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Compare Optimove (formely Kumulos) and built.io Backend 
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At a Glance
Market Segments
Small-Business (62.1% of reviews)
Enterprise (70.6% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Optimove (formely Kumulos)
Star Rating
(30)4.8 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Optimove (formely Kumulos)built.io Backend
Star Rating
(20)4.0 out of 5
Market Segments
Enterprise (70.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about built.io BackendSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that built.io Backend excels in "Integration" with a score of 9.4, allowing seamless connections with various APIs, which is crucial for developers looking to enhance their app functionalities. In contrast, Optimove (formely Kumulos) also shines in this area with a score of 9.3, but users mention that its integration capabilities are more focused on marketing tools rather than backend development.
- Reviewers mention that built.io Backend's "Customization" feature, rated at 9.3, provides extensive options for tailoring applications to specific business needs, making it a favorite among enterprise users. On the other hand, Optimove's "Personalization" feature, rated at 8.7, is praised for its ability to create targeted marketing campaigns, but some users feel it lacks the depth of customization found in built.io.
- G2 users highlight built.io Backend's "User, Role, and Access Management" as a strong point, ensuring robust security and user control, which is essential for enterprise-level applications. Conversely, Optimove's "Quality of Support" is rated highly at 9.5, with users saying that their customer service is responsive and helpful, particularly for small businesses needing quick assistance.
- Users on G2 report that built.io Backend's "Ease of Setup" is less favorable compared to Optimove, which boasts a score of 9.4. Reviewers mention that Optimove's straightforward onboarding process is particularly beneficial for small businesses looking to implement marketing strategies quickly.
- Reviewers say that built.io Backend's "Campaigns" feature, with a score of 9.0, allows for effective scheduling and retargeting, making it a strong choice for developers focused on app engagement. In contrast, Optimove's "Campaign Performance" feature, rated at 8.1, is seen as less comprehensive, with users noting that it could benefit from more advanced analytics tools.
- Users report that built.io Backend's "Real-Time Insights" feature, rated at 8.7, provides valuable data for immediate decision-making, which is crucial for developers. However, Optimove's "Audience Insights" feature, also rated at 8.1, is noted for its ability to segment users effectively, although some users feel it lacks the immediacy of insights offered by built.io.
Pricing
Entry-Level Pricing
Optimove (formely Kumulos)
No pricing availablebuilt.io Backend
No pricing availableFree Trial
Optimove (formely Kumulos)
Free Trial is available
built.io Backend
No trial information availableRatings
Meets Requirements
9.0
17
8.7
14
Ease of Use
8.2
16
8.3
13
Ease of Setup
9.4
13
Not enough data
Ease of Admin
9.2
12
Not enough data
Quality of Support
9.5
16
8.6
13
Has the product been a good partner in doing business?
9.7
13
Not enough data
Product Direction (% positive)
8.3
14
8.3
14
Features by Category
User Identification
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Tracking & Reporting
8.7
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Metrics
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.4
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Campaigns
9.3
7
Not enough data
9.0
7
Not enough data
9.3
5
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
Not enough data
8.1
7
Not enough data
Optimization
Not enough data
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
6
Not enough data
Engagement
Not enough data
Not enough data
Platform
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimove (formely Kumulos) and built.io Backend are categorized as Mobile Backend-as-a-Service (mBaaS)
Unique Categories
Optimove (formely Kumulos) is categorized as App Store Optimization, Push Notification, Location-Based Marketing, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Gamification
built.io Backend has no unique categories
Reviews
Reviewers' Company Size
Optimove (formely Kumulos)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
built.io Backend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.8%
Retail
10.3%
Health, Wellness and Fitness
10.3%
Program Development
6.9%
Insurance
6.9%
Other
51.7%
Internet
52.9%
Information Technology and Services
17.6%
Computer Software
11.8%
Computer & Network Security
11.8%
Human Resources
5.9%
Other
0.0%
Discussions
Optimove (formely Kumulos) has no discussions with answers
built.io Backend has no discussions with answers
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