---
title: ActiveCampaign Reviews
meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 14742 reviews by the users' company size, role or industry
  to find out how ActiveCampaign works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 14742
  scale: '5'
date_modified: '2026-07-29'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# ActiveCampaign Reviews
**Vendor:** ActiveCampaign  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 14,742
## About ActiveCampaign
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps &amp; integrations Connect ActiveCampaign to your favorite tools.



## ActiveCampaign Pros & Cons
**What users like:**

- Users find ActiveCampaign&#39;s interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews)
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews)
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews)
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews)
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews)
- Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews)
- Helpful (498 reviews)
- Intuitive (474 reviews)
- Integrations (422 reviews)
- Marketing Automation (417 reviews)

**What users dislike:**

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews)
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews)
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews)
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews)
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews)
- Steep Learning Curve (238 reviews)
- Learning Difficulty (230 reviews)
- Poor Customer Support (217 reviews)
- Limitations (216 reviews)
- Email Issues (178 reviews)

## ActiveCampaign Reviews
  ### 1. Quality email marketing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 04, 2017

**What do you like best about ActiveCampaign?**

I like how advanced the interface is and easy to use it is. They also have fabulous support.

**What do you dislike about ActiveCampaign?**

The reporting is not always as advanced as I'd like.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Reaching our audiences via email - AC has been a great tool to accomplish this goal.

**Official Response from Jessie Deschane:**

> Hello! 

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform and our Support team. 

We're continuing to improve our reporting and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team.

Thank you from your friends at ActiveCampaign!

  ### 2. As email marketing consultant, I love and often recommend Active Campaign to my clients...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jakub . | Specialista e-mail marketing a komunikační strategie., Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2017

**What do you like best about ActiveCampaign?**

Active Campaing despite it's possibilities, is very user friendly and easy to work with. I managed to teach many clients without any great IT knowledge to be able to create and send really good emails. Campaign editor is very robust, yet simple to understand. Another big part is amazing automation. Considering built-in functions you can use plus option to connect AC via API with your systems, you can do magic. 

**What do you dislike about ActiveCampaign?**

Sometimes might be problem when a lot of people try to sign in through web form in short time frame. captcha impossible to solve appears.

**Recommendations to others considering ActiveCampaign:**

Just go for it, after 5 years doing email communications full-time every day, I still love AC most from all the options on the market.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Usually we apply AC for after-sale communication with customers. With automations recognizing what customer purchased, what he likes and prefers, we automaticaly send targeted messages with informations as well as sale emails later on.

**Official Response from Jessie Deschane:**

> Hi Jakub,

Thank you so much for taking the time to write a review and we're so happy to hear you find ActiveCampaign to be so easy to work with. We love hearing from our users and appreciate any feedback so we can continue to grow in the best way possible. 

Thank you from your friends at ActiveCampaign!

  ### 3. Simple solutions to big campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 10, 2017

**What do you like best about ActiveCampaign?**

I love how easy the drag and drop automations are. It lets me create complex campaigns simply and easily. 

**What do you dislike about ActiveCampaign?**

I dislike that the every email is a "template" - we send a ton of one-off emails so the "template" folder can get pretty full. Also there should be a way to get to the templates other than from a widget on the front page. 

**Recommendations to others considering ActiveCampaign:**

It can be fairly pricey if you have a large existing list so keep that in mind. If you are just starting out and have a fairly large list and are looking to increase your database, this is a good solution. If you are looking for something that you can quickly and easily get set up and going, this is the tool fo ryou. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

We're solving the ability to make automations without the need for a developer or someone with specialized skill sets. 

**Official Response from Jessie Deschane:**

> Hi there!

Thank you so much for your feedback. We're glad to hear you're enjoying ActiveCampaign.

Here are a few tips for you regarding your concerns with the platform.

- Aside from the homepage “Template” widget you can get there via the “Campaigns” tab, “Manage Templates” as seen in this video: http://screen.ac/0W1u3O3E361k
- As for the organizing of the “Templates” when they appear in the “Campaigns” tab you can apply labels to help you stay organized: https://help.activecampaign.com/hc/en-us/articles/115001050370-Using-labels-to-organize-your-campaigns
- If you are referring specifically to organizing the “Templates” we offer, that is not possible and I would recommend submitting your idea so the product team can take it into consideration when updating the platform. You can do that at ideas.activecampaign.com

Hope that helps and thanks again for your review!

  ### 4. Excellent marketing automation software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexis M. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2017

**What do you like best about ActiveCampaign?**

ActiveCampaign is a great marketing automation tool that doubles as a mini-CRM. 

**What do you dislike about ActiveCampaign?**

So far, there's not a lot to dislike about ActiveCampaign. There have been a few advanced actions we've wanted to do that aren't possible, but for the most part it meets all of our needs. I wish it integrated with more applications.

**What problems is ActiveCampaign solving and how is that benefiting you?**

ActiveCampaign is a great marketing automation tool that doubles as a mini-CRM. We abandoned a true CRM and use AC completely to manage our prospect and customer lists. We are able to scale our content marketing, lead nurture marketing, and customer communication by implementing automations that not only email customers but alert us to various events/actions as well.

**Official Response from Jessie Deschane:**

> Hi Alexis!

Thanks so much for taking the time to write us a review here on G2 Crowd. We appreciate hearing from our users and we're so happy to hear you're enjoying the platform.

If you ever have specific ideas you'd love to see implemented on the platform in the future, please never hesitate to add it to our ideas page (ideas.activecampaign.com) It'll go straight to our internal team!

Thanks again,
Your friends at ActiveCampaign 

  ### 5. Simple to use, great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joanna O. | Holistic Nutritionist, Health, Wellness and Fitness, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2017

**What do you like best about ActiveCampaign?**

Getting to try out ActiveCampaign for free during the trial gave me the confidence to signup for an account. I really appreciated having a representative set up a phone call with me to walk me through the platform and answer any questions I had. The customer service was excellent right from the beginning. When I had a question months later, a response was given the same day and my issue quickly resolved. 

**What do you dislike about ActiveCampaign?**

I have been using ActiveCampaign for approximately 5 months and I have found everything straight forward and easy to use. One feature I dislike is that in order to connect a PayPal purchase to an email automation, I have to use Zapier. This added monthly fee and extra hurdle made it difficult for me to set up my automation.

**Recommendations to others considering ActiveCampaign:**

As someone who is just starting my business, I absolutely love ActiveCampaign. If like me, your email list is still small, AC is very affordable. I like how the subscription fees reflect the amount of subscribers you have to allow you to expand based on your growth.

**What problems is ActiveCampaign solving and how is that benefiting you?**

The main reason I wanted to use ActiveCampaign was from the positive reviews from my peers. My primary use of AC is to set up email automations to be sent to subscribers. I am able to save a lot of time, create beautifully functional emails with the templates provided and easily organize my contact list.

**Official Response from Jessie Deschane:**

> Hi Joanna! 

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing from our users and appreciate feedback so we can continue to grow.

Thank you from your friends at ActiveCampaign!

  ### 6. Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2017

**What do you like best about ActiveCampaign?**

I am fairly new to the world of CRM and Email Marketing, and Active Campaign has done a great job making its staff available to answer any an all questions. Not only do they reach out to you throughout the on boarding process, but they also make themselves readily available to ensure that you're comfortable using their platform. 

**What do you dislike about ActiveCampaign?**

Right now, a minor dislike is that it is not mobile-friendly; however, their customer support informed me that they are currently working on getting a mobile friendly platform. Once again, the support is fantastic.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Right now, ActiveCampaign is helping me fill the gaps in my ClickFunnels landing pages. It allows me to store survey information and keep track of the individuals who need to be followed up with. 

**Official Response from Jessie Deschane:**

> Hi there!

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We've forwarded your comments on to our Support and Success teams. We love hearing from our users and appreciate feedback so we can continue to grow. 

Thank you from your friends at ActiveCampaign!

