Brand24 Reviews & Product Details

Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Seller

Brand24

Discussions

Brand24 Community

Languages Supported

Arabic, Czech, Danish, German, English, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese

Solution Type

All-in-One

Overview by

Eliza Szczerbicka (Partnership Marketing Manager)

Used by GetResponse and 2 others

Beta

Pricing

Pricing provided by Brand24.

Individual

$199.00

Per Month

View More Pricing Information

Brand24 Integrations

(5)

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Reflex S.

Marketing Manager

Small-Business (50 or fewer emp.)

8/26/2026

"Great tool for tracking brand visibility and competitors"

5/5

What do you like best about Brand24?

The data is presented in a very clear and intuitive way, and the dashboard is easy to navigate. This makes it simple to track the progress of our brand’s online visibility, monitor relevant mentions, and keep an eye on our competitors and their performance. Good value for money, especially considering the insights and competitive monitoring capabilities it provides. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

One challenge is the limitation on the number of keywords, especially in our case, as our company name is not unique and often appears in unrelated conversations. This makes filtering out irrelevant mentions more difficult. Additionally, when setting up a keyword phrase, adding another word that may appear in different forms or variations is counted as a separate keyword, which can quickly use up the available keyword limit. Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 helps us monitor how often our brand is mentioned in news articles, media coverage, and other online sources. Most importantly, it lets us compare our visibility with competitors, see whether our share of mentions is rising or falling, and gauge overall brand awareness. It also helps us understand who is more frequently positioned as the primary source of information in our industry - our brand or our competitors. Review collected by and hosted on G2.com.

Kamila C.

Brand manager

Small-Business (50 or fewer emp.)

8/10/2026

"Brand24 more than monitoring – valuable insights for brand and marketing decisions"

5/5

What do you like best about Brand24?

I really like how Brand24 brings all brand mentions into one place and makes it easy to quickly understand what people are saying about us online. The real-time monitoring and alerts are especially useful, as they help us react quickly to important comments, discussions, or potential issues.

What impresses me most is how quickly Brand24 picks up on the topics, trends, and activities we are currently working on. Its analysis is often surprisingly relevant to our industry and business context, and the recommendations it provides are practical, accurate, and genuinely useful for our marketing and communication decisions.

I also appreciate the clear dashboards, sentiment analysis, and reporting features, which make it much easier to turn monitoring data into actionable insights.

Another big advantage is the customer support. Our dedicated account manager is extremely helpful, responsive, and proactive. Whenever we have a question or need support, we can count on quick assistance and practical recommendations tailored to our needs. This makes the overall experience with Brand24 even better. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

There is very little I dislike about Brand24. If I had to point out one thing, it would be that the amount of data and mentions can sometimes feel overwhelming, especially when monitoring broad topics or popular keywords. It can take some time to fine-tune the filters and settings to get exactly the results you need. However, once the projects are properly configured, the tool works very effectively, and the support from our account manager makes the setup and optimization process much easier. Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 is especially valuable for measuring our brand-building activities, which are often complex and difficult to evaluate using only traditional performance metrics. It helps us place individual campaigns and communication activities in a broader context, understand how they influence brand perception, and compare our visibility and sentiment with competitors.

We also use Brand24 as an analytical tool when working on different marketing projects, particularly those focused on brand image and long-term positioning. The data and insights help us validate assumptions, identify relevant trends, and make more informed decisions throughout the project.

Another important use case is influencer and creator marketing. Brand24 works very well for monitoring collaborations with online creators, tracking mentions and discussions, and evaluating the actual reach and impact of these activities beyond the statistics provided directly by social media platforms.

Overall, it gives us a much broader picture of the effectiveness of our brand and communication efforts and helps us make decisions based on real market conversations rather than assumptions. Review collected by and hosted on G2.com.

STBU B.

Digital Marketing Specialist

Mid-Market (51-1000 emp.)

10/13/2026

"Brand24 Makes Social Listening Easy with Real-Time Alerts and AI Insights"

4.5/5

What do you like best about Brand24?

What I like most about Brand24 is how easy it is to monitor brand mentions and track online conversations in one place. The user interface is clean, intuitive, and easy to navigate, even for someone who is new to social listening tools. The dashboard makes it simple to find important information without getting overwhelmed by data.

Another great advantage is the integration options, which make it easier to incorporate Brand24 into existing marketing workflows. In terms of performance, the platform works smoothly, and real-time alerts help me quickly identify important mentions and react when needed.

I also think Brand24 offers good value for money, especially considering how much time it saves on manual monitoring and reporting. The onboarding process is straightforward, and the available support resources make learning the platform much easier.

One of the most useful features is the AI-powered sentiment analysis and insights. These help me understand how people feel about a brand, identify emerging trends, and make better marketing decisions without having to analyze every mention manually.

Overall, Brand24 is a reliable and practical tool that combines ease of use, useful integrations, strong performance, and intelligent analytics. It helps save time, improve brand reputation management, and get more value from marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

One thing I found a bit time-consuming was filtering and organizing results in Excel reports. It often required extra manual work to find the most relevant mentions and analyze the data efficiently. However, Brand24 has addressed this issue with its new intelligent search feature, which makes finding and filtering relevant results much faster and easier. This improvement has significantly streamlined my workflow and saved me a lot of time. Overall, what used to be a minor frustration is no longer a problem. Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 helps me solve the challenge of monitoring brand mentions and understanding what people are saying about our brand across different online platforms. Instead of manually searching through social media, news sites, and blogs, I can track everything in one place and quickly identify important conversations.

It also makes reporting and analyzing data much easier. The new intelligent search feature has significantly reduced the time I spend filtering results and finding relevant mentions. AI-powered sentiment analysis helps me better understand customer opinions, identify trends, and spot potential reputation issues early.

