Compare Brand24 and Sprout Social 
At a Glance
Market Segments
Small-Business (65.6% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
$199.00 Per Month
Starting at $79.00 1 user/per month (billed annually)
Brand24
Star Rating
(339)4.6 out of 5
Market Segments
Small-Business (65.6% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprout Social
Star Rating
(6,412)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to spot trends and potential crises before they escalate. Users appreciate the ability to monitor messages, mentions, and keywords across various platforms, making it a powerful tool for proactive brand management.
- Users say Brand24 stands out for its user-friendly interface and excellent customer support. Reviewers highlight the platform's ease of navigation and the timely assistance provided by the support team, which enhances the overall user experience.
- According to verified reviews, Sprout Social offers a more comprehensive set of features for social media analytics, with users praising its detailed reports and graphs that are helpful for presentations. This feature is particularly beneficial for teams looking to analyze performance across multiple accounts.
- Reviewers mention that Brand24's email digests provide a convenient way to stay updated on brand mentions without needing to actively search for information. This feature is appreciated for its simplicity and effectiveness in keeping users informed.
- G2 reviewers highlight that while Sprout Social has a higher overall satisfaction score, Brand24 receives praise for its quality of support, with users noting that the customer service is consistently helpful and responsive, which can be a crucial factor for businesses needing reliable assistance.
- Users report that both platforms have similar entry-level pricing, but Sprout Social's higher G2 score indicates a more favorable perception of its overall value and performance. However, Brand24's strong ratings in specific areas like hashtag analytics and brand monitoring show it can be a competitive choice for certain user needs.
Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Brand24
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
9.0
307
8.5
5,418
Ease of Use
9.2
313
8.8
5,479
Ease of Setup
8.9
186
8.7
3,833
Ease of Admin
8.9
157
8.8
2,243
Quality of Support
9.5
288
8.6
4,833
Has the product been a good partner in doing business?
9.4
149
8.7
2,209
Product Direction (% positive)
9.1
307
8.9
5,307
Features by Category
Social Analytics
8.8(won by 1.1)
113
7.7
2978
8.7(won by 0.9)
113
7.8
3156
8.9(won by 0.1)
116
8.8
3377
Feature Not Available
7.2(won by default)
2601
8.4(won by 1.4)
102
7.0
2607
9.0(won by 1.7)
45
7.3
2369
8.5(won by 1.4)
47
7.1
2307
Reports & Dashboards
8.4(won by 0.3)
117
8.1
3227
9.0(won by 0.5)
120
8.5
3270
9.0(won by 0.5)
57
8.5
3127
8.3(won by default)
42
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
892
7.7(won by 1.4)
5
6.3
889
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
886
7.3(won by 1.0)
5
6.3
891
Content & Collaboration
Not enough data
8.9
3211
Not enough data
7.9
2923
Not enough data
8.2
3022
Not enough data
8.0
2906
Not enough data
8.3
3009
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4371
Not enough data
8.9
4406
Not enough data
8.1
3821
Not enough data
8.5
4234
Not enough data
Feature Not Available
Not enough data
7.9
2908
Not enough data
7.5
2490
Agentic AI - Social Media Management
Not enough data
6.2
1063
Not enough data
6.4
1053
Not enough data
6.6
1069
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
85
Not enough data
Geographic Coverage
8.3
75
Not enough data
8.8
76
Not enough data
8.8
69
Not enough data
Reporting
8.9
82
Not enough data
8.8
85
Not enough data
8.8
74
Not enough data
9.2
77
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
44
Not enough data
Monitoring & Listening
8.8
216
8.5
1909
8.5
207
7.0
1434
9.4
89
8.1
1230
9.1
82
7.9
1197
8.8
73
7.7
1169
8.6
69
7.8
1192
Agentic AI - Social Media Listening Tools
7.6
9
6.4
386
7.0
9
6.5
394
7.4
9
6.4
386
8.0
9
6.4
386
8.1
9
6.5
387
Data Management & Analysis
8.0
215
7.5
1212
8.8
215
8.6
1995
9.0
76
8.1
1230
8.4
71
7.8
1128
Generative AI
Not enough data
7.1
865
Not enough data
7.0
850
Process
Not enough data
8.4
1469
Not enough data
7.9
1248
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1523
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1434
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Brand24 and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.7%
Information Technology and Services
8.9%
Internet
7.4%
Computer Software
7.4%
Public Relations and Communications
4.6%
Other
49.1%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.6%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
What platforms/websites are monitored by Brand24?
1 Comment
Official Response from Brand24
Brand24 looks for mentions in publicly available places on the Internet.
This means we collect mentions from Facebook, Twitter, video & photo sharing sites...Read more
What is Brand24 tool used for?
1 Comment
Official Response from Brand24
Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,...Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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