--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14728 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14728 scale: '5' date_modified: '2026-07-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,728 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. A good option **Rating:** 4.0/5.0 stars **Reviewed by:** Priya D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2025 **What do you like best about ActiveCampaign?** I like that I can create automations. For now, it is economical, but when my list grows, it won't be. **What do you dislike about ActiveCampaign?** I have the lowest tier, but that does not have any landing pages. Mailer lite free version even has free landing pages. Also, support is not great. If I start a chat, it goes on forever...waiting, and if I leave the room and the agent responds, then that's all lost. I have spent hours doing that. I have not been able to figure out how to run test campaigns Also, now my emails are landing in promotions folder in gmail, which didn't happen earlier. I had issues with a form and it wasn't until I got to chat with a real person, that I found the solution that was not as straightforward as it should've been **What problems is ActiveCampaign solving and how is that benefiting you?** Nurturing my audience and having opt in forms ### 2. Affordable and Easy CRM Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Daniele C. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about ActiveCampaign?** I like ActiveCampaign's pricing, which is affordable for my needs. The custom fields are simple yet effective, allowing me to tailor my CRM experience to the company's needs. The initial setup was pretty easy and straightforward. **What do you dislike about ActiveCampaign?** Form management could use more customization options. **What problems is ActiveCampaign solving and how is that benefiting you?** I find ActiveCampaign helps in collecting records and sending emails affordably. ### 3. Powerful Tagging for Easy Filtering, but Template Creation Loads Slowly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** The tagging feature is strong and makes it very easy to filter large lists with specific customer data. **What do you dislike about ActiveCampaign?** It can take a while for the system to load quickly when creating templates. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps with email segmentation for specific product campaigns. Gives good reporting and visibility on performance. ### 4. Marketing automation and CRM for multichannel campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Luca P. | Chief Operations Officer DEQUA Studio | Formerly CTO in MarTech, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2025 **What do you like best about ActiveCampaign?** • Multichannel campaign management: ActiveCampaign enables seamless orchestration of campaigns across email, SMS, WhatsApp, and social messaging. The unified interface for managing these channels streamlines campaign creation and monitoring. • Advanced automation builder: The drag-and-drop automation builder is intuitive and supports complex workflows, including branching logic, triggers, and actions. Access to hundreds of pre-built automation “recipes” accelerates setup for common use cases. • CRM and sales automation: The integrated CRM module handles pipeline management, deal tracking, task assignment, and contact segmentation. Automations can be tied directly to CRM actions, reducing manual work for sales teams. • Personalization and segmentation: Intelligent segmentation tools, tagging, and dynamic content allow for highly targeted messaging based on user behavior, profile data, and engagement history. • AI-powered campaign suggestions: AI agents provide actionable suggestions for campaign optimization, predictive sending, and content personalization. This guidance is especially useful for scaling personalized experiences. • Extensive integrations: With over 900 integrations, including Shopify, Salesforce, Facebook, and WordPress, ActiveCampaign fits easily into existing tech stacks and supports data synchronization across platforms. • Content and email designer: The drag-and-drop designer is flexible and supports custom branding, dynamic content blocks, and responsive layouts for emails and landing pages. • Reporting and analytics: Multi-touch attribution and detailed reporting dashboards offer visibility into campaign performance, customer journeys, and ROI validation. • Global reach and localization: The platform is available in multiple languages and supports users in over 170 countries, making it suitable for international teams. • Marketplace and community: Access to a large library of automations, templates, and a community of users for knowledge sharing and support. **What do you dislike about ActiveCampaign?** One aspect that could be improved is the user interface complexity. While the platform is feature-rich, the sheer volume of options and settings can be overwhelming during initial setup or for users without prior marketing automation experience. Navigating between modules (automation builder, CRM, campaign designer) sometimes requires multiple steps, and the learning curve for mastering advanced automations is noticeable. Additionally, pricing scales based on contact list size, which can become costly for organizations with large databases or rapid growth in subscribers. Some integrations, while numerous, may require additional configuration or third-party connectors to function optimally. