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Compare Supermetrics and Zerto 
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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Enterprise (49.3% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
No pricing available
Supermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZerto
Star Rating
(73)4.6 out of 5
Market Segments
Enterprise (49.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about ZertoSupermetrics vs Zerto
When assessing the two solutions, reviewers found Zerto easier to use, set up, and administer. Reviewers also preferred doing business with Zerto overall.
- Reviewers felt that Zerto meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Zerto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zerto over Supermetrics.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Zerto
No pricing availableFree Trial
Supermetrics
Free Trial is available
Zerto
Free Trial is available
Ratings
Meets Requirements
8.5
616
9.2
62
Ease of Use
8.2
624
9.3
62
Ease of Setup
8.2
411
9.3
54
Ease of Admin
8.0
375
9.3
55
Quality of Support
7.8
558
9.3
61
Has the product been a good partner in doing business?
8.2
370
9.2
54
Product Direction (% positive)
7.9
575
9.4
60
Features by Category
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Not enough data
Administration
Not enough data
8.0
11
Not enough data
8.5
10
Not enough data
9.2
11
Operations
Not enough data
8.7
9
Not enough data
8.9
6
Not enough data
9.0
7
Not enough data
9.0
7
Recovery
Not enough data
9.7
11
Not enough data
9.3
10
Not enough data
8.5
8
Agentic AI - IT Resilience Orchestration Automation (ITRO)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Management
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Agentic AI - Disaster Recovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Solution Provision
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Management
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Agentic AI - Disaster Recovery as a Service (DRaaS)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Solution Provision
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Not enough data
Categories
Categories
Shared Categories
Supermetrics and Zerto share no categories
Unique Categories
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Zerto is categorized as Disaster Recovery, IT Resilience Orchestration Automation (ITRO), Disaster Recovery as a Service (DRaaS), and Data Replication
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zerto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Information Technology and Services
13.4%
Hospital & Health Care
9.0%
Financial Services
7.5%
Banking
7.5%
Legal Services
6.0%
Other
56.7%
Alternatives
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
6.7U3
1 Comment
AS
https://docs.vmware.com/en/VMware-vSphere/6.7/rn/vsphere-esxi-67u3-release-notes.htmlRead more
How do you install zerto?
1 Comment
JM
Had a bad experience regarding investing my funds, wasn’t easy for me as I was scam severally. I lost almost all of my money until I came across a recovery...Read more
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