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Compare Supermetrics and Teradata Vantage 
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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Enterprise (68.5% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
No pricing available
Supermetrics
Star Rating
(800)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansTeradata Vantage
Star Rating
(360)4.3 out of 5
Market Segments
Enterprise (68.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Teradata VantageSupermetrics vs Teradata Vantage
When assessing the two solutions, reviewers found Teradata Vantage easier to use. However, reviewers felt that Supermetrics is easier to set up. Both products were equally easy to administer, and both vendors make it equally easy to do business overall.
- Reviewers felt that Teradata Vantage meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Teradata Vantage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Teradata Vantage over Supermetrics.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Teradata Vantage
No pricing availableFree Trial
Supermetrics
Free Trial is available
Teradata Vantage
Free Trial is available
Ratings
Meets Requirements
8.5
610
8.7
281
Ease of Use
8.2
618
8.3
284
Ease of Setup
8.1
405
8.0
143
Ease of Admin
8.0
371
8.0
111
Quality of Support
7.8
552
8.3
263
Has the product been a good partner in doing business?
8.2
366
8.2
113
Product Direction (% positive)
7.9
569
8.3
281
Features by Category
Reports
Not enough data
7.7
64
Not enough data
8.1
63
Not enough data
7.0
61
Not enough data
7.5
61
Not enough data
7.4
57
Data Preparation
Not enough data
8.3
52
Not enough data
8.2
50
Data Modeling and Blending
Not enough data
9.0
46
Not enough data
8.8
45
Not enough data
8.1
44
Generative AI
Not enough data
6.5
39
Not enough data
6.4
38
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.4
60
Not enough data
8.5
62
Not enough data
8.4
62
Not enough data
8.1
61
Not enough data
7.7
61
Not enough data
7.2
57
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.9
62
Not enough data
7.0
62
Not enough data
8.3
59
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
7.2
79
Not enough data
7.8
82
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
291
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
324
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
272
Not enough data
7.5
212
Not enough data
8.1
311
Not enough data
8.0
295
Not enough data
Administration
Not enough data
8.7
21
Not enough data
8.2
20
Not enough data
8.1
19
Not enough data
7.0
19
Management
Not enough data
8.0
20
Not enough data
8.2
19
Not enough data
7.9
21
Not enough data
7.7
20
Not enough data
7.1
20
Compliance
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
8.8
20
Not enough data
8.7
19
Security
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.1
19
Data Quality
Not enough data
8.7
21
Not enough data
8.9
21
Not enough data
8.5
20
Maintainence
Not enough data
8.4
19
Not enough data
8.0
19
Generative AI
Not enough data
5.6
18
Not enough data
5.6
18
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
System
Not enough data
Not enough data
Model Development
Not enough data
8.3
6
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
14
Not enough data
9.0
13
Platform Data
Not enough data
9.0
12
Not enough data
8.7
13
Not enough data
8.5
14
Not enough data
8.7
13
Platform Additional Functionality
Not enough data
8.3
13
Not enough data
8.8
14
Not enough data
8.8
14
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.3
66
|
Verified
Not enough data
8.3
67
|
Verified
Not enough data
8.3
62
|
Verified
Not enough data
8.2
61
|
Verified
Not enough data
7.0
50
|
Verified
Not enough data
7.3
49
|
Verified
Integration
Not enough data
7.1
59
|
Verified
Not enough data
8.2
63
|
Verified
Not enough data
8.0
59
|
Verified
Deployment
Not enough data
8.4
65
|
Verified
Not enough data
7.9
60
|
Verified
Performance
Not enough data
8.5
67
|
Verified
Security
Not enough data
7.9
60
|
Verified
Not enough data
8.2
54
|
Verified
Generative AI
Not enough data
5.5
40
Not enough data
5.5
41
Management
Not enough data
7.9
16
Not enough data
7.8
15
Not enough data
9.2
16
Not enough data
8.3
14
Not enough data
8.7
14
Maintenance
Not enough data
8.6
16
Not enough data
7.9
15
Not enough data
8.9
16
Security
Not enough data
8.6
13
Not enough data
9.0
16
Management
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
28
Support
Not enough data
8.3
30
Not enough data
8.6
32
Not enough data
8.5
31
Not enough data
8.8
28
Security
Not enough data
8.7
31
Not enough data
8.6
32
Not enough data
8.6
30
Not enough data
8.8
30
Performance
Not enough data
8.7
29
Not enough data
8.5
31
Not enough data
8.9
32
Not enough data
8.9
30
Not enough data
8.7
34
Database Features
Not enough data
9.0
115
Not enough data
9.2
117
Not enough data
8.9
117
Not enough data
8.7
114
Not enough data
8.7
116
Not enough data
8.8
115
Not enough data
8.8
117
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
Not enough data
8.7
350
|
Verified
Not enough data
7.8
280
|
Verified
Not enough data
7.9
297
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
348
|
Verified
Not enough data
8.9
374
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
321
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.5
12
Not enough data
6.8
12
Not enough data
6.3
12
Not enough data
Database
Not enough data
7.9
26
Not enough data
8.8
25
Not enough data
8.2
26
Integrations
Not enough data
7.9
24
Not enough data
8.1
25
Platform
Not enough data
8.7
27
Not enough data
9.0
27
Not enough data
8.1
25
Processing
Not enough data
8.6
23
Not enough data
8.7
26
Data Transformation
Not enough data
8.2
36
Not enough data
9.0
36
Connectivity
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.9
36
Not enough data
8.0
36
Operations
Not enough data
7.7
35
Not enough data
7.8
35
Not enough data
7.7
34
Not enough data
7.3
37
Not enough data
7.5
34
Building Reports
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
7.2
79
Not enough data
7.8
82
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Supermetrics and Teradata Vantage share no categories
Unique Categories
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Teradata Vantage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.2%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Information Technology and Services
16.8%
Financial Services
14.1%
Banking
11.5%
Retail
7.1%
Telecommunications
6.8%
Other
43.8%
Alternatives
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Teradata Vantage has no discussions with answers
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