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has enabled our team to replace multiple disconnected tools with a single platform for marketing automation, email campaigns, and CRM. This consolidation has resulted in more consistent customer journeys, with automations that trigger personalized messages across channels based on real-time user behavior and lifecycle stage. The ability to build complex automations visually—including lead scoring, nurture sequences, and sales follow-ups—has streamlined our marketing and sales processes. Automated segmentation and tagging ensure that contacts always receive relevant content, improving engagement rates and reducing manual segmentation work. Integration with our ecommerce and CRM systems has provided a unified view of customer data, supporting better decision-making and more effective targeting. The platform’s reporting tools have made it easier to attribute revenue to specific campaigns and automations, increasing confidence in marketing ROI. Overall, ActiveCampaign has been instrumental in scaling personalized communication without increasing headcount, and in supporting a more agile, data-driven approach to both marketing and sales operations. ### 5. An 'ok' platform which costs too-much for what you get **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about ActiveCampaign?** * Deliverability of emails is high * It supports advanced automations * There is a lot of flexibility in their email designer **What do you dislike about ActiveCampaign?** * They bumped the yearly price by more than $100 and hidden it very well in the small letters (in the 'your renewal is coming' email) and I discovered only when getting my credit card bill. Their support wasn't helpful at all, and didn't even let me downgrade to a monthly billing cycle. Merely for that alone I won't be staying with them. * Their user interface is very non-intuitive and inefficient. Simple actions take too many clicks and navigation is hard. Reporting is cumbersome. They recently made an upgrade to their reporting and just made it worse. * Their email. designer, while providing plenty of options, is also terribly inefficient. Integrating an image in your email, for example, requires you to split your text to two components, so you can interleave the image in between. Tables are not supported at all, unless you use raw HTML. **What problems is ActiveCampaign solving and how is that benefiting you?** Sending my newsletter to my subscribers Automation emails for webinars (including automatic reminders and follow ups) ### 6. Easy to use for a number of things... **Rating:** 4.0/5.0 stars **Reviewed by:** Kyla L. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign is easy to use for someone who isn't tech-savvy. I love that I can also create a landing pages and embed forms for registration. **What do you dislike about ActiveCampaign?** The downsides of AC are more about my own lack of tech intelligence and lack of time to get trained in it - I use it as a container for my "list," but I don't use it for all it could be doing for me. **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to build landing pages - much better for people to see landing pages than just a flier. ### 7. Powerful Automations and CRM in an Easy-to-Use Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Priyanka R. | Talent Scout, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign is popular because it offers powerful, flexible automations, great segmentation, strong deliverability, and a built-in CRM,giving you advanced marketing and sales tools in one easy-to-use platform. **What do you dislike about ActiveCampaign?** ActiveCampaign can feel complex, gets expensive as you scale, and its interface and email builder aren’t as polished as some competitors. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign streamlines your marketing and sales by automating repetitive tasks, personalizing customer journeys, and keeping leads organized,saving time, improving engagement, and increasing conversions. ### 8. Simply the best CRM for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Grecia L. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about ActiveCampaign?** Active Campaign allows us to have all our users in one place. It allows us to create deals and automations as sophisticated as we want and follow up on our leads to turn them into loyal customers. **What do you dislike about ActiveCampaign?** We would love for AC to start incorporating more sophisticated AI models to predict future deal wins and thus be able to infer patterns about the quality of our leads. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the problem of not having to jump from platform to platform and being able to have all our data centralized and thus be able to implement better marketing plans. ### 9. BEWARE of this major limitation... Could be better with one feature alone **Rating:** 1.5/5.0 stars **Reviewed by:** Brendan Dan P. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about ActiveCampaign?** The team and support at active campaign are second to none. the pricing is reasonable. The deliverability and the method of creating automations is brilliant. **What do you dislike about ActiveCampaign?** We’ve just started using ActiveCampaign and were shocked to realise it lacks a basic feature every proper CRM has. I'm writing this so that anyone switching can not make the same mistake as us. what they dont allow is a lookup feild or a custom lookup field to link one contact to another. This is STOCK STANDARD / OEM in platforms like Zoho CRM, HubSpot, Salesforce, Microsoft Dynamics, and even Freshsales. Use cases like having an authorised representative, a next of kin, a carer, a spouse, a broker managing clients, referred clients, referral source... or linking anyone to any one, which i cant think of a business that won't use this functionality which is why the others have it innately built in. You can't create a field that points to another contact, which makes ActiveCampaign feel like an email tool pretending to have CRM features. This one missing feature is now seriously limiting how we can use the platform and we’re reconsidering whether it’s viable for us long-term. If you need or use this in your current setup BEWARE Active Campaign can't do it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping us automate our marketing and onboarding workflows without needing to hire a consultant or agency. The UI is intuitive enough that we were able to start building fairly sophisticated automations straight away, which is a huge benefit compared to platforms that require technical support just to get started. It’s definitely strong on the email and automation side. The support and onboarding team at AC is world class. ### 10. Easy Automation for My Business Once You Get the Hang of It! **Rating:** 5.0/5.0 stars **Reviewed by:** Luc C. | NeuroCoach, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Once you know how it works, it is easy to automate most things need for my business. **What do you dislike about ActiveCampaign?