# Brand24 vs Sprout Social Comparison
---
## AI Generated Summary
- According to verified reviews, **Sprout Social** excels in providing a comprehensive social media management experience, with users appreciating its ability to centralize messages into one inbox and enhance reporting accuracy. This feature significantly aids in planning and managing social media platforms effectively.
- Users say that **Brand24** stands out for its actionable data insights, particularly in measuring sentiment and identifying potential influencers. Reviewers highlight the platform's real-time alerts, which help them react quickly to brand mentions and make informed communication decisions.
- Reviewers mention that **Sprout Social** offers a user-friendly interface and an intuitive setup process, making it easy for new users to get started. This ease of use is frequently praised, with many users recommending it for its straightforward analytics and scheduling capabilities.
- G2 reviewers report that **Brand24** provides excellent support, with a high quality of assistance noted by users. The platform's integration with tools like ChatGPT and its AI Brand Assistant are particularly appreciated for simplifying data filtering and enhancing user experience.
- Users highlight that **Sprout Social** has a broader range of features for social media analytics, including detailed reporting and post performance metrics. This comprehensive approach allows users to analyze their social media strategies effectively, although some find it less tailored to specific workflows.
- Reviewers mention that while **Brand24** is easy to use, it may not offer the same depth of analytics as Sprout Social. However, its strengths in sentiment analysis and brand monitoring make it a valuable tool for businesses focused on real-time engagement and campaign tracking.



| | Brand24 | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 350 | 6,432 | 
| **Largest Market Segment** | Small-Business (65.2% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Sprout Social

Pros:
- Ease of Use (1874 reviews)
- Post Scheduling (1232 reviews)

Cons:
- Missing Features (749 reviews)
- Limited Features (548 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 9.0 (316 reviews) | 8.5 (5444 reviews) | 
  | **Ease of Use** | 9.2 (322 reviews) | 8.8 (5505 reviews) | 
  | **Ease of Setup** | 8.9 (195 reviews) | 8.7 (3860 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 8.8 (2248 reviews) | 
  | **Quality of Support** | 9.5 (297 reviews) | 8.6 (4859 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.7 (2214 reviews) | 
  | **Product Direction (% positive)** | 9.1 (315 reviews) | 8.9 (5327 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Sprout Social** | 7.3/10 | 3639 |

#### Social Analytics

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 7.7 (2978 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 7.8 (3155 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.8 (3376 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 7.2 (2602 reviews) | 
| **Attribution** | 8.4 (102 reviews) | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 7.1 (2306 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 8.1 (3228 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.5 (3271 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.5 (3127 reviews) | 
| **White Label** | 8.3 (42 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | 7.7 (5 reviews) | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (878 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | 7.3 (5 reviews) | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Sprout Social** | 7.5/10 | 4665 |

#### Content & Collaboration

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3219 reviews) | 
| **Content Library** | Not enough data | 7.9 (2927 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3024 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2909 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3010 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.6 (4382 reviews) | 
| **Social Publishing** | Not enough data | 8.9 (4419 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (3827 reviews) | 
| **Social Engagement** | Not enough data | 8.5 (4241 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 7.9 (2912 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2495 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1062 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1044 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1036 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Sprout Social** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 9.2 (85 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 257 |
| **Sprout Social** | 7.4/10 | 2211 |

#### Monitoring & Listening

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.5 (1910 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.0 (1432 reviews) | 
| **Brand Monitoring** | 9.4 (94 reviews) | 8.1 (1236 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 7.9 (1196 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 7.7 (1169 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 7.8 (1194 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 6.4 (385 reviews) | 
| **Cross-system Integration** | 7.3 (10 reviews) | 6.5 (397 reviews) | 
| **Adaptive Learning** | 7.4 (9 reviews) | 6.4 (385 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | 6.4 (387 reviews) | 
| **Decision Making** | 8.1 (9 reviews) | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 7.5 (1215 reviews) | 
| **Social Reporting** | 8.9 (219 reviews) | 8.6 (2006 reviews) | 
| **Alerts and Notifications** | 9.0 (77 reviews) | 8.1 (1231 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 7.8 (1130 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Brand24 | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Sprout Social | 
|---|---|---|
| **Small-Business** | 65.2% | 44.7% | 
| **Mid-Market** | 28.4% | 37.7% | 
| **Enterprise** | 6.4% | 17.6% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.7%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.5%

#### Sprout Social

- **Marketing and Advertising:** 20.4%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (111 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7282 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7282 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1101 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-sprout-social)