--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14742 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14742 scale: '5' date_modified: '2026-07-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,742 ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons **What users like:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. (848 reviews) - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. (787 reviews) - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. (654 reviews) - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. (621 reviews) - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. (574 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (521 reviews) - Helpful (498 reviews) - Intuitive (474 reviews) - Integrations (422 reviews) - Marketing Automation (417 reviews) **What users dislike:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. (419 reviews) - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. (403 reviews) - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. (388 reviews) - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. (294 reviews) - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. (280 reviews) - Steep Learning Curve (238 reviews) - Learning Difficulty (230 reviews) - Poor Customer Support (217 reviews) - Limitations (216 reviews) - Email Issues (178 reviews) ## ActiveCampaign Reviews ### 1. Powerful Automations and Integrations, But Support Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Isabelle O. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about ActiveCampaign?** I like the ability to manage most of your sales and marketing process in Active Campaign with campaigns, reporting, automations, etc. It can free up a ton of time with automations, plus it integrates with most 3rd party tools. **What do you dislike about ActiveCampaign?** Their support is lacking and inconsistent. I think they are playing around with using AI more for support but it's very impersonal and not accurate. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign solves me from having multiple different platforms for marketing and sales and helps me keep everything about a contact in one platform so I can see the full picture for marketing and sales. ### 2. Intuitive and very user-friendly for the layperson **Rating:** 2.5/5.0 stars **Reviewed by:** Ramona S. | Online Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about ActiveCampaign?** 1. Customer support responds quickly and strives to answer all questions. 2. Forms can be implemented and integrated very quickly. 3. Automations are intuitively very easy to use, but even complex solutions can be quickly implemented with them. 4. The structure of the user interface is simple and intuitively usable. 5. Subdomain, DMARC, and CNAME could be integrated relatively easily. **What do you dislike about ActiveCampaign?** 1. One cannot access the HTML code of the email templates or email campaigns that have been created. 2. When creating a custom template, the elements cannot be used in the drag & drop editor. 3. When displaying contacts in a list, the setting of the displayed fields is not saved per list, so it has to be adjusted repeatedly > different fields are relevant per list. 4. Customer support responds in English, even though the inquiry was sent in German > after the question is formulated in English, it is sometimes not understood. 5. Message variables can only be nested simply, but not as a complex if-else query. 6. Message variables cannot be easily selected in the email like personalizations, even though they have been created beforehand. **What problems is ActiveCampaign solving and how is that benefiting you?** none ### 3. Effective for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2024 **What do you like best about ActiveCampaign?** I like the fact that we can connect active campaigns to our CRM, and it allows us to send emails depending on our client's journey. **What do you dislike about ActiveCampaign?** Sometimes, creating segments can be a bit tedious. **What problems is ActiveCampaign solving and how is that benefiting you?** It is allowing to send emails to clients in realtime when they need our service ### 4. Easy to Use with Powerful Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Hermelindo R. | President - Goeiz Publications, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveCampaign?** Easy to use, with powerful tools. I can create and manage my own email campaigns without much hassle, and the overall workflow feels straightforward. **What do you dislike about ActiveCampaign?** The price can feel high if I’m not using it to its full potential. **What problems is ActiveCampaign solving and how is that benefiting you?** A landing page for capturing emails, with an easy way to send email campaigns. ### 5. No week passes without logging in to ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about ActiveCampaign?** We can easily send emails to boost sales, and the customer support team is always there to help me out. **What do you dislike about ActiveCampaign?** The email designer is not easy to discover in the beginning **What problems is ActiveCampaign solving and how is that benefiting you?** We use it as a CRM for contacts that fill out forms on our website. ### 6. ActiveCampaign: My Go-To Marketing Tool for Mailing **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel A. | Marketing & Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about ActiveCampaign?** I have been using ActiveCampaign for our business's marketing needs, and it has exceeded my expectations. What sets ActiveCampaign apart for us is the marketing automation capabilities. Creating personalised and targeted email campaigns is very easy. The platform's automation workflows are flexible and allow me to tailor messages based on customer information, preferences, and interactions. This has significantly boosted click through and conversion rates for my emails. The analytics and reporting tools give you valuable insights into a campaign's performance, helping me fine-tune future campaigns for optimal results. The customer support is very good too, only ever had positive interactions with the ActiveCampaign team. ActiveCampaign offers easy scalability too. We look forward to making full use of all features as our business grows. **What do you dislike about ActiveCampaign?