Winmo Reviews & Product Details

Winmo Overview

What is Winmo?

Sales teams rely on Winmo to generate leads with top-spending North American marketers. Connecting the dots between brands, agencies and the executives who control their purse-strings, Winmo paves a clearer path to engaging the right decision-makers at the right prospects. And with integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results.

Winmo Details
Website
Discussions
Winmo Community
Languages Supported
English
Product Description

Winmo is a sales intelligence solution that provides advertiser-agency relationships and marketing decision-maker contact information. An evolution of veteran prospecting platforms The List Online and AdDataExpress, Winmo introduces personalized email alerts, lead recommendations and enhanced integrations to provide an all-in-one prospecting solution.

How do you position yourself against your competitors?

Winmo connects the dots between brands, companies and agencies to render a unique, 360-degree view of all decision-makers involved in media and marketing purchases. Our US-based research team maintains a laser focus on marketing, advertising and sponsorship executives at top-spending brands, so that customers who target these decision-makers can tap into the most qualified contacts and opportunities. And, to ensure that users are able to intelligently pitch these prospects, Winmo integrates ad creative, media spending by channel, and exclusive opportunity scoring via our prospecting publication, DailyVista.


Seller Details
Seller
List Partners Inc
Year Founded
1995
HQ Location
Atlanta, GA
Twitter
@The_List_Online
2,048 Twitter followers
LinkedIn® Page
www.linkedin.com
44 employees on LinkedIn®
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Winmo Screenshots

Winmo Reviews

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

WINMO continues to be invaluable in terms of keeping up with accounts and advertising agencies. The daily WINMO Morning $ales Edge is one of the most comprehensive updates you can have arriving in your in-box. Seeing RFP's, the people moves ,and simply the deep dive you can do with contacts at the client and agency level, makes the ROI work. Last, but certainly not least, if you can't find it in your own searching, the WINMO Research team is great about getting back to you with answers. Review collected by and hosted on G2.com.

What do you dislike?

I have been using WINMO for two years and there simply are no downsides. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

WINMO simply is one of the most productive subscriptions any media exec can have. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keeping track of people and account moves. Being on the front end of campaigns and seeing the great detail of historical $pend as it relates to competitive media is a huge benefit. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

There is a bounty of information on prospects that are very helpful when pursuing opportunities and vetting those in front of me. Review collected by and hosted on G2.com.

What do you dislike?

Search is not as intuitive as I'd like. You do have to think about how and what you are looking for a few ways, and you have to have the exact, correct spelling. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a shot! I don't know where else you'd find some of this information. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When I need a barometer of media spend or to know who the current agencies are for a prospect, my first stop is Winmo. I also love the daily newsletters which keep me clued in on what's happening in the marketplace. Review collected by and hosted on G2.com.

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Open Discussions in Winmo
Sales Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

There is a suite of services and research that may be of value to larger companies. Review collected by and hosted on G2.com.

What do you dislike?

The size of database was much smaller than represented. We sampled searches and immediately reported the information we were seeking was not present. They dragged their feet saying they would discuss a pro-rated refund. In total we conducted 6 searches, found their service unusable, offered to come to terms on a reasonable fee. To date they have withheld $3,700 for a two day test and they refuse to address the issue with any professionalism. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our interactions with Winmo have been detrimental to our business. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

gets you facts and contacts of prospective clients to approach Review collected by and hosted on G2.com.

What do you dislike?

there still are accounts that are more recent new businesses a few years old that are not listed and are accts that I see in TV and hear in podcasts that Winmo has not information on Review collected by and hosted on G2.com.

Recommendations to others considering the product:

great tool for strategically planning categories of business and locations where to go and find leads and the Winmo community is a good source as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

winmo is very good at email verification and get back to me promptly with correct email or another contact that is relevant to whom I am trying to reach at a company Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Winmo is extremely useful to find brands that you would never think of looking for. They have great tools like the Brand Sponsorship tool where I can look up a sports team and see what brands are sponsoring them. There are many tools that help me prospect for the contacts I'm looking for. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes I find contacts that should be in Winmo, but aren't. Some of the brands/companies have very few contacts and I found it hard to soley rely on Winmo for prospecting. I also find that their list agency contacts aren't reliable with the brands that they work on. It would be nice to have the brands updated more frequently. They are also a very limited amount of contacts for many of the brands. Which is why Winmo is the perfect tool to use with the addition of other services like Sellercrowd or Linkedin. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to use all the tools that they have available. Your account manager will do a great job in helping you find whatever you're looking for. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Winmo helps me look for brands that I would not find otherwise. It helps me focus my efforts in doing so. Winmo has a very comprehensive set of tools that allow me to do a multitude of things. Tools like their advanced search lets me filter for the exact target group that I'm looking for and it makes my life 10x easier. Filter options like media spend and industry are extremely useful. Review collected by and hosted on G2.com.