** Nothing in particular that I dislike at this point. **What problems is ActiveCampaign solving and how is that benefiting you?** making it possible to market better and support existing client at a whole new level, based on their interactions ### 11. Very Simple and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Joanne M. | ICT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about ActiveCampaign?** Very simple to use and easy to see the results **What do you dislike about ActiveCampaign?** Lots of flashy flashy bits if you are not careful **What problems is ActiveCampaign solving and how is that benefiting you?** Marketing emails being better ### 12. Powerful Journey Automation + All-in-One CRM for Targeted Messaging **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about ActiveCampaign?** Powerful automation tools to create complex user journeys with conditional logic, splits, and various messaging options. Having an all-in-one CRM and email marketing platform makes things far more convenient and we're able to send more targeted, segmented messages. **What do you dislike about ActiveCampaign?** Pricing is a bit higher compared to other platforms and there was a big learning curve when first using Active Campaign. Some minor bugs here and there but nothing too problematic. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps manage all of our communication efforts from email marketing one-off emails, automated campaigns, SMS texting, data analysis, and more. ### 13. All in One platform **Rating:** 4.0/5.0 stars **Reviewed by:** Tara A. | Creative Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes it easy to automate our emails and keep marketing running smoothly. We can embed hard-coded elements right into our site for a seamless connection, and the platform’s customer journey tracking, smart segmentation, and in-depth reporting help us fine-tune campaigns and boost engagement. **What do you dislike about ActiveCampaign?** ActiveCampaign isn’t the cheapest option, especially for smaller businesses or startups. Some features and settings are also a bit tricky to find, which can make setup and navigation more time-consuming than it should be. A more user-friendly layout and better tool organization would make a big difference. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign makes it easy to automate emails, generate leads, and manage campaigns without the hassle. The automation tools handle lead nurturing for us, and the smart segmentation and tracking features help us send targeted messages that boost engagement and conversions. ### 14. Great Forms & Automation, but Customization and Security Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Easy automation programming makes it seamless for me to filter out contacts **What do you dislike about ActiveCampaign?** Form customization is lacking - reCAPTCHA and security features are not great. **What problems is ActiveCampaign solving and how is that benefiting you?** I feel like they're adding on features as they become more in demand (i.e. Whatsapp, SMS marketing) ### 15. Powerful automation with a price tag **Rating:** 3.5/5.0 stars **Reviewed by:** April S. | Owner / Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about ActiveCampaign?** I absolutely love how you can do serious tagging, segmenting and the automations with ActiveCampaign. The level of detail for making sure the subscriber goes down the right "path" is impressive. I was always confident in how the rules you set in automations were executed. **What do you dislike about ActiveCampaign?** They don't have great optin or landing pages, which I didn't love. Also, I never had a great experience with their customer support. The interface is a little outdated looking too. **What problems is ActiveCampaign solving and how is that benefiting you?** How to sell my digital products to potential customers and building my email list with optins. ### 16. Take the time to learn **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2020 **What do you like best about ActiveCampaign?** All the options, there is a ton and the chat option for help **What do you dislike about ActiveCampaign?** It is a very in depth system, takes a lot to feel like you have a hang of it. **Recommendations to others considering ActiveCampaign:** Give yourself alot of time to set this up. It's a big learning curve if you have never done something like this before. Have a plan for what you want to do and use their resources. **What problems is ActiveCampaign solving and how is that benefiting you?** Trying to get more leads and close more deals. We are still in the process of setting it all up. Part of me feels it is much better for a online store (ecommerce) not a service provider. But I am hoping it will help and we will see the benefits **Official Response from Gabi Laing:** > Thanks for taking the time to share your experience! Learning a new software definitely comes with a few challenges, and our dedicated team is available to assist every step of the way. Feel free to check out our Getting Started guide in our Education Center to help you on your journey! -Your friends at ActiveCampaign ### 17. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about ActiveCampaign?