** Sometimes the UI can be a bit clunky. However, I've experienced this in other browser based marketing tools too. **What problems is ActiveCampaign solving and how is that benefiting you?** Before ActiveCampaign we would often struggle trying to send out email marketing - running into technical issues and a lack of customisation. ActiveCampaign allows us to easily produce on brand templates that make sending marketing emails a breeze. ### 7. Easy to Configure and Manage, with Helpful Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremey K. | Technology & Integration Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about ActiveCampaign?** We have been using it for years. I like how it is fairly easy to configure and manage. It does have some integrations that we are able to use which is helpful to trigger some automations. **What do you dislike about ActiveCampaign?** There are some other tools out there that seem to have some more advanced features. **What problems is ActiveCampaign solving and how is that benefiting you?** Creating those email campaigns to current clients and prospective clients ### 8. Powerful Automation Makes Campaigns Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ActiveCampaign?** The automation and the ability to send a campaign to a new contact without needing to duplicate the campaign **What do you dislike about ActiveCampaign?** The design and customising of the email is sometimes quite glitchy **What problems is ActiveCampaign solving and how is that benefiting you?** We find using active campaign helps our emails not end up in the spam folder ### 9. The best partner for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Caribay C. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about ActiveCampaign?** Active Campaign allows me to simplify the work in my company, not only to capture leads but also to better serve my clients and students thanks to the automations it offers. Additionally, being able to link it with so many applications that I also use in my business gives me the possibility to save time to dedicate to other matters. **What do you dislike about ActiveCampaign?** The price for the first steps, I think a more basic and economical plan is needed for when one is starting out. **What problems is ActiveCampaign solving and how is that benefiting you?** The automation of processes that are constantly repeated, and that really do not add value if done by a human. I prefer to hire someone to design strategies, instead of copying and pasting the same thing countless times. ### 10. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Hils C. | Tutor, Course Creator & Business Coach, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about ActiveCampaign?** Having switched from MailChimp to Active Campaign many years ago, I couldn't be more pleased. It's easy to use, I can set up as many sign up forms to the same list as I like for challenges, webinars etc as well as my freebies. It's super quick and easy to create campaigns and automations and the mind mapping of automations is a great feature. **What do you dislike about ActiveCampaign?** Nothing so far, I use it in a fairly basic way to send campaigns to my list **What problems is ActiveCampaign solving and how is that benefiting you?** Being able to have several sign-up forms all going to the same list. I've grown my list and can see what campaigns and automations people have received, opened and clicked on so if they get in touch directly I know what they've seen. ### 11. Powerful Automation That Transformed My Email Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Carlo G. | Receptionist front desk, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about ActiveCampaign?** I love the powerful automation builder—it's incredibly intuitive and flexible, allowing me to set up complex workflows for email campaigns, lead nurturing, and sales funnels without needing advanced technical skills. The high deliverability rates ensure my messages actually reach inboxes, and the seamless integrations with tools like CRM systems make it a game-changer for streamlining my marketing efforts. Overall, it's helped me save time and boost engagement like no other platform. **What do you dislike about ActiveCampaign?** The pricing can scale up quickly as your contact list grows, even for principiant subscribers, which might feel steep for smaller businesses or those just starting out. Also, while the support is decent, it could be more responsive during peak times, and there's no built-in SMS or WhatsApp integration, so I have to use third-party tools for those channels. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign fixes stuff like manually sorting contacts, low email opens, and clunky automation. It sets up smart, personalized email flows based on what people do, which saves me hours every week on chasing leads. Plus, it boosts delivery so more folks actually see my campaigns, leading to better engagement and more sales. Overall, it's made my marketing smoother and way more profitable, letting me focus on the big picture instead of boring tasks. ### 12. A Rolls Royce for your email campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Loïc T. | Fondateur, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2025 **What do you like best about ActiveCampaign?** A quality platform that will allow you to manage and send your emails automatically to contact lists and includes a CRM to manage customer relationships. It has an intuitive interface that saves you time in creating your automation scenarios and email sequences. If you want a Rolls-Royce to automate/personalize/segment your emails or email campaigns to your contact or client list, I recommend **What do you dislike about ActiveCampaign?