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Compare Oracle Responsys and RD Station Marketing 
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At a Glance
Market Segments
Mid-Market (47.9% of reviews)
Small-Business (61.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Oracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysRD Station Marketing
Star Rating
(365)4.7 out of 5
Market Segments
Small-Business (61.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about RD Station MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Responsys excels in email marketing features, particularly in "Email Campaigns" where it received a score of 9.2, while RD Station Marketing also performs well but slightly lower at 8.8. Reviewers mention that Responsys offers robust tools for managing email deliverability and automated email responses.
- Reviewers mention that RD Station Marketing shines in ease of use, scoring 9.1 compared to Oracle Responsys's 6.7. Users on G2 highlight that RD Station's user-friendly interface makes it easier for small businesses to navigate and utilize its features effectively.
- G2 users report that RD Station Marketing has superior support quality, with a score of 9.2, while Oracle Responsys lags behind at 6.5. Reviewers say that the responsiveness and helpfulness of RD Station's support team significantly enhance the user experience.
- Users say that Oracle Responsys offers advanced segmentation capabilities, scoring 8.3, which is beneficial for mid-market companies looking to target specific audiences. In contrast, RD Station Marketing scores higher at 8.7, with reviewers mentioning its intuitive segmentation tools that cater well to small businesses.
- Reviewers mention that RD Station Marketing provides better analytics and reporting features, with a score of 8.6 for basic reporting, compared to Oracle Responsys's 7.9. Users report that the detailed insights from RD Station help in making informed marketing decisions.
- Users on G2 report that Oracle Responsys has a more comprehensive approach to campaign management, particularly in "Triggered Notifications" with a score of 8.1, while RD Station Marketing also performs well but is slightly lower at 8.0. Reviewers say that Responsys's capabilities in this area are particularly useful for creating timely and relevant customer interactions.
Pricing
Entry-Level Pricing
Oracle Responsys
No pricing availableRD Station Marketing
No pricing availableFree Trial
Oracle Responsys
No trial information availableRD Station Marketing
Free Trial is available
Ratings
Meets Requirements
8.0
97
8.9
262
Ease of Use
6.8
96
9.1
263
Ease of Setup
5.7
43
8.7
181
Ease of Admin
6.4
45
8.9
179
Quality of Support
6.5
95
9.1
257
Has the product been a good partner in doing business?
7.1
45
9.1
178
Product Direction (% positive)
6.7
95
9.2
251
Features by Category
Email Marketing
8.3
45
|
Verified
8.8
213
|
Verified
8.3
45
|
Verified
8.9
200
|
Verified
8.0
45
|
Verified
8.9
212
|
Verified
8.1
44
|
Verified
9.0
200
|
Verified
Online Marketing
7.0
18
|
Verified
8.6
214
|
Verified
8.0
46
|
Verified
8.4
199
|
Verified
7.8
47
|
Verified
8.1
186
|
Verified
7.5
38
|
Verified
8.2
194
|
Verified
7.7
33
8.3
193
|
Verified
Lead Management
8.0
16
|
Verified
9.0
212
|
Verified
7.6
34
|
Verified
8.5
203
|
Verified
7.3
41
|
Verified
8.7
214
|
Verified
7.4
21
|
Verified
8.5
197
|
Verified
8.1
25
|
Verified
8.8
201
|
Verified
7.6
26
|
Verified
8.4
195
|
Verified
8.2
30
|
Verified
8.5
186
|
Verified
8.1
28
|
Verified
8.2
170
|
Verified
Campaign Management
8.3
41
|
Verified
8.6
176
|
Verified
8.1
24
8.4
155
8.4
25
|
Verified
8.4
156
|
Verified
7.9
20
8.1
145
Social
8.3
10
7.3
80
8.7
15
|
Verified
8.0
165
|
Verified
8.2
15
|
Verified
8.2
162
|
Verified
8.1
15
|
Verified
8.1
151
|
Verified
8.4
15
8.0
149
|
Verified
Reporting & Analytics
7.9
45
|
Verified
8.6
194
|
Verified
7.9
25
|
Verified
8.4
184
|
Verified
7.5
26
|
Verified
7.8
159
|
Verified
7.4
26
|
Verified
7.7
152
|
Verified
7.9
19
7.8
173
|
Verified
Platform
7.4
21
|
Verified
7.7
144
|
Verified
7.9
20
|
Verified
8.3
142
|
Verified
7.3
22
|
Verified
8.7
139
|
Verified
8.0
14
|
Verified
8.2
110
|
Verified
6.4
17
|
Verified
8.1
103
|
Verified
8.0
20
|
Verified
8.7
133
|
Verified
7.3
15
|
Verified
8.2
116
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
21
|
Verified
8.5
146
|
Verified
7.8
20
|
Verified
8.5
138
|
Verified
7.8
17
|
Verified
8.5
131
|
Verified
Campaigns
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
Analytics
8.5
8
Not enough data
7.5
8
Not enough data
Optimization
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
Campaigns
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Engagement
8.5
8
|
Verified
Not enough data
Platform
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle Responsys and RD Station Marketing are categorized as Marketing Automation
Unique Categories
Oracle Responsys is categorized as Push Notification and Mobile Marketing
RD Station Marketing has no unique categories
Reviews
Reviewers' Company Size
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RD Station Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Computer Software
15.0%
Marketing and Advertising
12.5%
Education Management
7.3%
Information Technology and Services
7.0%
Financial Services
4.3%
Other
53.8%
Alternatives
Discussions
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
When the automation tools will include new criteria to segment?
1 Comment
AC
Hello Diego.
You can achieve what you need through segmentation lists. Automation depends on the lists. Once the lists have well-defined criteria, the...Read more
phone support
1 Comment
AC
Hello Nilton. The phone support from RD is fantastic. It works well through scheduled meetings. For quick questions, you will be assisted more quickly via...Read more
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