Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) >Improved workflow and time to market >Drag & drop segmentation >Segment customer data without writing SQL Effective lead management (Score Designer) >Lead scoring solution for SFMC >Identify the interests, needs and intent of your leads >Inbound lead qualification Realtime engagement tracking (Interaction Designer) >Include website tracking in SFMC >Leverage digital activity customer or lead >Quick and easy setup lightweight CDP