** ActiveCampaign stands out with ithe combination of great tools: CRM integration, and adaptable workflows all in one platform. I can confirm that the customer support is excellent and answer quickly. Active Campagin is easy to use and have excellent options like automation sequences. This tool is optimal for businesses looking to extent their efforts in marketing in an efficiently way. **What do you dislike about ActiveCampaign?** ActiveCampaign does have a learning curve, notably for newbies. The price increased in recent years. Furthermore, the email customization are constrained in a certain way. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign clear up many concerns for businesses, notably in automating customer engagement. This tool allows me to create personalized, conduct-based automatizations to get leads and manage customer relationships. This saves a lot of hours and assures a communications with my target that is effective. ### 18. B-Side Trax Review **Rating:** 3.0/5.0 stars **Reviewed by:** Mike M. | President @ Highway Star Media, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about ActiveCampaign?** The fact that I've been using it for years & all my information is imbedded & immediately available. I like the new report format, new graphs & ability to see response rates in percentage or total number. The ease of copying my automations to start the next one ... **What do you dislike about ActiveCampaign?** Deliverability, inability to change text, attach email files & alter email formatting. Can't get tech help unless logged in - what if you can't login ? Need more flexibility in text & emoji for subject lines. **What problems is ActiveCampaign solving and how is that benefiting you?** Brand awareness ~ It hasn't yet ... ### 19. Good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Fernando N. | Marketing specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** I have been working with AC for 4 years and am satisfied with their capabilities in both CRM and marketing automation applications. I greatly appreciate their customer service, training activities, and technological innovation. **What do you dislike about ActiveCampaign?** As a criticism, in customer service, I would eliminate AI and always leave it in the hands of human operators. **What problems is ActiveCampaign solving and how is that benefiting you?** AC helps me communicate my service offering and maintain direct communication with my consumers. ### 20. Solid all-round email marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about ActiveCampaign?** I really like how easy it is to set up and send email campaigns. The editor is pretty intuitive, and it didn’t take long to figure out the basics. Once you get the hang of it, you can build pretty advanced flows without needing a technical background. Exporting contacts and creating segmented lists is also straightforward, which is super helpful when managing different groups. **What do you dislike about ActiveCampaign?** The pricing jumps quite a bit when your contact list grows, which can feel frustrating — especially if you're only just over a limit. Also, it’s not possible to assign multiple email addresses to a single contact, which is a real limitation for us. Some of our users have more than one email, and managing that cleanly in the system has been tricky. **What problems is ActiveCampaign solving and how is that benefiting you?** We use ActiveCampaign mainly to send bulk emails and set up automated follow-ups, which saves us a lot of time. It also helps us track who’s opening our emails and what links people are clicking on, so we can adjust our content based on real engagement. ### 21. Good for simple automation, but limited for scaling teams **Rating:** 4.5/5.0 stars **Reviewed by:** Bhawna R. | Financial Controller, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has an easy-to-use interface for setting up email campaigns and automation flows. It was helpful for basic email marketing when we were getting started. I liked how quickly we could set up contact lists, design emails, and automate follow-ups without needing much technical help. **What do you dislike about ActiveCampaign?** The learning curve was a bit steep for our team, and we found the setup to be time-consuming. Some features we needed, like native integration with our internal tools, weren’t easily available or required third-party connectors. Pricing also became a concern as we scaled. **What problems is ActiveCampaign solving and how is that benefiting you?** We initially tried ActiveCampaign to manage our email marketing and customer automation flows. The platform had some solid features, especially for creating automated sequences and segmenting contacts. However, as our needs grew, we found it wasn’t the best fit for our team in terms of flexibility and integration with the rest of our tools. While it helped us get started with basic campaigns, we eventually moved to another platform that offered deeper analytics and better customization options for our workflows.We were looking for an all-in-one email marketing + CRM solution to improve lead nurturing and customer engagement. While ActiveCampaign did help us prototype a few campaigns, we eventually moved to a tool that was better aligned with our workflows and tech stack. ### 22. Very Simple, Easy Interface for Building Automations **Rating:** 4.0/5.0 stars **Reviewed by:** James S. | Director/Mortgage Broker, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Very simple and easy interface to build automations **What do you dislike about ActiveCampaign?** It is quite powerful CD need to invest a lot of time and effort into keeping it up-to-date **What problems is ActiveCampaign solving and how is that benefiting you?