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Board of Directors
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Access to current contacts and realtime updates on things that are happening in the world. Review collected by and hosted on G2.com.

What do you dislike?

Honestly because your team does all the heavy work and will track down contacts on request I don’t have any complaints. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

do it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Winmo allows me to expand my reach for biz dev, between the updates and deep contacts It’s my everyday tool. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Reasons to get Winmo: daily updated leads, interesting newsletters, and quick customer service. Review collected by and hosted on G2.com.

What do you dislike?

Interface loading is slow and can be confusing to navigate Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Winmo is great for a lead generator. I've connected with hundreds of prospects found using the Advanced Search and daily newsletters. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding new contacts based on industry Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Search function has a wide selection of options for drilling down. Exports easily to HubSpot with relevant and necessary fields (brands, company name).

Updates via WinmoEdge are helpful and following both contacts and companies for updates and changes has been working excellent.

Every contact in the database is updated at least every 90 days (with promises for 2020 to lessen that time), so bounce rate on emails was very low (3-4%).

Winmo team is excellent doing custom research via the Custom Research function. Can find basically any company or contact. Review collected by and hosted on G2.com.

What do you dislike?

Drilling down by job title and function can be very cumbersome and is done after a Contact List is made, not during the search process. For example, eliminating all digital-focused marketing contacts vs OOH or print is tedious. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Drill down to your preferred prospects and lean on the customer service team for anything you don't know or information you wish you could get. They have went far above and beyond for some research. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One stop shop for all prospecting needs. Makes individual scrappers redundant and the additional features and information make this vital to our targeting efforts. Additionally, the breakdown in marketing/advertising spending throughout the marketing mix makes identifying appropriate targets even easier.

Initial campaigns have been very fruitful! Review collected by and hosted on G2.com.

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Sponsorship Sales Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Easy access to a variety of contacts for agencies, brands and service providers. Review collected by and hosted on G2.com.

What do you dislike?

The downsize of suing Winmo, not all contacts are updated in realtime, with regards to current employment status. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Like a car you're buying for the first, take it for a demo and try our the features to see if they meet your business goals and objectives. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Winmo helps me connect with marketing executives from top agencies. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The number of verified high level contacts. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes positions change and Winmo can be a little delayed updating contact information but there is a tool to report changes to help them keep up with change. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to get in touch with C-level individuals, understand the level of advertising that a business participates in and the AOR attached. Review collected by and hosted on G2.com.

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UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The contacts - having access to that many contacts and insights about their communication style is great. Review collected by and hosted on G2.com.

What do you dislike?

We are using it in a less traditional way, and so I dont feel that we benefit from all the platform has to offer Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Fundraising - seeking new opportunities and outreach to secure dollars for our nonprofit. We have been able to make connections with corporations that are funding education needs. Review collected by and hosted on G2.com.

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UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Being able to navigate within very large companies with complex marketing and sales structures to find the right people to connect with Review collected by and hosted on G2.com.

What do you dislike?

It's impossible, but it's not always up to date. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Shop around Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding the right prospects. A few more sales. Review collected by and hosted on G2.com.

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Media Supervisor
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is a tool that will guarantee you relevant information of potential customers through email alerts, will quickly notify your customers about changes and modifications made to campaigns and ads. Quickly lets customers know the cost of their advertising. Instead of inquiring for information on improving your sales, with Winmo you can quickly carry out a survey, speeding up your process and making known the future possibilities of executing your sale. Review collected by and hosted on G2.com.

What do you dislike?