  ### 7. Great tool that does what we need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2017

**What do you like best about ActiveCampaign?**

We tried a few of the more common CRM/email tools out there. Active Campaign was the best tool for what we needed - powerful, easy email with the ability to track high-level contact and deal data. 

**What do you dislike about ActiveCampaign?**

Two things - (1) The Chrome tool seems to have problems when tracking multiple Gmail inboxes - you can't auto-exclude a given inbox and (2) The email open tracking seems to overstate the number of email opens. Part of which might be the nature of email opens. But these are small concerns.

**Recommendations to others considering ActiveCampaign:**

Try it and see for yourself.

**What problems is ActiveCampaign solving and how is that benefiting you?**

We're using Active Campaign to both track our deals and use the underlying data for email campaigns.

**Official Response from Jessie Deschane:**

> Hi there! 

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users.

We're continuing to improve the platform, so if you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team.

Thank you from your friends at ActiveCampaign!

  ### 8. Nothing But Good Things To Say About Active Campaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julie M. | Professional Energy Healer & Intuitive , Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2017

**What do you like best about ActiveCampaign?**

Active Campaign provides all the features of the most expensive, robust automated marketing platforms for a fraction of the price.  It's truly the market leader.

**What do you dislike about ActiveCampaign?**

Some of the reporting and batch management of contacts could be improved.  I'd like to change a lot of contacts at once.

**Recommendations to others considering ActiveCampaign:**

Don't even consider something like Infusionsoft... it's like a legacy software compared to ActiveCampaign.  Well worth the investment. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

Automating sales launches.  Automating email campaigns.  Integrating with all of my other systems for seamless tracking and systems. Connecting with my audience and having an organized email system to easily send email campaigns.  I especially like the level of sophistication in creating complicated automated and highly targeted email campaigns.

**Official Response from Jessie Deschane:**

> Hi Julie! 

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing from our users. 

We're continuing to improve our reporting and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team.

Thank you from your friends at ActiveCampaign!

  ### 9. Best decision ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dai M. | Lifestyle Mentor, Wellness Coach, Digital Story Teller and Keynote Speaker, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 11, 2017

**What do you like best about ActiveCampaign?**

Simplicity and ease of use! Does everything I need it to do.

**What do you dislike about ActiveCampaign?**

I hadn't done it years earlier. Truly simple and easy to understand and implement.

**Recommendations to others considering ActiveCampaign:**

Just give it a trial like I did... you'll see!

**What problems is ActiveCampaign solving and how is that benefiting you?**

List segmentation was a pain prior to moving to ActiveCampaign and connecting with my audience with relevant information is key to continuing to serve my communities to the best of my ability. 

**Official Response from Jessie Deschane:**

> Hi Dai!

Thank you so much for taking the time to write a review and we're so happy to hear you love the platform and want to recommend it! We love hearing from our users and appreciate feedback so we can continue to grow.

Thank you from your friends at ActiveCampaign!

  ### 10. Keeps getting better and better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeremy M. | Brand Strategist & Keynote Speaker, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 27, 2017

**What do you like best about ActiveCampaign?**

Super easy to use. The automations are the best in the category. I have used multiple marketing automation platforms, and ActiveCampaign saves me time. ActiveCampaign continues to innovate and bring new features. The dedicated support rep is game changing.

**What do you dislike about ActiveCampaign?**

The CRM features are rudimentary, but we have evolved our processes to work well with ActiveCampaign. It does integrate with Salesforce if you need more functional CRM.

**Recommendations to others considering ActiveCampaign:**

ActiveCampaign is my go-to marketing automation. It's easy to use, flexible, and integrates with everything.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Email marketing automation for lead gen and community building

**Official Response from Jessie Deschane:**

> Hi Jeremy,

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users.

We're continuing to improve our reporting and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team.

Thank you again from your friends at ActiveCampaign!

  ### 11. Great solution for email marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Clif H. D. | Chef de Content, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2017

**What do you like best about ActiveCampaign?**

Active Campaign is head-and-shoulders above the rest (and I've used many of them) when it comes to email marketing. The automations are elegant, the analytics top-notch, and the customer service is a life-saver (frankly, w/o the customer service representative that's  available to answer my many questions, I'd give active campaign  a 7 or so). Like so much in this industry, if you put the time in to learn it, you get your money's worth,  and I'm looking forward to using the platform to its full potential particularly when it comes to its e-commerce side and the CRM functionality. And although I can't necessarily prove it, I suspect my emails sent via Active Campaign have a higher deliverability rate with providers like G-mail, Yahoo, Hotmail, and the like. And after all isn't that the whole point of email marketing -- to get into people's in-boxes to begin with?  

**What do you dislike about ActiveCampaign?**

Like all ESPs, the ramp-up is a bit confusing; but unlike the others, AC has at-the-ready CSR to augment their super-informative podcasts + videos + blogs, etc. There are lots of integrations, but SalesForce is not one of them (yet, apparently). Also, the CSR teams could be available later in the day (for us west coasters). 

**Recommendations to others considering ActiveCampaign:**

Stop looking elsewhere. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

We have improved our communications with our prospective customers as well as current ones, and we're also developing the e-commerce side as well, quite successfully so far. 


  ### 12. So glad I switched to Active Campaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** Edita A. | Owner, Health, Wellness and Fitness, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2017

**What do you like best about ActiveCampaign?**

AC's interface, easy to use, great tagging options, and automations. It's an intuitive application. Additionally, AC offers the opportunity to grow (CRM); especially if you are a small business. 

**What do you dislike about ActiveCampaign?**

I've been a user for less than a year and I didn't find any dislikes so far.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Newsletter automation. Free video training automation. E-course Automation. 
The tagging option has made my life so much easier and it helps me help my clients to give them what they need.

  ### 13. Great product, very user friendly!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Johnathan M. | Co-founder, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2017

**What do you like best about ActiveCampaign?**

After reviewing several products in the CRM and marketing automation category, many of them were very elaborate and overwhelming. As someone new to this type of software I found ActiveCampaign very user friendly and easy to get started. The tutorials, videos and help were very useful and in less than a few days I was ready to send my first campaign. Within a week I was ready to send my first automation. After evaluating several products this was by far the easiest to use during my trial, and I quickly converted to the paid version.

**What do you dislike about ActiveCampaign?**

The only small issue I had was a delay in speed one day. This was on a holiday so I assumed they may have been undergoing maintenance on the site. I never had this issue again

**Recommendations to others considering ActiveCampaign:**

I would definitely give it a try, especially if you are a beginner in using marketing automation tools.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I am using the product for its CRM, email marketing and marketing automation. 

  ### 14. Active Campaign were the only choice for m

**Rating:** 5.0/5.0 stars

**Reviewed by:** Quentin P. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2017

**What do you like best about ActiveCampaign?**

I use a number of other automation products including an online membership site and a shopping cart, and I needed to hook them up together directly - and in the simplest possible way. Active Campaign made this easy.

**What do you dislike about ActiveCampaign?**

By default, the contacts list is in alphabetical order. I'd like to change that default so it showed me the latest additions first, but having said that, it's only 1 click to do it anyway.

**Recommendations to others considering ActiveCampaign:**

I am delighted I found Active Campaign. I'd used 3 other well known autoresponders up to this point, and none of them could do what Active Campaign did - especially regarding the automation processes I needed. Everything is now working perfectly and I couldn't be happier.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I run a series of sales funnels that take people through a get to know you campaign, followed by an on boarding campaign. It is vital this was automated as much as possible, and that's exactly what Active Campaign lets me do.

  ### 15. Great software for email

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2017

**What do you like best about ActiveCampaign?**

The features and price are a great value for what you get

**What do you dislike about ActiveCampaign?**

Emails can take a bit to send even on large lists, seems buggy at times

**What problems is ActiveCampaign solving and how is that benefiting you?**

Real t8me lead gen followup

  ### 16. Love ActiveCampaign!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jami K. | Owner, Business Consultant, CRM Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about ActiveCampaign?**

I've tried several different email marketing and automation solutions and Active Campaign is by far my favorite.  Their prices are reasonable, they have every feature I need (and more!), and their support is amazing.