** It's helping us to keep in touch with their existing clients, but also not new prospects ### 23. Useful Account & Customer Messaging Tools, But Too Many Tech Glitches **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** ability to manage accounts, message customers. keep up with tasks **What do you dislike about ActiveCampaign?** there are often glitches in tech that cause disruptions in communication with clients **What problems is ActiveCampaign solving and how is that benefiting you?** It has helped automate and improve communication, helped us save time, and market our course. ### 24. It wasn't the right platform for our needs but it was customizable enough to make it work **Rating:** 2.5/5.0 stars **Reviewed by:** Edwin U. | Director of IT, Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about ActiveCampaign?** The customer support is great. I was connected with the right people that took the time to truly understand our company needs. While we were sort of forced on ActiveCampaign by a previous marketing consultant, once our agreement ended, ActiveCampaign did step in help us as best they could. **What do you dislike about ActiveCampaign?** Limited form capabilities. No conditional logic. **What problems is ActiveCampaign solving and how is that benefiting you?** It's currently doing it's best to solve our ability to keep up with resolving customer escalations. ### 25. Brings everything together **Rating:** 3.5/5.0 stars **Reviewed by:** david s. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about ActiveCampaign?** I like how it brings all my otherwise chaotic lists together in one place. **What do you dislike about ActiveCampaign?** Some of the limits on what we can and can't do are a bit unclear at sign up stage. I've found myself either having to subscribe to the next tier or reducing some of the actions I can do within my campaigns as I'm not at the correct level. Have I known more before signing up my budget could have been managed better but more difficult after. **What problems is ActiveCampaign solving and how is that benefiting you?** Automation of my messaging to my clients in a neat and sequential way. Removes the manual pain. ### 26. Efficient and patient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about ActiveCampaign?** The onboarding was efficient, clear cut and my rep was patient and helpful **What do you dislike about ActiveCampaign?** There are a lot of features I probably am not utilizing given my lack of experience. **What problems is ActiveCampaign solving and how is that benefiting you?** Simplifying management of our web forms and leads and email marketing. ### 27. Very useful and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Elisa R. | Owner/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about ActiveCampaign?** I like that the email template editor is very easy to use and comes with a few premade templates that can be customized. **What do you dislike about ActiveCampaign?** The automations are time consuming to set up. Unfortunately, I haven't had time to implement the automation so far. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me stay in touch with current and past customers/students. It creates a very professional looking newsletter that doesn't get sent to Spam folders. ### 28. Just what we were looking for **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about ActiveCampaign?** Having previousy used a number of services for CRM and Mailing services we've recently moved over to ActiveCampaing and have been really impressed with what it offers. Integration with the website is really fleixble, support excellent and the costs involved are acceptable though the step up to more contacts has been a big jump this year. The offer of a discount for a charitable organisation was really appreciated. Eveything is easy to use and does everything we need plus a lot more. **What do you dislike about ActiveCampaign?** The only very minor thing I'd not is the email builder is slightly less straightforward/a bit clunky compared to other competitors we've used but sure we'll get used to it. There has been an issue applying out charitable discount this year which took a few weeks to sort out, not idea but the support team got there in the end. **What problems is ActiveCampaign solving and how is that benefiting you?** Managing the contacts of people who suport our work and sending out emails to the various groups of subscribers we have. ### 29. Active Campaign is a marketing automation tool used for email marketing, CRM & customer experience. **Rating:** 4.5/5.0 stars **Reviewed by:** Tanya R. | Talent Acquisition Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** What people often like best about ActiveCampaign is its powerful automation features — it allows users to create highly personalized customer journeys using visual workflows that integrate email, SMS, CRM, and more, all in one platform. **What do you dislike about ActiveCampaign?** It’s a bit hard to learn, there’s no free plan, and it gets expensive as your contacts grow. **What problems is ActiveCampaign solving and how is that benefiting you?** Problem ActiveCampaign Solves: It helps businesses manage and automate customer communication — like sending emails, tracking leads, and organizing customer data — all in one place. Benefits: It saves time, keeps your marketing organized, builds better customer relationships, and helps increase sales through targeted and automated campaigns. ### 30. Powerful Automation Features, but Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Gemma V. | photography tutor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about ActiveCampaign?** I love the automation and how much you could do with it if you invested the time to learn how it all works **What do you dislike about ActiveCampaign?** theres so much to use and learn that its overwhelming and I‘m not using all it can do yet. **What problems is ActiveCampaign solving and how is that benefiting you?