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Mind Mapping

by Brianna Bajwa
What is mind mapping, and why is it important? Our G2 guide can help you understand mind mapping, its benefits, and its best practices.

What is mind mapping?

Mind mapping is the visualization of organized thoughts, ideas, and relationships. Mind mapping sessions typically start with a blank canvas (such as a piece of paper or online template) used to conceptualize themes and generate ideas. Mind maps are diagrams that break down thought processes by topics, subtopics, and the relationships between them by arranging them into simple words and lines. While this can be done by hand, mind mapping solutions are available on multiple devices, allow for easy digital storage, and offer other features that facilitate collaboration. They comprise specialized diagramming tools that enable users to visually organize brainstorming sessions into topics and relationships.

Mind mapping software can be used in a variety of industries to enhance team productivity and collaboration and facilitate innovation by encouraging idea generation. Companies looking to innovate or brainstorm solutions can profit from mind mapping software as the visualization of ideas and relationships helps share, organize, and record thought processes for later. Teams that engage in brainstorming in their day-to-day work, such as marketing, advertising, and sales teams, can use mind mapping to take notes during collaborative sessions as well as organize and store ideas for later.

Benefits of using mind mapping

There are many benefits of mind mapping software, especially for cross-functional and collaborative teams.

  • Simplifies complex ideas: Mind maps can be used to help individuals better understand complex ideas by breaking them down into more granular parts. The visual aspect of a mind map is often helpful for those who prefer visual learning.
  • Records information: Mind maps are a way of recording information in a creative and organized manner. For example, mind maps can be used to create more intelligible notes during meetings. 
  • Enhances collaboration: Collaboration between individuals or teams can sometimes get messy due to a lack of organization and proper note-taking methods. Mind maps can help streamline projects and facilitate organized discussion.
  • Supports learning: Mind mapping can be especially useful for students and anyone learning a new task or subject as it supports the absorption, recollection, and implementation of information. Professors can also benefit from mind mapping by using it to explain a concept and engage students more effectively.
  • Boosts creativity: Designing mind maps is a way to effortlessly boost creativity in the workplace (and classroom). Visually exploring relationships and keywords can trigger associations, expand thoughts, and spark more ideas. 
  • Helps solve problems: The visual characteristic of mind mapping allows users to separate solutions into organized and distinct branches. When it’s time to step back and assess potential next steps, it’s much easier to evaluate each individual proposal in a clear and concise manner.

Mind mapping best practices

To get the most out of mind mapping software, users should consider following these best practices:

  • Maintain structure: While mind maps can provide structure and clarity, it can be easy to get carried away when creating a map. To ensure the mind map doesn’t stray too far from the intended purpose, users must keep overarching goals in mind.
  • Don’t overcomplicate things: Mind maps are meant to illustrate ideas and their relationships. When creating a mind map, users should try not to overcomplicate it by using too much text or distracting visuals.
  • Focus on the content first: Part of the fun of constructing a mind map is getting creative with the visual aspect of the project. However, it is essential to focus on the content first, followed by styling. Once the mind map is complete, users can try out different fonts and colors. This will ensure it is as useful as it is visually appealing.

 

Brianna Bajwa
BB

Brianna Bajwa

Brianna is a Senior Research Analyst at G2 with a focus on Collaboration, Productivity, and Office software. Prior to joining G2, she was a consultant at a Fortune 100 company where she worked in Marketing and Research & Development. Prior to moving to Chicago, Brianna worked as a Management Consultant for the Department of Defense in Washington, D.C. In her free time, Brianna enjoys traveling, theatre, and interior design.

Mind Mapping Software

This list shows the top software that mention mind mapping most on G2.

Miro is an Innovation Workspace built to accelerate product development from insight to execution. Designed for teams operating in fast-moving, cross-functional environments, Miro brings together research, planning, prototyping, and strategy into one visual, collaborative space. Miro supports every phase of the product development lifecycle — from early discovery and journey mapping to sprint planning, design reviews, and scaled Agile workshops. And with AI features like clustering, summarization, and Sidekicks embedded directly into the canvas, teams can synthesize feedback, generate product briefs, and align on roadmaps in a fraction of the time. Two-way Jira integration and customizable Agile templates make it easy to manage end-to-end workflows, while supporting rituals like sprint planning, daily standups, and retrospectives. Whether you’re mapping product strategy or testing early prototypes, Miro helps teams collapse planning steps and drive innovation faster — all within a secure, flexible workspace.

Lucidchart is an intelligent diagramming application for understanding the people, processes and systems that drive business forward.

Every day, more than 2 million global users brainstorm ideas more creatively, plan and execute projects more efficiently, and communicate knowledge more effectively with MindManager. Its flexible, intuitive design supports freeform thinking, fluid organization and holistic understanding; its cross-platform functionality and robust integrations enable a more streamlined, seamless work experience.