**What do you dislike about ActiveCampaign?**

I honestly haven't found anything I dislike so far.  

**What problems is ActiveCampaign solving and how is that benefiting you?**

Collecting email addresses through opt-ins and then organizing and segmenting those emails for marketing campaigns.  I'm able to get really granular with my campaigns which has had amazing impacts on my business.

  ### 17. R.J. Scherba, owner of R.J. Scherba Christian Coaching

**Rating:** 5.0/5.0 stars

**Reviewed by:** R.J. Scherba C. | Owner, Professional Training & Coaching, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2017

**What do you like best about ActiveCampaign?**

Campaigns are easy and beautiful. Automations are the most extensive I've seen. Online help articles are plentiful and well written. I have used live chat multiple times, and each time it was excellent. Some older online reviews say this company's pages load slowly, so I contacted the company about that before even trying the free trial. They said it was fixed, and it definitely is, no problems at all with page loads. By far the best bang for your buck!

**What do you dislike about ActiveCampaign?**

Customization is limited for designing forms.

**Recommendations to others considering ActiveCampaign:**

Best bang for the buck out there! Fast load time. Easy to learn and use. Loads of options for designing campaigns and automations. Absolutely wonderful customer support.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I just started ActiveCampaign 5 weeks ago. I have already designed 13 campaigns and 1 automation. Because of the excellent help articles and chat support, I have learned how to create segments based on tagging, and automations based on tagging. I plan to segment potential clients by the links they click, and customize campaigns based on interest. This will help me serve my blog list by giving them what they need.

  ### 18. Great alternative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about ActiveCampaign?**

ActiveCampaign has all the basic and many advanced features for marketing automation. It's not easy to find such a complete package at a price that is accessible to companies starting with marketing automation. There are many features and functions that I have yet to explore and that I feel will really boost our marketing even further. The help documentation is pretty complete and so far has solved all my immediate problems or queries without needing further assistance. Good tutorials to get started.

**What do you dislike about ActiveCampaign?**

The user interface could be a little more logical, some things are buried which should be easier to find. No proper social media integration. No high-level web traffic and behaviour analytics, only in-depth individual data.

**Recommendations to others considering ActiveCampaign:**

And excellent way to really get into marketing automation.

**What problems is ActiveCampaign solving and how is that benefiting you?**

We needed a platform that would bring together the functions that previously a variety of separate platforms were solving: newsletters, workflows, web forms, CRM etc, and ActiveCampaign ticked all those boxes. We now have better insight into the effects of our marketing effort and are able to segment and tailor much more effectively.

  ### 19. Idiot-friendly with a side of impeccable service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laurren D. | Marketing / Relationship Manager - Zachary Tinkle #53, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2017

**What do you like best about ActiveCampaign?**

It's easy to use and to learn. I was hesitant to make a switch because I didn't want to spend a lot of time on the learning curve, but it was super easy. And, when I had a question, it was easy to chat with a customer service person that not only walked me through but provided screen shots and video of how to do what I needed to.

**What do you dislike about ActiveCampaign?**

Right now my only real issue is that I can't get sign ups from forms on the website to go into a particular part of an automation - so that they start the newsletter sequence at the current date, for example. Contacts have to be added manually - one at a time to do this. This takes time. Also, I'd like to be able to add the year to an automation. I have newsletter automations set up and will have to deactivate the 2017 one and create a 2018 when the time comes because currently you use the month and date.

**Recommendations to others considering ActiveCampaign:**

Compare the options vs. cost

**What problems is ActiveCampaign solving and how is that benefiting you?**

We are able to keep in touch with contacts on several different lists/ segments. This helps us to share information on what is going on and also get feedback from people that have signed up. We program the newsletters and they just go out and show up in the inbox. It works great for us and what we need to accomplish.

  ### 20. Great Product and Easy to Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2017

**What do you like best about ActiveCampaign?**

I use a lot of different programs, so the easier it is to use and navigate each of them, the better. ActiveCampaign is simple to use. It's responsive and works well for our newsletter emailing needs. If I ever have any questions about how to do anything within its interface, the support team has been great to quickly answer my questions. 

**What do you dislike about ActiveCampaign?**

My only complaint is when on the summary page, if I decide to change the email subject, clicking 'Edit' takes me to the code editing screen, which is not where I would edit the subject. That is done on the Visual Editor. It may or may not be possible to edit the subject on the code editor. Its just far easier to quickly type it on the Visual Editor. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

We use this service to inform our massive clientele of our company news, valuable information and what we're currently up to. This service makes it seamless. We're also using this service to market our new products. I cant quite say whether using this has translated into actual sales, but it definitely drives customers to our website.

  ### 21. We love how easy it is to set up and run.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bee M. | Owner, Consumer Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2017

**What do you like best about ActiveCampaign?**

What I like the best is the dashboard. Everything you want to see is on your screen, and when you switch to your contacts you can see every piece of information and interaction about that contact.

**What do you dislike about ActiveCampaign?**

Sometimes we need to send a scheduled email to a single customer and that is a little cumbersome. We need to add the customer to a single list in order to do it. It would be nice to have the option to schedule a campaign or an email to a single contact.

**Recommendations to others considering ActiveCampaign:**

Give it  a try.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Client follow up was our biggest issue. With AC is now easier to follow up. 

  ### 22. By far the best marketing automation for the price

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tim T. | Director, Education Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2017

**What do you like best about ActiveCampaign?**

Can't believe how comprehensive the Automation is in AC. I've come from Aweber where I wasn't able to do anything like the complexity of workflows available in AC. The switch has totally opened my eyes to the potential for email marketing in my business. 

**What do you dislike about ActiveCampaign?**

Nothing that I've found so far. I've only just started developing my business on this platform, so time will tell if anything pops up. 

**Recommendations to others considering ActiveCampaign:**

Just do it! I put off changing from Aweber for a year because of the pain involved. In fact, I'm still changing over and it's already been a couple of months. However, I know that the benefits will pay off big time and I will no longer get those emails back saying: "why are you sending me these sales emails when I'm already a customer", etc. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

The ability to segment my audience is crucial to my sales funnels. I'm now able to actively tag and monitor people as they use my site which is going to be very helpful for promotion. 

  ### 23. Easy to use and nicely laid out 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2017

**What do you like best about ActiveCampaign?**

The clean look and easy navigation. It's not overwhelming with too many options.

**What do you dislike about ActiveCampaign?**

Not come across anything major yet. Maybe the ability to subscribe and unsubscribe people from lists a bit easier than doing individually.

**Recommendations to others considering ActiveCampaign:**

Definitely give it a trial. It's simple and easy to use, but still does a lot.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I had mailing list software before and have moved over to AC, so I am just carrying on with the same benefits of being able to keep separate lists of people so I can target what I say to each group.

  ### 24. I really like AC because it is an easy software even tough there are lots of great features. 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patricia P F. | Marketing Director, Telecommunications, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2017

**What do you like best about ActiveCampaign?**

I love the easy way to design my emails. It has everything I need and i can do them quickly. O like the layouts and options that I have to play with them. My emails look pretty nice! 

**What do you dislike about ActiveCampaign?**

I dislike the fact that I don't feel confident building my automations... saying that, I believe it is a matter of really studying a bit more, as AC does a great job with the automations. Every time I needed support it was there for me.

**Recommendations to others considering ActiveCampaign:**

I always recommend Active Campaign to my clients. I'm a Health Coach and a have a business mentoring group for other health coaches and that is where I recommend it. It is the tool that I use and I love it! 

**What problems is ActiveCampaign solving and how is that benefiting you?**

With the automations I have more time to actually focus on creating content. Once they are in place it is great!!! Also having access to everything my subscribers do is a fabulous thing! 

  ### 25. Very responsive customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kanisa B. | Leisure Travel Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2017

**What do you like best about ActiveCampaign?**

The support team is easily accessible...

