Compare Optimove and mParticle by Rokt 
At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Optimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimovemParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktOptimove vs mParticle by Rokt
When assessing the two solutions, reviewers found Optimove easier to use and administer. Reviewers also felt that Optimove was easier to do business with overall. However, reviewers felt that the products are equally easy to set up.
- Reviewers felt that Optimove meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over mParticle by Rokt.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
mParticle by Rokt
No pricing availableFree Trial
Optimove
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.7
198
8.2
138
Ease of Use
8.6
199
8.2
137
Ease of Setup
8.0
115
8.0
57
Ease of Admin
8.8
66
8.5
53
Quality of Support
9.3
197
8.8
117
Has the product been a good partner in doing business?
9.1
67
8.9
57
Product Direction (% positive)
9.3
193
7.9
125
Features by Category
Email Marketing
9.2
130
|
Verified
Not enough data
9.3
138
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
Online Marketing
7.6
94
Not enough data
8.1
113
|
Verified
Not enough data
9.2
137
|
Verified
Not enough data
8.6
116
|
Verified
Not enough data
8.2
96
Not enough data
Lead Management
8.4
106
|
Verified
Not enough data
8.6
111
Not enough data
9.3
135
|
Verified
Not enough data
8.3
101
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.6
113
|
Verified
Not enough data
Campaign Management
8.8
119
|
Verified
Not enough data
8.1
96
Not enough data
8.5
118
|
Verified
Not enough data
7.5
93
Not enough data
Social
7.2
84
Not enough data
7.4
88
Not enough data
7.4
91
Not enough data
7.2
85
Not enough data
7.2
88
Not enough data
Reporting & Analytics
8.9
127
|
Verified
Not enough data
8.1
100
|
Verified
Not enough data
8.4
114
|
Verified
Not enough data
8.5
125
|
Verified
Not enough data
7.2
86
Not enough data
Platform
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Not enough data
Integration
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
71
|
Verified
8.2
25
8.5
72
|
Verified
8.8
29
8.2
63
7.0
21
8.5
78
|
Verified
8.3
28
Intelligence
8.7
82
|
Verified
7.5
25
8.7
85
|
Verified
7.0
21
8.3
78
|
Verified
6.6
20
Platform Basics
9.2
95
|
Verified
8.2
32
9.2
99
|
Verified
8.5
31
Platform Data
8.9
93
|
Verified
8.7
32
8.6
99
|
Verified
8.1
28
8.9
101
|
Verified
8.5
32
9.0
97
|
Verified
8.6
29
Platform Additional Functionality
8.9
89
|
Verified
8.6
30
8.4
92
|
Verified
8.1
31
8.4
86
|
Verified
7.5
23
Agentic AI - Customer Journey Analytics
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Agentic AI - Personalization
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Marketing Operations
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Optimove and mParticle by Rokt are categorized as Customer Journey Analytics and Customer Data Platform (CDP)
Unique Categories
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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