** email nurture sequence and one off campaigns with templated email ### 31. Powerful tool for sales and marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Flavio D. | Sr. Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign brings email marketing, CRM, and automations together in one platform. It’s easy to set up workflows, manage leads, and build custom pipelines, which saves time and helps us stay on top of follow‑ups. **What do you dislike about ActiveCampaign?** Some features can take time to fully master, and occasionally the interface feels a bit slow or overwhelming when working with larger datasets. But overall, these are minor compared to the value it brings. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us streamline our lead management and follow‑up process. With automated workflows and reminders, we save time, avoid missed opportunities, and ensure consistent communication with our prospects and customers. ### 32. Best In Class As Of 2025 **Rating:** 4.5/5.0 stars **Reviewed by:** Steven D. | Matchmaker for Executives & World-Class Executive Assistants, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about ActiveCampaign?** Great email tool. Likely best in class for email deliverability scores, which is a MASSIVE differentiator when all the core functions of email tools are basically the same **What do you dislike about ActiveCampaign?** Feel like the pricing has gotten steeper and I'm not totally convinced it is best for the new features they're expanding into and charging for. For the core product, it is the best I've used. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps us with getting our emails delivered into the inbox and primary inbox. It also helps with easy delivery and creation of quality emails with simple reports, easy to use automations that scale, etc ### 33. So far so good **Rating:** 4.0/5.0 stars **Reviewed by:** Nikki M. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about ActiveCampaign?** So far I am happy with how easy activecampaign is to use **What do you dislike about ActiveCampaign?** I am not a fan of how you set up the different team members in activecampaign but it is not the worst **What problems is ActiveCampaign solving and how is that benefiting you?** It is actually solving our email delivery issues that we were not even aware we had until we switched. ### 34. Powerful Lead Nurturing, Worth the Initial Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Romi T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** What I like most about Active Campaign is the ability to create impressive lead nurturing flows that truly deliver results. **What do you dislike about ActiveCampaign?** Sometimes it can be complicated to set up the lead nurturing flow, but after spending some time and gaining experience with the platform, it becomes much easier. **What problems is ActiveCampaign solving and how is that benefiting you?** Lead nurturing ### 35. Great user experience, awesome support team **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmine S. | Marketing Team LEad, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2025 **What do you like best about ActiveCampaign?** Active Campaign has been great working with our team when there's a feature we have trouble with or need additional training for. **What do you dislike about ActiveCampaign?** I wish there was an easier process to modify our plan. Our market has grown so when we need to add additional seats or increase our contact limit we're having to go through the process again with a new sales team member at AC. I wish there were an easier or more thoroughly documented process. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves our automated marketing needs and allows us to set up drip campaigns based on our customers' behaviors and interactions. ### 36. Handy Templates and Custom Options, but a Steep Learning Curve and Rising Costs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2026 **What do you like best about ActiveCampaign?** Prebuilt templates are very handy but can also use custom ones **What do you dislike about ActiveCampaign?** Actually quite a steep learning curve and can get expensive with more contacts **What problems is ActiveCampaign solving and how is that benefiting you?** It’s like 5 tools in one. It follows up and organises leads ### 37. Powerful marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Carmine G. | Business manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and advanced automations in one easy-to-use tool. It helps businesses create personalized customer journeys, improve engagement, and drive more sales. Powerful automation and segmentation Built-in CRM and sales pipeline Great integrations and support **What do you dislike about ActiveCampaign?** Learning curve for beginners Pricing rises with larger contact lists **What problems is ActiveCampaign solving and how is that benefiting you?** automation and segmentation ### 38. Balancing Power and Complexity: An Honest Look at ActiveCampaign **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign makes it easy to personalize customer journeys with powerful automations and segmentation. I like that it combines email, CRM, and automation in one platform, with strong integrations that scale as our needs grow. **What do you dislike about ActiveCampaign?** The platform can feel complex at first, and there’s a learning curve to setting up advanced automations. Pricing also increases quickly as contact lists grow, so it takes planning to manage costs. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us streamline communication by bringing email marketing, CRM, and automation into one platform. It solves the challenge of managing customer journeys across multiple tools and has improved our efficiency, personalization, and overall customer engagement. ### 39. Always a great experience with Active Campaign! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about ActiveCampaign?