**What do you dislike about ActiveCampaign?**

I wish I had more time to learn more....

**Recommendations to others considering ActiveCampaign:**

Good ability to tag subscribers

**What problems is ActiveCampaign solving and how is that benefiting you?**

I use active campaign to stay on the mind of my customers and provide valuable information.

  ### 26. Love ActiveCampaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sierra K. | Owner/Writer/Reiki Practitioner, Photography, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2017

**What do you like best about ActiveCampaign?**

HOLY CRAP the ease of which I can do things. It's night and day from what I was using (MailChimp). ActiveCampaign has changed everything. It's easy to use. It's so freaking flexible. It's everything I want.

**What do you dislike about ActiveCampaign?**

I wish I could bulk resend the opt-in email, but other than that I can't think of anything right now. 

**Recommendations to others considering ActiveCampaign:**

Ah...do it. The customer service is really awesome. There was a glitch, but it got fixed quickly and they were nice about it. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

Quick and easy way to send professional emails. It's intuitive to use. 

  ### 27. Happy to have discovered Active Campaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kimball S. | Social Media Trainer- CCTI, Higher Education, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2017

**What do you like best about ActiveCampaign?**

I have tried a variety of automation systems in the past 10 years and thrilled that I was introduced to Active Campaign.  Compared to other platforms, it takes a shorter period of time to "ramp up" and understand the options available.  But the #1 difference for me has been in the service support I received for the package I selected.  I have been BLOWN away by my Representative Rick Birenbaum as he walked me through all the onboarding steps, listened intensely to what I was hoping to achieve, and this is the big tada.....worked with me LIVE to set up an example so I could mimic.  So many reps at other companies example what you need to do, but do not help to get your started.  Rick was amazing.  And the only DISLIKE I have is that you've promoted him and now he isn't my rep anymore.  Good for him!  Well deserved, Rick!  Thank you all for training your folks to be hands on to help the sometimes overwhelmed marketer that needs a little help getting started.

**What do you dislike about ActiveCampaign?**

Define a process in which we can upload a list of "non" opted-in contacts so we can work them strictly for CRM purposes.  I respect the position we all work under regarding opted-in list rules to follow.  I have many lists from the state of Florida that I need to "work" and reach out to (but never using your platform to send them an email).  And when they finally DO opt-in, and only then, would they be added to an authorized new list in AC.    

**Recommendations to others considering ActiveCampaign:**

Map out on a simple sheet of paper, your sales process.  Include how often you want to stay in touch with your client, what you want to say to them, and what the intended experience needs to look like for all your interactions.  Then- share it with your Active Campaign representative and they will walk you through the steps to set it up.  PAY FOR package that has dedicated support for your efforts.  It is worth the investment.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Autoresponders- Marketing sales automations, integrated forms for all my landing pages, CRM functions so I no longer need to use Insightly or Zoho

  ### 28. Everything you need from an email marketing software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ralitsa M. | Freelance writer and copywriter, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2017

**What do you like best about ActiveCampaign?**

The automation features are fantastic — it's so easy to personalize your automations. You can plan out an entire email funnel based on the actions your subscribers take or where they are around the world. The support is also amazing and you know there's always someone able to help you with any issues you may have. Switching from another email marketing service was also a breeze with all the resources, walkthroughs and helpful tips you get from the Active Campaign community and the knowledge database.

**What do you dislike about ActiveCampaign?**

I haven't found out anything I can say I'm unhappy with so far. I have to be honest though: what initially got me delayed into switching was the thought that it would take me a considerable amount of time to learn my way around the software and feel like I know what I'm doing. But this fear proved out to be entirely wrong and making the transition was a lot easier than I thought it would be.

**Recommendations to others considering ActiveCampaign:**

I couldn't recommend it enough! I'm very happy I switched to Active Campaign and I wish I had done that a lot sooner. My only piece of advice: Don't be intimidated by it or think it's hard to learn. There's always a tool tip on your screen to help you out and explain what everything does, as well as a very friendly and responsive support team to help you out if you need any help during your transition or initial "learning" stage.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I can plan out my entire email marketing strategy, set up my funnels, and plan my email campaigns so they go out at the right time every time. I can also make sure that my subscribers get only what they're interested in with powerful segmenting features, so I can avoid sending out emails to those who either have no interest in an offer or have already signed up for a particular one. And this is only scratching the surface, as there is so much more AC can do. 

  ### 29. Simply the Best

**Rating:** 5.0/5.0 stars

**Reviewed by:** Susan R. | Film Critic, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2017

**What do you like best about ActiveCampaign?**

I love everything about this program. I've come over from Mailchimp and that was so clunky and non-intuative.  Every time I do something on Active, I find something new and think, wow, they've thought of everything I could possibly want in a mailing program. Plus it's so easy to learn once you do a few things.

Worth the effort to move from any other program. In the end, you will save so much time.

**What do you dislike about ActiveCampaign?**

The large jump in costs between 10,000 & 25,000. However, after contacting Active they have given me a personalized plan. Great job guys!

**Recommendations to others considering ActiveCampaign:**

Give it a try, you will be so impressed and glad you di!

**What problems is ActiveCampaign solving and how is that benefiting you?**

The automation has just made my life so easy and I'm able to keep my readers engaged. Did I mention I am an author with a 10,000 people list.

  ### 30. I've used them all... AC is My favourite Marketing Automation Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabe K. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2017

**What do you like best about ActiveCampaign?**

I love how user friendly the platform is. I love how easy they make it for companies of any size to get started. The ease of use means that companies are accessing more available features for their investment. The difficult to use (and often very expensive) alternative platforms usually results in people getting lost and not using it for all of its capabilities. I LOVE the API, the e-commerce deep integration and the event tracking. I love the support and the active community engagement for support. It's just an overall mind-blowingly valuable resource for the money.

**What do you dislike about ActiveCampaign?**

There are some things that I would like to see added over time that are offered by competitor products. I don't necessarily need them to add a landing page builder for example, but I could make great use of dynamic content blocks to add to web pages based on lists/tags. Looking forward to the full release of the CRM app which was badly needed. I also wish there were a way to edit live automations in an edit mode and then have a publish button.

**What problems is ActiveCampaign solving and how is that benefiting you?**

ActiveCampaign allows me to send targeted, timely and relevant messages to my audience based on their behaviour. It is an incredibly powerful tool, and ActiveCampaign makes it very easy to do that, and very easy to integrate with other services.

**Official Response from Jessie Deschane:**

> Hi Gabriel - thank you for your review! We're happy to hear that you're loving the platform. 

As I'm sure you already know, we love hearing feedback from our users on what you'd like to see in future releases. If you haven't already, please add your feedback to our ideas page. (ideas.activecampaign.com)

Thank you again from your friends at ActiveCampaign! 

  ### 31. Everything you could ask for in email automation services

**Rating:** 5.0/5.0 stars

**Reviewed by:** michell c. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2018

**What do you like best about ActiveCampaign?**

The ease of creating campaigns and automations.  The setup and implementation of campaigns and automations are so easy to do.  When staring my account I found the interface to be very user friendly.  All of the templates are great too.

**What do you dislike about ActiveCampaign?**

There really isn't anything that I like about the service.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Business campaigns, automated email, managing email lists.  Using ActiveCampaign I have realized that not using the right email automation software can be detrimental to your business.  I am glad I chose Active Campaign over others I tried.

**Official Response from Jessie Deschane:**

> Hi Michell,

Thank you so much for leaving us a review! We're so happy to hear that you are loving the platform and find it easy to use. We appreciate the feedback.

Thanks again from your friends at ActiveCampaign! 

  ### 32. Perfect for business startups

**Rating:** 5.0/5.0 stars

**Reviewed by:** Piers M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2018

**What do you like best about ActiveCampaign?**

The ease with which all the CRM functions we need to build our audience and manage communications can be done.  The automation tools available are superb so the value we are getting from our subscription makes it an easy decision for any startup with limited resources.