** Attention, guidance or training or delegation to someone competent is necessary if you want to use it effectively for several things. Otherwise, you will need to learn with tutorials and test by yourself, taking time. Also, take the time to study the offers proposed for your immediate or medium-term needs and not waste your money on an inflated offer with features or tiers that you might not use. Fortunately, there is the possibility to downgrade your offer if needed. **What problems is ActiveCampaign solving and how is that benefiting you?** The main problem that ActiveCampaign solved and that I needed was to gather everything into a single list and be able to segment to personalize the email experience. But then I solved other problems, such as using automation templates for specific cases, easily creating some automations to save time, or importing email templates. ### 13. ActiveCampaign surpercharges sales and engagement **Rating:** 4.5/5.0 stars **Reviewed by:** madan b. | strategic analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** It is great platform to bring sales and customer engagement together. the live pipeline management is a great attraction in which it updates in real time so i can track deals as they move through the pipeline without missing a beat. i also love the sales gamification features which make the process more fun and keep the team motivated with challenges and scoreboards. On top of that the account based analytics give me deep insights at the account level which helps my reps to have smarter more personalised conversations. the activity tracking, targeted emails and in app messaging features make the platform a complete solution for managing relationships and driving results. **What do you dislike about ActiveCampaign?** The automation builder is powerful but there is no version history or rollback. if someone edits a live automation i can't easily compare versions or revert. step level reporting is too shallow which is hard to see where contacts drop off inside long flows. **What problems is ActiveCampaign solving and how is that benefiting you?** It solved one of our biggest drawbacks of all time which is disconnected sales and marketing workflows. Now everything happens in one place. account based analytics gives my team laser focused insights so my team can prioritize the right accounts and close faster. integrated communication tools like in-app messaging and opo-up chat lets me engage with customers at the perfect moment without switching platforms. Also, i can trace progress and act immediately when something changes. ### 14. WOW what a waste of money and time **Rating:** 0.0/5.0 stars **Reviewed by:** Jeremy S. | Client Solutions Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about ActiveCampaign?** Right now nothing, so that's not a good question to ask. **What do you dislike about ActiveCampaign?** No support No cross object reporting OR filtering No duplicate accounts or contacts No Global Search No ownership by AC to their product changes. **What problems is ActiveCampaign solving and how is that benefiting you?** HA ### 15. A great tool in helping your business manage digital communications **Rating:** 5.0/5.0 stars **Reviewed by:** Michele W. | Animal Control Manager, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been an essential tool in helping Carolina Caliber Company grow and manage our digital communications in a professional and compliant way. From automated email marketing to CRM management, it gives us the flexibility and control needed to engage our customers and remain competitive in a tightly regulated industry. We recommend it to other businesses looking for a reliable and powerful marketing automation platform—especially those with niche compliance needs. As a firearms and sporting goods company, it's essential that we market responsibly and within regulatory guidelines. ActiveCampaign allows for highly detailed segmentation, enabling us to tailor our messaging based on customer behavior, purchase history, and interests—without ever sending irrelevant content. **What do you dislike about ActiveCampaign?** The learning curve can be a bit steep for users new to email automation or CRM systems. It took some training and trial-and-error to fine-tune our workflows. Some ecommerce features are better suited for traditional consumer goods retailers, so we've had to customize a few things to better align with the unique needs of a firearms business. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign's automation tools have allowed us to streamline everything from welcome emails and order confirmations to re-engagement campaigns. The visual automation builder is intuitive and easy to use, saving our team time while helping us create highly personalized experiences. ### 16. My go-to email marketing tool for years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign has been my email marketing tool ever since I started, and it’s still the one I rely on today. The automations are super helpful... I can set up sequences, segment my list, and really personalize how I connect with my audience. I also like how it grows with me as my business grows. It feels reliable and gets the job done without me having to overcomplicate things. **What do you dislike about ActiveCampaign?** The only downside is that some features can feel a bit overwhelming when you’re just starting out, and the price goes up as your list gets bigger. But honestly, for what it can do, I feel like it’s still worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me keep my email marketing on autopilot. I can easily set up automated sequences that nurture leads, follow up with clients, and keep my audience engaged without me having to manually send every email. It saves me a lot of time, makes my campaigns more consistent, and helps me build stronger relationships with my subscribers while focusing on other parts of my business. ### 17. ActiveCampaign, the Good, Bad, and Ugly **Rating:** 4.0/5.0 stars **Reviewed by:** Robert S. | Marketing Consultant - CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2025 **What do you like best about ActiveCampaign?** Great IP reputation and management. Delivery is rarely an issue unless a client uses bad practices for sending. API is super strong, can access any campaign analytics I want to get for third. Party reporting. Internal automation is pretty good. I often end up ham strung and have to send data out of the platform to a third party tool for certain functions or changes/updates. **What do you dislike about ActiveCampaign?