** The thing that stands out most to me about Active Campaign is their incredible customer service. I have not had many issues during my time using the platform, but any time that an issue has arisen, their customer service team has always been able to help me resolve the issue very quickly and clearly. They are always easy to reach and very kind and helpful. **What do you dislike about ActiveCampaign?** I do not see any downsides with using Active Campaign! **What problems is ActiveCampaign solving and how is that benefiting you?** We process student applications for educational programs, and Active Campaign houses all of the student information throughout their admissions process. ### 40. An adaptable and user-friendly software great for small- to medium- sized businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Allison V. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about ActiveCampaign?** It has an easy-to-use interface that guides you through the steps in a way that requires little-to-no training. It includes all the tools needed to run successful digital/email marketing campaigns and is reasonably priced for all the functionality it includes. **What do you dislike about ActiveCampaign?** Recent updates have shown that AC is trying to improve their customer service (i.e. AI chatbots and integrated community support). When we first implemented the software, we had a designated representative that was instrumental in helping fix our issues efficiently; however, that went away and getting issues resolved can take longer than desired via the ticketing system. We have also run into small kinks in the system (i.e. exclusion lists/unsubscribes) that no resolution was found. Lastly, our unique CRM situation continues to present issues with integration, although ActiveCampaign is not entirely at fault and their tech team spent many hours working with us to help solve our problems. **What problems is ActiveCampaign solving and how is that benefiting you?** It offers great tools to achieve a well-rounded marketing campaign, from landing page form submission to email nurturing. It helps us efficiently communicate with our customers and create high-quality experiences for them on our website and in their inbox. ### 41. Using it since beginning of my marketing career, now pricing forces me to leave **Rating:** 2.0/5.0 stars **Reviewed by:** Tobias B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about ActiveCampaign?** Awesome tool, very reliable and just works. Use it for +9 years already. Features are well tested and the connection with postmark (for transactional emails) just makes sense and helps a lot to make mistakes in business & marketing automation logic visible. **What do you dislike about ActiveCampaign?** Pricing increase forces me to pay 3x more. From around 220€ + 180€ (postmark) / year to now 1300€ / year in the next month. 1. Needed upgrade as I'm hitting contact limit of 1000 (still around 900) 2. Got blocked from all my contacts with paywall for new annual price. 3. Switched to new Plus Plan 1000 (45€ / Month), 4. Actually need to Upgrade on Plus Plan 2500 (95€ / Month) + 15€ / Month for Postmark So from 400€ (lite plan incl. postmark) -> 630€ (price upgrade) -> 1300€ (price upgrade + 100 contacts too much) **What problems is ActiveCampaign solving and how is that benefiting you?** Sending transactional emails and defining flows for it. ### 42. A powerful tool for ecommerce and marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about ActiveCampaign?** he way automations interact with user behavior (such as site visits, abandoned carts, and purchases) makes it possible to build truly effective, data-driven campaigns. **What do you dislike about ActiveCampaign?** One minor downside: the interface sometimes doesn’t display correctly in Safari, which can be a bit frustrating. But aside from that, the platform is incredibly reliable and full of features. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is solving two key problems for me: marketing automation complexity and customer engagement visibility. It allows me to build highly personalized automation flows without needing a developer, which saves time and ensures that each customer receives relevant messages based on their behavior (like abandoned carts or previous purchases). Additionally, its detailed reporting and segmentation tools give me clear insights into what’s working and what needs adjustment. This means I can optimize campaigns faster, improve conversion rates, and ultimately generate more revenue for my ecommerce clients. The platform has helped me turn email marketing from a guessing game into a strategic, data-driven part of our growth. ### 43. Simple, User-Friendly, and Packed with Automation Options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about ActiveCampaign?** It’s simple and very user-friendly to use. It also has many options to automate the different processes. **What do you dislike about ActiveCampaign?** It has limitations regarding the number of contacts. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me automate the whole funnel for every sales opportunity. ### 44. Long-Time User **Rating:** 4.5/5.0 stars **Reviewed by:** Allen Terrell G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2025 **What do you like best about ActiveCampaign?** I like the flow of the automations best. I can set the trigger, write the emails, and set everything up. The visual nature is intuitive. That works for me. **What do you dislike about ActiveCampaign?** The pricing has changed in recent years. I guess that's to be expected. Everything else is great. **What problems is ActiveCampaign solving and how is that benefiting you?** I don't use any of the "fancy" stuff. I just use it for automations and a CRM. I keep it very basic. Building and managing my email list works great for me. My business isn't much more complicated than that. ### 45. Payment without installment: loss and contract termination **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** It is easy to use. Email deliveries are fast. **What do you dislike about ActiveCampaign?