SMS-Marketing Software

One challenge I noticed is that when emails face deliverability issues, it is not always easy to identify the exact reason or understand domain health clearly.

I also felt that reporting and filtering could provide deeper visibility for analyzing larger communication activities more effectively.

Another limitation is that some integrations and automation workflows may require additional setup effort to work smoothly with external tools. Bewertung gesammelt von und auf G2.com gehostet.

Before using Instantly, supplier follow-ups and external communication activities were handled manually through Outlook conversations, reminders, and spreadsheets. During busy project phases, this often caused missed follow-ups, delayed responses, and difficulty tracking ongoing discussions across multiple vendors.

Instantly solved this by centralizing outreach tracking, scheduling, automated follow-ups, and reply monitoring within one platform. For example, during one supplier clarification activity related to pending engineering documents, I could manage multiple external discussions together and track responses more systematically instead of manually checking individual mail chains repeatedly.

From a practical perspective, it reduced the manual effort involved in tracking repeated follow-ups through separate email chains and spreadsheets. By organizing outreach and communication workflows in one place, it helped save time during supplier coordination and external communication activities, which improved overall workflow efficiency.

This reduced manual coordination effort, improved follow-up consistency, and helped avoid delays in project communication activities. From a workflow perspective, it saved time during vendor coordination and improved visibility into ongoing external discussions. Bewertung gesammelt von und auf G2.com gehostet.

The pricing structure is frustrating. Costs rise quickly as you start adding more contacts which honestly feels like a tax on success, and its specially frustrating to have basic features that could be expected in the lower/basic pricing tiers up in the higher pricing tiers. I also found the landing page builder to be too simple, lacking in customization features. Bewertung gesammelt von und auf G2.com gehostet.

It's the solution we needed since we were missing a CRM tool that could maximize our Sales Department potential. Bewertung gesammelt von und auf G2.com gehostet.

The major thing that I wanted to bring to Constant Contact's attention this time is what really frustrates me in my workflow. If I create a new list and upload contacts, it asks me again what list I want to upload the contacts to, and I have to re-write/find the list I'm already in. Who thought this was a good idea? It's literally double the work. I'm already in the list; why should I have to reclarify that I want to upload emails to that list? Bewertung gesammelt von und auf G2.com gehostet.

Honestly, right now, I don't care for most of the updates Constant Contact is making. The new sidebar on the right-hand side of the designer I constantly have to close because it's taking up space. The fact that I have to reclarify which list I'm uploading to. I'd rather you all work on the designer, maybe allow us to add more to our brand, like fonts, so when we make a new email, it has all our company-branded stuff as the defaults. Bewertung gesammelt von und auf G2.com gehostet.

Was ich am meisten nicht mag, ist der E-Mail-Builder. Er ist umständlich, schwer zu benutzen und nicht sehr intuitiv.

Ein weiteres, was mir nicht gefällt, ist das Berichtssystem. Die Art und Weise, wie es Metriken filtert und anzeigt, ist schwer zu verstehen und zu navigieren. Ich würde es vorziehen, wenn es direkter und auf das Wesentliche fokussiert wäre, wie die Effektivität des E-Mail-Titels, die Öffnungsrate und die Klickrate.

Auch die Kampagnenduplizierungsfunktion könnte verbessert werden. Es wäre hilfreich, wenn jede duplizierte Kampagne in eine einzige Kategorie gruppiert werden könnte, damit ich sie schnell finden kann, anstatt jedes Mal mit einer isolierten Kopie zu enden. Bewertung gesammelt von und auf G2.com gehostet.

CRM und Automatisierungen sind die Hauptmerkmale, die ich am meisten schätze. Bewertung gesammelt von und auf G2.com gehostet.

With so many products, channels, and configured relations, the platform requires a meaningful learning investment before your team is operating at full capacity. The initial setup, although manageable with the onboarding team's help, involved a significant learning curve around the platform's full range of capabilities, not the technical setup itself. Bewertung gesammelt von und auf G2.com gehostet.

Insider One unifies fragmented data, enhancing automation and enabling personalized customer engagement in real-time by consolidating data across mobile apps, CRM, and transaction databases. It supports dynamic audience segmentation and automates customer journeys to boost engagement and reduce churn. Bewertung gesammelt von und auf G2.com gehostet.

So einfach es auch zu bedienen ist, als jemand, der nicht viel Erfahrung mit E-Mail-Management oder CRM hat, gibt es viel zu sehen, wenn man sich durchklickt, und manchmal mache ich mir Sorgen, dass wir nicht alle Funktionen zu unserem Vorteil nutzen. Bewertung gesammelt von und auf G2.com gehostet.

Es hilft uns, den Verkauf, das Bewusstsein für neue Kollektionen und Kooperationen zu steigern und gibt uns eine Möglichkeit, unsere Kunden zu verfolgen. Es synchronisiert sich mit Shopify, sodass wir unsere Liste einfach segmentieren können. Bewertung gesammelt von und auf G2.com gehostet.

The customer support has been good but it can take some time to book with them as their schedule is booked 3-5 days out. It would be great if I could talk to someone the same day, if I needed support. Bewertung gesammelt von und auf G2.com gehostet.

