/products/bazaarvoice/reviews)
Bazaarvoice

Consumer Goods
18.7%

Retail
16.5%

Marketing and Advertising
11.9%

Apparel & Fashion
7.3%

Consumer Electronics
5.3%

Other
40.3%

[![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")](https://www.g2.com/products/trustpilot/reviews)
Trustpilot

Financial Services
13.9%

Retail
7.2%

Marketing and Advertising
6.8%

Computer Software
4.4%

Consumer Goods
4.0%

Other
63.7%

FAQs

## Bazaarvoice vs Trustpilot FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Bazaarvoice vs Trustpilot?

Bazaarvoice stands out from Trustpilot with a higher G2 rating, stronger support scores, and a focus on review syndication for mid-market companies, while Trustpilot is more recognized for ease of use and small-business adoption.

| [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | [Trustpilot](https://www.g2.com/products/trustpilot/reviews) |
| --- | --- |
| 4.2/5 (809 reviews) | 3.4/5 (262 reviews) |
| Mid-Market | Small-Business |
| 7.4 | 7.7 |
| 8.5 | 6.9 |
| Customer Support (6 all-time mentions) | Ease of Use (10 all-time mentions) |

### How do the pricing models of Bazaarvoice and Trustpilot compare?

Bazaarvoice is rated higher for value and pricing satisfaction than Trustpilot, according to G2 reviewers.

- **Bazaarvoice:** In recent reviews, several reviewers describe Bazaarvoice as expensive but justify the cost with its syndication network and support.
- **Trustpilot:** Reviewers frequently cite high pricing and aggressive renewal tactics as pain points, with multiple mentions of steep price increases and dissatisfaction with value.
- **Switching reasons:** Recent reviewers mention switching from Trustpilot due to pricing dissatisfaction and contract issues.

### What are the best alternatives to Bazaarvoice and Trustpilot?

The top three alternatives to Bazaarvoice and Trustpilot are Birdeye, Yotpo, and Reviews.io.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) | 4.2/5 (809 reviews) | Mid-Market | Expensive, but justified by syndication network | Customer Support |
| [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | 3.4/5 (262 reviews) | Small-Business | High pricing, aggressive renewals | Ease of Use |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | Review Generation |
| [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5 (265 reviews) | Small-Business | — | Feature-Rich Platform |
| [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652 reviews) | Small-Business | — | Ease of Use |

### Which Review Management features should I prioritize when comparing Bazaarvoice and Trustpilot?

Buyers should prioritize Syndication, Review Moderation, Integrations, Sentiment Analysis, and Support Quality when comparing Bazaarvoice and Trustpilot.

- **Syndication:** Bazaarvoice is frequently cited for its syndication network (6 all-time mentions); Trustpilot does not emphasize syndication in recent reviews.
- **Review Moderation:** Trustpilot receives 10 all-time mentions for review issues and manipulation, while Bazaarvoice has 6 all-time mentions for review management challenges.
- **Integrations:** Trustpilot is cited for integrations with WooCommerce and other platforms (2 all-time mentions); Bazaarvoice reviewers mention integration challenges but without specific third-party tool counts.
- **Sentiment Analysis:** Trustpilot offers sentiment analysis features not present in Bazaarvoice.
- **Support Quality:** Bazaarvoice is cited for customer support (6 all-time mentions), while Trustpilot has 10 all-time mentions for poor customer support.

### What are the pros and cons of Bazaarvoice vs Trustpilot?

Bazaarvoice's headline strength is its syndication network and support, while Trustpilot is most recognized for ease of use and broad consumer recognition.

- **Bazaarvoice strengths:** Customer support (6 all-time mentions), review syndication, visibility growth, and ease of use.
- **Bazaarvoice trade-offs:** Expensive (6 all-time mentions), complex setup and usage, and some reviewers cite poor customer support (5 all-time mentions).
- **Trustpilot strengths:** Ease of use (10 all-time mentions), reputation management, easy setup, and broad consumer recognition.
- **Trustpilot trade-offs:** Poor customer support (10 all-time mentions), review moderation and manipulation issues (10 and 6 all-time mentions), and high pricing (5 all-time mentions).

### Is Bazaarvoice or Trustpilot better for small businesses?

Trustpilot is the better fit for small businesses, with the largest reviewer segment and supporting sentiment from recent reviews.

- **Bazaarvoice:** Largest segment is Mid-Market; reviewers note value for brands with retail partnerships but cite higher cost and complexity.
- **Trustpilot:** Largest segment is Small-Business; reviewers highlight ease of use, quick setup, and broad consumer recognition as advantages for smaller companies.

### Which Review Management platform has better integrations?

Trustpilot is favored for integrations, with reviewers citing easier connections to third-party platforms.

- **Bazaarvoice:** Reviewers mention integration challenges, especially with ESP and loyalty platforms, but do not cite specific third-party integrations by name.
- **Trustpilot:** Integrations with WooCommerce and other platforms are cited in recent reviews, with 2 all-time mentions for integrations.

### How do Bazaarvoice and Trustpilot compare on customer support?

Bazaarvoice outperforms Trustpilot on Quality of Support by a material margin of 1.6 points (8.5 vs 6.9).

- **Bazaarvoice:** Reviewers frequently praise responsive and knowledgeable support, with 6 all-time mentions for customer support and several recent reviews highlighting fast, thorough assistance.
- **Trustpilot:** Reviewers cite poor customer support in 10 all-time mentions, with recurring complaints about slow responses, lack of resolution, and dissatisfaction with dispute handling.

### Which is easier to implement, Bazaarvoice or Trustpilot?

Bazaarvoice and Trustpilot score within 0.3 points on Ease of Setup (7.4 vs 7.7), indicating near parity, with Trustpilot slightly ahead.

- **Bazaarvoice:** Reviewers describe setup as straightforward for some but complex and time-consuming for others, especially when integrating with multiple retail partners.
- **Trustpilot:** Reviewers consistently highlight easy and quick setup, with several noting that initial onboarding required minimal effort and was completed rapidly.

### Which product has better Syndication?

Bazaarvoice is the stronger product for Syndication, with more frequent reviewer mentions and a dedicated feature set.

- **Bazaarvoice:** Syndication is cited as a core strength in 6 all-time mentions, with reviewers highlighting its extensive retail network and ability to distribute reviews across partner sites.
- **Trustpilot:** Syndication is not cited as a core feature in recent reviews, and reviewers do not mention syndication as a differentiator.

Alternatives

**Bazaarvoice Alternatives**

 ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social")

[
Sprinklr Social
](/products/sprinklr-social/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

 ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")

[
Reviews.io
](/products/reviews-io/reviews)

 ![PowerReviews](https://images.g2crowd.com/uploads/product/hd_favicon/75b922a025f594bb5ab9bf52e9499e2b/powerreviews.svg "PowerReviews")

[
PowerReviews
](/products/powerreviews/reviews)

**Trustpilot Alternatives**

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")

[
Reviews.io
](/products/reviews-io/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

 ![Shopper Approved](https://images.g2crowd.com/uploads/product/hd_favicon/8ac4153e221f3229ba8a6b810d223d42/shopper-approved.svg "Shopper Approved")

[
Shopper Approved
](/products/shopper-approved/reviews)