Introducing G2.ai, the future of software buying.Try now
Compare Looker and MediaRadar 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,589)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerMediaRadar
Star Rating
(134)4.5 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MediaRadarLooker vs MediaRadar
When assessing the two solutions, reviewers found MediaRadar easier to use and set up. However, Looker is easier to administer. Reviewers agreed that both vendors make it equally easy to do business overall.
- Reviewers felt that Looker meets the needs of their business better than MediaRadar.
- When comparing quality of ongoing product support, reviewers felt that MediaRadar is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MediaRadar over Looker.
Pricing
Entry-Level Pricing
Looker
No pricing availableMediaRadar
No pricing availableFree Trial
Looker
Free Trial is available
MediaRadar
Free Trial is available
Ratings
Meets Requirements
8.7
1,089
8.4
110
Ease of Use
8.2
1,094
8.7
110
Ease of Setup
8.2
573
8.6
16
Ease of Admin
8.3
430
8.1
17
Quality of Support
8.6
927
9.2
105
Has the product been a good partner in doing business?
8.9
408
8.9
18
Product Direction (% positive)
8.8
1,021
9.1
106
Features by Category
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
Data Modeling and Blending
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
8.0
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.0
36
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Data Availability
Not enough data
7.5
67
Not enough data
8.3
71
Not enough data
8.2
66
Not enough data
Not enough data
Data Accuracy
Not enough data
7.5
67
Not enough data
8.0
68
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.5
6
Not enough data
7.9
14
Not enough data
8.5
16
Not enough data
7.7
14
Not enough data
7.4
9
Not enough data
Not enough data
Features
Not enough data
8.1
51
Not enough data
6.5
24
Not enough data
7.7
20
Not enough data
7.5
34
Not enough data
8.7
68
Not enough data
8.3
56
Not enough data
7.7
37
Not enough data
8.5
66
Not enough data
7.5
24
Metrics
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.8
9
Not enough data
8.0
5
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
7.6
7
Not enough data
8.1
6
Not enough data
7.7
8
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
8.3
7
Not enough data
8.1
7
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.3
6
Not enough data
8.1
8
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and MediaRadar share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
MediaRadar is categorized as Digital Advertising Intelligence, Competitive Intelligence, and Sales Intelligence
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MediaRadar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Marketing and Advertising
45.8%
Publishing
27.5%
Newspapers
5.3%
Online Media
4.6%
Media Production
3.1%
Other
13.7%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Will there eventually be a way for me to pull exact digital buys?
1 Comment
JH
MediaRadar provides media spend estimates for numerous digital formats.Read more
MediaRadar has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