Lemlist solves the problem of using multiple tools for outreach, letting me organize campaigns. I like building custom sequences, email warmup, and using multiple email addresses and domains. It's flexible, allowing LinkedIn connections when no email or phone number is available, helping me win. Bewertung gesammelt von und auf G2.com gehostet.

Wie ich bereits erwähnt habe, war der Preis der Hauptgrund, warum ich Braze in meiner Marketingkarriere bisher nicht nutzen konnte. Obwohl es im Vergleich zu gleichwertigen Produkten definitiv wettbewerbsfähig ist, kann es dennoch etwas einschüchternd sein, insbesondere für Unternehmen, die sich für Jahre an eine Plattform binden möchten.

NACHTEILE:

- In-App- und Content-Card-Kanäle werden separat berechnet

- Separate einmalige Onboarding-Gebühr

- Eine Handvoll Lernmaterialien hinter einer Bezahlschranke Bewertung gesammelt von und auf G2.com gehostet.

Erstellen komplexer automatisierter Abläufe, um mehrere Lebenszyklusphasen für eine stark segmentierte Benutzerbasis abzudecken. Einführung von Möglichkeiten zur tiefen Personalisierung über Liquid-Tags, Erstellen von Inhaltsblöcken, um den Großteil der Vorlagenerstellung zu automatisieren. Bewertung gesammelt von und auf G2.com gehostet.

The AI integration could be improved, and the output could be more helpful overall.

This isn’t a major dislike, but having more direct AI features built into the dashboard—especially while designing emails and creating campaigns—would make the experience smoother and more useful.

The performance tracking interface of the campaigns can be better and more explained. Bewertung gesammelt von und auf G2.com gehostet.

The platforms makes it easy to execute and track outbound marketing efforts within few clicks.

The setup is easy and the features are well traversable.

The pricing makes it a more better tool with a lot of integrations available to connect along with exports and analysis of the data.

For me it is making my schedule more easier with the campaign scheduling, easy designing and simple tracking of the campaign that saves a lot of my time with priority support that listens and help in terms of any fault. Bewertung gesammelt von und auf G2.com gehostet.

Pricing was probably the biggest downside for us. It’s fine when you’re testing or working with smaller lists, but costs start increasing pretty quickly as your contacts grow.

We also found some integrations a bit more limited than expected unless you move to higher plans. Nothing dealbreaking, but compared to some other tools we tested, it became harder to justify for our budget long term. Bewertung gesammelt von und auf G2.com gehostet.

We mainly tested Mailchimp to see if it could work for newsletters and client campaigns without needing too much setup or technical work.

What helped the most was how quickly we could get everything running. Importing contacts, setting up campaigns, and sending emails was pretty straightforward, even for people on our team without much experience in email marketing.

It also made collaboration easier because we didn’t need a designer or developer involved for every small campaign. The analytics were useful too, especially for quickly checking opens and engagement after sending newsletters. Bewertung gesammelt von und auf G2.com gehostet.

Their really isn't to much I dislike about texedly. The only thing I could really think of is the price and maybe having benefits for using it more. Because it does cost 20 a month to send out about 500 texts or 250 long texts and at scale that could get pretty pricy. Bewertung gesammelt von und auf G2.com gehostet.

The problem they are solving for us is definitely customer retention %. We are using them to text out marketing deals for certain days to increase business and we are using them to promote our business which is going very well so far. We are still in the early stages of this but so far it's pretty good. Bewertung gesammelt von und auf G2.com gehostet.

There are a few areas in the UI that could feel smoother, especially while switching between modules or updating records quickly. Sometimes pages take an extra second to load when working with larger contact lists, but overall it has not created any serious issues for my daily work. Bewertung gesammelt von und auf G2.com gehostet.

Before using EngageBay, we were managing leads and follow-ups manually through spreadsheets and emails, which made it easy to miss tasks or delayed responses. Now everything is tracked in one system including deals, calls, notes and follow-ups.

It has helped us respond to leads faster, keep the sales pipeline organized, and maintain better follow-up consistency without needing additional tools. For a growing business it has been practical and easy to manage without a complicated setup. Bewertung gesammelt von und auf G2.com gehostet.

Flodesk currently doesn’t have an A/B split-testing feature for email subject lines, but once they add it, the platform will feel flawless :) I reached out by email about this a while ago, and they responded promptly to say they’re in the process of rolling it out, which would be amazing. Bewertung gesammelt von und auf G2.com gehostet.

I can design beautiful, striking emails in no time at all, while easily incorporating my small business brand kit — fonts, colours, and overall style — for a personalised look and feel my customers have come to expect.

I also love that I can integrate newsletter sign-up forms and pop-ups on my WooCommerce/Wordpress website to gather new email leads. I use the same sign-up links across my social media channels via Linktree as well, which makes growing my audience feel seamless and connected. Bewertung gesammelt von und auf G2.com gehostet.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Bewertung gesammelt von und auf G2.com gehostet.

Omnisend helps me create robust, personalized flows that connect with my audience in ways I couldn't build myself. I switched from MailerLite because Omnisend offers better integration capabilities and easier ways to create personalized workflows with improved analytics. Bewertung gesammelt von und auf G2.com gehostet.