The only fault that I have found so far is that sometimes it shows the incorrect contact information, it would be excellent to have an option that allows us to first examine the information and verify that it is correct. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a very nice tool for the tasks of an organization, however it would be necessary to improve and reinforce in several of its functions that allow to give greater support to the software and be more efficient in the activities of a company. Through this tool you can have a better relationship between the organization and the client. It allows you to build a prospecting program to get new business and at the same time know what resources are available to carry out future business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Winmo is a tool that the organization gave itself to the task of implementing it in the sales departments, to use it as a prospecting tool and to know what resources are available to carry out our future sales, and thus make a decision among the members to be able to start the execution of the sale with our client. It also allows us to receive email notifications of recommendation from potential customers and at the same time carry out the prospecting for the sale. The organization feels comfortable with the tool because it offers us accurate and constantly updated data. Review collected by and hosted on G2.com.

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Vice President, West
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love the daily Winmo updates that give you the latest and greatest on brands you are working with or potentially will. It really helps me and my team to make our outreach relevant and build trust with clients. Review collected by and hosted on G2.com.

What do you dislike?

The contact information for points of contact within an organization is frequently out of date (ex. the VP of Marketing is listed as the person who left a year ago). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to filter by brands, agencies, regions and then download the information needed makes our prospecting efforts extremely seamless. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Winmo helps me and the rest of the team find the right contacts at a company. It makes it easy to confirm the contact on LinkedIn by adding their LinkedIn profile to their Winmo profile. As well, their phone numbers are easy to find.

I love the addition of WinmoEdge to find new articles about prospects and clients in the space.

I have used other companies in the past that provide similar services, but Winmo has a much larger number of companies/contacts in their database. As well, the quality of their contacts and companies are great! Review collected by and hosted on G2.com.

What do you dislike?

The price of Winmo is definitely a large expense for a start-up. As well, previous companies will provide the service of putting together contact lists as a complementary service. The amount they charge per contact is a bit pricy compared to our old service

As well, some contacts are added without emails which wastes our number of downloads.

Lack of smaller companies information. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely try it out! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to find more information about the clients we currently work with as well as the agencies and clients that my company is trying to work with for future opportunities. Review collected by and hosted on G2.com.

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Response from Marilyn Mead of Winmo

Thank you so much for your kind words! Your vote of confidence means the world to us, especially our research team. Quick tip on the contacts without emails - while 99% of contacts in Winmo have emails, you can omit the few who don't in settings - hover over your username in Winmo (top right) > My Account > User Settings and under Pre-Selected Filter Settings, check Only Include Contacts with Email. Thanks again for sharing your experience, if there's anything else we can do to help you win more with Winmo, let us know.

UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Can nearly find the email for any reputable company. Review collected by and hosted on G2.com.

What do you dislike?

Not a huge database. Some contacts have no contact info. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you can afford it, definitely worth it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Finding small companies is tough.

Reached out to the biggest companies in the World.

For the screenshot, we all use one company log-in. Review collected by and hosted on G2.com.

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VP Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Winmo not only helps me to keep a strong pulse on the business world, with features like WinmoEdge (which I look at every single morning), but more importantly, it helps me to find the right person at a company to connect with.

Going a step further, features like Crystal Insight allow me to view that individual’s personality traits and even provides me with advice on how to communicate with them to yield the highest rate of success. It is absolutely incredible.

I have used a number of different companies in the past claiming to provide similar services, but nothing has come close to the actual resources, accuracy and RESULTS of Winmo. Review collected by and hosted on G2.com.

What do you dislike?

My company is a sponsor based company dedicated to donating gear to public high schools. Although I believe there is a lot of value in Winmo, as a small company it is a large expense and the money that we are allocating is coming from budget to run other programs and get more gear, in hopes of being able to attract more sponsors. It would be great if there were ways to apply for discounted rates. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are 100% sponsor based as a company, so we utilize Winmo to bring new partners on to keep our existing programs alive and create new programs that benefit public high school students. We have made contact with a number of brands with the prospect of sponsorship, along with partnerships with brands who act as strategic partners in lieu of financial contribution. Review collected by and hosted on G2.com.

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UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The ppersonality insight provided on a profile arms you to prepare accordingly when meeting with them. Review collected by and hosted on G2.com.

What do you dislike?