Xmind — AI Mind Mapping and Brainstorming Software for Teams, Students, and Professionals Xmind is an all-in-one AI-powered mind mapping and brainstorming tool that helps individuals and teams generate, organize, and present ideas visually. It’s ideal for project planning, creative thinking, learning, and team collaboration — on desktop, web and mobile. Used by millions since 2006, Xmind is a trusted visual thinking platform that combines intelligent AI features, rich structures, and real-time collaboration to boost productivity. 🚀 AI-Powered Mind Mapping from Multiple Source - Generate structured mind maps in seconds from plain text, documents, YouTube videos, or websites. - AI-assisted co-editing: Let AI help you expand branches, rewrite content, and organize logic in real time. - Built-in AI brainstorming tools: Run guided brainstorm sessions to generate ideas from multiple angles. - Map Refine: Instantly polish your map’s language and structure. - Data Mask: Blur or hide sensitive content before sharing your map publicly. Xmind AI transforms how you start, grow, and share your ideas. 🧠 Advanced Mind Mapping Structures - Multiple map styles: Mind Map, Timeline, Matrix, Tree Table, Fishbone, Grid, Org Chart, and more. - Topic-level structure switching: Combine different structures in a single map to support any logic. - Flexible views: Toggle between Outline, Mind Map, and Pitch modes instantly. 👥 Collaboration Across Teams and Devices - Team Spaces: Share maps, templates, and projects in a centralized workspace. - Real-time collaboration: Co-edit and comment on mind maps with teammates — anywhere, any time. - Cross-platform support: Web, macOS, Windows, iOS, iPadOS, Android — all in sync. - Public share links: Publish and embed mind maps across platforms and documents. 🔗 Seamless Integrations & Export Options - Integrations: Connect with Slack, Zoom, Google Workspace, and more (continuously expanding). - Import & Export: Work fluidly with multiple formats — Markdown, PDF, PNG, SVG, OPML, Word, Excel, and more. Share your mind maps across tools and teams without friction. 🔐 Secure and Enterprise-Ready - Certified secure: ISO/IEC 27001 & SOC 2 Type II - End-to-end encryption data practices - SSO, role-based access, and secure team controls Your mind maps remain private, secure, and fully under your control. Whether you're a student brainstorming for class, a team designing strategy, or a solo creator visualizing ideas — Xmind makes mind mapping faster, smarter, and easier with AI.

Mural is on a mission to help every go-to-market team achieve alignment. With the right tools to collaborate, ideate, and execute customer-centered strategies, organizations can break down the silos that slow success down and get results, faster. Mural offers an intuitive and interactive collaboration space with purpose-built templates, enterprise-grade security, and industry-leading methodologies for the customer-obsessed. GTM teams can come together on an infinite canvas that is flexible and visual to brainstorm ideas, plan project timelines, and execute together quickly. Mural’s Facilitation Superpowers lead to increased engagement from teams, customers, and GTM partners, which transforms every meeting into a co-creation session. Mapping and storyboarding features speed up buy-in and decision making by demonstrating an understanding of customers’ needs and how to meet them. Mural AI can summarize key takeaways from interactions, or suggest new ideas to strategize how to get to ‘yes.’ Out-of-the-box and custom templates make it easy to share best practices to level up every teammate to be customer-obsessed.

Easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, and more on-line!

Project Management software

MindMaster brings you a breezy user interface to organize ideas and information into a mind map with an enjoyable experience. The ribbon interface fits for common using habits of most users which doesn't take time to study.

Whimsical is the whiteboard for thinking and planning. It’s built for teams to move from chaos to clarity and turn ideas into action. Start from scratch or describe what you need and let AI build it. From sticky notes, sketches, and mind maps to process diagrams, flowcharts, wireframes, and presentations, Whimsical makes it seamless to create stunning visuals without the friction. It’s faster than heavy design tools built for high-fidelity prototyping and simpler than complex diagramming software tailored for formal documentation, so you go from 0 to 1 in record time. Whether you’re collaborating with your team, external stakeholders or clients, Whimsical lets you communicate high-level ideas without worrying about the pixels. Turn abstract concepts and messy thoughts into “aha moments” of shared understanding, and keep everybody aligned and moving in the same direction.

Mindomo is the best all-in-one visual tool to help you make mind mapping, concept mapping, and outlining accessible for students. As students will create and collaborate on mind maps, concept maps or outlines, they will become skilled at brainstorming, questioning, synthesizing, analyzing, generating new ideas, problem-solving, and researching. Mindomo is also the mind mapping application that pioneered features like turning a mind map into a presentation; mind map assignments - the easiest way for students and teachers to collaborate on mind maps; smart mind maps - partially filled in templates that make mind mapping accessible for beginners; and turning mind maps into real-time editable outlines. All of these help students and teachers to develop their inquiry-based learning and teaching methods. Mindomo has both a freemium online solution and free mobile native apps for iPad and Android.

ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.

Bubbl.us is a simple application that helps brainstorming online.

Freehand, from InVision headquartered in New York, is an online whiteboard that enables teams to plan, brainstorm, and draw together. It aims to give everyone a simple way to visually represent ideas with charts, diagrams, and drawings. Whether for mind mapping, creating a customer journey map, or drafting up an org chart, Freehand can help teams make ideas and plans visual.

Visual To-Do List

Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside Notion, across all your notes and docs, without the need to jump between your work and a separate AI-powered tool.

Design features It’s time to design on your terms Figma is the only platform that brings together powerful design features you already love and a more efficient workflow to boot.

MindNode provides a mind mapping solution for visual representation of the ideas.

Creating deeper engagement and meaning through impactful visuals and movement, Prezi is a suite of content design, presentation, and video tools that make anyone a more effective communicator.

MindMeister is an online mind mapping tool that lets you capture, develop and share ideas visually.

ContextMinds helps content marketers and writers come up with engaging original content ideas. It is the place to start any content project: gather all your notes, organize them visually, and start brainstorming while the app analyzes your notes and searches for related topics, keywords, and web results. ContextMinds will provide a constant stream of related topics and keywords as if it were thinking for you. And you won't have to leave the app to search the web - you'll get top web results on any topic with one click. Moreover, it will also generate paragraphs on each topic, providing even more inspiration!