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Compare Smartly and WASK 
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At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
% Fee of Media Spend
No pricing available
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansWASK
Star Rating
(34)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WASKSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Smartly excels in its Quality of Support with a score of 9.3, while WASK, although still strong, has a lower score of 8.5. Reviewers mention that Smartly's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Smartly's Campaign Management features, particularly the Campaign Dashboard and Creative Optimization, are highly rated at 8.2 and 8.5 respectively, providing users with a comprehensive view of their campaigns. In contrast, WASK shines with a higher score of 9.3 for its Campaign Dashboard, indicating a more user-friendly interface for tracking campaign performance.
- G2 users highlight Smartly's strong Ad Templates feature with a score of 8.5, which allows for easy customization and quick deployment of ads. WASK, however, lacks in this area, as it does not have a comparable feature, leading users to feel limited in their creative options.
- Users on G2 report that Smartly's Dynamic Versioning and A/B Testing features are rated at 8.7 and 8.8 respectively, enabling effective testing and optimization of ads. WASK, while competitive, has slightly lower scores in these areas, indicating that Smartly may offer more robust testing capabilities.
- Reviewers mention that Smartly's Platform Interoperability is rated at 8.8, showcasing its ability to integrate seamlessly with other tools. WASK, with a score of 8.2, is still effective but may not provide the same level of integration flexibility that Smartly offers.
- Users say that Smartly's Budget Pacing feature is rated at 8.2, which helps in managing ad spend effectively. WASK, with a score of 8.3, is slightly better in this area, indicating that it may offer more precise control over budget allocation during campaigns.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
WASK
No pricing availableFree Trial
Smartly
No trial information availableWASK
Free Trial is available
Ratings
Meets Requirements
8.5
385
8.9
28
Ease of Use
8.3
387
9.2
28
Ease of Setup
8.3
178
9.2
13
Ease of Admin
8.3
178
Not enough data
Quality of Support
9.3
380
9.0
28
Has the product been a good partner in doing business?
8.9
176
Not enough data
Product Direction (% positive)
8.6
381
9.1
25
Features by Category
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Not enough data
Platform Interoperability
8.8
20
Not enough data
Video Functionality
8.4
68
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
320
9.6
15
8.5
317
9.2
14
Feature Not Available
9.4
14
7.8
284
9.5
14
7.7
238
9.2
14
8.2
204
9.4
14
8.0
161
9.3
14
8.1
211
8.9
14
8.2
273
9.0
14
8.5
296
9.3
14
8.3
193
9.4
14
7.9
141
9.3
14
8.2
151
9.0
14
Targeting
8.8
312
9.1
13
8.9
293
9.1
13
8.9
288
8.8
12
Feature Not Available
9.1
13
Platform
8.3
221
9.5
13
8.4
273
9.4
13
8.3
291
9.4
12
8.3
311
9.6
12
8.5
261
9.4
12
8.3
279
9.0
12
8.4
258
9.3
12
8.6
223
9.0
12
8.2
274
9.5
13
Platform Interoperability
8.2
27
9.1(won by 0.9)
13
Agentic AI - Social Media Advertising
Not enough data
9.4(won by default)
8
Not enough data
9.8(won by default)
8
Not enough data
9.8(won by default)
8
Not enough data
9.6(won by default)
8
Not enough data
9.6(won by default)
8
Not enough data
9.5(won by default)
7
Social Functionality
8.7
286
9.2(won by 0.5)
15
Campaign Management
8.2
320
9.6(won by 1.4)
15
8.5
317
9.2(won by 0.7)
14
Feature Not Available
9.4(won by default)
14
7.8
284
9.5(won by 1.7)
14
7.7
238
9.2(won by 1.5)
14
8.2
204
9.4(won by 1.2)
14
8.0
161
9.3(won by 1.3)
14
8.1
211
8.9(won by 0.8)
14
8.2
273
9.0(won by 0.8)
14
8.5
296
9.3(won by 0.8)
14
8.3
193
9.4(won by 1.1)
14
7.9
141
9.3(won by 1.4)
14
8.2
151
9.0(won by 0.8)
14
Targeting
8.8
312
9.1(won by 0.3)
13
8.9
293
9.1(won by 0.2)
13
8.9(won by 0.1)
288
8.8
12
Feature Not Available
9.1(won by default)
13
Platform
8.3
221
9.5(won by 1.2)
13
8.4
273
9.4(won by 1.0)
13
8.3
291
9.4(won by 1.1)
12
8.3
311
9.6(won by 1.3)
12
8.5
261
9.4(won by 0.9)
12
8.3
279
9.0(won by 0.7)
12
8.4
258
9.3(won by 0.9)
12
8.6
223
9.0(won by 0.4)
12
8.2
274
9.5(won by 1.3)
13
Agentic AI - Marketing Account Intelligence
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
10.0
6
Lead Intelligence
Not enough data
9.4
8
Not enough data
9.4
8
Not enough data
9.6
8
Lead Management
Not enough data
9.2
8
Not enough data
9.6
8
Not enough data
9.6
8
Marketing Campaigns
Not enough data
9.6
8
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.2
8
Data Availability - Marketing Account Intelligence
Not enough data
10.0
6
Data Accuracy - Marketing Account Intelligence
Not enough data
10.0
6
Categories
Categories
Shared Categories
Smartly and WASK are categorized as Social Media Advertising
Unique Categories
Smartly is categorized as Creative Management Platforms and Video Advertising
WASK is categorized as Marketing Account Intelligence
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WASK
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Marketing and Advertising
19.4%
Computer Software
12.9%
Information Technology and Services
9.7%
Hospital & Health Care
6.5%
Financial Services
6.5%
Other
45.2%
Discussions
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
WASK has no discussions with answers
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