** Pricing has gotten close to ridiculous and is super restricted around number of sends per contact. They've also gotten very granular on what is allowable on each plan and that makes for a difficult puzzle to solve when starting a new account or picking a plan to upgrade/downgrade. **What problems is ActiveCampaign solving and how is that benefiting you?** Because of its strength with API function, you can pipe a ton of different data sources in for different reasons. It's great for lead scoring and automation based on certain score values. ### 18. Great CRM for Small Businesses, But Needs Smarter Email Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about ActiveCampaign?** You could use it as a CRM which is helpful for small businesses looking to level up how they interact with customers. I also like being able to customize their journey based on interaction, as well as tracking them through assigning tags. **What do you dislike about ActiveCampaign?** I would like to see a heat map of the clicks within an email. I think ActiveCampaign could do a better job of using AI to model effective or high converting email suggestions based on your customer or recipient behaviors. Auto suggesting things would make you guys change the marketing game. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves "how" we speak to our clients. Whether it's letting them know about the latest services or blogs on our site, or sending them newsletters, we are able to give them information that influences their business choices in a matter of seconds. ### 19. Powerful Automation for Purpose-Driven Brands, But Not Ideal for Multi-Org Users **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole O. | Lead Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2025 **What do you like best about ActiveCampaign?** The automation system is hands down one of the best on the market. It’s intuitive, flexible, and powerful. I use it to run onboarding, lead nurturing, and email campaigns across multiple audiences, and the personalization is seamless. The ability to tag, segment, and score contacts helps me deliver the right message to the right people without getting overwhelmed. It’s a huge timesaver and has helped me increase both engagement and conversions. **What do you dislike about ActiveCampaign?** The biggest limitation is that it’s not designed to manage more than one organization from a single account. I lead multiple brands, and I’d love the ability to keep them operationally separate (contacts, domains, branding, reporting, etc.) without having to purchase and juggle multiple accounts. The lack of multi-org functionality is frustrating, especially given the price point. **What problems is ActiveCampaign solving and how is that benefiting you?** It’s helped me eliminate manual follow-up, reduce admin workload, and ensure no leads fall through the cracks. I’m able to run multi-step campaigns with ease, nurture relationships, and track behavior all in one place. It’s made my communication more strategic and consistent across multiple programs, saving me hours every week. ### 20. ActiveCampaign’s Flow Builder Makes Onboarding Seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about ActiveCampaign?** I like the flow builder in ActiveCampaign. We use it for our entire onboarding sequence for our software. **What do you dislike about ActiveCampaign?** I find editing the email in a flow to be a bit cumbersome. I always end up clicking the wrong option, or look for the email copy in a wrong place before I find the right place. **What problems is ActiveCampaign solving and how is that benefiting you?** We were using Intercom to manage our onboarding flow. We separated it out because we found ActiveCampaign's email designer to be better than Intercom's. ### 21. Really helpful software for lead generation and conversion! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2025 **What do you like best about ActiveCampaign?** Creating a campagne is smooth! We use it for automated marketing campaigns and for manual follow-up **What do you dislike about ActiveCampaign?** I wish there were more templates to choose from. I know AI can make them, but still. Sometimes i need some inspiration **What problems is ActiveCampaign solving and how is that benefiting you?** Automated customer interaction and conversion ### 22. Automates Lead-to-Close with Smart, Targeted Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Robert G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** It automates the complex process of taking a lead from initial receipt through close, using logical paths and responsive, targeted emails. **What do you dislike about ActiveCampaign?** It has a steep learning curve and the support is poor. **What problems is ActiveCampaign solving and how is that benefiting you?** Its level of integration with Meta allows me to turn leads into sales. ### 23. Active campaign: Feature-Rich CRM with Great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Alaudeen S. | Market research analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about ActiveCampaign?** Active campaign is a greatest tool for i used one that have lot of features are there specifically i used for crm frequency of used. it have good customer support options **What do you dislike about ActiveCampaign?** nothing from my side and up to date it was updated **What problems is ActiveCampaign solving and how is that benefiting you?** it is helping to out database maintain and they given to easy visibility reports ### 24. Mass Email Access, but the New Dark Design Isn’t Intuitive **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** Only that I have access to send mass emails. **What do you dislike about ActiveCampaign?** It is not intuitive. The new dark design hurts the eye. Keeping it light would make more sense vs making it look like literally every B2B funnel today. **What problems is ActiveCampaign solving and how is that benefiting you?