Overall, Brand24 saves me a lot of time, improves the efficiency of my daily workflow, and helps me make better, data-driven marketing decisions. It's especially useful for tracking brand reputation, measuring campaign performance, and keeping an eye on competitors. Review collected by and hosted on G2.com.

Carlos B.

Lecturer and Researcher

Enterprise (> 1000 emp.)

9/26/2026

"Brand24 Makes Social Listening on Education Simple and Insightful"

5/5

What do you like best about Brand24?

What I like most about Brand24 is how easily it helps us identify social conversations around education and topics such as autism. We use it to understand what families are expressing on social media, detect their main concerns and help give visibility to those social demands. It is simple to use, flexible and very useful for research. 10/10. I would also like to highlight the excellent support from Maja Krawczyk and Patricia Dziewiecka. They have been very responsive, understanding and supportive of our research needs, making our experience with Brand24 even better. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

I don’t see any major drawbacks. The main limitation is historical coverage: if a keyword was not being monitored previously, the amount of past data available is much lower than the estimated real conversation volume. Still, this has never prevented us from carrying out our research projects successfully. Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 helps us analyse social conversations at scale. For example, we can study reactions to educational policies or laws, identify whether comments are mainly positive or negative, and understand the concerns and demands expressed by families and communities. This gives our research a clear social application. Review collected by and hosted on G2.com.

Marek G.

Marketing Manager

Small-Business (50 or fewer emp.)

9/30/2026

"An easier way to track brand conversations and uncover marketing insights"

5/5

What do you like best about Brand24?

It makes it easier to follow conversations, understand what people are saying, and spot opportunities to engage. From a marketing perspective, that context is valuable for looking beyond campaign metrics and understanding how people actually perceive a brand. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Some mentions need manual filtering to keep the results relevant, especially when tracking broader keywords. Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 helps me keep track of conversations about a brand without manually searching across multiple sources. It makes it easier to spot feedback, identify recurring questions, and find opportunities to engage. From a marketing perspective, this saves time and provides useful insights for creating more relevant content and refining campaign messaging. Review collected by and hosted on G2.com.

Michaela S.

head of marketing

Mid-Market (51-1000 emp.)

9/17/2026

"Exceptional Social Media Monitoring with Room for UI Improvements"

4.5/5

What do you like best about Brand24?

I appreciate that Brand24 includes all the important review websites, which is essential for my work. I also find it great that it doesn't require a yearly subscription, unlike other brands, making it less binding for a new tool. The initial call with Matthew Zdzinski was impressive; he listened to our needs and provided the necessary information for an informed decision. The setup was easy, thanks to the helpful support from Matheus and Monica. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

They could improve the UX/UI because it's not the easiest to navigate around. Review collected by and hosted on G2.com.

Beata R.

Small-Business (50 or fewer emp.)

6/16/2026

"The role of Brand24 as a social listening platform"

5/5

What do you like best about Brand24?

I appreciate Brand24 as a powerful tool for monitoring brand presence and online conversations. It provides valuable social listening reports and insights into how my brand is positioned compared to competitors.

I also really like the user experience of the platform. The alerts, reporting features, and AI-powered insights are particularly useful. Being able to analyze my brand’s visibility, reputation, and market position with the AI assistant helps me quickly identify trends and opportunities.

Overall, Brand24 is an intuitive and valuable solution for brand monitoring and competitive analysis. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Everything is working as expected and I have not encountered any issues. Review collected by and hosted on G2.com.

Bartłomiej K.

Small-Business (50 or fewer emp.)

4/16/2026

"Real-Time Insights with User-Friendly Setup"

5/5

What do you like best about Brand24?

I like how easy Brand24 is to use and how quickly it delivers real-time insights. The alerts and sentiment analysis are especially helpful for reacting fast and making better communication decisions. The alerts notify us instantly when new mentions appear, so we can react quickly to both positive and negative feedback. Sentiment analysis helps us prioritize responses and understand the overall tone of conversations, which is especially valuable during campaigns. The initial setup was very easy and quick. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Sometimes the sentiment analysis isn't fully accurate, especially with more nuanced or contextual mentions. Filtering results could be more precise. It would be helpful if sentiment analysis better understood context, irony, or more complex language, especially in Polish. More advanced filtering options like easier exclusion of irrelevant mentions, improved keyword precision, and smarter grouping of similar results would also make the tool more efficient in daily use. Review collected by and hosted on G2.com.

skip g.

Assistant Professor

Mid-Market (51-1000 emp.)

9/1/2026

"Perfect social listening solution for our scale. Sonar for our brands in the region."

5/5

What do you like best about Brand24?

Love the clean interface and easy project set up along with interesting analytics. Also, tools for quick visuals if project status. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Don't have any at the moment. Would welcome more guidance in set up social media channels as this can be clunky a bit. Review collected by and hosted on G2.com.

Marta M.

RESEARCH AND ANALYSIS SENIOR SPECIALIST

Mid-Market (51-1000 emp.)

9/21/2026

"Friendly tool and helpful people"

4.5/5

What do you like best about Brand24?

Helpful caregivers, nice and helpful service, frequent webinars showing how to navigate the tool Review collected by and hosted on G2.com.

What do you dislike about Brand24?

Sometimes, for some reasons, not all mentions are pulled Review collected by and hosted on G2.com.

What problems is Brand24 solving and how is that benefiting you?

Brand24 helps find opinions about our brand and competitors, which helps us quickly address issues raised online by users. We can also take a broader look at how people perceive our company and our competition. You can collect fragmentary results on an ongoing basis and look at them in the long term. Review collected by and hosted on G2.com.