**What do you dislike about ActiveCampaign?**

Haven't found anything disappointing yet!

**What problems is ActiveCampaign solving and how is that benefiting you?**

Full CRM, contact management, automation and integration with Wordpress, Stripe.  Marketing automation and campaign management.  

**Official Response from Jessie Deschane:**

> HI Piers,

Thank you so much for leaving us a review! We're so happy to hear that you find the CRM easy to use and are loving automations. We appreciate it!

Thanks again from your friends at ActiveCampaign!

  ### 33. Super flexible and automates SO many of our business processes

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2018

**What do you like best about ActiveCampaign?**

I love how customizable the entire software is. It's allowed me to move many of our systems into the interface and automate sales and fulfillment systems for more reliable productivity.

**What do you dislike about ActiveCampaign?**

It does take time to think through your processes, so don't just jump in and think you're going to get a whole series of automations knocked out in one sitting! But once you get the hang of the flow, you do move along much faster.

**Recommendations to others considering ActiveCampaign:**

Always do a search to see if the software you're considering has many or few direct integrations with other software (not just Zapier). 

**What problems is ActiveCampaign solving and how is that benefiting you?**

Our entire sales process from prospecting to sales to onboarding and fulfillment processes are all managed through ActiveCampaign. We used to need several different software solutions to accomplish what we can do in ActiveCampaign!

**Official Response from Jessie Deschane:**

> Hi there,

Thanks so much for leaving us a review! We're happy to hear you love the platform!

If you'd ever like to set-up a one-on-one with our Success team, they'd be happy to walk you through different ways to use the platform best for your business. Here's a link to get on their calendar: https://www.activecampaign.com/support/1on1/

Thanks again from your friends at ActiveCampaign!

  ### 34. Clutter free  layout,  simple + easy to use,  yet robust features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christine B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2018

**What do you like best about ActiveCampaign?**

I love the functionality and ease of use. I am a techy person but you don’t need to be to use the product. I set my clients up on it all the time- if only I would use the affiliate link 😂Most of my clients are not tech savvy  at all but have no problem using the site. Uncluttered visually as well. Love the ease of the drag and drop functionality of automations. So many great features and options for every email marketing need. You can’t go wrong!  I have 3 businesses personally and an account for each.

**What do you dislike about ActiveCampaign?**

I can’t say I dislike anything, but I would like to be able to have mutliple businesses under 1 account. I have 3 businesses so I have and pay for 3 separate accounts.

**Recommendations to others considering ActiveCampaign:**

The price is great, so easy to use and there are so many features and functionalities to help you grow, automate and track results for your business. You’ll love it!

**What problems is ActiveCampaign solving and how is that benefiting you?**

I am setting up Active Campaign for my clients, setting up funnels for them  with tracking , tagging, etc. for clients and then I teach them how to use the system. 

**Official Response from Jessie Deschane:**

> Hi Christine,

Thank you so much for your feedback! We're so happy to hear you're loving the platform. If you haven't already, you can also join our Facebook group for users to bounce ideas off of. https://www.facebook.com/groups/activecampaign.community/

Thanks again from your friends at ActiveCampaign! 

  ### 35. Easy to use and great delivery rates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jen B. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about ActiveCampaign?**

I switched from another provider because I wanted to easily offer multiple opt-ins for my audience. AC makes that super easy to do. Also, building out campaigns and automations is very intuitive. There's a ton of documentation to help get started, and the Facebook support group is very helpful.

**What do you dislike about ActiveCampaign?**

So far (I've been using it for about 6 months) the limitations are on my end - needing a deeper understanding of best practices for tagging and segmentation as my small list grows.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I now have multiple opt-in offers on my website, it's very quick to set up a new campaign, and I can easily see data on my emails.

  ### 36. Awesome and Powerful Marketing Automation Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allyson L. | Awesome and Powerful Marketing Automation Service, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about ActiveCampaign?**

Active Campaign is an extremely powerful automation service, and gives you all the necessary tools to build an personalized and efficent marketing campaign. Imagine, be creative and think about any possibility. Active Campaign will do the work for you. 

**What do you dislike about ActiveCampaign?**

The downside in my opinion is the relatively expensive price, but when you see the whole advantages, it worth a lot.

**Recommendations to others considering ActiveCampaign:**

Buy and see the power of marketing automation in your hands.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Marketing automation, personalization and deliverability are the main points to highlight.

  ### 37. Worth every cent!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole  M. | Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about ActiveCampaign?**

Active Campaign is so straightforward and easy to use. Everything makes logical sense - unlike other platforms Ive used, and the user interface is very 'friendly'. They have a great onboarding system and worked with me for a month or so (at no additional cost!) until I could confidently use the platform myself. Their training videos are very easy to follow. Im really glad I made the move

**What do you dislike about ActiveCampaign?**

I find the cost is high by comparison to others I considered - especially on a month to month basis - but for the automations and time saving Im making, it is a small cost to pay. 

**Recommendations to others considering ActiveCampaign:**

The onboarding process was excellent and a I find its worth every cent for me. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

Im still not using AC to its full capacity but it has already saved me alot of time, and I feel more organised in my head as its made me break my processes down step by step. 

  ### 38. Great deliverability, easy interface and hassle free contact uploads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2019

**What do you like best about ActiveCampaign?**

Active campaign has the best deliverability of any of the CRMs I’ve worked with over the past decade in the email marketing business.   Along with great deliverability they also have a solid user interface that far exceeds any other CRM we’ve worked with.

**What do you dislike about ActiveCampaign?**

The only downside of activecampaign is, well.... I’ve yet to find anything that I dont like about the product.

**Recommendations to others considering ActiveCampaign:**

Give it a chance, you’ll be glad you did.

**What problems is ActiveCampaign solving and how is that benefiting you?**

I was having serious deliverability issues with my old CRM and within 1 send to 5000 names on  Active Campaign I doubled my open rate over a 20,000 name send at my old crm

  ### 39. "Activecampaign the best robotization and CRM choices."

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah E. | Sales Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 18, 2019

**What do you like best about ActiveCampaign?**

My most loved component is Automation's. When you have an endorser in your rundown, you can follow everybody on your site and send them a specific message on any occasion you can envision. Likewise you can completely modify your affirmation email for twofold select in, which is unimaginable for other email stages like Mailchimp where you can change specific lines of content as it were. I likewise love that the help is accessible through the talk so you can make any inquiries. Very suggest Active Campaign!

**What do you dislike about ActiveCampaign?**

Data Management somewhat hard to see every one of the sections, list, and so forth toward the start.

**Recommendations to others considering ActiveCampaign:**

I would recommend ActiveCampaign to individuals who need a strong email showcasing arrangement that has a great deal of usefulness for customization at a reasonable cost. It's not the most learner cordial program that I ran over, however I've never been baffled with it and have no designs to move to an alternate framework.

**What problems is ActiveCampaign solving and how is that benefiting you?**

We're utilizing ActiveCampaign to robotize the market and fragment our most esteemed and dynamic prospects. We have had the capacity to robotize my email showcasing to fabricate solid associations with our endorsers of increment business while removing the majority of the worry from correspondences! ActiveCampaign is our first suggestion dependent on our customer's financial plan. It likewise enables us to sell our administrations for the setup and the executives of our customer's battles.

  ### 40. The most important digital marketing tool you ever need!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark Howard I. | Director Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2019

**What do you like best about ActiveCampaign?**

The ease of the software, functionality and the ability to quickly and easily set up campaigns and new automation be it to my website or for social media marketing

**What do you dislike about ActiveCampaign?**

This is hard one - there is not much there to dislike. Pricing is good and for me just wished that the SMS was available in all packages....but that's just me :D

**Recommendations to others considering ActiveCampaign:**

Similar products will only touch on what AC are already experts at. AC actively looking for new directions and changes that other companies are not even considering

**What problems is ActiveCampaign solving and how is that benefiting you?**

With AC you are saving more than money but time with your business. I have been able to close deals, get new clients, upsell to existing clients - all this 24 hours a day regardless if I'm at my desk or on the road. Regardless of another business tools, this is a must for any business who is serious about growth and customer management

  ### 41. Just Love My Active Campaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** David C. | Band Leader / Wedding Specialist, Entertainment, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 23, 2019

**What do you like best about ActiveCampaign?**

I've used a fair number of CRM and contact management tools, Active Campaign has really exceeded my expectations, great customer support (live chat) and basically I can't think of anything that Activecampaign can't do.  I use it for 2 different businesses and have great success.