** Helps our business send mass emails and automations. ### 25. It does what it's supposed to do **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about ActiveCampaign?** It does what it's supposed to do. It's not complicated for the sake of being complicated. It's a solid and dependable tool. **What do you dislike about ActiveCampaign?** I haven't been wowed yet by any of the features, to be honest. If you've had one marketing automation platform, you've had them all. I do have 2 particular dislikes though: 1) Not being able to change the color of the text of a word or phrase in a text box without changing all of the text in that box to that color. I could do this in Mailchimp and it became a part of our style to call out terms that were specific to our organization in one of our branded colors, but I had to stop doing that when we switched. 2) Not being able to have columns of text next to each other. Once again, Mailchimp had this feature, which was very helpful for lists in our emails. Now our emails tend to be longer visually because we can't do this and it wastes a lot of space. **What problems is ActiveCampaign solving and how is that benefiting you?** We did recently use AC to build a great microsite landing page which is beautiful and has been well-received internally and externally. ### 26. Solid platform for solopreneurs or small businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Naomi G. | Freelance Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about ActiveCampaign?** I like the automation features in ActiveCampaign. I have quite a few set up that follow up with leads after they completed an action, nurture them, and have even won me a few leads. Being able to monitor them easily with ActiveCampaign has been nice. It's also very quick and simple to put together campaigns to send to my subscribers. **What do you dislike about ActiveCampaign?** ActiveCampaign can be a little buggy. For example, whenever I try to edit an image that I'm trying to add to an email campaign, it doesn't work. It basically just shows me a blank screen. I also wish there were more features in the more advanced design builder for campaigns, like the ability to save sections to use from email to email. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to easily follow up with leads through automations. ### 27. Powerful Tagging Options for People **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about ActiveCampaign?** that you can set so many tags for people! **What do you dislike about ActiveCampaign?** its not so easy to figure out and it is quite glitchy **What problems is ActiveCampaign solving and how is that benefiting you?** organizing my contacts and automating my emails ### 28. Easy, Complete, and Highly Trustworthy **Rating:** 5.0/5.0 stars **Reviewed by:** Marina C. | CEO – Ideas del Espacio, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about ActiveCampaign?** It is easy, very complete and super trustable. You can do lots of things and it is solid, your mails get delivered. **What do you dislike about ActiveCampaign?** Maybe the pricE? Maybe it is for big players and sometimes as a small entrepeneur it gets more difficult, anyway they offer good discounts in one year deals. **What problems is ActiveCampaign solving and how is that benefiting you?** My copywriting business is based on my emails and I manage to send them and organize funnel with AC. ### 29. Powerful Automation and Customization Make Marketing Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Fiorindo D. | System Security Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is its powerful automation capabilities and ease of customization. You can build complex, personalized workflows that respond dynamically to user behavior, helping nurture leads and improve engagement without constant manual effort. The visual automation builder is intuitive, and integrations with other tools make it a complete marketing solution. **What do you dislike about ActiveCampaign?** What I dislike most about ActiveCampaign is the way the pricing keeps increasing as your contact list grows or features are added, sometimes without clear warning — leaving smaller businesses feeling locked-in with higher costs. Many users also report that over time the platform has become slower, with more bugs and less responsive support **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps automate marketing tasks, organize customer data, and improve communication between marketing and sales. This saves time, increases engagement, and boosts conversions through personalized, data-driven campaigns. ### 30. Clean UI and Lean CRM, but Customer Support Falls Short **Rating:** 3.5/5.0 stars **Reviewed by:** Parag N. | Assistant Manager - Community Development, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about ActiveCampaign?** The user interface is relatively clean and easy to understand. The CRM component is also great because it's very lean, but it feels best suited to small companies. **What do you dislike about ActiveCampaign?** Support is pretty bad. The product works well for the most part, but if you run into a bug, it’s very difficult to get helpful customer support. **What problems is ActiveCampaign solving and how is that benefiting you?** We use it to maintain relationships with our active B2B prospects. The useful, intuitive automations help us stay on top of our deals and keep our follow-ups organized. ### 31. Best Bang For Your Buck... But You Get What You Pay For **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about ActiveCampaign?** Great features, built as a marketing platform first, nice UX design, and simple. Great marketing features - clearly built for marketing first, just what I needed and affordable price point. Fairly easy to implement and move over, heavy use of tags - short learning curve easy to use. **What do you dislike about ActiveCampaign?** Slow and buggy for daily usage - sometimes it takes a while for pages to load, a lot of oversight (i.e. Job title feature has to be recreated). Customer service is alright - came from Hubspot, and not as buttoned up but accomodating and helpful for the most part. Limited integrations for my platform but Zapier solves most of that. However, you get what you pay for - our zapier bill has doubled. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed a more affordable CRM option and for us price was valued over performance so AC is solving our need. ### 32. Simple to Use with Easy, Affordable Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Daniella S. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2026 **What do you like best about ActiveCampaign?** Simplicity of use and the easy and affordable pricing structure **What do you dislike about ActiveCampaign?** Wish there was better tutorials to walk through contact to opportunity creation to deal close...but onboard was especially helpful **What problems is ActiveCampaign solving and how is that benefiting you?** Staying in front of customers through email and for sales people to have the best follow up ### 33. Very User-Friendly and Highly Customizable **Rating:** 5.0/5.0 stars **Reviewed by:** Alexa T. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** Very user friendly and customizable. It is making life easier all around. **What do you dislike about ActiveCampaign?** Nothing comes to mind at this time. 10/10 **What problems is ActiveCampaign solving and how is that benefiting you?** We were able to easy integrate AC forms and also find it easier to use for email blasts than some other platforms we have tried in the past. ### 34. Very effective for customer automations **Rating:** 4.0/5.0 stars **Reviewed by:** Amrita J. | IT Support Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about ActiveCampaign?** Clean data is everything in IT support. ActiveCampaign gives me the tools to trace, validate and correct data sourcing issues quickly which means fewer headaches for clients and smoother operations overall. Ac's structure makes it easier to audit and maintain the integrity. It makes it easy to define and manage custom fields. When data is sourced from external systems, i can validate the fields are mapped correctly and ensure consistency across the platform. **What do you dislike about ActiveCampaign?** AC shows basic contact source info, it doesn't always provide deep traceability. Custom fields are powerful but there is no built-in field usage report to show which automations or forms use a field. **What problems is ActiveCampaign solving and how is that benefiting you?** When a support case is resolved, AC can trigger a workflow that notifies the account manager to check-in or upsell. This eliminates manual coordination and keeps everyone aligned. Marketing can see which customers have open support tickets so they can adjust messaging accordingly. Similarly support can see if a customer is in the middle of a sales conversation and handle the interaction with that context in mind. ### 35. Overall good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Sacha G. | Marketing / Copywriting Freelancer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2023 **What do you like best about ActiveCampaign?** I like the reports from Active Campaign best. I can actually see which people have opened my emails, clicked etc. I also like the automations that can be created **What do you dislike about ActiveCampaign?** It takes a while for someone technologically challenged to learn how to use all the tools. In fact, I am positive that I am not using Active campaign to its full potential. **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to keep in touch with my list, capture leads from my website and send out automations when people subscribe to certain lists. It is keeping me organized and on top of sales and funnels. ### 36. All in one engine for customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** mohan p. | engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about ActiveCampaign?** I appreciate the ability of Activecampaign to unify sales and marketing workflows in one platform. the integrated task management keeps my team organized while email automation and tracking ensure timely, personalized outreach. I also value the flexibility to manage calls, SMS, and social channels seamlessly, all backed by robust two-way CRM integration for accurate and data-driven engagement **What do you dislike about ActiveCampaign?** ActiveCampaign is packed with powerful features which means there's always something new to learn. For me, that's an opportunity and not a drawback because every time i explore a capability i find ways to improve my workflows and deliver better results and this platform really grows with me. **What problems is ActiveCampaign solving and how is that benefiting you?** It brings together my email lists, customer data and sales pipeline into one place. No more jumping between the tools. It helps me send the right message to the right person at the right time. Whether someone just signed up or is about to make a purchase i can tailor the messages based on their behavior. ### 37. Great for Email Campaigns, Sales, and Data Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about ActiveCampaign?** Great tool to send email campaigns, inface sales and keep data. **What do you dislike about ActiveCampaign?** The price could be lower. Some features requires learning to use. **What problems is ActiveCampaign solving and how is that benefiting you?** Email templates are useful and segmenting clients. It is pretty simply to use and search info & data & trends. ### 38. Is ActiveCampaign worth it? My honest take! **Rating:** 4.5/5.0 stars **Reviewed by:** varsha m. | principal Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about ActiveCampaign?** i love that activecampaign doesn't just track visits, it understands behavior. I can see what my visitors are doing on my platform and use that insight to engage them better. the ability to target visitors based on their behavior and adapt the selling process whether its content or pricing feels like having a great assistant that knows exactly what each customer needs. **What do you dislike about ActiveCampaign?** the template library is helpful but some designs feel a bit dated and advanced customization sometimes requires extra effort or coding knowledge. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign's visitor behavior monitoring gives me real-time insights into what customers are doing on my platform. I can identify high-intent visitors and engage them at the right time which improves conversions. Automated cart abandonment campaigns bring customers back before they leave for good. this directly boosts sales without extra manual effort. It integrates email, web and mobile personalization in one platform. I can run consistent, multichannel camapaigns without juggling multiple tools. ### 39. Powerful Marketing Automation and New AI Support, but Not Yet User-Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Simone S. | Marketing Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** Marketing Automation and the new AI support **What do you dislike about ActiveCampaign?** Too complex, it is not so userfriendly. The actions needed in the several areas are too separated, not so logical. **What problems is ActiveCampaign solving and how is that benefiting you?** We have chosen ActiveCampaign for its important Marketing Automation area, probably the best one among similar softwares/tools. ### 40. Ridiculously Priced, With Constant Template Troubles **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2026 **What do you like best about ActiveCampaign?** Managing email lists. Scheduling email... **What do you dislike about ActiveCampaign?** Price is ridiculous. Constant trouble with templates. Changing website. Adding features that are useless while ignoring what we actually use. **What problems is ActiveCampaign solving and how is that benefiting you?** It sends email and has some templating features. The rest has no use for us. ### 41. Powerful marketing automation with great CRM integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Import and Export | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about ActiveCampaign?** ActiveCampaign offers a robust and intuitive platform for email marketing and automation. I especially appreciate how easy it is to build advanced automation workflows with multiple triggers and actions. The CRM functionality is well-integrated and helps align marketing and sales efforts effectively. The visual automation builder, contact segmentation options, and detailed reporting features make campaign management much more efficient. It’s also great that the platform continues to roll out updates and improvements regularly. **What do you dislike about ActiveCampaign?** While the platform is feature-rich, the initial setup can be a bit overwhelming for new users due to the many options and technical settings. Some parts of the interface feel slightly outdated compared to newer tools, and the learning curve can be steep for those unfamiliar with marketing automation. Additionally, the reporting dashboard could benefit from more customization options to better tailor insights to different business needs. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us automate our entire customer journey, from lead capture to post-sale follow-up. Before using it, we were managing emails, CRM, and segmentation separately across different tools, which caused delays and made it harder to track results. Now, everything is centralized: we can build automation flows, track user behavior, and send targeted communications—all from one platform. This has improved our efficiency, increased engagement rates, and saved a lot of time on manual tasks. ### 42. Complete marketing mailing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sara G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2024 **What do you like best about ActiveCampaign?** That I have information about all my campaigns, that the plan can be upgraded and that it can be customized. The data is easy to find **What do you dislike about ActiveCampaign?** That on the Lite version the reports are very basic. I would like to work with the profile of the database in a deeper way. **What problems is ActiveCampaign solving and how is that benefiting you?** Before, I was using Mailchimp, but I did not have all the services and features that I get with Active campaing, specially on marketing automation and managing large databases. ### 43. 10+ years with ActiveCampaign: precise Automations and fast performance **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Digital Maketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about ActiveCampaign?** I’ve been using ActiveCampaign for more than 10 years, and I really appreciate the platform’s complexity and the precision of its automations, as well as how quickly everything loads. **What do you dislike about ActiveCampaign?** Nothing, Active Campaign it's a good software! **What problems is ActiveCampaign solving and how is that benefiting you?** I use it to send newsletters and track website engagement among the contacts who receive my emails. It also lets me manage segmentation and automations in a more advanced, precise way, which makes it easier to target the right people and keep everything organized. ### 44. Great customization and powerful campaigns, but expensive and complex to use **Rating:** 3.5/5.0 stars **Reviewed by:** Ernest R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about ActiveCampaign?** Capacity for customization and campaign creation **What do you dislike about ActiveCampaign?** Price, difficulty of use, endless tools... **What problems is ActiveCampaign solving and how is that benefiting you?** You can do any type of email automation no matter how complex it is. ### 45. Powerful visual automation builder for behavior-based customer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveCampaign?** The visual Automation Builder is not only pretty but powerful. Branches, If/Else logic, goals, webhooks. You can build customer journeys that respond to behavior, not just time. **What do you dislike about ActiveCampaign?** Many features are included in higher plans. Segmentation, CRM features, or predictive content are not always included in the basic plan. **What problems is ActiveCampaign solving and how is that benefiting you?