--- title: Brand24 Reviews meta_title: 'Brand24 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 359 reviews by the users' company size, role or industry to find out how Brand24 works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 359 scale: '5' date_modified: '2026-09-01' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brand24 Reviews **Vendor:** Brand24 **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 359 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. ## Brand24 Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Brand24, noting its intuitive design and accessibility for all technical levels. (19 reviews) - Users appreciate the **comprehensive platform** of Brand24, finding it user-friendly and effective for tracking online mentions. (14 reviews) - Users value **Brand Monitoring** with Brand24 for its clarity and efficiency in tracking brand mentions and online conversations. (12 reviews) - Users love the **clean and intuitive dashboard** of Brand24, enhancing their real-time mention tracking experience. (11 reviews) - Users highlight the **efficient reporting and monitoring** capabilities of Brand24, significantly saving time and enhancing productivity. (9 reviews) - Users highlight the **intuitive interface** of Brand24, making data visualization and insights effortlessly easy to understand. (9 reviews) - Users love the **real-time mentions tracking** of Brand24, appreciating its intuitive dashboard and accurate sentiment analysis. (9 reviews) - Reporting (9 reviews) - Users praise Brand24 for its **amazing customer service** and user-friendly interface that enhances their experience. (8 reviews) - Dashboard Usability (8 reviews) **What users dislike:** - Users experience **inconsistent filtering** in Brand24, often finding it challenging to manage alert volumes effectively. (8 reviews) - Users find Brand24's **limited features** frustrating, particularly lacking in historical data and customization options for projects. (6 reviews) - Users experience **data inaccuracy** in sentiment analysis, particularly with sarcasm and irrelevant information, causing confusion. (5 reviews) - Users find that Brand24 occasionally includes **irrelevant content** , complicating the clarity of their online monitoring efforts. (5 reviews) - Users experience **slow loading** times, particularly when searching for mentions and setting up projects with Brand24. (5 reviews) - Expensive (4 reviews) - Users express frustration with Brand24's **lack of features** for efficient project setup and historical data analysis. (4 reviews) - Users suggest the need for improvements in **mentions management** , especially regarding usability and keyword exclusions. (4 reviews) - Customization Issues (3 reviews) - Inaccuracy (3 reviews) ## Brand24 Reviews ### 1. Efficient Social Media Monitoring, User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 15, 2026 **What do you like best about Brand24?** I use Brand24 to monitor social media channels for our clients' projects. Thanks to Brand24, we perfectly know what happens around chosen phrases, which helps us work better on their image and know when to react. I like the user-friendly system and support, especially the great work of the Polish consultants! It's clear to read, and I get a daily summary to my email address. The initial setup was super easy! **What do you dislike about Brand24?** I'm satsified with the tool up to now. **What problems is Brand24 solving and how is that benefiting you?** Brand24 monitors social media, helping us manage client image and respond timely. It's user-friendly and sends daily summaries, simplifying my workflow. ### 2. Dozens of Useful Insights with Very Good Support **Rating:** 4.5/5.0 stars **Reviewed by:** Tomasz K. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 20, 2026 **What do you like best about Brand24?** Dozens of useful insights and very good support overall. **What do you dislike about Brand24?** The only downside is that it can’t monitor dark posts or sponsored posts (including reach). **What problems is Brand24 solving and how is that benefiting you?** It’s easier and faster to monitor my brand, as well as other brands. ### 3. Brand24 more than monitoring – valuable insights for brand and marketing decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Kamila C. | Brand manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 10, 2026 **What do you like best about Brand24?** I really like how Brand24 brings all brand mentions into one place and makes it easy to quickly understand what people are saying about us online. The real-time monitoring and alerts are especially useful, as they help us react quickly to important comments, discussions, or potential issues. What impresses me most is how quickly Brand24 picks up on the topics, trends, and activities we are currently working on. Its analysis is often surprisingly relevant to our industry and business context, and the recommendations it provides are practical, accurate, and genuinely useful for our marketing and communication decisions. I also appreciate the clear dashboards, sentiment analysis, and reporting features, which make it much easier to turn monitoring data into actionable insights. Another big advantage is the customer support. Our dedicated account manager is extremely helpful, responsive, and proactive. Whenever we have a question or need support, we can count on quick assistance and practical recommendations tailored to our needs. This makes the overall experience with Brand24 even better. **What do you dislike about Brand24?** There is very little I dislike about Brand24. If I had to point out one thing, it would be that the amount of data and mentions can sometimes feel overwhelming, especially when monitoring broad topics or popular keywords. It can take some time to fine-tune the filters and settings to get exactly the results you need. However, once the projects are properly configured, the tool works very effectively, and the support from our account manager makes the setup and optimization process much easier. **What problems is Brand24 solving and how is that benefiting you?** Brand24 is especially valuable for measuring our brand-building activities, which are often complex and difficult to evaluate using only traditional performance metrics. It helps us place individual campaigns and communication activities in a broader context, understand how they influence brand perception, and compare our visibility and sentiment with competitors. We also use Brand24 as an analytical tool when working on different marketing projects, particularly those focused on brand image and long-term positioning. The data and insights help us validate assumptions, identify relevant trends, and make more informed decisions throughout the project. Another important use case is influencer and creator marketing. Brand24 works very well for monitoring collaborations with online creators, tracking mentions and discussions, and evaluating the actual reach and impact of these activities beyond the statistics provided directly by social media platforms. Overall, it gives us a much broader picture of the effectiveness of our brand and communication efforts and helps us make decisions based on real market conversations rather than assumptions. ### 4. Efficient Social Listening with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 18, 2026 **What do you like best about Brand24?