**What do you dislike about ActiveCampaign?**

I wish that their live support was 24/7, but that's a relatively minor thing, it's available MOST times I need it. 

**Recommendations to others considering ActiveCampaign:**

I would say give it a try, there's really no way you can lose as they have a pretty decent trial period if I recall correctly.  Their customer services is excellent and their platform is relatively easy to use and the automations are intuitive and straightforward and work well once you figure it out. They have a very nice sliding scale payment so you can start small and scale up as you grow.  I really like that. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

I have cut down my customer flow work down by about 75% for my one business and used to to manage the other businesses customer flow completely.  The benefits is I know about problems that I might have missed and we can always follow up with things: because it's automated. 

  ### 42. Amazing value – without doubt the best email service solution I have tried

**Rating:** 5.0/5.0 stars

**Reviewed by:** René B. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2019

**What do you like best about ActiveCampaign?**

ActiveCampaign is amazing for various reasons:

1) The user experience is top notch – intuitive and easy to use. Much better than anything I have tried (MailChimp for instance). Especially when creating automations.

2) The user interface design is beautiful. It makes it a pleasure to set up campaigns, automations, and so on.

3) The functionality is incredible. There is nothing I want to do that I cannot do.

4) The price is great.

**What do you dislike about ActiveCampaign?**

I haven't had any problems so far (been using it for around 6 months).

**Recommendations to others considering ActiveCampaign:**

You won't regret it. It makes email marketing a whole lot more fun!

**What problems is ActiveCampaign solving and how is that benefiting you?**

AC not only saves me a lot of time, but it also saves me a lot of headaches. It fulfills all my email marketing needs.

  ### 43. Excellent Onboarding Experience with ActiveCampaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2019

**What do you like best about ActiveCampaign?**

Excellent onboarding experience with Shiv from ActiveCampaign, very knowledgeable with a solution based mindset. 

**What do you dislike about ActiveCampaign?**

Only dislike is that I did not discover ActiveCampaign earlier, after working with other email marketing platforms I have found Active Campaign to be highly intuitive whilst also having access to a large collection of help & advice articles. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

Active Campaign has already increased my retention rate of customers, whilst also enabling my business to stay in constant contact with our customer base.

  ### 44. Incredible CRM - best one you can get for small businesses! 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Quinntin R. | Director of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2019

**What do you like best about ActiveCampaign?**

One of the best parts of Active Campaign is how extensive the software is and the overall cost. Additionally, they provide a nice discount to non-profits.

Previously, I had used Infusion Soft as my CRM and was spending $400 a month (as opposed to $100/month) for the exact same functionality that I needed and a more intuitive design. Granted, I spent about 20-30 hours learning the ins and out of Infusion Soft. However, Active Campaign can be picked up in less than half the time.

Last, I was very impressed with their onboarding process. Active Campaign gives you 5 onboarding sessions at no cost to make sure you truly understand the system (I believe Infusion Soft costs $1,500 for onboarding). They also imported my data from 4 different spreadsheets, which included data from Constant Contact, a membership platform called membership works, and 2 other .csv files. The importing process was seamless and they responded with 24 hours if I had any problems. 

**What do you dislike about ActiveCampaign?**

I wish they had a 24-hour chat option like many CRMs. They give you the option to email and will get back to you within the next day, but it's a little irritating when you get stuck with a small bug and can't fix it right away. 

**Recommendations to others considering ActiveCampaign:**

If you're a small business, use Active Campaign. You'll easily save thousands a year by not using something such as Infusion Soft or Hub Spot. Honestly, I would use Active Campaign and jump straight to Hub Spot if you're business reaches that scale. As someone who has tried many different CRMs, I've been the happiest overall with Active Campaign. 

**What problems is ActiveCampaign solving and how is that benefiting you?**

-automated reminders for a 4-week course we are doing with our clients. (both text and email)
(otherwise, we'd need to send over 20 emails a month manually at specific times) 
- targeted email campaigns based on specific tags 
(rekindle members who have not been active in the past year) 


  ### 45. My new favorite of favorites!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patricia E. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 20, 2019

**What do you like best about ActiveCampaign?**

I like that it is very intuitive, easy to navigate, easy to use, lots of great features to help make my business better.

I was using Mailchimp, which had given me the ability to send my daily inspirational quote to my subscribers for 5 years. For that purpose, it was great. But with a growing list and interest, came the need for me to start automating. That's when I realized I had outgrown Mailchimp.  

I took a good 3 to 4 months researching a new email marketing/automation platform. I read reviews, I watched tutorials on YT so that I could see the guts of several platforms. I asked around.  The reply was consistent: AC is very robust and the easiest to use.  So I finally made the decision for AC, and I am so happy I did.  

To start, the actual sale process was a real treat. I first signed up for the free trial, within a couple of hours someone called me to check up on me. Did I need anything? Did I find everything I was looking for? Did I want to accomplish something in particular? WOW Thanks, I have a Spanish-speaking audience, can I make everything in Spanish? "Of course" she said, then she put me in touch with Cristina, their bilingual expert. 

Cristina called right afterwards. She was super friendly, and got me to fully sign up in the right plan. She set me up with Shiv, for my onboarding sessions.  My experience with Shiv was outstanding. He was personable, friendly and extremely helpful. He made it easy for me to follow along, and to even come up with my own automations and strategies in no time. Just comfortable and fun!

Some time afterwards, I had an emergency. A crucial automation for my membership site launch would begin on a Sunday, when suddenly something triggered it to go live the Wednesday before.  I immediately submitted a ticket to the help desk. And I also emailed Cristina as she had offered help anytime.  She got back to me real quickly and got me Shiv again to help me on Thursday.  Shiv even called me that Friday night —from his home, on his personal time— to make sure everything was working as it should.  

Well.... need I say more?   Actually, yes! I feel that not only the AC team has my back, but that I have *friends* working with me.  Cristina and Shiv have truly been outstanding in their support. So has Cris, with his excellent service during Office Hours, and instructive In Person Study Halls.  He's a wealth of knowledge on marketing and automation strategies, tips and ideas. And, he's entertaining and great fun to listen to.

I like there are tons of great features, automation recipes already created for you. Just pick and implement. They have Office Hours, One-to-One meetings, Courses, Podcasts, etc. All sorts of education and trainings to help you get the best of the platform, and grow your business.

In short, I am just so happy with my AC friends!  And the bottom line: I'm happy my new business is blossoming in the right direction thanks to this excellent platform. And, I have only scratched its surface!

**What do you dislike about ActiveCampaign?**

I do not dislike anything. The system is intuitive and easy to navigate.   I would like to have the support live chat back, they used to have it. (And nothing like an instant response, right? ) . If you send a support ticket you obviously need to wait. My experience with help tickets has been mixed. I've received a response fairly quickly most of the times. Other times, it's taken a week or a bit longer. 

**Recommendations to others considering ActiveCampaign:**

Sign up for the free trial and see for yourself if this is the right platform for you.  Chances are it will be, and it will help you communicate better and more effectively with your clients.

**What problems is ActiveCampaign solving and how is that benefiting you?**

The benefits are that I feel I'm getting to communicate and get to know my followers better. So that itself is very valuable to me. AC is helping me to prioritize what I want to implement to grow my business, giving my followers the best I can give them, individually.

