Link copied to clipboard # Brand24 vs Sprout Social Comparison - What are their main differences? Share [ Export ](/compare/brand24/sprout-social/export.csv) Brand24Sprout Social[+ Add Product](#) Pricing **Brand24** Free Trial **$199.00** Flat Rate Per Month · Individual **$299.00** Flat Rate Per Month · Team **$399.00** Flat Rate Per Month · Pro **$599.00** Flat Rate Per Month · Business **$999.00** Flat Rate Per Month · Enterprise Show more **Sprout Social** Free Trial **$79.00** Per User Per Month · Standard **$299.00** Per User Per Month · Professional **$399.00** Per User Per Month · Advanced **Custom Quote Available** · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Brand24** $$$$$ **Sprout Social** $$$$$ Average Discount **Brand24** 12%2% more **Sprout Social** 10% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Brand24** 6 months Based on 100 responses **Sprout Social** 6 months Based on 100 responses Return on Investment **Brand24** 6 months Based on 100 responses **Sprout Social** 6 months Based on 100 responses ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24") ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Brand24** Ease of Use (20) Helpful (15) Filtering Problems (8) Limited Features (6) **Sprout Social** Ease of Use (1875) Post Scheduling (1233) Missing Features (749) Limited Features (548) Integrations **Brand24** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ View all ](https://www.g2.com/products/brand24/integrations) **Sprout Social** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5de26a8150b7b1d0fa602f564d03096/cleargistix-tug-tow.jpg "Product Avatar Image") Cleargistix Tug & Tow ](https://www.g2.com/products/cleargistix-tug-tow/reviews)[ View all ](https://www.g2.com/products/sprout-social/integrations) Screenshots **Brand24** ![Brand24 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1283339/02-mentions.png) **Sprout Social** ![Sprout Social screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/24359/Smart-Inbox.png) **Ratings** from reviews Meets Requirements **Brand24** **9.0** /10 Based on 341 responses **Sprout Social** **8.6** /10 Based on 6,351 responses Ease of Use **Brand24** **9.2** /10 Based on 348 responses **Sprout Social** **8.8** /10 Based on 6,439 responses Ease of Setup **Brand24** **8.9** /10 Based on 221 responses **Sprout Social** **8.7** /10 Based on 4,720 responses Ease of Admin **Brand24** **9.0** /10 Based on 172 responses **Sprout Social** **8.8** /10 Based on 2,675 responses Quality of Support **Brand24** **9.6** /10 Based on 321 responses **Sprout Social** **8.6** /10 Based on 5,653 responses Has the product been a good partner in doing business? **Brand24** **9.3** /10 Based on 164 responses **Sprout Social** **8.7** /10 Based on 2,634 responses Product Direction (% positive) **Brand24** **9.1** /10 Based on 333 responses **Sprout Social** **8.8** /10 Based on 6,113 responses **Features** ratings from reviews Social Media Analytics **8.5** /10 Based on 144 responses **8.3** /10 Based on 4,123 responses Social Media Listening Tools **8.7** /10 Based on 280 responses **8.7** /10 Based on 2,449 responses Social Media Management Not enough data **8.1** /10 Based on 5,451 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Media Monitoring **8.8** /10 Based on 96 responses Not enough data Social Customer Service Not enough data **7.8** /10 Based on 1,696 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 66.0% Mid-Market(51-1000 emp.) 28.0% Enterprise(\> 1000 emp.) 6.0% Small-Business(50 or fewer emp.) 66.0% Mid-Market(51-1000 emp.) 28.0% Enterprise(\> 1000 emp.) 6.0% Small-Business(50 or fewer emp.) 45.0% Mid-Market(51-1000 emp.) 37.4% Enterprise(\> 1000 emp.) 17.6% Small-Business(50 or fewer emp.) 45.0% Mid-Market(51-1000 emp.) 37.4% Enterprise(\> 1000 emp.) 17.6% **Reviewers' Industry** [![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")](https://www.g2.com/products/brand24/reviews) Brand24 Marketing and Advertising 22.4% Information Technology and Services 8.3% Computer Software 6.9% Internet 6.9% Public Relations and Communications 4.2% Other 51.2% [![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")](https://www.g2.com/products/sprout-social/reviews) Sprout Social Marketing and Advertising 20.2% Non-Profit Organization Management 6.4% Higher Education 5.5% Information Technology and Services 3.6% Financial Services 3.1% Other 61.1% Alternatives **Brand24 Alternatives** ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence") [ Brandwatch Consumer... ](/products/brandwatch-consumer-intelligence/reviews) ![Mentionlytics](https://images.g2crowd.com/uploads/product/hd_favicon/374068704d3e8ad9268aa24d76a7029f/mentionlytics.svg "Mentionlytics") [ Mentionlytics ](/products/mentionlytics/reviews) ![Determ](https://images.g2crowd.com/uploads/product/hd_favicon/eb1a8c98365457ffa1c4deafdcc01dd9/determ.svg "Determ") [ Determ ](/products/determ/reviews) **Sprout Social Alternatives** ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation") [ Reputation ](/products/reputation/reviews) ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") [ Sprinklr Social ](/products/sprinklr-social/reviews) ![Eclincher](https://images.g2crowd.com/uploads/product/hd_favicon/afabf38b94ce5f6ce83fb739d7c7b3c9/eclincher.svg "Eclincher") [ Eclincher ](/products/eclincher/reviews) ![Statusbrew](https://images.g2crowd.com/uploads/product/hd_favicon/36057036c058a36864daaeeec05ca448/statusbrew-inc.svg "Statusbrew") [ Statusbrew ](/products/statusbrew-inc/reviews) ## Brand24 vs Sprout Social FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Sprout Social vs Brand24? Brand24 stands out for higher reviewer satisfaction on support