
11x helps us streamline our outreach and cold outbounding in a way that's both efficient and effective. Creating new campaigns, targeting new audiences, and getting creative about new ways that we can connect with our target audience is made seamless with 11x. Not only is it easy to source new leads within our target market, it's easy to connect with them in a voice that is authentic to our product and our brand. Review collected by and hosted on G2.com.
The most challenging part of the tool used to be proving value and ROI with the product, but 11x has already incorporated an influenced pipeline tool that automatically calculates this for users. I'd like the ability to refine this even further in platform, but 11x has done a great job building out this tool in a way that's responsive and thoughtful.
The only other challenges I have with the tool would be the way that website visitors are tracked. I would love a way to filter out website visitors based on URL or pages visited. For us, one of our highest traffic pages is also end-user facing which makes it less valuable for us to market to, as most of those users are not within our target buyer demographic. Being able to filter this field would make difference in our use of the tool. Review collected by and hosted on G2.com.
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