** The payment method. They don't offer installments, they charge everything at once. My client was furious about the non-installment charge, I lost my contract because of it and still had to pay 4,000.00 to the client who felt wronged. Result: I paid ACTIVE CAMPAIGN, the contract ended, now the platform is of no use to me. Regrettable! **What problems is ActiveCampaign solving and how is that benefiting you?** Email and landing page automation. ### 46. Powerful Marketing Automation Tool with Strong CRM Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Mayur A. | Consultant, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about ActiveCampaign?** In recruitment and client engagement, I use it to automate follow-ups with candidates, nurture passive leads, and manage client communication more efficiently. The automation flows save hours of manual outreach and ensure consistent messaging. **What do you dislike about ActiveCampaign?** Nothing as of now, I will update if I find any issue. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps solve the challenge of fragmented marketing and customer communication by combining email marketing, CRM, and automation workflows into one platform. It allows me to segment audiences, track user behavior, and trigger personalized follow-ups based on specific actions—all of which improve engagement and conversion rates. In recruitment and client engagement, I use it to automate follow-ups with candidates, nurture passive leads, and manage client communication more efficiently. The automation flows save hours of manual outreach and ensure consistent messaging. ### 47. ActiveCampaign is my all-in-one solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Jennie L. | CEO/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about ActiveCampaign?** I find ActiveCampaign to be very helpful for organizing and automating all of my workflows. I love having all of my contacts, notes, workflows, automations, in one place. I love the ease of seeing into my analytics and being able to make adjustments to my funnels in real time! Their onboarding is great making it easy to implement and if I have a question, customer support is always a click away. It's a game changer for my business! **What do you dislike about ActiveCampaign?** I'd say the only downfall is price - ActiveCampaign is expensive which means that most of my clients aren't able to afford it in the beginning. I wish it was affordable to the point that I could refer all of my clients to sign up for an account because I know how useful and impactful it will be for their businesses. **What problems is ActiveCampaign solving and how is that benefiting you?** The biggest problem that ActiverCampaign is solving for my business is automating all of my workflows. These workflows use to take me hours each week when I did them manually, and now I don't have to touch them, I know that they are running in the background! ### 48. Excellent Email Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ginna M. | Director of Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about ActiveCampaign?** I find ActiveCampaign very easy to use, has excellent customer support, great job onboarding me and greatly improved our send & open scores. The automation options are fantastic and it AI writing assistance is also very helpful. I've also attended a workshop they hosted in Atlanta and found that extremely helpful. **What do you dislike about ActiveCampaign?** Some of the list segment features are a bit cumbersome, however, I think that's more a product of me not beginning with a clean list to start with. **What problems is ActiveCampaign solving and how is that benefiting you?** Streamlining automation and helpful triggers and suggestions ### 49. It is and remains my favorite email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2025 **What do you like best about ActiveCampaign?** I simply love the handling and clarity of the interface. I always find all areas easy and intuitive. Creating automations is simple and very efficiently designed. I can easily implement the created forms on the website. The customer service has always been very helpful and solution-oriented so far. I use Active Campaign 3-5 times a week. The integration is super easy. Overall, a tool that is fun and exactly meets the requirements that I and my customers need. **What do you dislike about ActiveCampaign?** I don't like the current pricing like this. Why do I have to sign up for a €49 subscription to be able to create comprehensive automations? Especially as a business beginner, you want to reach customers with automatic emails, but the system ties your hands in this regard. **What problems is ActiveCampaign solving and how is that benefiting you?** I can target my customers specifically and continuously engage them with important topics through various automations. As a result, my email marketing happens almost automatically and reliably in the background. ### 50. Good tool, but difficult to learn and lacks a simpler version **Rating:** 3.0/5.0 stars **Reviewed by:** Maria Fernanda F. | Tutor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about ActiveCampaign?** It's effective, I suppose. It hasn't worked for me yet. I'm not quite sure how to handle it. **What do you dislike about ActiveCampaign?** It takes a lot of time to understand how to use it. There should be light versions that only have the functions I need activated. **What problems is ActiveCampaign solving and how is that benefiting you?** I still haven't been able to use it well. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - 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[Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,471 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,215 reviews)