and ease of use, while Sprout Social is favored for centralized management and post scheduling. | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | [Brand24](https://www.g2.com/products/brand24/reviews) | | --- | --- | | 4.4/5 (6873 reviews) | 4.6/5 (356 reviews) | | Small-Business | Small-Business | | 8.7 | 8.9 | | 8.6 | 9.5 | | Centralized Management (953 all-time mentions) | Ease of Use (19 all-time mentions) | ### How do the pricing models of Sprout Social and Brand24 compare? Brand24 is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Sprout Social. - **Sprout Social:** In recent reviews, many cite high costs and expensive add-ons as a drawback, especially for small businesses and additional seats. - **Brand24:** Reviewers consistently highlight good pricing and value, with several noting it as a strong point for the platform. - **Switching reasons:** Recent reviewers mention switching to Brand24 for better value and more favorable pricing satisfaction. ### What are the best alternatives to Sprout Social and Brand24? The top three alternatives to Sprout Social and Brand24 are Meltwater, Reputation, and Sprinklr Social. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | Reviewers cite high costs and expensive add-ons | Centralized Management (953 all-time mentions) | | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5 (356 reviews) | Small-Business | Reviewers highlight good pricing and value | Ease of Use (19 all-time mentions) | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | — | — | | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2469 reviews) | Mid-Market | — | — | | [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) | 4.1/5 (1217 reviews) | Enterprise | — | — | ### Which Social Media Suites features should I prioritize when comparing Sprout Social and Brand24? Buyers comparing Sprout Social and Brand24 should prioritize ease of use, reporting and analytics, support quality, integrations, and feature coverage. - **Ease of Use:** Brand24 scores 9.2, Sprout Social 8.8; Brand24 has 19 all-time mentions for ease of use, Sprout Social 1874. - **Reporting and Analytics:** Sprout Social has 1046 all-time mentions for analytics and 881 for reporting; Brand24 has 7 for analytics and 9 for reporting. - **Support Quality:** Brand24 scores 9.5, Sprout Social 8.6; Brand24 has 8 all-time mentions for customer support. - **Integrations:** Sprout Social reviewers mention Bitly integration (13 all-time mentions); Brand24 reviewers highlight integrations and AI features in recent reviews. - **Feature Coverage:** Brand24 offers white label features; Sprout Social offers paid campaign tracking. ### What are the pros and cons of Sprout Social vs Brand24? Sprout Social's headline strength is centralized management and post scheduling, while Brand24 excels in ease of use and support quality. - **Sprout Social strengths:** Centralized management (953 all-time mentions), post scheduling (1232), analytics (1046), reporting (881), and ease of use (1874). - **Sprout Social trade-offs:** High costs and expensive add-ons are frequently cited, along with missing or limited features (749 and 548 all-time mentions). - **Brand24 strengths:** Ease of use (19 all-time mentions), helpful support (14), brand monitoring (12), intuitive interface (9), and reporting (9). - **Brand24 trade-offs:** Filtering problems (8 all-time mentions), limited features (6), and occasional data inaccuracy (5). ### Is Sprout Social or Brand24 better for small businesses? Brand24 is the better fit for small businesses, with higher satisfaction scores and consistently positive small-business reviewer sentiment. - **Sprout Social:** Largest segment is Small-Business; reviewers note high costs and add-on pricing as a challenge for small teams. - **Brand24:** Largest segment is Small-Business; reviewers consistently highlight ease of use, value, and strong support for small business needs. ### Which Social Media Suites platform has better integrations? Sprout Social is favored for integrations, with reviewers specifically mentioning Bitly integration. - **Sprout Social:** Bitly integration is cited in 13 all-time reviews. - **Brand24:** Reviewers mention integrations and AI features in recent reviews, but no specific third-party tools are named with publishable counts. ### How do Sprout Social and Brand24 compare on customer support? Brand24 materially outperforms Sprout Social on Quality of Support, with a 0.9-point advantage (9.5 vs 8.6). - **Sprout Social:** Reviewers describe support as generally helpful but cite inconsistent experiences and frustration with billing and account management. - **Brand24:** Reviewers consistently praise responsive, proactive, and helpful support, often highlighting dedicated account managers and fast assistance. ### Which is easier to implement, Sprout Social or Brand24? Brand24 and Sprout Social are at parity on Ease of Setup, with Brand24 scoring 8.9 and Sprout Social 8.7. - **Sprout Social:** Reviewers describe setup as straightforward and easy, with many noting helpful onboarding resources and support. - **Brand24:** Reviewers consistently highlight very easy and quick setup, often mentioning that onboarding is intuitive and requires minimal effort. ### Which product has better Social? Sprout Social leads on Social, with higher all-time mention counts and more robust reviewer-cited features. - **Sprout Social:** Social Media Management (855 all-time mentions), Social Media Integration (575), and Multi-platform (782) are frequently cited strengths. - **Brand24:** Social Listening (7 all-time mentions) and Mentions Tracking (9) are noted, but with lower mention counts than Sprout Social.