** I find Brand24's reporting extremely useful and user-friendly, with multiple reporting formats and ways to export and view data. I also appreciate the AI summaries and tips for being extremely on point, relevant, and revelatory. Additionally, the initial setup was very easy. **What do you dislike about Brand24?** The update emails are a bit chaotic and I still get a lot of false positives. I cannot gather all of the domains that return false positives in the excluded keywords. For example, I use 'iconic21-' as an excluded keyword and I still get results with that keyword even though it's set up correctly. I would say you cannot get rid of false positives but you can reduce them. **What problems is Brand24 solving and how is that benefiting you?** I use Brand24 for social listening, tracking mentions, and quantifying results. It solves the problem of not being able to monitor the entire internet and helps us see direct results tied to our efforts, especially in PR. ### 5. Great tool for tracking brand visibility and competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Reflex S. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 26, 2026 **What do you like best about Brand24?** The data is presented in a very clear and intuitive way, and the dashboard is easy to navigate. This makes it simple to track the progress of our brand’s online visibility, monitor relevant mentions, and keep an eye on our competitors and their performance. Good value for money, especially considering the insights and competitive monitoring capabilities it provides. **What do you dislike about Brand24?** One challenge is the limitation on the number of keywords, especially in our case, as our company name is not unique and often appears in unrelated conversations. This makes filtering out irrelevant mentions more difficult. Additionally, when setting up a keyword phrase, adding another word that may appear in different forms or variations is counted as a separate keyword, which can quickly use up the available keyword limit. **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps us monitor how often our brand is mentioned in news articles, media coverage, and other online sources. Most importantly, it lets us compare our visibility with competitors, see whether our share of mentions is rising or falling, and gauge overall brand awareness. It also helps us understand who is more frequently positioned as the primary source of information in our industry - our brand or our competitors. ### 6. Efficient and Reliable Brand Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 24, 2026 **What do you like best about Brand24?** Brand24 makes it easy to monitor online mentions of PKF Polska and quickly identify relevant conversations. We especially value its clear reporting, real-time alerts, and user-friendly interface **What do you dislike about Brand24?** We have not encountered any significant issues with Brand24 so far. Overall, the platform meets our expectations and works reliably. **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps us track online mentions and manage our brand reputation more efficiently ### 7. A powerful assistant for brand public opinion monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Chinese using AI. **Reviewed Date:** July 26, 2026 **What do you like best about Brand24?** I like the timeliness, comprehensiveness, and ease of use of Brand24. I also appreciate its wide coverage and quick response capabilities, especially the convenience brought by AI applications. The initial setup process is also very simple. **What do you dislike about Brand24?** I hope it can cover China and regions where Chinese is used. **What problems is Brand24 solving and how is that benefiting you?** I use Brand24 for brand sentiment monitoring and analysis, helping me collect overseas media volume dissemination, positive and negative sentiment. It provides AI Insights and conducts volume analysis across various regions overseas, with wide coverage, timely response, and ease of operation. ### 8. All-in-One Platform with Great UI/UX, Integrations, Support, and AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 27, 2026 **What do you like best about Brand24?** All tools in one place: UI/UX, Integrations, Performance, Prcing, Support and AI. **What do you dislike about Brand24?** Mobile app - only basic information and settings. **What problems is Brand24 solving and how is that benefiting you?** All information in one place - it makes work faste, simpler, more efficient. ### 9. Perfect social listening solution for our scale. Sonar for our brands in the region. **Rating:** 5.0/5.0 stars **Reviewed by:** skip g. | Assistant Professor, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 01, 2026 **What do you like best about Brand24?** Love the clean interface and easy project set up along with interesting analytics. Also, tools for quick visuals if project status. **What do you dislike about Brand24?** Don't have any at the moment. Would welcome more guidance in set up social media channels as this can be clunky a bit. **What problems is Brand24 solving and how is that benefiting you?** Able to monitor community reputation and its status over time. Very helpful in understanding specific issues around volume and quality of signals around brand for our region overall. Reveals deficiencies in our message in both aspects. ## Brand24 Discussions - [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) - 1 comment, 1 upvote - [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) - 1 comment, 1 upvote - [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) - 1 comment, 1 upvote - [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) - 1 comment, 1 upvote - [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) - 1 comment, 1 upvote - [View Brand24 pricing details and edition comparison](https://www.g2.com/products/brand24/reviews?order=most_helpful&page=8§ion=pricing&secure%5Bexpires_at%5D=2026-09-02+01%3A03%3A21+-0500&secure%5Bsession_id%5D=546bacc2-88db-4857-92a6-2f43e0533d3f&secure%5Btoken%5D=9178533ec927d42ea58339e358d3ac38f4453b1938e91b214941bc7f92fe061a&format=llm_user) ## Brand24 Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Media Channels** - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Summarization - Generative AI **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot ## Top Brand24 Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,640 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (710 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) - 4.9/5.0 (109 reviews)