--- title: Activation Studio Reviews meta\_title: 'Activation Studio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Activation Studio works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 3 scale: '5' date\_modified: '2025-10-30' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Activation Studio Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Activation Studio but has limited features. Are you part of the Activation Studio team? [Upgrade your plan](https://my.g2.com/activation-studio/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) \>Improved workflow and time to market \>Drag & drop segmentation \>Segment customer data without writing SQL Effective lead management (Score Designer) \>Lead scoring solution for SFMC \>Identify the interests, needs and intent of your leads \>Inbound lead qualification Realtime engagement tracking (Interaction Designer) \>Include website tracking in SFMC \>Leverage digital activity customer or lead \>Quick and easy setup lightweight CDP * * * Seller [Harvest Tech Labs](https://www.g2.com/sellers/harvest-tech-labs) Discussions [Activation Studio Community](https://www.g2.com/products/activation-studio/discuss) Languages Supported English Overview by Sander Hof Show More ## Pricing Pricing provided by Activation Studio. ### Lead scoring Starting at €200.00 1 SFMC Business Unit Per Month ### Audience Segmentation Starting at €350.00 1 SFMC Business Unit Per Month [ View More Pricing Information ](https://www.g2.com/products/activation-studio/pricing) ## Top-Rated Alternatives [ ![Ortto](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ortto") Ortto 4.4/5(624) ](https://www.g2.com/products/ortto/reviews) [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,874) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/activation-studio/competitors/alternatives) ![Viresh N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viresh N.") VN Viresh N. Entrepreneur Mid-Market (51-1000 emp.) 11/14/2022 "Saving so much time and making my work life easier!" 5/5 What do you like best about Activation Studio? Activation Studio has an easy interface, compared to SFMC a refreshing approach. The amount of time I'm saving to create segments is amazing, went from days to minutes. Lead scoring & ranking is a brilliant feature that activation studio brings. Sounds like an easy capability, but SFMC does not have lead scoring out of the box. Review collected by and hosted on G2.com. What do you dislike about Activation Studio? I still need to know what data attributes the Data Extensions in SFMC hold in them to use the power of Activation Studio truly. Review collected by and hosted on G2.com. What problems is Activation Studio solving and how is that benefiting you? 1. Easily create segments for my automated marketing journeys 2. Save time that I can use differently 3. Do lead scoring in SFMC, helping me optimise how to adapt and learn from interactions the human has with the automated journeys Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JV Jacobien v. Brand Manager Small-Business (50 or fewer emp.) 1/6/2023 "It saves so much time!" 5/5 What do you like best about Activation Studio? The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde. Review collected by and hosted on G2.com. What do you dislike about Activation Studio? In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick. Review collected by and hosted on G2.com. What problems is Activation Studio solving and how is that benefiting you? We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Manon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manon L.") ML Manon L. Marketing Cloud Developer // Digital Designer // Freelance Small-Business (50 or fewer emp.) 12/20/2022 "Activation Studio makes my productivity go up" 4.5/5 What do you like best about Activation Studio? Because of Activation studio, I can focus on the fun stuff. Activation Studio helps me make my campaigns more effective and makes it super easy for me to create segments. Review collected by and hosted on G2.com. What do you dislike about Activation Studio? For now I have not found anything that holds me back. Sinds using Activation Studio my campaigns got more effective and saved me a lot of time. Review collected by and hosted on G2.com. What problems is Activation Studio solving and how is that benefiting you? Activation studio helps me create segments in a nice and fast way. No code skills are needed. It also makes my segments better by using lead scoring. My campaigns got better and more efficient. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ### There are not enough reviews of Activation Studio for G2 to provide buying insight. Below are some alternatives with more reviews: [ 1 ![Ortto Logo](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto Logo") Ortto 4.4 (624) Ortto is easy and visual marketing software for automating the customer journey. 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