** Watering can emails instead of relevant, context-driven messages. Without segmentation and trigger mechanisms, engagement remains low. In ActiveCampaign, emails adapt to user context. Not "Hello Customer," but "Hello Jens, because you did X..." – more relevant, context-based, effective. ### 46. Email Marketing newb - Active Campaign has been great for me **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon M. | Clinical Liaison, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about ActiveCampaign?** I do not have a lot of experience in email marketing campaigns, but this job got put on me and so I took it on and Active Campaign has made it super easy!!! It really is so user friendly. I like how easy it is to use even if your not a tech whiz or a graphic designer etc. Its so easy to make newsletters and insert graphics! **What do you dislike about ActiveCampaign?** shift in email makes graphics microscopic **What problems is ActiveCampaign solving and how is that benefiting you?** Email marketing which I have never done before and making it easy to start collecting leads and marketing to them our services when marketing was never really a focus at this company so AC makes it really easy for me to start slowly implementing marketing strategies even when im very new to it! ### 47. Does it Get Any Better?!? **Rating:** 5.0/5.0 stars **Reviewed by:** Julie G. | International Psychic Medium, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about ActiveCampaign?** I LOVE ActiveCampaign for its ease of use and excellent customer service. When I'm in the middle of trying to figure something out and I get stuck there's a chat box with a real live person to assist me. They take control of the screen and show me exactly what I need to do to get the results I want. Fast, easy and super simple! Sometimes it's just my computer that's glitchy and I do a reboot and am good to go but it's nice to be able to access the help center immediately so I don't waste time. **What do you dislike about ActiveCampaign?** The one thing I don't like about AC is that when someone leaves my email funnel AC does not entirely delete them. They just remove them from that list but they stay on my AC account. I get the reason for this but if they want to leave I prefer all ties cut immediately. Otherwise that's the only thing that bugs me everything else is super awesome! **What problems is ActiveCampaign solving and how is that benefiting you?** Growing and engaging with my list. ### 48. 3months experiance **Rating:** 5.0/5.0 stars **Reviewed by:** Suvendu S. | Digital Marketing Executive, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about ActiveCampaign?** The visual automations are the star for me—I can sketch a journey in minutes and it just runs. Having email, CRM, and lead scoring under one roof keeps everything organized and saves me a ton of back‑and‑forth between tools. I have used for 3 moths almost daily and its easy to Intergrate. **What do you dislike about ActiveCampaign?** It can feel heavy on day one. Getting the first few flows, fields, and integrations set up took some trial and error, and support replies aren’t always instant. Once it’s dialed in, though, it’s smooth sailing. **What problems is ActiveCampaign solving and how is that benefiting you?** Automates follow-ups and segmentation, so fewer leads slip through and timing improves ,Centralizes contact and deal data, making handoffs between marketing and sales smoother and Speeds up campaign creation with reusable templates and forms, saving hours weekly. Better targeting with tags/scoring leads to higher engagement and conversions. Clear reporting helps double down on what works and fix what doesn’t. ### 49. Powerful Automations and User-Friendly Control **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about ActiveCampaign?** What I appreciate most about ActiveCampaign are its automation features. After setting them up, they take care of much of the follow-up and tagging automatically. I also find it straightforward to segment my contacts, which makes sending personalized emails much easier. All in all, it offers me a strong sense of control while remaining user-friendly and not overly complex. **What do you dislike about ActiveCampaign?** At times, I find ActiveCampaign somewhat confusing to navigate, particularly when attempting to accomplish straightforward tasks. While it functions well once you become familiar with it, the initial learning curve can be a bit frustrating. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign has made it much easier for me to manage follow-ups and keep my emails well organized. Previously, I handled many tasks manually and would sometimes forget to reach out to contacts. With the automations, the right emails are sent at the right moments, and the tagging and segmentation features give me a clear picture of each contact's status. Overall, it saves me time and ensures my outreach remains consistent. ### 50. Driving Growth Through Smart Marketing Automation with ActiveCampaign **Rating:** 5.0/5.0 stars **Reviewed by:** Marlon P. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about ActiveCampaign?** What I like best about ActiveCampaign is the depth of its automation features. The platform makes it easy to create personalized customer journeys, segment audiences with precision, and integrate campaigns across email, CRM, and SMS—all from one place. **What do you dislike about ActiveCampaign?** While ActiveCampaign is powerful, the platform can feel overwhelming at first. There’s a bit of a learning curve to fully understand all the automation options, and reporting could be more customizable for deeper analytics. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me centralize my email marketing, CRM, and automation in one platform. Instead of juggling multiple tools, I can create personalized campaigns, track leads, and automate follow-ups seamlessly. This saves time, improves customer engagement, and ultimately supports higher conversion rates. ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 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[Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top ActiveCampaign Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,472 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,225 reviews)