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Compare SE Ranking and Surfer 
At a Glance
Market Segments
Small-Business (89.6% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
Starting at $103.20
Starting at $79.00
SE Ranking
Star Rating
(1,429)4.8 out of 5
Market Segments
Small-Business (89.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $103.20
Free Trial is available
Browse all 3 pricing plansSurfer
Star Rating
(539)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SE Ranking excels in providing a comprehensive all-in-one SEO platform, with users praising its clear dashboards, reliable rank tracking, and site audits. This makes it a powerful tool for those looking to manage multiple aspects of SEO in one place.
- Users say that Surfer is very user-friendly, highlighting its ease of use and the ability to generate ideas automatically. However, it may not offer the same depth of features as SE Ranking, which could be a drawback for users needing a more robust solution.
- According to verified reviews, SE Ranking has a significantly higher number of total reviews, indicating a broader user base and more reliable feedback. This suggests that potential buyers can trust the insights from SE Ranking users more confidently.
- Reviewers mention that while both platforms have similar star ratings, SE Ranking's higher G2 Score reflects greater overall user satisfaction. Users appreciate its intuitive interface and comprehensive tools for keyword research and competitor insights.
- Users highlight that SE Ranking's pricing starts lower than Surfer's, making it a more accessible option for small businesses. This affordability, combined with its extensive features, positions SE Ranking as a strong contender for budget-conscious users.
- G2 reviewers note that both platforms offer quality support, but Surfer's customer service is frequently mentioned as excellent. This could be a deciding factor for users who prioritize responsive support in their SEO tools.
Pricing
Entry-Level Pricing
SE Ranking
Core
Starting at $103.20
SEO + GEO for marketing teams with repeatable delivery
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
SE Ranking
Free Trial is available
Surfer
No trial information availableRatings
Meets Requirements
9.3
1,091
9.3
314
Ease of Use
9.2
1,099
9.3
320
Ease of Setup
9.3
802
9.4
150
Ease of Admin
9.2
760
9.4
123
Quality of Support
9.4
1,040
9.4
277
Has the product been a good partner in doing business?
9.4
742
9.6
118
Product Direction (% positive)
9.5
1,033
9.3
275
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
9.4
341
|
Verified
Not enough data
8.7
170
Not enough data
8.5
177
Not enough data
Feature Not Available
Not enough data
7.9
233
|
Verified
Not enough data
9.1
333
|
Verified
Not enough data
Platform Basics
9.0
141
Not enough data
9.1
137
Not enough data
Agentic AI - Competitive Intelligence
8.0
11
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Content
8.0
111
Not enough data
Platform Reporting
8.3
127
Not enough data
Feature Not Available
Not enough data
SEO Auditing & Monitoring
8.7
411
7.6
164
9.3
336
9.2
196
9.3
314
8.0
162
9.0
327
8.1
166
Agentic AI - SEO Tools
7.4
24
Not enough data
7.5
24
Not enough data
7.8
24
Not enough data
7.3
25
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.7
24
Not enough data
SEO Content & Rankings
8.2
693
7.0
173
8.8
780
8.5
235
9.3
768
8.8
40
8.7
400
8.1
178
8.4
283
9.2
208
SEO Reporting
9.0
752
8.9
225
9.0
463
8.6
203
8.7
418
7.9
161
8.8
342
7.5
121
Generative AI
7.6
139
8.1
57
7.7
136
7.6
55
Platform Basics
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Not enough data
Platform Data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
126
Not enough data
Agentic AI - Content Analytics
8.0
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
8.5
10
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SE Ranking and Surfer are categorized as SEO Tools
Unique Categories
SE Ranking is categorized as Answer Engine Optimization (AEO), Local SEO, Competitive Intelligence, Content Analytics, and Paid Search Intelligence
Surfer has no unique categories
Reviews
Reviewers' Company Size
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
41.0%
Internet
7.8%
Information Technology and Services
5.8%
Computer Software
4.6%
Retail
2.5%
Other
38.5%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.3%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.4%
Discussions
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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