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At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
$120 Per month
Salesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data CloudTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Ease of Setup with a score of 8.5, making it easier for teams to get started quickly compared to Salesforce CDP, which has a lower score of 7.0. Reviewers mention that Segment's intuitive interface and straightforward onboarding process significantly reduce the time to value.
- Reviewers mention that Salesforce CDP shines in Expandability with a score of 9.3, indicating its robust capabilities to integrate with various systems and scale as business needs grow. In contrast, Segment's score of 8.8 suggests it may not offer the same level of flexibility for future expansions.
- Users on G2 highlight Segment's superior Data Mapping - automated feature, scoring 8.7, which allows for seamless data integration and management. Salesforce CDP, while strong, scores slightly lower at 8.6, indicating that users may find Segment's automation more efficient for their data workflows.
- Reviewers say that Segment's Quality of Support is rated at 8.6, which is slightly lower than Salesforce CDP's 8.8. Users report that Salesforce provides more responsive and helpful customer service, which can be crucial for businesses needing immediate assistance.
- G2 users mention that Segment's Data Subject Access Requests (DSAR) functionality scores an impressive 9.1, making it a strong choice for compliance needs. Salesforce CDP, while competent, does not match this level of performance, indicating that Segment may be better suited for organizations prioritizing data privacy.
- Users report that Segment's Integrations score of 9.1 is a standout feature, allowing for easy connections with various marketing and analytics tools. In comparison, Salesforce CDP's score of 8.8 suggests it may not offer the same breadth of integration options, which could limit users looking for a comprehensive solution.
Pricing
Entry-Level Pricing
Salesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Salesforce Data Cloud
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
9.0
86
8.9
426
Ease of Use
7.9
164
8.7
428
Ease of Setup
7.3
137
8.5
244
Ease of Admin
8.6
41
8.9
237
Quality of Support
8.6
82
8.6
367
Has the product been a good partner in doing business?
9.3
40
8.8
225
Product Direction (% positive)
9.0
84
8.3
386
Features by Category
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
8.7
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Platform
8.7
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Administration
8.7
5
8.6
86
8.3
5
8.2
68
8.3
5
8.7
77
8.3
5
8.0
85
Management
8.7
5
8.2
43
8.7
5
8.5
52
8.0
5
8.6
49
7.7
5
8.1
48
8.0
5
8.6
46
Compliance
9.0
5
8.9
96
8.7
5
8.7
80
9.0
5
8.8
85
Not enough data
8.7
83
Security
9.0
5
9.0
56
8.3
5
8.4
54
9.0
5
8.9
50
Data Quality
9.0
5
8.7
99
8.7
5
9.1
98
9.3
5
9.3
98
Maintainence
8.7
5
9.0
53
8.7
5
8.7
46
Generative AI
7.3
5
7.1
7
7.7
5
7.4
7
Agentic AI - Data Governance
7.7
5
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
28
8.5
142
|
Verified
9.0
28
8.7
146
|
Verified
8.5
27
Feature Not Available
9.0
27
8.6
138
|
Verified
Intelligence
8.5
27
8.0
122
|
Verified
8.7
26
6.9
85
|
Verified
8.5
26
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Audiences
10.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Data Analysis
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Administration
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Agentic AI - Audience Intelligence Platforms
8.7
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
8.1
15
Not enough data
8.6
15
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Salesforce Data Cloud and Twilio Segment are categorized as Customer Data Platform (CDP) and Data Governance
Unique Categories
Salesforce Data Cloud is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), and Data Management Software
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.5%
Computer Software
9.6%
Financial Services
7.4%
Consulting
4.8%
Marketing and Advertising
4.3%
Other
57.4%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
Salesforce Data Cloud has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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