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At a Glance
Market Segments
Enterprise (58.7% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Openprise
Star Rating
(64)4.9 out of 5
Market Segments
Enterprise (58.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OpenpriseOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Dynamic Segmentation with a score of 9.2, allowing for highly targeted marketing campaigns, while Openprise, although strong, has a slightly lower score in this area.
- Reviewers mention that Openprise shines in Data Enrichment with a score of 9.8, providing comprehensive data sourcing capabilities that enhance lead intelligence, whereas Optimove's score of 8.6 indicates room for improvement.
- G2 users highlight that Optimove's Quality of Support is rated at 9.4, indicating a strong customer service experience, while Openprise boasts an even higher score of 9.9, suggesting exceptional support for users.
- Users on G2 report that Openprise's Expandability is rated at 10.0, making it a more flexible option for businesses looking to scale, compared to Optimove's score of 8.6, which may limit future growth opportunities.
- Reviewers say that Optimove's Automated Email Responses feature scores 8.6, providing decent automation capabilities, while Openprise's email marketing features, including Sending Outbound Emails at 9.2, are noted for their effectiveness and reliability.
- Users report that both platforms have strong Lead Management capabilities, but Optimove's score of 9.1 in Segmentation is slightly higher than Openprise's, indicating a more robust approach to managing and nurturing leads.
Pricing
Entry-Level Pricing
Openprise
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Openprise
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
9.6
50
8.7
200
Ease of Use
8.3
49
8.6
201
Ease of Setup
8.7
33
8.0
117
Ease of Admin
8.5
33
8.8
66
Quality of Support
9.9
49
9.3
199
Has the product been a good partner in doing business?
9.8
33
9.1
67
Product Direction (% positive)
10.0
46
9.3
195
Features by Category
Email Marketing
Not enough data
9.2
131
|
Verified
Not enough data
9.3
139
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.7
125
|
Verified
Online Marketing
Not enough data
7.6
95
Not enough data
8.1
114
|
Verified
Not enough data
9.2
138
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.2
97
Lead Management
Not enough data
8.5
107
|
Verified
Not enough data
8.6
112
Not enough data
9.3
136
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.6
114
|
Verified
Campaign Management
Not enough data
8.8
120
|
Verified
Not enough data
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Social
Not enough data
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
Not enough data
7.2
89
Reporting & Analytics
Not enough data
8.9
128
|
Verified
Not enough data
8.1
101
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
9.6
8
Not enough data
Lead Management
9.1
9
Not enough data
Not enough data
Not enough data
9.0
7
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Campaign Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.8
7
|
Verified
8.5
72
|
Verified
10.0
7
|
Verified
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Intelligence
Not enough data
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Matching
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Functionality
9.3
17
Not enough data
9.1
17
Not enough data
9.5
17
Not enough data
9.8
14
Not enough data
9.0
7
Not enough data
Management
8.1
13
Not enough data
9.7
17
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Openprise and Optimove are categorized as Customer Data Platform (CDP)
Unique Categories
Openprise is categorized as Lead-to-Account Matching and Routing, Account Data Management, Attribution, and Data Quality
Optimove is categorized as Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Reviews
Reviewers' Company Size
Openprise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.7%
Information Technology and Services
27.0%
Retail
3.2%
Market Research
3.2%
Industrial Automation
3.2%
Other
23.8%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
What are the Openprise capabilities?
2 Comments
Official Response from Openprise
Clean Up Your Data
Nothing works when your data’s a mess. Deploy Openprise bots to:
Cleanse Data: Fix typos, formatting, and other errors to improve...Read more
Why should I consider Openprise?
2 Comments
Official Response from Openprise
Boost Campaign Performance - Better segmentation, personalization, scoring, and routing mean more new opportunities.
Scale Up - Cut hundreds of hours of...Read more
Openprise has no more discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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