The short trial period. I would have loved to have been able to check other companies that I work with to access the information that I know to be current. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You can't choose a better software than Winmo for your sales team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

People are in transition and lead information on other platforms is outdated. Winmo profiles are relevant and provide all the necessary intel needed on a company and key business executives to communicate business opportunities. Best lead source by far for a sales organization. Review collected by and hosted on G2.com.

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Account Executive
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

accuracy, details, customer service, ease of usage Review collected by and hosted on G2.com.

What do you dislike?

Lack of insights into the digital spending Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm solving the problems of not being at quarterly sales budgets due to lack of business with Winmo. I have found plenty of solid prospects through this platform that has generated over $500k in revenue for me! Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Over the past several years, I have used Winmo to uncover the best decision makers for my work in corporate fundraising. Of all the research tools, I have used in my career I have found Winmo to be the most reliable and up-to-date on the best contact names within corporate organizations for me to connect with. I am pleased to share that on more than one occasion, I have secured funding from national and regional contacts discovered using Winmo that otherwise would not have been available to me. Additionally, I find the Winmo Talk feature one of the most useful industry group “chat” tools I have ever used. The Winmo team is always responsive when I need assistance or help and is incredibly mindful at managing my membership, reaching out regularly to check in.

Review collected by and hosted on G2.com.

What do you dislike?

Quite honestly - because I am such a loyal user, I dont really have much to complain about. Find the interface easy to use and the downloading of contacts is a breeze. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Uncovering new sponsorship opportunities using Winmo Edge. I feel the information is informative and uptodate on what corporate entities are doing in the realm of sponsorship Review collected by and hosted on G2.com.

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Sales Partnerships Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Winmo gives me direction in my day and opens my eyes to prospects I had never considered. Review collected by and hosted on G2.com.

What do you dislike?

Email accuracy issues and the lack of lead downloads that my team is allowed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If your job consists of prospecting/sellings/client relationships, this is the tool for you. The search and filtering components of Winmo make it easy to dissect one industry or territory at a time, which is a lot of what my personal job consists of. I target one state at a time or the finance industry one day then the travel industry the next. This tool helps me to separate my lists and give me accurate data that I need in that situation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to uncover more about the clients we currently work with and the agencies and clients we hope to work with. I know who is working on what accounts, which saves me time and saves the person I am reaching out to time. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Winom is so easy to use, it truly allows a sales or marketing person to get to the heart of the matter, understand the granular data required for business development, and take action. The platform makes it so simple to build and export lists, making campaign building fast and problem free.

Review collected by and hosted on G2.com.

What do you dislike?

I wish Winmo included lower level employees in their lists, sometimes it feels like I am required to reach out to more senior members of ad ops or trafficking teams when I'm simply looking for a lower level contact. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Reach out! They have great customer service. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use Winmo to find out what brands certain agencies are working with, to find out contact information, and to prospect. There is a huge benefit to having all of the above information sourced in one place. Review collected by and hosted on G2.com.

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National Strategic Partnerships Representative
Real Estate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I think the customer service and training has been great, making sure the whole team was onboarded and using the system correctly was so helpful. The actual usability of the platform as well is amazing - from the look and feel to the actual search & create a list function, to WinmoTalk & WinmoEdge, every tool has been beneficial to our team and myself. Review collected by and hosted on G2.com.

What do you dislike?

The only thing I dislike is that sometimes there are people missing, or titles/emails slightly wrong, etc. But I will say they're great about updating if you report something missing/wrong, and I'm sure it's not easy to keep the whole system up-to-date at all times. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm using Winmo to find contacts for brands I'd like to partner with, as well as learn more about what's happening in the industry for specific brands via WinmoEdge. I haven't tied any specific revenue to them but have countless leads I'm working on at all times thanks to their contacts and information, and I know my coworkers have reported the same. Review collected by and hosted on G2.com.

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Business Owner
Graphic Design
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Ad spend info from so many companies allow us to effectively tailor our message. Review collected by and hosted on G2.com.

What do you dislike?

The price is pretty high. But I get why they do it. It just prices a lot of people out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ad spends and habits Review collected by and hosted on G2.com.

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UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The alerts and brand RFP updates, and movers around companies are really helpful. Review collected by and hosted on G2.com.

What do you dislike?

Searching can involve jumping through quite a few hoops. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keeping our own database up to date when people move companies Review collected by and hosted on G2.com.

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Do you work for Winmo?

Winmo Categories on G2