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Compare Mapp Marketing Cloud and Tealium Customer Data Hub 
Featured Products
At a Glance
Market Segments
Enterprise (39.7% of reviews)
Enterprise (51.1% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Mapp Marketing Cloud
Star Rating
(67)3.9 out of 5
Market Segments
Enterprise (39.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudTealium Customer Data Hub
Star Rating
(408)4.3 out of 5
Market Segments
Enterprise (51.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Tealium Customer Data Hub excels in user satisfaction, boasting a higher overall rating compared to Mapp Marketing Cloud. Users appreciate its ability to integrate data from various sources, creating a comprehensive customer profile that enhances marketing strategies.
- Users say that Mapp Marketing Cloud offers a comprehensive suite of marketing automation tools, making it easy to coordinate campaigns across multiple channels like email, mobile, and social media. This multi-channel capability is a standout feature for businesses looking to optimize their marketing efforts.
- According to verified reviews, Tealium's extensive library of over 1,300 turnkey integrations makes it highly adaptable for businesses. Users highlight that this flexibility allows them to seamlessly switch between different tools without losing functionality, which is a significant advantage for evolving marketing needs.
- Reviewers mention that Mapp Marketing Cloud is user-friendly, with many finding it easy to work with. However, some users have noted challenges with setup and configuration, indicating that while the platform is powerful, it may require a steeper learning curve for new users.
- G2 reviewers highlight the quality of support provided by Tealium Customer Data Hub, which scores notably higher than Mapp Marketing Cloud. Users appreciate the responsive customer service and the helpful resources available, contributing to a smoother user experience.
- Users express that while Mapp Marketing Cloud is effective for enterprise-level marketing, it may not meet the specific needs of all users as effectively as Tealium. The latter's focus on data collection, transformation, and shipping in one platform is seen as a unique advantage that addresses time-related challenges in data management.
Pricing
Entry-Level Pricing
Mapp Marketing Cloud
No pricing availableTealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Mapp Marketing Cloud
No trial information availableTealium Customer Data Hub
No trial information availableRatings
Meets Requirements
7.9
44
8.7
323
Ease of Use
7.3
44
7.7
321
Ease of Setup
6.0
16
7.6
215
Ease of Admin
6.8
17
7.9
180
Quality of Support
8.1
43
8.9
308
Has the product been a good partner in doing business?
7.6
17
8.9
176
Product Direction (% positive)
7.4
41
8.8
316
Features by Category
Email Marketing
8.4
23
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Online Marketing
7.2
19
|
Verified
Not enough data
7.8
15
|
Verified
Not enough data
8.1
16
|
Verified
Not enough data
8.4
17
|
Verified
Not enough data
7.6
14
Not enough data
Lead Management
7.7
13
|
Verified
Not enough data
7.7
13
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
7.1
11
|
Verified
Not enough data
7.4
11
|
Verified
Not enough data
8.1
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
Campaign Management
8.5
12
|
Verified
Not enough data
7.4
7
Not enough data
7.5
10
|
Verified
Not enough data
7.6
11
Not enough data
Social
6.7
7
Not enough data
6.3
8
|
Verified
Not enough data
6.7
7
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
6.4
7
|
Verified
Not enough data
Reporting & Analytics
7.9
25
|
Verified
Not enough data
7.0
16
|
Verified
Not enough data
6.9
15
|
Verified
Not enough data
6.3
14
|
Verified
Not enough data
6.0
12
Not enough data
Platform
5.2
8
|
Verified
Not enough data
5.8
8
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
6.3
5
|
Verified
Not enough data
6.4
7
|
Verified
Not enough data
5.5
7
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
6.4
6
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
6.3
5
|
Verified
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
6.8
16
Not enough data
6.8
17
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.7
15
Not enough data
7.8
15
Compliance
Not enough data
8.4
17
Not enough data
6.9
17
Not enough data
7.7
17
Not enough data
7.2
17
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.7
15
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.1
15
Not enough data
8.2
15
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Data Sourcing
Not enough data
8.3
118
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
114
|
Verified
Intelligence
Not enough data
7.6
104
|
Verified
Not enough data
7.0
85
|
Verified
Not enough data
7.1
88
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.1
17
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
Not enough data
8.1
30
Not enough data
7.8
30
Platform Data
Not enough data
8.0
31
Not enough data
8.3
31
Not enough data
8.2
31
Not enough data
7.8
31
Platform Additional Functionality
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
7.8
31
Agentic AI - Customer Journey Analytics
Not enough data
8.4
21
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Development
Not enough data
8.0
17
Not enough data
7.6
16
Management
Not enough data
8.8
16
Not enough data
8.1
16
Integration Options
Not enough data
8.4
16
Not enough data
7.7
16
Not enough data
8.3
16
Not enough data
8.2
15
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mapp Marketing Cloud and Tealium Customer Data Hub are categorized as Customer Data Platform (CDP)
Unique Categories
Mapp Marketing Cloud is categorized as Marketing Analytics and Marketing Automation
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Identity Resolution, Tag Management Systems, Customer Journey Analytics, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.0%
Retail
14.3%
Information Technology and Services
9.5%
Insurance
7.9%
Apparel & Fashion
6.3%
Other
42.9%
Financial Services
8.2%
Retail
7.1%
Information Technology and Services
6.0%
Marketing and Advertising
4.9%
Insurance
4.9%
Other
68.9%
Alternatives
Discussions
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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