  ### 46. Great on-boarding process and very intuitive platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ben C. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2019

**What do you like best about ActiveCampaign?**

The platform is very intuitive and the team member supporting me during my on-boarding process, Spencer, was great at pointing ideas out that could help my business and giving me tips on how to use ActiveCampaign as effectively as possible.

**What do you dislike about ActiveCampaign?**

There are a couple of things in the CRM which would be good, including being able to attach things to client records directly, but I believe these are already in their development plans for the future.

**Recommendations to others considering ActiveCampaign:**

If you're looking for a simple-to-use platform to improve your email marketing and overall business processes, I definitely recommend ActiveCampaign

**What problems is ActiveCampaign solving and how is that benefiting you?**

Automating basic processes like reminders for follow ups has been really great. Emailing prospects and contacts directly from the platform has allowed me to follow up with more people, quicker.

  ### 47. ActiveCampaign has transformed my business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kate B. | Educational Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 29, 2019

**What do you like best about ActiveCampaign?**

ActiveCampaign is easy to use. It has simple but effective features which make it possible for me to contact my customers safely and securely while meeting my legal responsibilities as a business.

**What do you dislike about ActiveCampaign?**

It took me a little while to get the hang of setting up automations but once I did it was easy. I feel like there are probably lots of features I don’t even know exist.

**Recommendations to others considering ActiveCampaign:**

ActiveCampaign is an easy to use but really comprehensive system, it has helped me grow my business so much over the years. Their education department is constantly sending helpful emails to help you use the software more efficiently.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Staying in contact with my customers and keeping them informed about my new products and services

  ### 48. Robust platform & Amazing Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jon P. | Graphic Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2019

**What do you like best about ActiveCampaign?**

ActiveCampaign's capabilities are deep, including all of the standard features you want out of a good ESP/CRM—but what stands out to me is a wide variety of integrations already built-in to connect with other platforms and software. Also, the Automations builder is very easy to work with, makes sense, and has a ton of options for triggering actions, segmenting contacts, assigning deal values, and more.

What truly impressed me though was the customer support, from the beginning stages of vetting out the platform for use, through my trial period, and during my onboarding. 

I worked with Drew Bilek during my exploratory phase and Shiv Chibber for my onboarding, and both were more than helpful. Drew worked with me to make sure my questions were answered, and assisted me with my trial. Shiv provided an all-star onboarding experience—he really listened to my needs and what we wanted to accomplish with the program and our business and tailored his onboarding training to fit. Really a wonderful experience with ActiveCampaign.

**What do you dislike about ActiveCampaign?**

I'm still in the early phases of using the platform, and haven't tapped into the full scope of functionality that they offer, but I honestly haven't found anything so far that I didn't like. The UI is very friendly, the functionality makes sense, and when I do need help with anything, their support team is easy to access.

**Recommendations to others considering ActiveCampaign:**

If you're looking for a great email platform and CRM that gives you a ton of automation control, ActiveCampaign is for you. They're geared toward small businesses and have 5 star support. Their support team is honestly one of the best I've ever dealt with, and they will listen to your exact needs and get you the answers you're looking for. ActiveCampaign is great if you need help setting up any campaigns and they'll even provide great insight into strategy for your business.

**What problems is ActiveCampaign solving and how is that benefiting you?**

ActiveCampaign is helping us build timely automations based on different steps of our sales process that not only make sense, but help us organize our contacts and segment them so that we can understand their needs. Their Deals pipeline also is providing a great visual cue to how much revenue we have at each stage of the customer journey. While we aren't using the pipeline on a traditional sales outreach use case, Shiv helped me find value in it by working with it in the context of our specific business needs.

  ### 49. Best E-Marketing platform I've used so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lauren H. | Marketing VA, Brand Concierge, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2019

**What do you like best about ActiveCampaign?**

All of the integration and automation potential. ActiveCampaign is so robust and when I'm stuck on a certain piece of an automation Support is always ready and eager to help me find a resolution. They are probably my favorite component of the AC experience I've had so far.

**What do you dislike about ActiveCampaign?**

There are some integrations that are limited and require Zapier to bridge the gap - and at an additional expense, but that's fairly common when comparing other e-marketing platforms now. 

**Recommendations to others considering ActiveCampaign:**

Just do it. Especially if you're a start-up and are considering using the Free MailChimp - just invest the $15/mo for the base-level of AC. It'll start you off in the best direction for getting comfortable in this robust platform, AND it'll give you access to automations, where MC requires a paid plan anyway.

**What problems is ActiveCampaign solving and how is that benefiting you?**

Saving so much time by automating repeat processes such on leads/submission form follow up, onboarding emails and documents, and a nurture sequence for off-boarding. Sooo much potential with the CRM part of AC that I have yet to dip my toes into.

  ### 50. Amazing product and even better training and support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark B. | Frontend Web Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 28, 2019

**What do you like best about ActiveCampaign?**

Absolutely love their marketing automation and the ease at which automations can be set up and triggered. With a clean easy to use interface, great documentation, and amazing training and support setup was a breeze.

**What do you dislike about ActiveCampaign?**

The popup modals. When a modal is active it somewhat frustrating to highlight information in a form field and have the modal hide because your mouse click might have accidentally been outside the modal and the backdrop. Having to go back and trigger the modal from the automation workflow again to get back to where you left, while not the end of the world, is frustrating and annoying.

**Recommendations to others considering ActiveCampaign:**

I would highly recommend ActiveCampaign if you are a small business looking to implement marketing automation into your workflows.

**What problems is ActiveCampaign solving and how is that benefiting you?**

With Active Campaign, we are now able to free up more from our Sales team tracking and sending email follow-ups. Also, the ability to track our clients usage and what interests them the most has provided us the ability to now market to them more personally and do fewer batch and blast emails.


## ActiveCampaign Discussions
  - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes
  - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes
  - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes
  - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes
  - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes

- [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?order=highest_rated&page=7&section=pricing&secure%5Bexpires_at%5D=2026-07-29+06%3A00%3A00+-0500&secure%5Bsession_id%5D=13b14309-dd12-41e4-bccb-78b2bef93846&secure%5Btoken%5D=b8ddaa14fda8fd462a33004654134cfbe742a6de5fb128566f75843b78b7920b&format=llm_user)
## ActiveCampaign Integrations
  - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews)
  - [ABC Glofox](https://www.g2.com/products/abc-glofox/reviews)
  - [ablefy](https://www.g2.com/products/ablefy/reviews)
  - [AccessAlly](https://www.g2.com/products/accessally/reviews)
  - [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews)
  - [Acuity Scheduling](https://www.g2.com/products/acuity-scheduling/reviews)
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Airtable](https://www.g2.com/products/airtable/reviews)
  - [Amazon EC2](https://www.g2.com/products/amazon-ec2/reviews)
  - [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  - [Astra WordPress Theme](https://www.g2.com/products/astra-wordpress-theme/reviews)
  - [BookingKoala](https://www.g2.com/products/bookingkoala/reviews)
  - [Book Like A Boss](https://www.g2.com/products/book-like-a-boss/reviews)
  - [Braze](https://www.g2.com/products/braze/reviews)
  - [Broker-Lender CRM](https://www.g2.com/products/broker-lender-crm/reviews)
  - [Calendly](https://www.g2.com/products/calendly/reviews)
  - [Claspo](https://www.g2.com/products/claspo/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews)
  - [ClickUp](https://www.g2.com/products/clickup/reviews)
  - [Cloudbeds](https://www.g2.com/products/cloudbeds/reviews)
  - [ConvertBox](https://www.g2.com/products/convertbox/reviews)
  - [CRM Assistant for Gmail™](https://www.g2.com/products/crm-assistant-for-gmail/reviews)
  - [CTM](https://www.g2.com/products/ctm-ctm/reviews)
  - [Digistore24](https://www.g2.com/products/digistore24/reviews)
  - [Divi](https://www.g2.com/products/divi/reviews)
  - [Dubsado](https://www.g2.com/products/dubsado/reviews)
  - [EasyWebinar](https://www.g2.com/products/easywebinar/reviews)
  - [Elementor](https://www.g2.com/products/elementor/reviews)
  - [Eventbrite](https://www.g2.com/products/eventbrite/reviews)
  - [Everfit](https://www.g2.com/products/everfit/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Fillout](https://www.g2.com/products/fillout/reviews)
  - [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews)
  - [Fiverr](https://www.g2.com/products/fiverr/reviews)
  - [GoDaddy Website Builder](https://www.g2.com/products/godaddy-website-builder/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Meet](https://www.g2.com/products/google-meet/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Hyros](https://www.g2.com/products/hyros/reviews)
  - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Interact](https://www.g2.com/products/the-quiz-collective-interact/reviews)
  - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
  - [Jotform](https://www.g2.com/products/jotform/reviews)
  - [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews)
  - [Kajabi](https://www.g2.com/products/kajabi-kajabi/reviews)
  - [Kit](https://www.g2.com/products/convertkit-kit/reviews)
  - [Klarna](https://www.g2.com/products/klarna/reviews)
  - [Landingi](https://www.g2.com/products/landingi/reviews)
  - [Launch27](https://www.g2.com/products/launch27/reviews)
  - [Leadpages](https://www.g2.com/products/leadpages/reviews)
  - [LearnDash](https://www.g2.com/products/learndash/reviews)
  - [LearnWorlds](https://www.g2.com/products/learnworlds/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Manychat](https://www.g2.com/products/manychat/reviews)
  - [Memberium](https://www.g2.com/products/memberium/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Mindbody](https://www.g2.com/products/mindbody/reviews)
  - [Morf Health](https://www.g2.com/products/morf-health/reviews)
  - [n8n](https://www.g2.com/products/n8n/reviews)
  - [Notion](https://www.g2.com/products/notion/reviews)
  - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews)
  - [OnceHub](https://www.g2.com/products/oncehub/reviews)
  - [OnePageCRM](https://www.g2.com/products/onepagecrm/reviews)
  - [PandaDoc](https://www.g2.com/products/pandadoc/reviews)
  - [PayPal Payments](https://www.g2.com/products/paypal/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Pipefy](https://www.g2.com/products/pipefy/reviews)
  - [Plug&amp;Pay](https://www.g2.com/products/plug-pay/reviews)
  - [Practice Better](https://www.g2.com/products/practice-better/reviews)
  - [Proposify](https://www.g2.com/products/proposify/reviews)
  - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews)
  - [RegFox](https://www.g2.com/products/regfox/reviews)
  - [RGE Studio](https://www.g2.com/products/rge-studio/reviews)
  - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [SamCart](https://www.g2.com/products/samcart/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Square Point of Sale](https://www.g2.com/products/square-point-of-sale/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews)
  - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews)
  - [Subsplash](https://www.g2.com/products/subsplash/reviews)
  - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews)
  - [Systeme.io](https://www.g2.com/products/systeme-io/reviews)
  - [Tata WANem](https://www.g2.com/products/tata-wanem/reviews)
  - [Thinkific](https://www.g2.com/products/thinkific/reviews)
  - [Thrive Architect](https://www.g2.com/products/thrive-architect/reviews)
  - [ThriveCart](https://www.g2.com/products/thrivecart/reviews)
  - [Thrive Leads](https://www.g2.com/products/thrive-leads/reviews)
  - [Thrive Themes](https://www.g2.com/products/thrive-themes/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [Webflow](https://www.g2.com/products/webflow/reviews)
  - [WebinarJam](https://www.g2.com/products/webinarjam/reviews)
  - [WhatsApp API](https://www.g2.com/products/whatsapp-api/reviews)
  - [WishList Member](https://www.g2.com/products/wishlist-member/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [WooCommerce Subscriptions](https://www.g2.com/products/woocommerce-subscriptions/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [WPForms](https://www.g2.com/products/wpforms/reviews)
  - [Zanda (formerly Power Diary)](https://www.g2.com/products/zanda-formerly-power-diary/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zapier for G Suite](https://www.g2.com/products/zapier-for-g-suite/reviews)
  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)
  - [ZeroBounce](https://www.g2.com/products/zerobounce/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews)
  - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews)

## ActiveCampaign Features
**Sales Force Automation**
- Contact & Account Management
- Partner Relationship Mgmt. (PRM)
- Opportunity & Pipeline Mgmt.
- Task / Activity Management
- Territory & Quota Management
- Desktop Integration
- Product & Price List Management
- Quote & Order Management
- Customer Contract Management

**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Marketing Automation**
- Email Marketing
- Campaign Management
- Lead Management
- Marketing ROI Analytics

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Messenger**
- Sequencing
- AI
- Live Chat
- Customization Interface

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Diagnosis**
- IP Address 
- Domains
- Content 
- Policy Compliance

**Integrated Workflows**
- Task Management
- Email Tracking/Automation
- Calls and Voice
- Other Outreach Options 
- CRM Integration
- Calendar
- Shared Records

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- Personalization
- Transactional SMS

**Design and Customization**
- Pre-Designed Templates
- Pop-Up Types
- No-Code Customization
- Mobile Optimized

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Platform Interoperability**
- Close Ecosystem API

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Customization**
- Custom Fields
- Conditional Logic
- Multi-page Forms
- Design

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Salesforce AppExchange Apps**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Sales Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Customer Support**
- Case Management
- Customer Support Portal
- Knowledge Base
- Call Center Features
- Support Analytics

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Data Sourcing**
- Data Sourcing
- Exporting & Sharing Data
- Multi-Device Data Visualization
- Interactive Dashboards
- Data Segmentation

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Channels**
- Social Media
- Website
- Text Message (SMS)
- Voice Assistants
- Other

**Tracking**
- Processing Time
- Placement 
- Open Rate
- Time to Open
- Alerts

**Repeatability and Reportability**
- Content Management
- Workflow Management
- Workflow Performance
- Sales Coaching and Insights
- Gamification

**Templates**
- Library
- Customization
- Optimization

**Edit**
- Pre-Made
- Build
- HTML

**Campaigns**
- Targeting
- Triggered Campaigns
- A/B Testing
- Analytics

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**Additional Functionality**
- Embedded Forms
- Offline Capability
- Notifications
- Payments
- Mobile Forms

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**Reporting & Analytics**
- Reporting
- Dashboards
- Forecasting

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Social Functionality**
- Social Functionality

**Predictive Analytics**
- Lead Scoring
- Opportunity Scoring
- Risk Analysis
- Live Forecasting

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context

**Customers**
- Targeting
- Profiles
- Analytics
- Lead Gathering
- Sales Conversion

**Reporting**
- Campaign Performance
- Domain Reputation
- Brand Reputation
- Blacklist and Whitelist

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Integrations**
- CRM/Email Integrations
- WCM Integrations
- E-Commerce Integrations
- Social Media Integrations

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**AI and Automation**
- Lead Prioritization
- Lead Scoring
- Best Time of Day Scheduling
- Buyer Intelligence
- Machine Learning

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation

**Mobile & Social**
- Social Collaboration Features
- Social Network Integration
- Mobile User Support

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Sales Management**
- Live Pipeline Management
- Sales Gamification
- Account-Based Analytics
- Activity Tracking

**Management**
- Conversion Viability
- Workflow

**Multichannel**
- Web
- Email
- Mobile

**SMS Platform**
- Reporting
- Automation
- White Label
- Text-to-Landline
- Short Codes
- API Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Vulnerability Scanner**
- Autonomous Task Execution
- Proactive Assistance

**Agentic AI - Conversational Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Email Deliverability**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Lookalike Audience Modeling
- Behavioral Triggering
- Predictive Audience Segmentation

**Platform**
- Customization
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Platform**
- Data Synchronization
- Analysis

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Sales Engagement**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**AI Automation - SMS Marketing**
- AI SMS

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Generative AI**
- AI Text Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**AI Content Generation - SMS Marketing**
- AI SMS

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Agentic AI - CRM**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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