Die Benutzerreise kann sich manchmal komplex anfühlen, und kleine Kampagnenänderungen erfordern oft erheblichen Aufwand. Berichterstattungs-Dashboards fehlen auch ausreichende Anpassungsmöglichkeiten und Flexibilität, um die Leistung über Initiativen hinweg effektiv zu vergleichen. Bewertung gesammelt von und auf G2.com gehostet.

EVAM war ein grundlegender Pfeiler der Werbekampagneninitiativen unseres Teams und ermöglichte den Zugang zu mehreren Engagement-Kanälen, darunter SMS, Push, WhatsApp und META. Es bietet auch Funktionen wie Cashback, Angebote, Personalisierung und dynamische Kampagnenreisen. Kürzlich wurde es erweitert, um Schnittstellen für Unternehmenskunden zu unterstützen und seinen Wert über die interne Kampagnendurchführung hinaus zu steigern. Bewertung gesammelt von und auf G2.com gehostet.

Despite the overall quality, at times, the platform feels a bit outdated in certain areas. For example, scheduling future campaigns can be confusing. Bewertung gesammelt von und auf G2.com gehostet.

Automating our clients’ emails is a very handy tool, saving time and ensuring consistency. Also, one of the major advantages is the very responsive and knowledgeable support team, which is very important for us. Great collaboration in all aspects. Bewertung gesammelt von und auf G2.com gehostet.

Some of their advanced features feels bit limited when compared with the enterprise tools, particularly in segmenting and reporting customisation. Their template library, though it's functional, can be more modern and diverse. Also, their integration is not that extensive when compared with other larger competitors. Bewertung gesammelt von und auf G2.com gehostet.

This platform helps me solve the problem of having a simplified campaign execution, right from managing the list to automation; it doesn't need any steep learning curve. This also helps reduce the dependency on technical teams and speed up the go-to-market timeline for campaigns. It also improves engagement tracking and campaign consistency across multiple channels. Bewertung gesammelt von und auf G2.com gehostet.

One thing I dislike about Customer.io is that the platform can feel a bit overwhelming at first, especially for new users who aren’t familiar with marketing automation tools. Some advanced workflows and integrations also require technical knowledge, which can slow down setup. Additionally, pricing can become expensive as contact lists grow. While the platform is powerful, there’s definitely a learning curve to fully utilize all its features. Bewertung gesammelt von und auf G2.com gehostet.

Customer.io solves the challenge of sending personalized and timely communication at scale. Instead of manually managing emails, push notifications, or SMS campaigns, it automates customer journeys based on user behavior and real-time data. That benefits me by saving time, improving engagement, and helping deliver more relevant experiences to customers. I also like that it brings data, automation, and analytics into one platform, making campaigns easier to manage and optimize. Bewertung gesammelt von und auf G2.com gehostet.

There is not much I strongly dislike, but I think Sendpilot AI could still improve in a few areas. I would like to have more control over individual leads and messages inside a campaign, for example the ability to pause or adjust one specific follow-up without stopping the whole sequence. More granular filters and more advanced analytics would also be useful as the platform grows. Overall, these are not major issues, but they would make the tool even more flexible. Bewertung gesammelt von und auf G2.com gehostet.

Sendpilot AI solves the problem of inconsistent and time-consuming LinkedIn outreach. Before I started using it, prospecting took a lot of manual effort: finding relevant leads, sending connection requests, writing follow-ups, and keeping track of conversations. Sendpilot pulls all of those steps into one structured workflow, which helps me save time, stay consistent with my outreach, and focus more on qualified conversations rather than repetitive tasks. The biggest benefit for me is that LinkedIn prospecting is easier to manage and feels much more scalable. Bewertung gesammelt von und auf G2.com gehostet.

Einige fortgeschrittene Automatisierungsregeln sind weniger flexibel und erfordern Umgehungslösungen für Kundenreisen über Regionen hinweg. Das Berichtsdashboard fehlt an tiefergehender Anpassung für EU-konforme Exporte und auf den Großhandel spezifizierte KPIs wie den ROI von Wiederbestellkampagnen. Integrationen mit einigen kleineren deutschen Logistik- und Buchhaltungstools erfordern zusätzlichen Aufwand anstelle von nativen Verbindungen. Die Benutzeroberfläche kann weniger modern wirken, und bestimmte Massenaktionen erfordern mehr Schritte als erwartet. Die SMS-Zustellbarkeit in bestimmte EU-Länder kann inkonsistent sein, was zeitkritische Nachfüllbenachrichtigungen beeinträchtigt. Bewertung gesammelt von und auf G2.com gehostet.

Comarch Marketing Automation vereinheitlicht unsere Leads, verhindert Datenverluste und automatisiert die Kommunikation, wodurch Stunden manueller Kontaktaufnahme eingespart werden. Es bewertet und segmentiert Kunden, konzentriert sich auf Käufer mit hohem Wert und reduziert Inkonsistenzen, was die Konversionsraten verbessert. Bewertung gesammelt von und auf G2.com gehostet.